Upload
others
View
9
Download
0
Embed Size (px)
Citation preview
warringah.nsw.gov.au
WARRINGAH ECONOMIC DEVELOPMENT PLAN
2 Warringah Economic Development Plan
CONTENTS1. A Message from the General Manager
2. Purpose of the Economic Development Plan
3. Council’s Role in Economic Development
4. Data Snapshot – Warringah and the SHOROC Region
5. Background - NSW Policy Context
TheAustralianandNSWEconomies
DraftNorth-EastSubregionalStrategy2007
MetropolitanPlanforSydney2036
NSWStatePlan
NSWInnovationStrategy
NSWSectorGrowthPlan
6. Warringah Council and Sydney’s North East Region
SHOROCRegionalEmploymentStudy2008
SHOROC–ShapingOurFuture
7. Economic Development Issues & Opportunities
8. Implementation
Actionareasoffocus
9. Review and Monitoring
10. Acknowledgement of contributors to the Plan
11. References
12. More information contact
Coverphoto:LifestyleWorking,117OldPittwaterRd,
BrookvaleNSW2100
3
General Manager’s MessageTheWarringahLGA,partoftheNorthernBeachesareaofSydneyiswellknownforitsvibrantlifestyle,stronglocaleconomy,diversityandstrengthofbusinesseswithlowunemploymentrates.Theareaencompasses153sqkilometres,comprisingbushland,beachesandlagoonsamonghighqualityresidentialareas,traditionalindustrialzonesandmajormanufacturingandretailing.Brookvale–DeeWhy,theregion’sMajorCentreisevolvingasavibrantcivic,culturalandbusinessareafortheregion.
Warringah,alongwithPittwater,ManlyandMosmanCouncilsmakeupthefourCouncilSHOROCregion.Warringahhasthelargestlocaleconomywithsignificanteconomicdevelopment-relatedstrengthsincludingastable,highlyskilledandeducatedworkforceandanincreasinglydiverseeconomicbase,supportinginnovativemicro,smalltomediumandsomelargergloballycompetitivebusinesses.
Futurechallengesrelatetotheprovisionoflocaljobstomatchbusinessexpansionneeds.Thereisalsoanurgentneedfornewhealthandtransport–relatedinfrastructureinvestmenttosupporttheoveralleconomicdevelopmentoftheregion.
WarringahCouncilviewseconomicdevelopmentasahighpriorityandthroughthePlanitwillimplementarangeofaction–basedlocalandregionalbusinessactivitiesandpartneredinitiatives,overafouryeartimetable.
TheCounciliscommittedtoreducingobstaclesandprogressingactionsthatmaximiseopportunitiesforeconomicdevelopmenttostrengthenexistingandnewbusinessandgeneratejobsgrowth.CollaborativeCouncilinitiativesthatseektoimprovebusinessperformance,encouragepartnershipswithkeystakeholders,connectandpromotenetworkscanopenupexcitingopportunitiesthatattractnewinvestment,growbusiness,profiletheregionanddrivetheeconomy.
TheimplementationoftheWarringahEconomicDevelopmentPlanalsoreliesonbuildingstrongerrelationshipsbetweentheSHOROCCouncilsandotherkeygovernmentagenciescontributingtoandsupportingtheregion’scompetitivestrengthsandSydney’sfuture.
WarringahCouncilwelcomesyourinvolvementintheimplementationofthisPlan.
RikHart,GeneralManager
4 Warringah Economic Development Plan
2. Purpose of the Economic Development Plan ThemainpurposeoftheWarringahEconomicDevelopmentPlan,istoprovideapositiveframeworkanddirectiontoguide,supportandhelppromotesustainableeconomicdevelopmentinWarringah.FourkeyeconomicdevelopmentthemesthatsupportthePlan’sstrategicactionswereidentifiedintheengagementphasehavebeenendorsedbyCouncilandbusinesscommunity.
Thepriority,stagingandimplementationofactionstohelpbusinessgrowanddevelopwilllinktoCouncil’sannualbudgetcycleandidentifyarangeofstakeholderinvolvement.ThefocusfortheeconomicdevelopmentinitiativesistheLocalGovernmentAreaofWarringah.Importantly,someofthelocalactionsinfluencestakeholderinitiativesacrosstheSHOROCregionandthePlanisdesignedtoinformandintegrateregionallywiththedirectionofSHOROC’sstrategicroadmap-‘ShapingOurFuture’.
ThisEconomicDevelopmentPlanisastrategictoolwithaimstoachievethefollowingobjectives:
•Createanenvironmentthatisconducivetobusinessinvestmentandindustrydevelopmentandattraction;
•Demonstrateconnectionstoothermajorrelevantlocal,regionalandNSWStateplans;
•Enhancetheregion’scompetitiveadvantagesasabusinesslocation;
•Encouragesustainableandinnovativebusinesspractices;
•Helptoensurethatinfrastructureprovisionmeetsbusinessneeds;
•Supportpartnerships,businessnetworksandcollaboration;
•Influencethebusiness–relatedpromotion,marketingandbrandingactivitiesofthelocalareaandregion;
“The direction for
SHOROC is to continue
to be a sustainable and
liveable region making a
significant contribution to
enable Sydney to continue
to grow and be a world
class place to live and
work”.
Future Directions 2010.
5
•Facilitateeconomicdevelopmentinitiativestocreateincreasedcommunityawareness,growemployment,supporttrainingandstrengthenourskillsbase;
•Supportcontinuedself-containmentofemploymentopportunities.
AsuccessfulcommunityengagementprocesshelpedsetthestrategicframeworkforthePlan,definingthedirectionthroughidentifyingfourkeythemeswhichreflectoveralllocalbusinessneeds,opportunitiesandissuesinwhatisa‘newspace’ofeconomicdevelopmentforCouncil.ImplementingtheactionsbaseduponthesethemesisthenextstepinthePlan’simplementationphase.
Thefollowingfourthemescreateaframeworkanddirectionforeconomicdevelopmentuntil2016:
Warringah Economic Development Plan - Four Themes
Theme One
• Growing Employment Opportunities
Developingastronglocaleconomywhichpromotesenterpriseandinnovation,buildsaskilledandeducatedworkforceandcontributestoahighqualityoflifeforthecommunity
Theme Two
• Council providing Information, Support & Advice
Councilwillprovidesupporttoincreasebusinessengagementandawarenessofthecontributionofbusiness,buildbusinesscapabilityandpromote,strengthenandprofilethearea’scompetitiveness
Theme Three
• Advocacy for local and regional initiatives
Recognisingtheimportanceofthelocalandregionaleconomiesassociatedwithdecisionsandprojectssuchastransport,jobsandinfrastructure,whichsupportsustainableeconomicdevelopment
Theme Four
• Connectivity, engagement and communication
Initiatingandfosteringbusinessnetworks,partnershipsandothermechanismstoconnect,promoteandgrowbusiness
6 Warringah Economic Development Plan
Councilwillseekongoingassistanceandstrategicadvicefrombusiness,stakeholderagenciesandinterestgroupsaspartofimplementation,reviewingthePlanandmonitoringactionprogressandoutcomes.
WarringahCouncilhasagrowingsmalltomediumbusinesssector(SME)whichprovidesover45,000jobs(fullandparttime).Council,togetherwithitsbusinessstakeholdersiscommittedtoplayingamajorroleinidentifyingandaddressingthechallenges,aswellaspromotingandfacilitatingopportunitiesforeconomicdevelopmentinthearea.DevelopingandpromotingagreaterawarenessofCouncil’seconomicdevelopmentsupportroleisamajorstepinthesuccessfulimplementationofactions,aspartofthisfirstEconomicDevelopmentPlan.
Whileprivateenterpriseistheprimarydriverofeconomicgrowth,itisLocalGovernmentthatcanmakeanimportantcontributionasapromoter,facilitatorandcoordinatoroflocalandregionaleconomicdevelopmentactivities.Effectivelocalgovernmentparticipationisvitaltothesuccessoflocalandotherlevelsofeconomicdevelopmentplanning.
WarringahCouncilhasbeensuccessfulinattractingcollaborativesupportfromtheNSWGovernmentTradeandInvestment,RegionalInfrastructure&Servicesandexistinglocalbusinessnetworks.Since2010,Councilhasbeenabletoofferqualitypartneredmentoringprogramsthathaveleveragedfinancialsupportforqualityspeakers,seminars,businessinformationandworkshoppingprogramsthatarebeinghostedontheNorthernBeachesincluding–
-ManufacturingWeek
-MicroBizWeek
-SmallBusinessSeptember
-ClusterGrants
-MentoringPrograms
Warringah and other
SHOROC Councils are close
to the Global Economic
Corridor extending from
the airport through to
Macquarie Park, and over
the longer term towards
Parramatta. This corridor
contains around 40 per
cent of Sydney’s jobs and
is a powerhouse of the
Australian economy. The
success of Sydney’s other
cities and centres rely on
the continuing strength of
activity in Global Sydney
and this economic corridor.
7
ThelocalChambersandotherkeylocalbusinessnetworkshaveenthusiasticallyinvolvedtheirmembershipsinthevariousseminarsandprogramssuchasthoseidentifiedabove.
ThepurposeoftheEconomicDevelopmentPlanisalsotounderstandandhighlighttheimportanceofthesmallandmediumbusinesscontributiontotheLGAandtotheirroleinbuildingstrong,vibrantcommunities,sothatourbusinessesgrowandremaincompetitiveinmetropolitan,nationalandglobalmarkets.TheimplementationofthestrategicactioninitiativesthroughthePlanwillalsohelptofacilitatethedevelopmentofsustainablebusinesspracticesandincreasedbusinessengagementwillcontributetoimprovedbusinessperformance,businessexcellenceandbuildingregionalprofilefortheNorthernBeachesandtheGlobalCityofSydney.
Makingiteasiertodobusinesslocallyandinthesubregionisanecessity,asithelpstoattractinvestmentandprovidenewemployment-generatingopportunities.Councilcandothisthrough:itssupportofbusinessexcellenceandbyfosteringabusiness-friendlyorganisationalcultureandhighlevelsofcustomerservice;throughqualitydecisionmakingonplanning,regulationanddevelopmentofthebuiltenvironment.
ThesuccessofthePlanwillbefoundedontheongoingengagement,effectivepartnershipsandcollaborativerelationshipswithlocalbusiness,chambers,governmentandnon-governmentorganisations,SHOROC,industrystakeholdersandserviceproviders.MaintainingeconomicsustainabilityandmeetingStateGovernmentjobtargetswillalsobeessential,inanenvironmentofincreasinglylimitedsupplyoflocalemploymentlands,skillstomatchgrowingbusinesssectorsandotherinfrastructureintheNESubregionofSydney.
8 Warringah Economic Development Plan
3. Council’s Role in Economic DevelopmentWarringah Strategic Community Plan 2010
TheWarringahEconomicDevelopmentPlanhasbeenpreparedundertheumbrellaofthenew2009StateGovernmentreportingregimethatintegratesbroad,economic,social,cultural,politicalandenvironmentalissuesthatdefinecommunitiesinNewSouthWales.
In2009,Councilbeganastrategicplanningprocesstoupdatethecomprehensive,“LivingWarringah-InFocus”reportwhichwaspreparedin2005endorsingCouncil’scommitmenttotheprinciplesofEcologicallySustainableDevelopment(ESD).
Council’sobjectivewiththenew2010StrategicCommunityPlanandBudget2010-2020processwastopreserveWarringah’slong-termsustainabilityandimproveresidents’qualityoflifebyensuringarigorousandintegratedbudgetandservicedeliveryplanthatisascommunity-focusedasitisbusiness-critical.
TheWarringahStrategicCommunityPlan2010comprises:
•A10yearplusCommunityStrategicPlan
•AfouryearDeliveryProgramforeachservicearea
•A1yearOperationalPlanandBudget.
Outlook – “We remain
an effective, efficient and
innovative organisation
with an unwavering
purpose – serving
Warringah and our
community. We are well
positioned and have
implemented a more
holistic and integrated
approachtoplanningand
reportingwhichputsusat
theforefrontofCouncilsin
NSW”.WarringahCouncil
StrategicCommunityPlan
9
TheWarringahStrategicCommunityPlan2010providesa‘bigpicture’10yearstrategicvisionfortheareawiththeCorporateVision,Mission,astatementofvaluesandstrategiccommunitykeyoutcomesanddirectionsforcounciltoachieve.ThePlanincludesadetailedviewofservices,projectsandactivitiestobedeliveredoverthenextfouryearsandprovidesgreaterdetailinaoneyearOperationalPlanandBudget.YearlyactionswillbedeterminedbydeliveryprogramandbudgetandtheannualreviewofdataandtheeconomicdevelopmentissuesandopportunitiesinthePlan.CouncilpreparedthePlanonbehalfofthebusinesscommunityandotherstakeholdergroupsandpartners.
