Wash N Play MikQuinlyn Speller

8/12/2019 Wash N Play MikQuinlyn Speller

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Wash N Play, LLCExecutive SummaryWash N Play is a LLC Laundromat with an indoor playground owned by MikQuinlynSpeller that will be located in New Hope, MN and will offer Washing and dryingservice while enjoying a spa like atmosphere with a spa like atmosphere with lounge

seating food, games, massages, a full indoor playground, Free Wi-Fi, 4 computerinternet caf, 4 TVS, and music. Wash N Play Laundromat is a full-service creditcard, EBT and coin-op laundry offering its customers washing and drying servicewhile enjoying a spa like atmosphere with lounge seating food, vending, soapcenter, text notifications, games, massages, a full indoor playground, Free Wi-Fi, 4computer internet caf, 4 TVS, and music. Wash N Play will be dedicated toconsistently providing high customer satisfaction by rendering reliable machines andfurnishing a clean, enjoyable atmosphere at a competitive price/value relationship.

Our Mission: To provide convenient, clean, and family friendly laundry service.

Our Motto: "Professional, convenient, family friendly service and competitivepricing"

In order to accomplish these goals, Wash N Play will need a loan to finance initialstart-up expenses.

Business OpportunityWash N Play will be a laundromat with an indoor playground in New Hope, MN.Have you ever been to a Laundromat and watched a mom try to keep control ofthree children & wash her families cloths? It's as exhausting to watch, as it is toaccomplish. Our children are sometimes vulnerable in these public places asthey attempt to entertain themselves with laundry carts, talking to strangers,

knocking over other patrons clothes, & trying to stuff each other in dryers.

Wash N Play" is the answer to this problem; a state of the art Laundromatwith unlimited amenities and playground facility attached.Laundromat's have been a place where low to moderate income families havespent several hours a week & a great deal of money for years. Many laundryowners have tried to make their laundromats more family friendly with videogames, pay per ride toys, & vending machines. They hide under colorful signslike Bubble and Scrub-A-Dub making them seem like amusement parks. Theseadditions are nice but they cost the customers more money to keep their familiesentertained. Wash N Play will revolutionize the laundromat making it safer for

children, recession friendly, & fun!

Services ProvidedWash N Play will offer washing and drying service while enjoying a spa likeatmosphere with lounge seating, food, games, massages, a full indoorplayground, Free Wi-Fi, 4 computer internet caf, 4 TVS, and music to the NewHope, MN area. Services will include:

A 24 hour full-service credit card, EBT and coin-op laundry offering its


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customers washing and drying service with text messaging to our phonewhen wash cycle is complete, laundromat to offer self-service pressingmachines. Staff available 24 hours customer service and tri - lingualsignage

A spa like atmosphere with lounge seating, free coffee all day, free morning

donuts, weekend specialty food, vending machines, video games,massage chairs, a full indoor playground, free Wi-Fi, 4 computer internetcaf, 4 computer internet caf, 5 TVs, and music.

Food demos, product demos, small modern cafeteria dining area,microwave, school desk, and community room available for rental forbirthdays, small community events, citizenship classes, literacy classes,etc. Space for local artist to display and exhibit, wall mural work, wallmounted fish tank and bird aviary.

Management PlanWash N Play will be an LLC with one owner, there will be 6 full time employees(including the owner) and 3 part time employees and will possibly hire twoseasonal employees. Depending on the area a security officer or off duty policeofficer may be required. The owner will oversee all financing, marketing, andother top level decisions. MikQuinlyn will use her degree business administrationand experience in marketing and advertising to steer the business and will relayher decisions to the manager that oversees the rest of the employees. Theowner and manager will be the face of the company. All employees will beresponsible for cleaning and basic maintenance of the facility. There will be 2contract employees one will an accountant and the other a machinemaintenance worker. A cleaning service will be hired to insure that theplayground is properly cleaned twice per week.