ThenewintegratedPlanningandReportingFrameworkforNSWLocalGovernmentaimsto:
•Improveintegrationofvariousstatutoryplanningandreportingprocessesundertakenbycouncils;
•Strengthencouncils’strategicfocus;
•Streamlinereportingprocesses.
Warringah’s2010CommunityStrategicPlandetailshowCouncilwillachievetheaimsaboveoverfiveStrategicCommunityoutcomeareas,eachwiththeirownstrategiesandgoals:
• Living Environment
• Living Communities
• Living Spaces
• Living Enterprises
• Living Organisation
TheEconomicDevelopmentPlanprocesssuccessfullyintegrateswithCouncil’snewreportingframeworkwhichisbuiltaround–‘creatingasustainablefuture’.LongtermsustainabilityforCouncilisdefinedasbalancingthesocial,environmentalandcivicleadershipneedsofthecommunity.
Economicdevelopmentisincludedasoneofthekeyfocusareasofthe‘LivingEnterprises’outcomeandhasthecleardirectionto–shapingthefutureofWarringahandcontributingtoCouncil’sVisionforthefuturewhichis–“avibrant,growingandhealthycommunityofferinglifestylechoices”.
TherearethreeGoalsfor‘LivingEnterprises’whichinfluenceeconomicdevelopmentintheareaandaredescribedas:
•Sustainingastronglocaleconomythatprovidesemploymentandtrainingopportunities
•Balancingtheeconomicbenefitsofvisitorsandtheimpactonlocalresourcesandthecommunity
•Wellmanagedbusinessinfrastructuretosupportathrivinglocaleconomy.
TheintegratedplanningandreportingframeworkforlocalcommunitiesinNewSouthWalesdoesnotexistinisolationandimportantly‘economicdevelopment’hasasignificantstrategicroletohelpinfluenceandshapethefutureoftheState.
Theframeworksupportsconnectivityoflanduseandinfrastructureplanningwhichproducessocial,environmentalandeconomicoutcomesforthecommunity.ItisthroughtheStrategicCommunityPlan,economicdevelopmentconsiderationsandCouncils’widerstatutorylocalenvironmentalplanninganddevelopmentcontrolrolesprovideguidancetoinvestorsandbusinessesonwhatdevelopmentispermissible.OthercurrentkeystrategicdocumentsthatwillhelptoguideactivitiesinWarringahincludetheSustainabilityStrategy2011andSocialPlan2010.
10 Warringah Economic Development Plan
TheNorthernBeacheswashistoricallybuiltuponitsnaturalresources.However,todaythedominantbusinesssectorsintheNEsubregionare:professional,scientificandtechnicalservices,retail,andhealthcareandsocialassistance,construction.TheSHOROCCouncilswillcontinuetosupportthedevelopmentandgrowthinthesesectors,toincreasevalue,meettheexpectedjobincreases(upto30,000overthenext20years)andoverallGrossRegionalProduct(GRP).
WarringahandtheNEsubregionfaceanumberofotherchallengestoo,includingclimatechange,highsandlowsintheinternationaleconomiccycle,demographicshiftsandanagingpopulationimpactingthelabourmarketandservicesprovisionlocally.TheEconomicDevelopmentPlanproactivelyrespondstotheseissuesandwilloverthetimeofthePlanturnthechallengesintoopportunitiesfortheeconomyby,forexample:
•Supportingthegrowthofbusinesshubsandclusterswhileattractinggreenandinnovativecleanandhightechbusinesses
•Helpingtoretainandpromotekeyjobskillsectors,suchashealthandeducationservices,throughCouncilandothergovernmentsupportededucationandtrainingtoincreasethelevelsanddiversityofemploymentopportunities
•Supportinginwardinvestment,localbusinessandjobsgrowthandpromotingbusinessbestpractice
•Progressingcollaborativeeconomicdevelopmentprograms,supportinformationandreferralsbetweenalllevelsofgovernment,businessandthewidercommunity
Economic development is
well known in the national
and international research
as having a positive link
to creating jobs, economic
prosperity, a vibrant city
and quality of life for
individuals, residents and
the business community.
11
•Supportingbranding,marketing,promotionandsponsorshipofbusinessactivitiesintheMajorCentre(Brookvale-DeeWhy),theproposedpotentialSpecialistCentreatFrenchsForestandthroughoutselectedkeyvillagecentres,aspartoftheNEsubregion’shierarchyofcentres
•Supportinglanduseplanningthatinformsqualityurbandesignoutcomesforthepublicdomain,toupgradeandenhancevisuallyattractivecentresthatunderpinlocalandregionalbusinessgrowthandcreategreatplacestolive,workandinvest
•Participatingandsupportingregionaleconomicdevelopmentplanninginitiatives.
TheEconomicDevelopmentPlanhasawiderdefinitionof”economicdevelopment’’thatwasdevelopedintheengagementprocessandwhichbuildsontheearlierLivingEnterprisesgoals.ThefollowingobjectiveshavebeenincludedinthedeliveryofthePlan’sactionstoincreasethelevelofinformationandbusinesssupportservicesreferrals:
• Building up the economic capacity of the local area to improve its economic future and quality of life for all
• A process by which public, business and non-governmental sector partners work collaboratively to create better conditions for economic growth and employment generation
• Measurements by improvements in for example, employment, education and training, health, culture and community well-being
• Includes reference to sustainability and links to a visually appealing people environment and Council’s strategic land use planning framework.
ThePlanmakesspecificreferencestoandsetsthebigpicturerelatingtokeyregional,NSWStatepolicies,plansanddirectionswhichwillhelpinformandshapethefutureofWarringah’seconomyintheNESubregionofSydney.ThisintegrationwithotherlevelsofgovernmentpolicyhelpssupportandcreatesawiderawarenessofWarringah’sandtheregions’existingandfutureeconomicdevelopmentstrengthsandbusinesscapabilities.
Council’seconomicdevelopmentroleisalsosignificantaspartofidentifiedkeylocaleconomicdevelopmentissues,challengesandopportunitiesinthewiderNSWstrategiceconomicdevelopmentframework.Businesstrendsareinfluencedby,forexample,populationgrowth,ourspecialistoccupationsprofile,educationallevelsandworkforceskills,allofwhichmakeasignificantcontributiontobusinessandemploymentgrowthlocally,regionallyandnationally.
Warringahbusinessesintheregionaleconomiccontexthavearoleinfosteringinnovationandnurturingideasandtechnology,talentandcreativeenterprises.Advocatingandbuildingonlinksbetweentertiaryinstitutionsandresearchorganisations,aswellastheindividualsandbusinesseswhocantranslateproducts,servicesandprocessesintocommercialopportunitiesisthewaytonurtureaninnovationsysteminthecommunity.
12 Warringah Economic Development Plan
4. Data Snapshot – Warringah and the SHOROC Region Warringah and SHOROC Region Economic and Demographic Profile snap shot
WarringahCouncilislocatedonSydney’sNorthernBeachesbetween10and27kilometresfromtheSydneyCBD.TheareaisboundedbyPittwaterCounciltothenorth,theTasmanSeaintheeast,ManlyCouncilareaandMiddleHarbourinthesouthandtheKu-ring-gaiCouncilareainthewest.Warringahencompassesatotallandareaof153squarekilometres.
TheWarringahCouncilareaincludesthesuburbsandrurallocalitiesofAllambieHeights,BeaconHill,Belrose,Brookvale,Collaroy,CottagePoint,Cromer,CurlCurl,Davidson,DeeWhy,DuffysForest,Forestville,FrenchsForest,Freshwater,Ingleside(part),KillarneyHeights,ManlyVale,Narrabeen,Narraweena,NorthBalgowlah,NorthCurlCurl,NorthManly,OxfordFalls,Queenscliff,TerreyHillsandWheelerHeights.
WarringahispartoftheSHOROCregionwhichprovidesmorethan500hectaresofemploymentlands,withover33,000registeredbusinesseswithfuturebusinessgrowthanddevelopmenttiedcloselytoexistingtransportcorridors,whileensuringprotectionofthenaturalenvironment.
Retainingexistinglevelsofself–sufficiencyandsupportinghighlevelsofcontainmentinthefuturewillbenefitWarringahandtheregion.Newdevelopmentthatsupportsvibrant,sustainablecommunitiesforlivingandworkingalsostimulatelocaleconomicdevelopmentandjobsgrowth.HighcontainmentlevelsforWarringahandSHOROCresidentsarealsosupportedbygreatertakeupofhome-basedemploymentandthegrowthoftelecommutingwhichcanhelpreducetraveltimesandroadcongestionlocallyandregionally.
Business Size and Turnover
Over85percentofregisteredbusinessesintheSHOROCregion,asat2009areclassifiedmicroandsmallbusinesseswhichemploybetweeneithernoneorupto4employees.ThisratioiscomparabletotheSydneyStatisticalDivisionasdepictedbelow.
13
Gross Regional Product
WarringahaspartoftheNorthEastRegionofSydney,alongwithManlyandPittwaterCouncils,isdeterminedbythebroadergeographicareaestablishedbySydney’sMetropolitanPlan2036.Thethreecouncils,includingMosmanCouncilareaffluentareas,wheretheresidents’incomesandothermeasuresofsocio-economicprosperityfallwellabovethenationalandSydneyaverages.TheyarealsorelativelygeographicallyisolatedfromtherestofSydney(Pittwaterinparticular),resultinginamoreself-containedeconomythanmanypartsofMetropolitanSydney.
TheSHOROCeconomyin2010wasworth$13.0billion,orabout5%ofSydney’sGrossRegionalProduct.
FortheWarringahLGA,over83percentofthe15,857businesses,asatJune2009hadaturnoverbetween$0and$500,000,whichisalsocomparabletotheSydneyStatisticalDivisionresultsbelow:
Australian Business RegisterCountofregisteredbusinessesbyestimatedannualturnover,June2009Warringahpreparedby.id(informeddecisions)usingdatasuppliedbytheAustralianBureauofStatistics.
Employmentsize WarringahNo. Warringah% SydneySD%
Zerotolessthan$25k 2,461 15.5% 16.7%
$25ktolessthan$50k 1,900 12.0% 12.6%
$50ktolessthan$75K 1,678 10.6% 9.7%
$75ktolessthan$100k 1,436 9.1% 8.2%
$100ktolessthan$150k 1,686 10.6% 9.6%
$150ktolessthan$200k 1,119 7.1% 6.6%
$200ktolessthan$500k 2,841 17.9% 17.6%
$500ktolessthan$1m 1,162 7.3% 7.8%
$1mtolessthan$2m 713 4.5% 4.7%
$2mtolessthan$5m 508 3.2% 3.5%
$5mtolessthan$10m 176 1.1% 1.4%
$10mtolessthan$20m 102 0.6% 0.8%
$20mtolessthan$50m 48 0.3% 0.5%
$50mtolessthan$200m 27 0.2% 0.2%
$200mormore - 0.0% 0.1%
Total 15,857 100.0% 100.0%
Australian Business Register
Countofregisteredbusinessesbyemploymentsize,June2009preparedby.id(informeddecisions)usingdatasuppliedbytheAustralianBureauofStatistics.
Employmentsize WarringahNo. Warringah% SydneySD%
Noemployees 9,146 57.7% 58.8%
1to4 4,563 28.8% 27.1%
5to19 1,545 9.7% 10.2%
20to49 399 2.5% 2.6%
50to99 111 0.7% 0.8%
100to199 54 0.3% 0.3%
200ormore 39 0.2% 0.2%
Total 15,857 100.0% 100.0%
14 Warringah Economic Development Plan
Business Employment Trends
NewNationalInstituteofEconomicandIndustryResearch(NIEIR)dataforSHOROC’sestimatedemploymentin2010identifiesthattheregionwasdominatedbythreepopularindustrysectors:
-Construction(15.3percent)
-RetailTrade(13.8percent)
-Professional,Scientific&TechnicalServices(10.5percent)
Combinedthesethreesectorsemployedanestimated41,372peopleintotal,or40percentoflocaljobs.
FinancialyearendingJune2010 FinancialyearendingJune2006 Change
Industrysector(2006ANZSIC) Jobs(number)
%oftotal
SydneySD%
Jobs(number)
%oftotal
SydneySD%
2006to2010
Agriculture,ForestryandFishing 383 0.4 0.6 355 0.4 0.5 27
Mining 90 0.1 0.3 45 0.0 0.2 45
Manufacturing 6,834 6.5 10.1 8,282 8.2 9.7 -1,447
Electricity,Gas,WaterandWasteServices 636 0.6 1.0 546 0.5 0.8 89
Construction 15,964 15.3 8.7 11,778 11.6 8.1 4,186
WholesaleTrade 6,166 5.9 4.7 7,149 7.1 5.1 -983
RetailTrade 14,452 13.8 10.1 14,410 14.2 10.7 42
AccommodationandFoodServices 6,308 6.0 6.9 8,253 8.2 6.5 -1,945
Transport,PostalandWarehousing 1,931 1.8 6.1 1,993 2.0 5.8 -61
InformationMediaandTelecommunications
2,506 2.4 3.0 2,175 2.2 3.5 330
FinancialandInsuranceServices 2,284 2.2 6.3 2,711 2.7 6.6 -426
Rental,HiringandRealEstateServices 3,281 3.1 1.8 2,551 2.5 1.9 729
Professional,ScientificandTechnicalServices
10,956 10.5 9.4 9,160 9.1 9.4 1,796
AdministrativeandSupportServices 2,875 2.8 3.3 3,267 3.2 3.7 -391
PublicAdministrationandSafety 3,561 3.4 5.5 3,389 3.4 5.6 172
EducationandTraining 6,430 6.2 6.5 7,071 7.0 6.8 -641
HealthCareandSocialAssistance 8,705 8.3 10.1 10,403 10.3 9.5 -1,698
ArtsandRecreationServices 2,388 2.3 1.7 2,048 2.0 1.6 339
OtherServices 8,753 8.4 4.1 5,536 5.5 4.1 3,216
Total industries 104,513 100.0 100.0 101,132 100.0 100.0 3,380
Source:NationalInstituteofEconomicandIndustryResearch(NIEIR)©2011
PleasenotethatNIEIRmodelledestimatesaresubjecttochangeandreviewforthemostrecenttwofinancialyears.
15
Someofthekeytrendestimatesinjobsectorchangesbetween2006–2010areasfollows:
-TheincreaseofConstructionjobsoverretailjobsgrowthtoalmostequalnumbersofjobs(Construction,15,964jobs2010/Retail14,452jobs2010)
-TherisinglevelsofjobsintheProfessional,ScientificandTechnicalServicesareawithalmost1,800newjobscreatedbetween2006–2010
-ThelossofHealthCareandSocialAssistancejobsofaround10percent,(1,698jobs)followingcloselythedropfortheSydneySDof9.5percentforthissameperiod
-ThelossofEducationandTrainingjobsovertheperiod,down641jobsfortheSHOROCregion
-ThetotalincreaseofjobsintheSHOROCregionincreasingby3,380to104,513jobsin2010.
AcomparisonofchangesinemploymentbetweenindustrysectorsforSHOROC,2001–2006belowrevealsthedominanttrendofagradualdeclineoftraditionalmanufacturingamongsttheSHOROCCouncils,withalossofovermorethan1,500jobs.
ThemanufacturingbusinesssectormovementfurtherwestinSydneytocheaper,largerlandpackagesandgreatertransportinfrastructureinvolvingsimplerdistributionlogisticsisacleartrend.TheincreaseofemploymentinhealthandcommunityservicesareasreflectsthedemandsofanageingSHOROCpopulationandexistingstrengthsassociatedwiththehospitalsandalliedhealthcareservices.
Occupations
ThethreemostpopularoccupationsheldbytheresidentpopulationintheWarringahCouncilareain2006weregenerallywhitecollarjobareasforthefollowingoccupationcategories:
• Professionals (16,848 persons or 24.6 per cent)
• Clerical and Administrative Workers (11,411 persons or 16.7 per cent)
• Managers (10,572 persons or 15.4 per cent).
Combinedthesethreeoccupationsaccountedfor38,831people,atotalor56.7percentoftheemployedresidentpopulation.Bycomparison,theSydneyStatisticalDivisionemployed23.7percentasProfessionals;16.7percentasClericalandAdministrativeWorkers;and13.2percentasManagers.
Change in Occupation of workers, 2001‐2006
‐600 ‐400 ‐200 ‐ 200 400 600 800 1,000
Managers and Administrators
Professionals
Associate Professionals
Tradespersons and Related Workers
Advanced Clerical and Service Workers
Intermediate Clerical, Sales and ServiceWorkers
Intermediate Production and TransportWorkers
Elementary Clerical, Sales and ServiceWorkers
Labourers and Related Workers
Not Stated/Inadequately Described
16 Warringah Economic Development Plan
Occupation, 2006
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Managers
Professionals
Technicians and Trades Workers
Community and Personal Service Workers
Clerical and Administrative Workers
Sales Workers
Machinery Operators And Drivers
Labourers
Not Stated/Inadequately Described
Warringah
SHOROC
Sydney SD
ThesamecomparisonofOccupationsbetweenWarringah,SHOROCandSydneyshowshigherlevelsofProfessionals,TechniciansandTradesWorkersandCommunityandPersonalServiceWorkersinSHOROCthanWarringah.FortheLabourersoccupationcategory,Warringah,SHOROCandSydneydisplaysimilarpercentagesofaround7.5percent.
Between2001and2006,thechangeinOccupationofworkersforWarringahshowsmajorincreasesinProfessionalsandIntermediateClerical,SalesandServiceworkerswithadeclineofover400inchangeofoccupationforAdvancedSalesandServiceworkers.
Self containment in SHOROC and Warringah
Self-containmentmeasurestheproportionoftheworkforcewhoresideinthesamelocalgovernmentareaastheyworkandindicateswhetherworkersneedtotravelsignificantdistancestowork,orcanlivenearwork.IfemploymentlandsweretodecreaseinfuturetherateofresidentsworkingoutsideoftheLGAwillpotentiallyincreaseanditwouldbedifficultforCounciltoachieveexistingdesirablehighlevelsofeconomicself-containment.
AreasofresidenceforSHOROCworkforce(allindustries)employedinthelocalarea2006(ANZSIC1993-Timeseriesindustryclassification)showsthecontainmenttrendwithveryhighnumbersofSHOROCresidentslivingandworkinginthisregionin2006was62,758or78.2percent.TheCityofRydeandSydneyCitywererecorded,atthissametimeasthetwolocalareaswiththeleastworkersresidinglocally.
Areasofresidence(a)forAllindustriesworkersinthearea2006
LocalGovernmentArea number %
SHOROCregion 62,758 78.2
Ku-ring-gai(A) 1,951 2.4
Hornsby(A) 1,754 2.2
NorthSydney(A) 1,691 2.1
Willoughby(C) 1,283 1.6
Ryde(C) 876 1.1
Sydney(C) 847 1.1
Otherareas 9,119 11.4
Total people working in the
SHOROC region
80,279
100.0
Change in Occupation of workers, 2001‐2006
‐600 ‐400 ‐200 ‐ 200 400 600 800 1,000
Managers and Administrators
Professionals
Associate Professionals
Tradespersons and Related Workers
Advanced Clerical and Service Workers
Intermediate Clerical, Sales and ServiceWorkers
Intermediate Production and TransportWorkers
Elementary Clerical, Sales and ServiceWorkers
Labourers and Related Workers
Not Stated/Inadequately Described
17
TheRetailTradesectoraccordingtotheabovecountofpersonsresidentinWarringahandworkinginthissectorin2006displayedthehighestlevelofselfcontainmentat58.9percent,followedbyWholesaleTradewith51.7percent.
TheoveralllevelofselfcontainmentforthenumberofpersonsresidentandworkinginWarringahLGAwas39.7percentwhichisahighfortheSydneyStatisticalDivision.WhereastheElectricity,GasandWaterSuppliessectorofworkersdisplaysthelowestpercentself-containment(20.9percent)withalmosthalfhavingtoworkatadestinationoutsidetheSHOROCregion.
2006CensusofPopulationandHousing
Countofpersonsresidentinselectedareasofworkdestinationbyindustry(ANZSIC)preparedby.id(informeddecisions)usingdatasuppliedbytheAustralianBureauodStatisticsLGAofresidenceselection
WorkDestination
IndustryofEmployment,ANZSIC93*,2006 WorkswithinWarringah
WorksinremainderofSHOROC
Workselsewhere
Workdestinationnotstated
Total %self-containment
2006
Agriculture,ForestryandFishing 98 18 74 4 194 50.5%
Mining 14 - 61 10 85 16.5%
Manufacturing 2,826 656 2,375 197 6,054 46.7%
Electricity,GasandWaterSupply 71 20 244 4 339 20.9%
Construction 1,973 514 2,851 362 5,700 34.6%
WholesaleTrade 2,507 361 1,872 110 4,850 51.7%
RetailTrade 5,631 1,399 2,196 328 9,554 58.9%
Accommodation,cafesandRestaurants 1,292 735 803 144 2,974 43.4%
TransportandStorage 591 127 1,534 96 2,348 25.2%
CommunicationServices 315 35 847 32 1,229 25.6%
FinanceandInsurance 806 258 3,406 80 4,550 17.7%
PropertyandBusinessServices 3,766 793 6,188 211 10,958 34.4%
GovernmentAdministrationandDefence 655 377 1,256 49 2,337 28.0%
Education 1,945 684 1,845 103 4,577 42.5%
HealthandCommunityServices 2,637 1,426 2,392 208 6,663 39.6%
CulturalandRecreationalServices 842 240 1,199 81 2,362 35.6%
PersonalandOtherServices 1,166 453 1,091 90 2,800 41.6%
Non-ClassifiableEconomicUnits 359 70 427 89 945 38.0%
andNotstated 44 12 55 680 791 5.6%
Total 27,538 8,178 30,716 2,878 69,310 39.7%
69,310* Industries in this table use the older, ANZSIC93 classification, which allows comparison between 2001 and 2006 data.
18 Warringah Economic Development Plan
TheeducationandresearchsectorplaysasignificantroleinthelargerNSWeconomy.Educationwasitssecondlargestexportearnerin2009,worth$6.7billion,experiencingafiveyeartrendgrowthof16%perannum.With11universitiesandalargenumberofscientificcentres,NSWhasexcellentresearchcapacityinareasofstrategicimportance,suchascleanenergy,foodproduction,health,environmentalmanagement,manufacturingandICT.
TheSHOROCworkforceforkeyfieldsofqualificationsexceedthelevelsincomparisontothefieldsofqualificationsfortheSydneyStatisticalDivision.FortheSHOROCworkforce,thequalificationsinanumberofareas-ArchitectureandBuilding,Agricultural,EnvironmentalandrelatedStudies,Health,Education,CreativeArts,FoodHospitalityandPersonalServicesexceednumbersintheSydneyStatisticalDivisionworkforceandrepresentalmost20percentoftotalqualifications.
AlmosthalfoftheworkforcepopulationofSHOROCheldeducationalqualificationsandathirdhadnoqualifications,comparedwith43percentand42.8percentrespectivelyfortheSydneyStatisticalDivision.
Education and Qualifications
Educationsectorassetsintheeconomyareacatalystforbusinessdevelopmentandjobgeneration.TheSHOROCregioncanbereferredtoasa‘LearningRegion’duetohighconcentrationofwellperformingstate,selectiveandindependentprimaryandsecondaryschoolsaswellasBrookvaleTAFE,whichoffersawidevarietyoftertiarycoursesandteachesMacquarieUniversityprograms.BuildingstrongpartnershipswitheducationandtrainingprovidershelpsincreasethelocalskillsbaseforWarringahbusinessesandencouragespeopletoliveandlookforemploymentlocally.
TheestablishmentofaNorthernBeachesuniversitywouldgenerateevengreatertertiaryeducationalandbusiness-relatedresourcesforthecommunity,reducingtheneedforhigherskilledgraduatesandsupportoccupationstoleavetheareaforemployment.Giventhealreadylimitedpublictransport,alocalUniversitywouldreducetraveltimeandcostsforstudentsretainnewandprofessionalskillsandsupportlocalbusinessgrowthanddevelopment.Anattractive,“worldclass”internationaluniversitycampuswouldbetheonlySydney-based,standalonefacilityofaninternationallyrenowneduniversitycampus.Ifsuccessfultheuniversitypresencewouldbeafirsttodirectlyserveagrowinglocalpopulationprojectedtorisetoover300,000peopleby2036.