The owner wil be responsible for all financial, marketing, contractemployees, and top-level management decisions. The owner will spend very little timeworking the floor so she and the manager will work together to make ordering decisionsconcerrning inventory purchasing.Main Job Responsibilities:

-Hiring and evaulating all employees-Hiring all contract and temp workers-Organizing and maintaining all necessary financial paperwork in preparation for thecontracted accountant

-Organizing and implementing all aspects of marketing and promotions-Work with the mananger to maintain acceptable inventory levels-Planning accordingly for future business expectations

Compensation: The owner will receive a monthly salary of $3,000. In addition to hersalary, they owner will be in charge of any company profits and the decision to eitherreinvest or draw off funds for extra personal compensation. She will also receive fullhealth care coverage.


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Manager Position Summary: The manager will be in charge of all day to day activityconcerningthe sales floor. It is his or her duty to oversee all employees, generate the workschedule, dealwith all customer comments and comlpaints, and actively manage all inventory.

Main Job Responsibilites:

-Check inventory daily to asses future ordering needs-Delegate daily priorities and goals to staff-Generate weekly work schedules and cover shifts, if necessary-Perform basic bookkeeping at open and closeCompensation: The manager will receive a monthly salary of $2,500. He or She willreceive ful health coverage as an added benefit.Lead Playground Attendent

Position Summary: The playground attendent will be in charge of the day to day

activities concerningthe indoor playground. It is his or her duty to oversee all playground maintain thegeneralcleanliness of the play area, and deal with all custoer comments and or complaints.

Main Job Responsibilities:-Support play and personal development by interacting with children in the playground,leading games and enabling with a wide range of play opportunities.-Support health and safety in the playground and carry out minor first aid in theplayground if and when necessary.-Organize and maintain the playground equipment and organise items of lost property.-Undertake such other duties of a caring nature as may be agreed by the teaching staff.-Maintain an appropriate awareness of, and work effectively within, the state and federalpolicies and procesdures.-Operate safely in the workforce.-Promote and safeguard the welfare of the children that fall under your responsibility orthat you come into cintact with.Compensation: The lead playground attendent will receive a monthly salary of $2,000.

Part time playground attendent will receive $10/hr. All full time playground attendentswill receive full health care benefits.

Employee Benefits: All full time employees (30 or more hours per week) will be offeredfull health insurance benefits through Medica Health Insurance at a cost of $??? amonth, with a $1,000 deductible. Owner and manager benefits will bypass the 90 dayperiod and take affect immediately.

Professional Growth: All personnel will be given a performance review, administered bythe owner, after their first 90 days of employment and every 6 months thereafter. An


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increase in wage will be considered based on positive managerial and peer reviews,and financial state of the business.

Work Environment: Wash-N-Play will provide a physically and mentally safe workenvironment for our employees, discouraging discrimination and mistreatment from co-

workers. Wash-N-Play will follow the laws and safety guidelines provided by the EqualEmployment Opportunity Act (www.eeoc.gov). The Equal Opportunity Act and minimumwage requirement posters will be visible to all employees.

Breaks and perks: Employees working full shifts (six hours or more) will be offered a 30minute unpaid break, and two 10 minute paid breaks. Employees will be offeredanything on the food menu at half price, and will be offered a free shift drink whenfinished with work.

Equal Oppoortunity Employment Statement: Wash-N-Play is an equal opportunityemployer and does not discriminate on the basis of gender, color, race, religion or

creed, national orgin, age, marital status, disability, sexualorientation, veteran status or any other protected group. The employment practices atWash-N-Play will adhere to all federal, state and local laws regarding equal opportunityaffirmative action.

Production ProcessWash-N-Play will strive to provide excellent customer service in an fun and entertainingenvironment. One hour before open, the manager and morning playground attendentwill arrive to begin preparation for the day.

While the manager prepares the till and does the morning's basic bookkeeping tasks,the playground attendant will perform his or her general cleaning and food prep duties.With any time before open, the manager will meet with the playground attendent todiscuss any specific tasks or goals for the day and any information pertinent to dailyspecials, schedule changes, etc.

At open, the manager will begin going about his or her daily tasks monitoring inventorypreparing inventory orders, and helping behind the bar when it gets busy. Theplaygrund attendent will open the doors and begin serving customers. When helpingcustomers, the employees will follow the procedures detailed in our PERT diagram tohelp facilitate efficient transactions.