Auniversitywouldalsomakeasubstantialcontributiontolocalandregionalliveability,helptoprofileSydneyasaGlobalCityandstrengthenbusinesslinkstogovernment,industryandthecommunity.Dependingonfacultyspecialisation,thefutureFrenchsForesthospitalwouldhelpencouragetheclusteringoflocalhealth/wellbeing/medicaldevices/researchanddevelopmentbusinessesintheareawhichwouldhavedirectlinkagestotheuniversityashasoccurredatMacquarieUniversity.Workexperienceandstudentinternshipopportunitieswithbusinessandspecialiststaffrecruitmentacrossavarietyofindustrysectorclusters,couldalsobegeneratedtoandbenefitcontainmentwithstudentsandspecialiststafflivingandworkinglocally.
19
ThemajordifferencesbetweenthequalificationsheldbythepopulationinWarringahCouncilareaandtheSydneyStatisticalDivisionin2006were:
•AlargerpercentageofpeoplewithAdvancedDiplomaorDiplomas(11.1percentcomparedto8.1percent),and
•AsmallerpercentageofpeoplewithNoqualifications(37.9percentcomparedto42.8(percent).
ThelargestchangesinthequalificationsofthepopulationinWarringahCouncilareabetween2001and2006wereinthosewith:
•Bachelororhigherdegrees(+4,889persons),and
•Noqualifications(-4,937persons).
Demographics
TheWarringahLGAandtheSHOROCregionarepredominantlyresidentialareas.WarringahandPittwaterLGA’scontainthelargestindustrialareas.Brookvalesupportsthehighestlevelsofbulkygoodspremises,businessandofficespace,warehouseanddistributionspaceandvehicleshowrooms.
ThecurrentforecastpopulationofWarringahis142,441.In2006,thetotalpopulationofWarringahCouncilareawasestimatedat139,159people.TheLGAisexpectedtoexperienceanincreaseofover10,400peopleto149,578by2021,withanaverageannualgrowthrateof0.48percentperannumover15years.In2031,thepopulationoftheWarringahCouncilareaisestimatedtobe154,104,anincreaseof14,945persons(10.74percent)from2006.Thisrepresentsanaverageannualgrowthrateof0.41percent.
Brookvaleisforecasttoshowthegreatestpercentagechangeinpopulationto2021,increasingby25.3percentfrom2006,oranaverageannualgrowthrateof1.2percent.Incontrast,TerreyHills-DuffysForest-CottagePointisforecasttodecreaseby4.7percentby2021.
20 Warringah Economic Development Plan
Internet connection of households - Warringah Council
Typeofinternetconnection(Householdinternetconnection)
WarringahCouncilarea
2006
Enumerateddata number % Sydney
Statistical
Division%
Broadbandconnection 26,761 52.9 45.0
Dial-upconnection 7,673 15.2 16.5
Otherconnection 344 0.7 0.7
Totalinternetconnections 34,778 68.7 62.1
Nointernetconnection 12,624 25.0 29.0
Internetconnectionnotstated 3,193 6.3 8.9
Total households 50,595 100.0 100.0
AnalysisofthetypeofinternetconnectionofhouseholdsinWarringahCouncilareacomparedtotheSydneyStatisticalDivisionshowsthattherewasasmallerproportionofhouseholdswitheithernointernetconnectionoradialupconnection,butalargerproportionofhouseholdswithbroadbandconnectivity.BroadbandinternetconnectionisvitaltotheSHOROCBusinessprofilewithbothhome–based/microbusinessandsmalltomediumbusinessesrequiringfastinternetserviceforbothdomesticandregulardaytodaybusinessuse.
Over60percentofWarringahhouseholdshadinternetconnectionin2006.Thisconnectivityrateispredictedtobemuchhigherforhouseholdsin2011duetoincreasingmicroandhomebasedbusinessgrowth.Overallonly29percentofWarringahhouseholdshadnointernetconnectionoradialupconnection,and52.9percenthadbroadbandconnectivity,comparedwith45.5percentand45percentrespectivelyintheSydneyStatisticalDivision.
Source: New South Wales Statistical Local Area Population Projections, 2006-2036 (Department of Planning 2010)
10000
15000
20000
25000
30000
0
0
0
0
0
2006 2011 2016 2021 2026 2031 2036
Year
Popu
latio
n
Manl yMosm anPittwa terWa rrin ga h
,
,
,
,
,
Source:AustralianBureauofStatistics,CensusofPopulationandHousing,2006,2001,1996,and1991.
PopulationprojectionsfortheSHOROCregionto2036areasfollows:
21
Employment and business profile
Warringahhasthegreatestareaofemploymentgeneratinglandintheregionwithatotaljustover393km2.AsatJune2006Warringahalsohadthegreatestnumberofjobsavailableintheregion(55,600or56percentofallSHOROCjobs).Warringahprovides143haofallcommercialandretaillandsand250haofindustriallands.
ThelargestemploymentlandsareasinWarringahinclude:
• Brookvale Industrial Area 59.2 ha
• Cromer Industrial Area 51.6 ha
• Austlink Business Park 52.1 ha
• Warringah Mall 7.1 ha
Employmentstatus(personsaged15yearsandover)
WarringahCouncilarea
2006 2001Enumerateddata number % Sydney
StatisticalDivision%
number % SydneyStatisticalDivision%
Change2001to2006
Employedfulltime 44,259 62.9 63.0 43,840 63.3 63.5 419
Employedparttime 22,583 32.1 28.9 21,216 30.7 27.5 1,367
Employednotstated 1,638 2.3 2.8 1,757 2.5 2.9 -119
Totalemployed 68,480 97.3 94.7 66,813 96.5 93.9 1,667
Totalunemployed 1,877 2.7 5.3 2,403 3.5 6.1 -526
Totallabourforce 70,357 100.0 100.0 69,216 100.0 100.0 1,141
Totalinlabourforce 70,357 66.0 60.7 69,216 66.6 61.4 1,141
Totalnotinlabourforce 30,502 28.6 31.8 30,555 29.4 33.4 -53
Notstated 5,756 5.4 7.6 4,142 4.0 5.2 1,614
Total 106,615 100.0 100.0 103,913 100.0 100.0 2,702
InrelationtotypesofemploymentgeneratingbusinessesintheWarringahLGA,thetop4in2006were:
• Retail (11,384 or 20 per cent of jobs in Warringah)
• Property and Business Services (7,928 or 14 per cent of jobs in Warringah)
• Manufacturing (7,410 or 13 per cent of jobs in Warringah) and
• Wholesale Trade (5,105 jobs or 9% of jobs in Warringah)
AsaproportionofSHOROCjobs,Warringahprovides72percentofallmanufacturingjobs,73percentofallwholesaletradejobsand68percentofalljobsincommunications.
ItisimportantforCounciltocontinuetorecognisethroughitsplanningprocessestheprovisionandprotectionofemploymentlandstoensurethisfuturediversityofjobopportunitiesforitsresidents.
Source:AustralianBureauofStatistics,CensusofPopulationandHousing,2006,2001,1996,and1991.
22 Warringah Economic Development Plan
ThesizeofWarringahLGAlabourforce(personsagedover15years)in2006was70,357persons;ofwhich22,583wereemployedpart-time(32.1percent)and44,259werefulltimeworkers(62.9percent).AcomparisonoftheemploymentstatusofthepopulationintheWarringahCouncilareain2006comparedtotheSydneyStatisticalDivisionshowsthattherewasalargerproportionofpeopleinemployment,andasmallerproportionunemployed.
Overall,97.3percentofthelabourforcewasemployedand2.7percentwereunemployed(1.8percentofthepopulationaged15+),comparedwith94.7percentand5.3percentrespectivelyfortheSydneyStatisticalDivision.
Between2001and2006,thenumberofpeopleemployedintheWarringahCouncilareashowedanincreaseof1,667personsandthenumberunemployedshowedadecreaseof526persons.
Thelabourforceparticipationratereferstotheproportionofthepopulationover15yearsofagethatwasemployedoractivelylookingforwork.Thelabourforceisafundamentalinputtodomesticproductionanditssizeandcompositionarethereforecrucialfactorsineconomicgrowth.
Self-sufficiency
Self-sufficiencymeasurestheproportionoftheworkforcewhoresideinthesameLocalGovernmentAreaorregionastheywork.Likecontainment,measuresindicatewhetherworkersneedtotravelsignificantdistancestowork,orcanliveneartheirplaceofwork.
Selfsufficiencyislikelytobehigherforregionalareas,lowerinmetropolitanareasandisinfluencedby:
•Thenatureofemploymentopportunitiesversustheskillsandqualificationsofresidents
•Transportoptionsavailableandcommutingtimes
•Relationshipbetweenwagesandsalariesandhousepricesintheareaand
•Thegeographicsizeofthearea.
Nor
ther
n Be
ache
s 20
09, P
hoto
cou
rtes
y of
Ale
x E.
Pro
imos
23
villagesthatissignificantemployer,withconcentrationsofspecialistretailstoresatWarringahMallandWarriewoodShoppingCentre,bulkygoodsatBelroseandManlyValeandnicheretailshopslocatedthroughoutallsmallcentres.
ItisthemicrobusinesssectorthatistheoneofthefastestgrowingintheNSWeconomy,makingup88percentoftheState’ssmallbusinesses.WithintheSHOROC-NorthernBeachesarea,microbusinessesandworkingfromhomehasbeenfoundtobeover50percenthigherthantheSydneyaverage,andsimilartosmalltomediumbusinessestheydisplayagreatdiversityofbusinesssectors.
Thereareanestimated33,000,mainlysmalltomediumbusinessesoperatingintheSHOROCregionacrossarangeofindustrysectors.Thereareonlysmallnumbersoflargebusinessesoperatingeitherlocallyorintheregion.Thelargerrangeofbusinessesincludesmajorcorporatesectorrepresentativecompaniessuchas,Ricoh,Blackmores,GordonandGotchandBeam.
Themajorityofbusinessesintheregionemployupto300employees,displayingspecializationinsectorsasdiverseas:pharmaceuticals,multi-mediaandlightmanufacturing.FortheSHOROCregionitistheretailsectorinallcentresand
LGA of work selection
Industry of Employment (ANZSIC06 classification)Lives within Warringah
Lives in remainder of
SHOROC Lives elsewhere Total% self‐
sufficiencyA Agriculture, Forestry and Fishing 65 15 43 123 52.8%B Mining 12 3 12 27 44.4%C Manufacturing 2,646 864 1,270 4,780 55.4%D Electricity, Gas, Water and Waste Services 158 61 124 343 46.1%E Construction 1,986 385 824 3,195 62.2%F Wholesale Trade 2,411 916 1,717 5,044 47.8%G Retail Trade 4,508 1,320 1,374 7,202 62.6%H Accommodation and Food Services 1,832 433 488 2,753 66.5%I Transport, Postal and Warehousing 708 165 198 1,071 66.1%J Information Media and Telecommunications 509 129 308 946 53.8%K Financial and Insurance Services 811 143 174 1,128 71.9%L Rental, Hiring and Real Estate Services 660 187 105 952 69.3%M Professional, Scientific and Technical Services 2,593 456 807 3,856 67.2%N Administrative and Support Services 876 146 220 1,242 70.5%O Public Administration and Safety 834 290 280 1,404 59.4%P Education and Training 2,137 830 678 3,645 58.6%Q Health Care and Social Assistance 2,583 852 913 4,348 59.4%R Arts and Recreation Services 400 96 102 598 66.9%S Other Services 1,404 327 487 2,218 63.3%Not Stated/Inadequately Described 405 87 178 670 60.4%Total 27,538 7,705 10,302 45,545 60.5%
Usual Residence
2006 Census of Population and HousingCount of persons working in selected areas by area of usual residence, by industry (ANZSIC06)prepared by .id (informed decisions) using data supplied by the Australian Bureau of Statistics
24 Warringah Economic Development Plan
5. Background - The NSW Policy ContextThe Australian and NSW Economies
Atthenationallevel,theAustralianeconomyhasprovenitsresilience,recordingseventeenyearsofuninterruptedgrowthto2007-08,despitetwoglobaldownturns.Macroeconomicpoliciesandstructuralreformsoveralmostthreedecadeshaveincreasedresponsivenesstoshiftsintheglobaleconomyanddeliveredworld’sbestpracticefinancial,legalandpoliticalsystems.
Australiahasbeenoneoftheworld’sbetterperformingcountriesoverthelast12-18months.ThispositionisduetoAustralia’sstrongeconomicgrowthpriortotheGlobalFinancialCrisis(GFC),timelyfiscalandmonetaryresponse,flexibleexchangerateandresilientfinancialsystem.
TheNSWeconomyisthelargestandmostdiverseeconomyinAustralia,contributingaboutonethirdofthenation’s(GDP)GrossDomesticProduct.TheNSWeconomyislargerthanmanynationaleconomiesintheAsiaPacificincludingSingapore,MalaysiaandthePhilippines,and84percentoftheState’sindustryincomeisderivedfromservices.NSWisAustralia’sleadingmanufacturingandservicesState,withthemajorshareoffinanceandinsurance,propertyandbusinessservices,communicationsandmanufacturing.
SydneydisplaysmanyattributeswhichlendsthemetropolitanareaitsGlobalCityidentityhighlightedbytheNSWGovernment.Somemajorcharacteristicsinclude–beingthecorporateandregionalheadquartersformultinationalcompanies;significantfinancialoutput;alivelyculturalsceneandimportanteducationalestablishmentswithalargeandgrowingtourismmarketandadvancedcommunicationssystems.
25
In2008-09,theSydneyRegionhadanestimatedGrossRegionalProduct(GRP)of$257.9billion,representing64.1percentoftheestimatedGrossStateProduct(GSP)forNewSouthWalesandcontributingapproximately20.6percentofAustralia’seconomy.Sydneyisthenationalgatewaytotheglobaleconomy,thefinancialcentreoftheAustralianeconomyandhometotheregionalheadquartersofnumerousmultinationalcorporations.ThestatealsoattractsthelargestshareofprivatebusinessinvestmentinAustralia.In2007-08,almost$46billionor25percentofnationalbusinessinvestmentoccurredintheState.Thisrepresentedgrowthof17percentover2006-07,andmarkedarecordannuallevelofbusinessinvestmentforanystate.
NewSouthWaleshasextensivelinkstointernationalmarkets.In2008-09,theState’sexportsofgoodsandserviceswerevaluedat$60billion,witharoundtwo-thirdsoftheState’smerchandisegoodsexportedtoAsia.ThestatedominatesAustralia’sservicesexportsandprovides41percentofallservicesexportsfromAustraliaandisthenation’slargestexporterofprofessional,financial,computerandotherbusinessservices,aswellasacentreforinternationallearningandbusiness.
NewSouthWalesiswellpositionedtobenefitfromtheliberalisationofbilateralgoodsandservicestrade.AustralianowhasfreetradeagreementswiththeUnitedStates,Thailand,Singapore,Chile,NewZealandandthe10membersoftheAssociationofSouth-EastAsianNations(ASEAN),andiscurrentlynegotiatingandconsideringagreementswithothercountriesincludingJapan,China,Malaysia,Korea,Indonesia,IndiaandtheGulfCooperationCouncil.
Australiawasrankedamongthe10mostattractivedestinationsintheworldforforeigndirectinvestment(FDI)inthelastthreesurveysoftransnationalcorporationsintheWorldInvestmentsProspectsSurveyconductedbytheUnitedNationsConferenceonTradeandDevelopment.
ThetotalstockofforeigninvestmentinAustraliatopped$1.9trillionasatDecember2009.Overthepastfiveyears,theworld’sinvestmentinAustraliahasgrownby65percent,withforeigndirectinvestmentexpandingbyalmost30percent.NewSouthWalesishometo48%ofthetop500companiesinAustralia,reflectingtheState’sadvantagesastheplacetodobusiness.
SydneyisanimportantregionalfinancialhubintheAsiaPacific.TheAustralianSecuritiesExchange,basedinSydney,isthefirstmajormarkettoopeneachdayandisthe13thlargestintheworldbymarketcapitalisation,ortheseventhlargestintermsoffloatorfreelyavailablesharecapital.Australiahasthefourthlargestmanagedinvestmentmarketintheworld,whichhasattractedmanyglobalfundsmanagementcompaniestoSydney.
NSW Key trade facts:
• New South Wales’ exports have grown by an average of 4 per cent every year over the past five years.
• Key drivers of export growth over the last five years were services, manufactures and fuels.
• Services exports increased by 1 per cent to $21 billion in 2009, driven mostly by education and personal-related travel, while professional and management consulting services are now among NSW top 4 exports.
• Growth in exports to Japan - NSW’s top export destination - remains robust, while exports to India, the USA and New Zealand are also growing strongly.
• China is NSW’s biggest two-way trading partner. In 2009-10, bilateral trade with China was valued at $21.6 billion.
• New South Wales has a financially stable economy. In 2009, the Government was awarded triple-A ratings from both Moody’s and Standard and Poor’s.
26 Warringah Economic Development Plan
FoursignificanttrendsthatwilllikelyhaveaneconomicimpactontheNSWeconomyandNEsubregionaleconomicgrowthanddevelopmentto2020andbeyondhavebeenidentifiedinresearchproducedbyNSWGovernmentandAccessEconomics,2010.
Thesetrendsare:
1. Climate change mitigation and adaptation and transition to a low carbon economy
ClimatechangewillcreateopportunitiesandchallengesforNSWindustryoverthenextdecade.Itwillcreateopportunitiesforbusinessesspecialisingincarbonreductiontechnology,consultingservices,researchandtrading.Itwillalsoshiftincentivestowardsrenewableandloweremissionelectricitygeneration.Itwillalsoprovideimpetustoreducegreenhousegasemissionsinallaspectsofbusiness,withavarietyofimplicationsforvariousbusinesssectors.
2. Demand and Competition from emerging economies
ThegrowthofChinaandIndiapresentsopportunitiesfornewbusinessaswellaschallengesfortheNSWeconomyandlocalbusiness.ManybusinesssectorsareexpectedtobenefitfromgrowthinChinaandIndia,suchasminingandrelatedindustries,constructionandutilities.Thegrowthinthesecountries’middleclasseswillcontinuealongwithdemandfornewhighvaluegoodsandservices.ThiswillbeparticularlyimportantforNSWasaserviceeconomy,especiallyinthegrowingexportareasofeducation,healthandprofessionalserviceswhicharealsobusinesssectorsofsignificancelocally.
Therewillbegreatercompetitivepressuresfromtheseinternationaleconomiesastheyincreasinglymovefromproductionoflesscomplexgoodsintohigher–valuemanufacturingandservices.Australia’ssurgingminingsector,drivenbyrapidgrowthinAsiawillalsohavefurthercompetitiveimplicationsforNSW.Highertermsoftradeandexchangerateswillhavenegativeimplicationsfortrade-exposedareas,suchasmanufacturingandtourism.
Australia’s economy,
helped by a once-in-a-
century mining boom,
has fared better than
many other developed
economies in recent
years, but higher interest
rates have hit consumer
confidence and a strong
local dollar encouraged
overseas purchases. Online
shopping continues to
increase transparency and
forced retailers to offer
discounts to bargain-
hunting shoppers.
27
3. Rapid development of the digital economy
TheinformationeconomywillhavebothadirectandindirecteffectonthecompositionoftheNSWeconomy.Thesechangesarebeingbroughtaboutbytherapiddevelopmentofnewproductsandservicesaroundtheglobeincludingtheintroductionofintelligentsystemsinvirtuallyeverypartoftheeconomy.Theroll–outoftheNationalBroadbandNetwork(NBN)providesthepotentialtoextendthesedevelopmentsthroughtheeconomyandsociety.
4. Ageing and growing population
Animplicationofdemographicshiftwilllikelybechangingandincreasingservicerequirements,particularlyinhealth,agedcareandhousing(withincreasedratesofdementiaanddisability).Anageingpopulationwillalsohavedirectimpactsupontheavailabilityandsupplyoflabour;thiswillbereflectedininfluencessuchas,workforcechanges,penetrationoftechnologiesandhowworkitselfismanaged.Arelativelyolderpopulationwillalsohavedifferentconsumptionpatterns,withincreaseddemandforleisure,tourismandfinancialservicesattheexpenseofmoredurableconsumerproductssuchascarsandwhitegoods.Overallpopulationgrowthandthecostofhousingwillhaveimpactsontherequiredstockofdwellingsandrelatedinfrastructure,especiallyinSydney.
In2010,thecharacteristicsofNSW’sfivelargestindustrysectorsbyshareofvaluewereasfollows:
• Financial and insurance services-Sydneyiswellplacedtobuildonitsexistingstrongfinancialservicesreputationandsoundregulatorysystem;
• Construction-economicandpopulationgrowthwillgeneratedemandforhardinfrastructureandnewdwellings,providingopportunitiesforrenewableandsustainabletechnologiesandbuildingmethods;
• Professional, scientific and technical services-highereducationlevelsandservicingemergingAsianeconomiesinaccounting,legalandeducationwillboostgrowth
• Manufacturing-whileitsshareoftheeconomywillfall,itsscalewillgrowthroughdevelopmentofhighlyspecialisedandtechnologicallyadvancedmanufacturers,and;
• Health care and social assistance-alarger,ageingpopulationwilldrivegrowthindemandforcare.
Draft North-East Subregional Strategy 2007
TheDraftNorth-EastSubregionalStrategytranslatesthemajorobjectivesoftheearlierNSWMetropolitanStrategy2005andNSWStatePlantothelocalandregionallevels.
Whenfinalised,thedraftNorthEastSubregionalStrategywillcontinuetoguideland-useplanninguntil2031intheNorthEastSubregion-Manly,PittwaterandWarringahlocalgovernmentareas.WarringahCouncilcoversthelargestlandareacomponentandislocatedstrategicallyinthecentreoftheregion.
ThisDraftStrategysetsthebroaddirectionsforeconomicgrowthandemploymentlandsintheNorthEastandoutlinesobjectivesandactionstosupportemploymentgrowthandprosperity.Atargetof19,500additionaljobswasestablishedfortheSubregionbetween2001and2031withLGAemploymentcapacitytargetsasfollows:
Manly 1,000 additional jobs
Warringah 12,500 additional jobs
Pittwater 6,000 additional jobs
TOTAL 19,500 jobs
TheNSWStateGovernmentagendathroughthesetargetsmanagespopulationandhousinggrowth,withpoliciestoensurethatemploymentlandscomprisingretail,commercialandindustriallandsinthemainurbancentrescanmeetgrowthto2031.
28 Warringah Economic Development Plan
TheNESubregionin2007wasidentifiedwithstrengthsintheretailing,hospitalityandpersonalservicessectorsandcomparedtoSydneytherewasstrongindustryspecialisationin,forexample,sportandrecreation.TheStrategyidentifiesthattheareadependslargelyontheconsumptionbythesubregionalpopulationwhichhasahighlevelofemploymentself–containmentandahigherthanaverageproportionofmicroorandsmallbusinesseswhichhavebeenincreasingto2011.Themainsmalltomediumbusinesssectorsin2007were,propertyandbusinessservices,construction,financeandfinanceandinsuranceandculturalandrecreationalserviceswhichalsoattractedhighskilllevelmicroandhome–basedconsultancies.
Asummaryofthebusiness-relatedobjectiveslistedintheNEStrategyhaverelevancein2011andaresupportedbytheWarringahEconomicDevelopmentPlanandactionareas:
- Support for Industry Clusters and encouragement of emerging businesses,
- Support zoned land for low-cost premises for start-up businesses,
- Skills development and learning city initiatives associated with the future of Brookvale – Dee Why and the role of Brookvale TAFE
- A Northern Beaches hospital and Master Plan for the Frenchs Forest area
- Concept of an Enterprise Corridor for Pittwater Road between Brookvale – Dee Why
- Revitalisation of older industrial areas – Brookvale.
InmoredetailtheDraftNEStrategy2007identifiedthefollowingplanningdirections:
•WarringahMallisanimportantelementofBrookvaleandservesthewholeofthenorthernbeachesforhighendretailandentertainment.Retailfloorspaceisapproximately125,000m2.Currentlyapprovedexpansionplanswillprovideanadditional35,000m2ofretailspacegeneratingarangeofspecialistretailbusinessandemploymentopportunities.TheDCPcontrolscurrentlyprovidearound800jobsforthisarea.