In the late afternoon, the evening playground attendent will arrive and the daytimeplayground attendent will count out his or her cash drawer and leave for the day. Theevening playground attendent will restock all dishware, and an extra food items for thedinner rush. Upon closing, the playground attendent will close the till and deliverthe till to the manager and begin performing his or her evening cleaning duties. Whilethe playground attendent finishes cleaning, the manager will perform the basic eveningbookkeeping. When the two are finished, they will set the alarm, lock the doors, andleave.
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Facility LayoutWash-N-Play will be located on 38th Ave south and Hiawatha ave in South Minneapolis.This location is in the heart of a growing area where several new housing developmentsare under construction. It is conveniently located near many popular establishments.Our space will have a clean yet comfortable feel we hope will make customers more

reminiscent of their own living rooms than the harsh sterile environments of mostLaundromats. We will have a indoor playground, numerous arcade games andtelevision sets to help customers relax and have some fun while their laundry tumblesnearby. Our soft lighting and natural light will set the mood for socializing while the softpastel and earth tone color scheme will add a comfortable and soothing vibe to thefacility.

The furniture will be very comfortable yet modern, similar to IKEA, there will be dinningareas along with multiple seating areas to fit the preferences of the customers.The indoor playground will have a washing and dryer machine theme. It will beeducational and entertaining. There will be a TV that has appropriate programing for

children in the play land that only plays educational children's programs. There will be asmall food court providing a limited menu along with vending machines.

Business Owner Skills & ExperienceWash N Play is a new business venture. MikQuinlyn is a top marketing projectmanagement professional with proven success in her field. MikQuinlyn has extensiveexperience in all technologies and managing the execution of communications initiatives forboth external and internal media assets. MikQuinlyn has been a leader and key player ofmarketing projects that involve internal and external customers. MikQuinlyn has worked in afast, ever changing environment and is a skilled and proven time management and project

management expert. Her experiences and maturity have helped her become an ambitiousand passionate employee.

MikQuinlyn views the world from a different perspective, a big picture perspective.Her last position as an interactive project manager allowed her to use her projectmanagement skills, communications, and marketing skills to organize andeffectively plan several successful digital campaigns for the Pillsbury and Snacksdivisions at General Mills. At Normandale Community College (NCC), MikQuinlynwas in charge of the NCC college stores website, e-commerce site and socialmedia updates. One the side, MikQuinlyn created a themed marketing plan for thecollege store for the next year based on a survey MikQuinlyn designed and

implemented to gather student workers opinions of the college store. Her drive,initiative and quality of work afforded her more responsibility at NCC and in July2010, MikQuinlyn was placed at the lead of all the marketing efforts for the NCCcollege store and called upon by other marketing professionals at NCC for adviceon enhancing their social media presence.

MikQuinlyn accomplished a great deal at NCC and in the work force and has beenrewarded for her work and dynamic work ethic. MikQuinlyn has held positions from


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marketing coordinator at Accountability Minnesota, a small non-profit, working asthe entire marketing department from advertising plan to implementation, to workingwith Ameriprise Financial, a fortune 500company, preparing and implementing niche marketing as a marketing coordinator.

MikQuinlyn has learned all aspects of how to create a successful marketing mixfrom conception to consumer, because of these experiences MikQuinlyn knows thatMikQuinlyn can fit into any team and prove herself valuable.

Marketing PlanWash N Plays target market will be families with childrenages 2-12 years old withsalaries ranging from $20,000- 43,000. Our location is located near many retailstores and large apartment housing where large numbers of our target marketreside. This business will be promoted with sandwich signs that display the weeklysales and specials. There will be coupon advertisements in local mailers and

coupon books. Postcards will be mailed to the target market using zip codetargeted distribution these will offer specials and deals along with basic advertisingfor the location.

Wash N Play will utilize print advertising and yellow pages, write press releases toget media coverage for our laundry, purchase unused advertising space at deepdiscounts, our business card, advertise through our voice mail message,advertising in church, college and high school newspapers and yearbooks, onlineclassified ad websites such as Craigslist, local entertainment and touristmagazines, bulletin boards and chamber of commerce, asking non-profitorganizations and clubs in our area to advertise for our laundromat in exchange for

raising money for them.