29
•BrookvalewilldevelopintoamoreaccessibleandattractivecentreofemploymentwithanintegratedTAFEcampusandwithpotentialinthemediumtolongtermasacommercialofficeprecincttocaterforthehighlyskilledworkforceinthearea.
•ThemajorityoftheexistingindustrialusesarelikelytoremaininBrookvale.However,projectionssuggestadeclineintraditional,industrial-relatedjobsandanincreaseintheintensityofuseoftheindustriallands.
•Opportunitytoinvestigatemoreintensiveusesofsomeofthisindustriallandinandaroundtheexistingretailandeducationuses,suchascommercialoffices,toensurethatthecentrecanmeettheemploymentneedsofthesubregion.BrookvalewillremaintheretailhubofthesubregionbasedaroundWarringahMall.
•FutureplanningworkforBrookvaleshouldbebasedonsubregionemploymentcapacityforecaststoidentifytheextentofindustriallandrequiredforlocalservicesandanybroaderstrategicindustrialuses.Thiswillthenidentifyifthereistheopportunitytocreatemoreintensiveemploymentgeneratingactivitiesforcommercialandretailuses.
•PittwaterRoadhasthepotentialtogrowasanenterprisecorridor,linkingtheDeeWhyandBrookvalecentres.TheselinksshouldbestrengthenedtoprovidebetterconnectionandintegrationbetweenBrookvaleandDeeWhyThesecorridors,usuallyconsistingoflanduptoablockbackfrombusyroads,generallyhavehighemploymentnumbersacrossacomplexmixofuses,whichprovidesservicestothelocalcommunity.Someoftheseuseswouldincludenurseries,plumbingandbuildingsupplies,retailingandlightindustrial.
•TheexistingTAFEfacilitiesatBrookvaleisimportanteducationinfrastructure,althoughconnectivitywiththeadjoiningcentresremainslimitedowingtothestreetaccessatthebackofWarringahMall.LongtermplanningforBrookvaleshouldlooktostrengthenconnectionsbetweentheTAFE,Mallandanyotheractivitiesinthecentretoprovideanimprovedenvironmentforstudentsandotherusersofthecentre.
•FutureplanningforBrookvale,inthevicinityofBrookvaleParkwillprovidetheopportunitytogiveconsiderationtotheprovisionofnewuses,suchasbusinesssupportservicesthatwillstrengthentheevolvingroleforthemajorcentreandconnectiontotheroleandfunctionsinthearea.
ThefuturechallengeforBrookvale–DeeWhyisthecreationofvibrantcivicandmixeduseandindustrialspacesthatintegrateseamlesslywiththeirurbancontext.Tobesuccessful,recognitionmustincludeanequalfocusonfunctionalityaswellascreatingaplacethepublic,visitorsandbusinesscanenjoyandappreciate.
Metropolitan Plan For Sydney 2036
TheMetropolitanPlan2036drawsonthestrengthsandprinciplesoftwodocuments—2005’sMetropolitanStrategy—CityofCities:APlanforSydney’sFuture,andthe2010MetropolitanTransportPlan:ConnectingtheCityofCities.ItincorporatespublicfeedbackontheMetropolitanTransportPlanandthefirstfive–yearlyreviewoftheMetropolitanStrategytoformasingle,integratedMetropolitanPlanforSydneytotheyear2036.
TheMetropolitanPlan2036supportseconomic,socialandenvironmentalsustainabilitywhichareallprinciplesapplicabletoWarringahandtheregion,toguidemetropolitangrowthanddevelopmentoverthenexttwentyfiveyears.
Themajoreconomicdevelopment–relatedchallengesfacingSydneyandWarringahaspartoftheNERegionare:
•Sydney’spopulationisgrowingfasterthanpreviouslyexpectedandNSWforecastsshowSydney’spopulationisexpectedtogrowby1.7millionpeoplebetween2006and2036to6million.
•Sydney’sgrowthwillrequire760,000morejobs,withhalfinWesternSydneywherethegreatestpopulationgrowthwilloccur.By2036,halfthecity’spopulationwillliveinWesternSydney.
30 Warringah Economic Development Plan
•Long-termlanduseandinfrastructureplanninganddeliverymustbebetterintegratedtoimprovecertaintyforgovernmentagencies,theprivatesectorandthecommunity.Improvedinvestmentdecision-makingtoensuremoreefficientuseofpublicandprivateresourcestosupportcontinuedeconomicgrowth.
•AsAustralia’sglobalcity,Sydneycarriesamajorresponsibilitytoremainstrong,efficientandinternationallycompetitive.Whilehighlyrankedinmostglobalcomparisons,Sydneyhastoadapttochanginginternationalcircumstanceswhileprotectingandbuildingonitsenvironmental,socialandeconomicadvantages.
FouridentifiedtrendsimpactingtheNSWeconomygrowthpathto2036andbeyondinclude:
• Climate change mitigation and adaptation, and transition to a low carbon economy
• Demand and competition from emerging economies
• Rapid development of the digital economy
• Ageing and growing population.
TheMetropolitanPlandescribeseconomicgrowthandcompetitivenessandfocusesontheprivatesectorasthekeyeconomicdriver.Businessmakesdecisionsaboutinvestment,themanufacturingofproducts,servicedelivery,hiringskilledworkers,locationneedsandlogistics.TheavailabilityofservicedemploymentlandsandaccesstopotentialemployeesarecriticaltoWarringahandtheNESubregion’scompetitiveposition.
EvenwiththeintegrationoftransportandlanduseplanningandamuchgreateremphasisonaconnectedandnetworkedcityintheMetropolitanPlan2036,WarringahandtheNEregionstillfaceadditionalcriticalinfrastructurechallenges.Fortransporttherewillbenoadditionaltransportinfrastructureinadditiontothe‘strategicbuscorridors’outlinedinthe2005Strategy.Forhealth,theNorthernBeachesHospitalisreferredtoas‘potential’andFrenchsForestasa‘potentialspecialisedcentre’.
Warringahwillneedtoretainskilledlabourandavoidthelossofskilledemployersmetropolitancentres.TheNSWvisionfor2020isaneconomythatwillbe30percentlargerthantodayanddrivenbygrowthinhighlyskilled,
31
high–value-addedindustries–theNSWindustrybasewillbeinternationallyrecognisedforitsinnovation,productivity,knowledge,intensityandcarbonefficiency.Achievingthisoutcomewillneedtobeajointtaskofgovernmentandtheprivatesector.
ThefollowingemploymenttargetsareidentifiedanditisuptoCounciltodemonstratethatitcanprovidetheplanningplatformtoallowdevelopmenttooccurthatcanaddresstheseemploymentnumbersovertheplanningperiodto2036:
Employment:
•ThetargetjobsnumbersfortheNorthEastregionis23,000to2036(was19,500to2031)
•ThetargetfortheInnerNorthregionis62,000to2036(was54,000to2031)
•ThetargetcapacityforDeeWhy–Brookvalein2036is17,000(2006–2036growthbeing5,000jobs)
NorthEastSubRegion–EmploymentCapacityTargets
BaseEmployment2006(89,000)
LongTermcapacity(112,000)
Employmentgrowth(2006–2036)(+23,000)or26%
NSW State Plan 2010
TheinitialNSWStatePlanadoptedin2006hassincebeenreviewedandrecognisesthattheGovernment’sroleistoprovidepolicyandinfrastructurethatofferanattractiveandcompetitivebusinessenvironment.
Thefollowingnewprioritiesforbusinessandjobsin2010havebeenestablishedandhaverelevancetotheNEsubregionandthethemesoftheWarringahEconomicDevelopmentPlan.
•Increasebusinessinvestmentandsupportjobs
•SupportingBusinessandJobs
•Speedupplanningdecisions
•Driveinnovationtogrowproductivity
•Cutredtape
•MaintainAAARating
•Ensureareliableelectricitysupply
Insupportofthecleverstatehighlightingeducationandtraining,theNSWGovernmentwillcontinuetoinvestinknowledgeandinnovationinNSW,workingwithTAFENSWanduniversities,research,greentechnologiesandbusinesssectorssuchasICT,designandnewmedia.
NSW Innovation Strategy
TheNSWInnovationStrategyprovidestheGovernment’sframeworkforinnovationpolicythroughoutNSWandhasspecialrelevancetoWarringahandtoregionalsustainableeconomicdevelopment.TheStrategyidentifiesthatthereisaneedforgovernmentsandindustrytoworktoachievesustainableeconomicgrowth,increaseproductivityandimprovethecompetitivenessoftheNSWeconomy.
TheInnovationStrategyframeworkhasspecificrelevancetoenhancingbusinessandindustryinnovation,improvingproductivityandincreasingbusinessinvestmentinWarringah.TheWarringahEconomicDevelopmentPlansupportstheInnovationStrategyinthefollowingareas:
Improvinghumancapital
Upgradingknowledgeandinformationinfrastructure
Reducingthecosttobusinessofutilisingscienceandtechnology
Encouragingcapitalallocationtoinvestininnovation
ReducingregulatorybarrierstoinnovativeNSWcompanies
TheNSWGovernmentseestheInnovationStrategyasakeypartofitscommitmenttosupporteconomicgrowththroughoutNSWanditcontainsprincipleswhichhavestrategicrelevancetolocaleconomicdevelopmentactivitiesandbusinesssupportactioninitiativessuchasthoseintheWarringahEconomicDevelopmentPlan.
32 Warringah Economic Development Plan
NSW Business Sector Growth Plan
TheNSWBusinessSectorGrowthPlanlinkstotheSydneyMetropolitanPlan2036andInnovationStrategywithactionsandinitiativesthattheNSWGovernmenttogetherwithIndustrywillundertaketopromoteNSW’slong–termeconomicgrowth.TheBusinessSectorGrowthPlanwascreatedinclosepartnershipbetweenbusinessleadersandtheNSWGovernment.
OfrelevancetoWarringahandtheNESubregionalbusinessthisNSWPlanlistssomekeyfeaturesoftheNSWeconomyin2020willbe:
•Servicesindustrieswillaccountforapproximately85%ofindustryoutput.GrowthinemergingeconomieslikeIndiaandChinawillfuelagrowthinexportsinservices,includingthoseinaccounting,legal,consultancyandeducation
•FinanceandinsuranceserviceswillremainthelargestindustrysectorwithinNSW,basedontheState’scompetitiveadvantagesofahighlyeducatedmultinationalpopulationandSydney’spositionasAustralia’s’globalcity’
•HealthandagedcareserviceswillcontinuetogrowwithintheNSWeconomy,drivenbyincreasingcomplexity,anageingpopulationandlocalinnovation
•Themanufacturingsectorwillbecomemoregloballycompetitiveandmoretechnicallyadvanced,and
•Theconstructionindustry’sshareoftheeconomywillgrowwithincreasedinfrastructurerequirementsanddemandfornewdwellings.InordertocapitaliseonsignificantopportunitiesandtrendsidentifiedthroughtheAccessEconomicsTheNSWEconomyin2020—AForesightingStudy,theNSWeconomywillalsoneedtobetechnologicallyadvanced,highlyinnovativeandcreative,leadinginlowcarbonapproachesandgloballycompetitive.
“The NSW economy will
continue to be the largest
economy in Australia and
a significant economy
in its own right within
the rapidly growing
Asia–Pacific region. The
NSW economy will be
more productive, driven
by the strength of its
service based economy,
particularly knowledge
intensive business
services, a rising level of
skills in the workforce,
our engagement with
the global economy and
increases in innovation
and technology application
across the economy”.
33
6. Warringah Council and Sydney’s North East RegionThe SHOROC Regional Employment Study 2008
Thestudywaspreparedonthebasisofeconomic,socialandenvironmentaltrendsto2031thatmayinfluenceemployment.AvarietyofrecommendedstrategiesandprinciplesaredescribedthatsupportsustainableemploymentandbusinessgrowthforWarringahandtheregion.AllfourSHOROClocalgovernmentareashaveindividualstrengthsandattributeswhichshouldbebuilton,butitisthroughregionalcollaborationoftheCouncils’workingtogetherthatkeyregionalobjectivesandstrategies,alsosupportedintheDraftNESubregionalStudycanbeimplemented.
AnewstrategicEmploymentStudyforWarringahissupported,asthereisaneedtoupdatetheemploymentlandscapabilityinallcentreslocallyandregionally,takingintoconsiderationoutcomesfromtheWarringahHousingStrategy.TheStateGovernment’sfinalemploymenttargetsfortheNorthEast,aspartofitsstatutoryplanningobligations,includingfutureimpactofjobstobegeneratedfromtheFrenchsForestpotentialspecialisedcentre,willbeofrelevancetotheWarringahEconomicDevelopmentPlan.