Wash N Plays Web: We will display our web site information on anything andeverything, contact information, especially our phone number prominently on everypage of our web presence. We will make online yellow pages part of our media mix.We will be using customer quotes, testimonials and lots and lots of store pictures!

Additionally we will offer resources or content on our site to give our customers areason to keep coming back, along with links to (valuable) industry sites.

Wash N Plays Signs: We will utilize signage to be used to create top-of-mind awareand that awareness will be reinforced through repetition. Our sign is a part of our ove

marketing strategy. All our other marketing materials including the name of our businour logo, company colors, catch phrase, etc., should be consistent on our sign, ourletterhead, business cards and print ads. We will advertise on bus benches, phonebooths, shopping carts, and neighboring buildings. We will have banners on our vehand park it in a conspicuous location or put magnetic signs on our car doors, we will purchase for summer use in the vehicle a sunshade with our advertisements informadisplayed.


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Eventually we would like to have my vehicle painted or wrapped with promotional aWe will promote our business internally and grow our customer loyalty and satisfactioWe will turn signs that normally have negative standard business messages like "NoRefund or Exchange," or "No checks accepted," into more positive signs that say "Yewe do take checks. Yes, refunds are given within 90 days of purchase. Yes, your

satisfaction is guaranteed." We will promote our business with internal signage thatoutline our extra services such as Wash/Dry/Fold, internet cafe, vending, commerciaaccounts, etc.

Financing PlanThe start - up capital for Wash N Play will consist of $5,000 from the owner, $5,000from the owners families, $20,000 from private investors and a $100,000 basic 7(a)loan from the Small Business Administration. This loan will be repaid at a 5.5% rateover a 10 year period with the monthly payments totaling $1,500 a month. To coverany additional cost incurred we will secure a line of credit for $50,000 and abusiness Platinum Visa card with an APR 10.75%, both by Wells Fargo.

Financing is available for the indoor playground through THE PLAYAWAY PLAN:payments can be as low as $100 a month. The plan will require minimum paymentsfor the first three months. Your full monthly payments will begin around the sametime the play area is installed and starts attracting children and families to yourlocation.

Our sales projections show and average of 2,550 customers per month spendingan average of $15 each. This should lead to a first year total revenue $459,135 inannual revenue with $109,481 in profit. Our breakeven point will be 1,810customers approximately 22 days into each month.

Strategic PlanIn the first year of operation Wash N Play will focus on the goal of meeting orexceeding the monthly 2,550 patronage goal. Our intermediate goals will focus onexpanding our laundries family friendly amenities and the laundry facility itself, thescope of our advertising campaign, promotions and the size of our workforce. In thelong term we would like to be able to expand our business both locally andregionally as well as offering an even larger variety of products and services,eventually creating a franchised brand. We would like to be able to build sites thatwill obtain the title of the largest laundry facility in each state.


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ROMAINES FEEDBACK:

Hi MikQuinlyn: I commend you for the rigorous energy put into your business planning. The

laundry service industry has been a major necessity to most local communities. Per our

previous discussion, to open a basic neighborhood laundry mat could cost between $180,000 to

$300,000. Looking at the additional amenities listed in your plan will add exhaustive costs toyour startup phase. Review each of them and determine their cost and need to your laundry mat.

Here are some other additional items to be included in your plan:

Geographic and demographic analysis of the population/prospects you will be serving:

Redefine/narrow the services Analysis of the industry Management plan - Background information about yourself needs to be

streamlined. Also include experience/training relevant to business. Marketing plan is quite enthusiastic a strategy plan and budget should be included Competitive analysis who are they, where are they, what they offer, what you like

or dislike about them Startup costs listing equipment, fixtures, furniture, build-out, insurance, permits, and

leasing needs Financial projections number of wkly customers, amount they will spend, monthly

projected expenses

When researching the startup costs for your business, be sure to look at the ability to provide

1525% (depending on funder) towards the total project. You listed the 7a SBA loan as a

means for financing, however their lending criteria is too restrictive for many of our startups,

however, there are other options available. Once your business plan and financial projections arecompleted, financing can be determined by a financial officer. Let me know if you have any

questions/concerns.

Documents

Wash N Play MikQuinlyn Speller