Themaintrendstoinfluencefutureemploymentidentifiedinthis2008SHOROCStudyare:
•Demandforretailfloorspacewillincreasesignificantly
•SHOROCresidentsareworkinglongerhoursandthereforeincreasingdemandforoutofhoursretailandserviceprovision.
•Growingdemandforbulkygoodsretailing
•Increaseddemandforhigherspecification,flexiblecommercialunits
•Growingdemandforbusinessparksforco-locationofcommercialandindustrialcomponents
•Manufacturingchangesduetonewtechnologyandincreasedefficiencies
•NeedtorecogniseregionalimportanceofindustriallandinBrookvale
•TheforecastisforindustrialfloorspacedemandtodeclineinWarringahbetween2016and2031
•ThenumberofjobsinManufacturingandConstructionindustrysectorswilldecline,resultinginanetlossofindustrialjobsinWarringahby2031
•AllowhigherordercommercialofficeanddistributionservicesinBrookvaleWest,maintainingBrookvaleEastforarangeofindustrialandurbansupportservices.
Withregardtoprojectionsofchangestodemandandsupplyintheregionto2031,demandforadditionalretailspacewouldresultfrom,notonlypopulationgrowth,buttheaffluenceandmobilityoftheregion.Commercialjobsareprojectedtoincreaserelatingtokeybusinesssectorssuchas,PropertyandBusinessservicesandWarringahLGAwillhavethegreatestgrowthindemand.Industrialfloorspaceisprojectedtopeakby2016andforecastthentogenerallydecline.Futureemploymentgrowthwillbeinfluencedbythecostofhousing,whichwilllikelyimpactessentialworkerswhomayhavetoresideoutsidetheregion.
AnEmploymentStudyforWarringahwouldneedtoaddressinvestmentattractionandmarketingstrategieswhichshouldaddresstheimpactsofforexample,therapidgrowthofwhitecollar,hightechspecialistemploymentatMacquariePark,whichwillincreasinglyattractemployeesfromtheSHOROCregion,unlessnewlocaljobsgrowthcanfilltheskillsdemand.
AreasinWarringahsuchasAustlinkBusinessPark,Cromer,Brookvale–DeeWhyandFrenchsForestandTerreyHillswillinfuturecontinuetoofferemploymentopportunities,especiallyhighlyskilledemploymenttosupportongoingjobscontainmentintheregionreducingtheneedtotravelelsewhere.Thereisalsopotentialtobuildonbusinesssectorswhichtodayincludeclustersof,innovativegreentech,smallnichemanufacturingbusinesses.TheSHOROCRegionalEmploymentStudyadvocatesthataregionalapproachisessentialtopromotesustainableeconomicdevelopmentandsupportlocaljobsgrowth.
34 Warringah Economic Development Plan
The SHOROC Region – “Shaping Our Future”
SHOROC’sroadmap–“ShapingOurFuture”receivedstrongendorsementbyallfourSHOROCCouncilsandwiderbusinesscommunityin2010.Theplandescribesmajordirectionsandinvestmentprioritiesforavibrantandsustainablefuturefortheregion.Foreconomicdevelopmentthemajorissuesandchallengesrevolvearoundmuchneededupgradesinmajorinfrastructure–especiallypublictransportandhealthinvestments.TheclearmessagefortheNSWGovernmentisthatinvestmentisurgentlyneededtogrowemployment,reduceincreasingroadcongestionandenhancetheliveability,sustainabilityandconnectednesstoSydney-thedesignatedGlobalCity.
ShapingOurFuturewasadoptedinSeptember2010,thestrategycallsforinvestmentfromtheNSWStateandCommonwealthGovernments’tofixourtransportandhealthsystemsandenableourcouncilstoensuregrowthissustainableinourregion.Inter-councilworkinggroupshavenowbeenmeetingtoguideimplementationoftherecommendationslinkedcloselytoeachCouncil’s‘CommunityStrategicPlan’tomaintainregionalliveabilityandsustainability.
The SHOROC mayors
collectively refer to the
region as, “a unique area
with a vibrant community
that values our natural
environment and lifestyle
and contributes strongly
to the economy of global
Sydney”. A world-class
business locality, highly
skilled, educated workforce
and quality of life second to
none.
35
•TheSHOROCregionhasthepotentialoverthenext25yearstosupportsmalltomediumjobsgrowthtostrengthencontainmentintheregion.Theareacandrawontheregion’shighskillsbase,encouragedbynew,diverseandsustainableemploymentopportunities.Thefinalplanningdecisionforthe‘potential’FrenchsForestSpecialisedCentrehasstilltoberesolvedbyNSWGovernment.However,thelongertermpotentialofthisareatocontinuetoprovideinnovativeandintegratedsolutionstolocatejobs,improvedtransportandhousingtogether,whilereducingtimeandtravelcostsandimprovingamenityissignificant.
•TerreyHills,WarriewoodandInglesidearealsoareaswiththepotentialtoprovidefutureemploymentopportunitiesfortheregion.Theseareasrequireimprovedwest–easttransportlinks.LikeFrenchsForest,priorityStateandFederalGovernmentinvestmentiscriticaltomeettheGovernmentsfuturejobtargets.
ShapingOurFuturesupportsregionalcollaborationtopromoteamorecoordinatedregionalapproachtoeconomicdevelopment.
Shaping Our Future – “The main growth will be focussed
around four key areas as vibrant sustainable centres”
TheWarringahEconomicDevelopmentPlansupportsthefollowingkeydirectionsofSHOROC-ShapingOurFuture:
•GrowthanddevelopmentofDeeWhy–Brookvale.PlanningforthefutureredevelopmentoftheDeeWhyTownCentreisnecessaryforthelongtermlanduseswhichsupport,rejuvenateandre-establishcivicandcommunityfunctionsandreinforceitsstatusastheMajorCentrealongwithBrookvaleinthecentreshierarchyfortheNorthernBeaches.
•FrenchsForestisidentifiedasanewpotential‘SpecialistCentre’withdwellingsandjobgenerationcapacitylinkedtoanewFrenchsForesthospitalandupgradedarterialroadandtunnelinfrastructure.ThisroleforFrenchsForestisidentifiedintheMetropolitanPlan2036andprovidesanopportunitytogrowhighlyskilledemploymentandbuildontheinnovationandcompetitiveadvantagenecessaryforabusinessprecinctassociatedwiththeregions’newhospital/healthservices,retailandresidentiallanduses.
36 Warringah Economic Development Plan
7. Economic Development Issues and OpportunitiesThefollowingeconomicdevelopmentissuesandopportunitiesarehighlightedasbeingpartofthethemeandactionareasoftheWarringahEconomicDevelopmentPlan:
• Micro and Home based businesses
• Employment Centres Hierarchy
• Economic Development Drivers
• Business Clusters – Northern Beaches
• Frenchs Forest Specialised Centre
• National Broadband Network (NBN)
Micro and Home based businesses
Microandhome-basedbusinessesareanimportantsectoroftheAustralianbusinesscommunity,withoveronemillionpeopleoperatingabusinessatorfromhome.Home-basedbusinessisalsooneofthefastestgrowingsectorsintheNSWeconomy,makingup88percentoftheState’ssmallbusinesses.Homebasedbusinessesaresuccessfulinallowingsmallandstartupenterprisestogrowwithoutincurringthecostsofrentalaccommodationbyreducingoverheadssuchaspowercosts.
AccordingtoresearchconductedbyBankwest,NSWisbeginningtoexperienceanincreaseinthenumberofstart-upsmalltomediumenterprises(SMEs).Overthe12monthsfromFebruary2010thenumberofpeoplerunningtheirownbusinesshasincreasedby7.4percentwithanadditional29,000entrepreneursstartinganSME.Thisisthestrongestlevelofgrowthseeninalmostadecadewith419,000NSWresidentsnowrunningtheirownbusiness.
NSWisalsothestatewiththestrongestgrowthinthenumberofpeoplerunningtheirownbusinessovertheyear,closelyfollowedbyTasmaniawith7.1percentgrowthinSMEnumbers.Nationally,thenumberofpeoplerunningabusinessincreasedby3.3percentfortheyear.DatafromtheABSLabourForceSurvey,alsofoundthatthehighestnumberofpeoplerunningabusinessacrossNSWareintheconstructionindustry(18percent/77,000).ConstructionistrailedbythoserunninganSMEwithinagriculture,forestryandfishing(12percent/52,000)andprofessional,scientificandtechnicalservices(12percent/49,000).
WithintheSHOROC-NorthernBeachesregionmicrobusinessesandworkingfromhomehasbeenfoundtobeover50%higherthantheSydneyaverage.Thishighlocallevelcanbelinkedtotrendssuchaspursuingwork–lifebalance,thehighlevelsofprofessionalskillsintheregionandrisingattractionoftelecommuting.InWarringahhome-basedandmicrobusinessesareasvariedas,smallscaleproduction,digitaldesignandcomputersupportservices,professionalservicessuchas,accounting,financialplanning,healthandwellbeingandon-lineproductsales.
TheSHOROCTransportStudyrecommendedthattherecordedhighlevelsofjobselfcontainmentshouldbemaintainedtohelpminimisestrainontheregionalroadnetwork.TherearelimitedpublictransportoptionsandlongtravellingdistancestoothermajoremploymentconcentrationsareassuchasMacquariePark,Chatswood,NorthSydneyandtheCBD.Itisalsolikelythatthehighskilllevelsofthelocalpopulationreflectsubregionalsupportahighrateofmicroandhome–basedbusinessesandrangeofprofessionalconsultancies.Anecdotalinformationsuggeststhattelecommutingisalsopopularforbusinessownerswhoworkfromtheirplaceofresidenceforpartoftheweekandthereforecontributetomaintainingorincreasingcontainmentandhelptoreducelocalisedtrafficcongestion.
37
ForsometimeWarringahandtheNEsubregionhasbeenanareawithhighlevelsofemploymentself–containment(ie.residentsthatliveandworkinWarringahandtheregion).Futureemploymentgrowthandcapacitywillensurethatthesubregioncanprovidejobsforitsresidentsclosetohome.Withadvancingtechnologies,workingfromhomeisbecomingeasierwork–lifebalanceoptionprovidinganoptionforpeoplewhowanttoliveandworklocally.ForWarringahandSHOROCregion,themajorityoflocalbusinessessupportfiveorfeweremployees.
Microandhome-basedbusinesseshelpgrownewjobsandretainskillslocally.Thedeliveryoftelecommunicationandbroadbandservices,suchastheNBNandpotentialoflocalbusinesssupportservicesintheformofcommunityspace,abusinessincubatororBusinessEnterpriseCentreinWarringahcangrowjobsandencouragenetworkingofbusinessessuchasexporters,womenandstart–upbusinesses.Home-basedbusinessnetworkscouldlinkintoanyfuturebusinessincubatorthatwouldallowthecoordinationofsharedbusinessservicesanduseoffacilities,provisionofbusinessadviceandassistancetomembercompanies.
Microandhomebasedbusinessesandsmalloffice/homeoffice(SOHO)developmentisastyleofmixedusedevelopmentthatsupportsprofessionalandtechnicalbusinesssectorsofhomebasedbusiness,combiningworkingandlivingspaceinasingletenancy.SOHOdevelopmentoperatessuccessfullywithbroadbandaccessandotherlocalsupportservicessuchason-goingCouncilandstakeholderbusinessadviceservices.SOHOdevelopmenthasbeensuccessfullydevelopedinotherstatesandlocallyintheCityofSydney’sGreenSquareUrbanRenewalArea.
TheemploymenttargetsoftheDraftNorthEastSub-RegionalStrategyreflectthemajorpolicydirectionsoftheMetropolitanPlanandNSWStatePlanwhicharetoprovidejobsclosetohomeandtoincreaseemploymentopportunitiesinstrategiccentressuchasBrookvale–DeeWhy.
TheWarringahEconomicDevelopmentPlanactioninitiativessupporttheSHOROCRegionalEmploymentStudyfindingsthatidentifywaystopursuemicroandhomebasedbusinesstolocateorexpandwithintheregionincluding:
- Promotingandmarketingthemeritsofmicroandhomebasedbusinesseslocatingwithintheregionandtoprospectiveemployeesofworkingwithintheregion
- Improvingtheefficiencyoftheregulatorysystemtofasttrackmicroandhomebasedbusinessdevelopmentapplicationsasrequiredandhelpminimisebusinessrisk
- Supportingsustainabilitybyencouragingliving,workinglocallythroughincreasingmicroandhomebasedbusinessesinthearea
- Providingpartneredbusinessseminars,networkingandweb-basedCouncilinformationrelatedtolocalmicroandsmallbusinessopportunities.
38 Warringah Economic Development Plan
Employment Centres Hierarchy
TheMetropolitanPlanforSydney2036andtheDraftNorthEastSubregionStrategyclarifythefutureroleofSydney’sstrategiccentresbyestablishingahierarchyofcentreslocally.Brookvale-DeeWhyistheMajorTownCentrefortheregionandalsoakeyfutureretail,mixeduseandofficeemploymentcentreforWarringah.TheMonaValeTownCentreinPittwaterandManlyTownCentreatManlyareclassifiedasthesecondlevelCentresintheSHOROCcentreshierarchyandcanbeimportantforlocalemployment,essentialCouncilandothercommunityservices.
AllstrategicCentresplayavitalroleinshapingthefutureofallsubregionsandareessentialforsustainableeconomicgrowth,providingafocalpointfordevelopment,andareoftenadefiningfeatureofasubregion.Tounderstandtheeconomicdevelopmentcontributionofcentressuchas,consumerbehaviour,employmentgrowth,retailneedsandopportunitiesandfutureskillsgaps,itisimportanttoappreciatethatbusinessesandconsumermarketsarenotconfinedtolocalgovernmentboundaries,butoftenreachacrosslocal,regionalandstategovernmentboundaries.
TheDraftNorthEastSubregionalStrategyenvisagesBrookvaledevelopingintoamoreaccessibleandattractivecentreofemploymentwithanintegratedTAFEandacommercialofficeprecincttocaterforthehighlyskilledworkforceinthearea.
Somesmallandneighbourhoodcentressupportlocaleconomiesbyprovidingemploymentopportunitiesparticularlyforretailandothercommunityusessuchaschildcareandhealthandwellbeing.Employmentopportunitiesvaryforthedifferentsizeandfunctionofacentre,asdoestheireconomicvitality.Thelarger,busiervillagecentressuchas,FrenchsForest,CollaroyandAllambie,forexample,provideaconvenientplaceforresidentstowork,shopandvisit.Forvillagesandneighbourhoodcentres,thediversityofbusinesstypesandsmallscaleofbusinessesreflectsthelikelihoodofmostofthebusinessesbeinglocallyownedandthereforehavingtheabilityofthecentretocaptureprofitsforlocalbenefit.
“Moving our office to
Lifestyle Working at
Brookvale has been a way
of attracting, local, highly
skilled staff that would
otherwise choose to work
elsewhere”
Giles White, Founder
Whiteclick
39
TheeconomicvitalityandemploymentopportunitiesofallWarringah’ssmallcentrescanalsobesupportedbyCouncilensuringeachcentrehasahighqualitypublicdomain,toattractandretainbusiness,customersandvisitorsalike.
ForthemajorcentreofDeeWhy,Itwilllikelydevelopasahighlyliveablecentreandremainthefocusforcivicandculturalactivities.BrookvalewillretainitsindustrialandcommercialpresenceandnewercommercialofficecoreandpublicdomainimprovementstobetterintegratetheWarringahshoppingmallwithapedestrian–basedstreetnetworkconnectingtheTAFE,communityservices,medicalandarangeofsmallmanufacturingandlightindustrialuses.
TheeconomicadvantagesofdevelopmenttostimulatenewlocaljobsinDeeWhy–Brookvale,forexampleisthattheywillprovideopportunitiesforpeopletoliveandworkclosetotheregion’sMajorCentrewhichwillprovidesustainablegrowthtoreducerelianceoncarsandencouragelocalwalkingandcycling.ThepotentialforDeeWhyistoprovideupto2000newjobswithfutureplannedadditionalcommercialandretailspace.TheBrookvale-DeeWhyofthefutureisenvisagedtobeavibrant,diverse,safe,healthyandsustainablecentrefortheNorthernBeacheswithconnectivityviaaBusinessEnterpriseCorridortoBrookvale.ItisenvisagedthatplanningforDeeWhycentrewilldeliverjobsaswellasacompletelydifferentshoppingexperiencetothatofWarringahMallandthesmallerWarriewoodCentre.
TheMajorCentreofBrookvale-DeeWhyandsmallerexistingcommercial/businessparkareasofFrenchsForest,TerryHillsandForestvillecould,forexamplebenefitfromtheapproachdescribedabove.Planningcontrolswhichaimtoprovidecheaper,flexibleaccommodationtosupportmixeduseandprofessionaloffices,start-upandsmallbusinessincubatorspacecouldalsocontributetoemploymentdiversityinWarringah.
MarketingWarringahandtheRegion’scentresforbusinessisaboutraisingtheawarenessofthecapabilitiesandattributesoftheareaTheMetropolitanPlanforSydney2036establishestheStateGovernment’sbroadlanduseframeworktosupportsustainableeconomicgrowthofthemajorcentresaroundthemetropolitanareawhichneedtobeattractiveplacestoliveandwork.Theirplanningagendaincludespublictransportaccessibility,generalaffordabilityofretail,commercialandresidentialaccommodation,culturalandrecreationalfacilitiesandgeneralenvironmentalquality.
TherearemanywaysthatCouncilcurrentlysupportsbusinessdevelopmentinWarringahtocreategreaterawarenessandpositiveperceptionsinthecommunity.Art,culturalandbusinessandenvironmental–relatedevents,exhibitions,youthfestivals,theatrearejustsomeexampleswhichshowcasetheregionandsupportnewbusinessdevelopmentandjobsgeneration.Themajorcelebritysurfandbeacheventsalsocelebrateouruniqueenvironment,opportunitiesandadvantagesofacoastallivingandworkinginthearea.
Competitivecentresneedacombinationofsupportinginfrastructure,lifestyleandculturalassets,connectivity,availableskillsandanenvironmentthatfostersinnovationandbusinessexcellence.Businessexpansionandbusinessinvestmentattractionalsoreliesonmarketing.Brookvale-DeeWhyisthemajorcentreofregionalsignificancethatwillcontinuetoprovideasignificanteconomiccontributiontotheSHOROCandNESubregion.Forthemajorcentretherearemanynewopportunitiesasthecentreevolves,relatetoitscentrallocationforNorthernBeachesworkers,residents,investorsandvisitorsalike,overthenexttwentytothirtyyears.
Ourlocalcentresaretheheartofcommunitylife.Concentratingnewdevelopmentinexistingcentresoridentifiedcentreshasbeenrecognisedasamoresustainableapproachtopopulationandresourcemanagement,withmajorbenefitssuchas,morelivelyandinterestingplaces,abilitytocapitaliseonexistingservices,reducedinfrastructurecosts,reducedemissionsandimprovedliveability.
40 Warringah Economic Development Plan
Economic Development Drivers
IdentifyingsomelocaleconomicdevelopmentdriverswashighlightedasanareaofinterestduringthecommunityengagementprocessandsomebroaddrivershavebeenacknowledgedintheEconomicDevelopmentPlan.EconomicandemploymentgrowthanddevelopmenthasbeenamajorissueofinteresttotheStateandforpolicyanddecision-makersforalongtime.Theissueofwhatdriveseconomicgrowthiscentraltothedevelopmentofgoodeconomicpolicyandisinformationthatcanbeidentifiedforagreaterunderstandingofwherethelocalandregionaleconomyislikelytoheadoverthenextdecade.
SomeofthekeyeconomicdevelopmentdriverssupportedbytheWarringahEconomicDevelopmentPlanareasfollows:
Population growth Theregionisexpectedtoseesteadypopulationgrowthandincreasedlifeexpectancywhichwillleadtoanageingpopulationwithdemandforhealthrelatedservices
Globalisation Furtherglobalisationrequiringbusinessestoachievebestpracticeandinnovation
Highly skilled local workforce TheNEregionhasahighlyskilledandeducatedresidentworkforceacrossavarietyofskillsets.
Proximity to other key Centres – Chatswood, Macquarie Park, North Sydney, Sydney CBDTheNorthernSydneyRegioniscurrentlyaccessiblebyroadtootherimportantcentres.
Existing strengths in small manufacturingTheNorthernSydneyRegionhasagoodmanufacturingbase,whichcanprovideexistingsupplychainsforfuturemanufacturers.
Natural assets Theregionishometoworldclass,wellknownnaturalassetsincludingsuperbbeaches,waterways,andnationalparks.
Education and Learning ExcellenceTertiaryTAFENSWpresenceandconcentrationofsecondaryandprimaryeducationschools.
41
Business Clusters – Northern Beaches
TheMetropolitanPlanforSydney2036advocatesthattheMajorCentreofBrookvale–DeeWhyhasakeyroletoencouragegreatercollaborationbetweenbusinessestosupportcompetitionandinnovationamongthosebusinessesthrough‘clustering’.
Businessclustersareoftengroupsofcompeting,collaboratingandinterdependentbusinessesworkinginalikebusinessorindustrysectorandconcentratedinageographicregion.Clustersdrawonsharedinfrastructureandaskilledlabourpoolwhichisgreaterthanthenationalaverage–creatingspecialisation,comparativeadvantageandcriticalmassinagivenregion.Itisthroughclusterdevelopmentsuchasengagingbusinessesinpartneredprojectsthatemploymentgrowthcanoccur.Thelongertermevolutionofnicheandspecialiststrengthsofbusinessclustersarealsoamajorattractiontopotentialemployees,whopossesscreativeandtechnologicaltradeskills.
“Clusters”isalsoawayofthinkingaboutthebuildingblocksofalocaleconomy.Clustersareoftengroupsofbusinessesorindustriesconcentratedinageographicareathatareinterrelatedthroughalliances,competitionorbuyer/supplierlinkagesanddrawuponcommontalent,technologyandpersonnelsupportbase.ExamplesofdevelopinglocalclustersincludetheIT&TsectoratMacquarieParkassociatedwithhighprofilecompaniessuchasOptus,CanonandFujiXeroxandpresenceofMacquarieUniversity.Thiscombinationofferssynergiesforbusinesscollaboration,training,researchanddevelopmentinthisimportantbusinesssector.
TheNSWGovernmenthasrecentlydevelopedadefence–relatedbusinessclusteratNorthRyde.OtherNSWexamplesofsuccessfulbusinessclustersinclude:thepotentialandgrowingregionalpresenceofanequineclusterintheWarringahandPittwaterareas,theUpperHunterequineindustry,HunterandRiverinawineindustries,BlueMountainsandSouthernHighlandstourismindustries.
Strengtheningourlocalandregionalbusinessclustersandprofilingindustrystrengths,throughfurtherresearch,isanactionareaofworkidentifiedintheWarringahEconomicDevelopmentPlan.Thejointcontributionofforexample,theMarinebusinesssectors(sailmaking,yachtdesign,surfclothing,waterbasedtourismandchandlerysupplies)supportsauniqueclusterfortheregion.Educationservicesclusterssuchas(NSINSWTAFEatBrookvale,localsecondaryschoolsandprimaryschools),localsmallnichemanufacturerslocatedatAustlinkbusinesspark,healthandwellbeingbusinesses,creativeindustries,smallITcompanies,multi-mediaandprintingarepotentiallyclustersthatcansupportgreaterinnovation,research,jobsgrowthandbusinessdevelopmentforWarringahandtheNESubregion.
TheMetropolitanPlanalsoidentifiesthattheSubregionhasdevelopedindustryspecialisationinsportandrecreation.TheSydneyAcademyofSportandRecreationatNarrabeenactsasaregionalattractorforallNSWprovidingsportsandtrainingfacilitiesfortheNSWRugbyUnion,NSWRugbyLeagueandAustralianSurfLifeSaving.TogetherwithNarrabeenSportsHighSchooltheareahasanemergingclusterofsportsandrecreationactivities.
An‘industryclusterapproach’isonewheretheeconomicdevelopmentfocusesonarangeofactivitiestogrowandexpandtheleadingandemergingindustriesinthearea.Forexample,anindustryclusterapproachmightstartwithaneconomicanalysisofoneofthecity’sclusters,suchasacleanenergyclusteratTerreyHills.Clusterinvestigationandanalysiscanhelptoidentifyprospectivefirmstomatchtheskillbaseofacommunity.Throughagglomerationeconomies-thatis,thebenefitsthatresultfromthe‘clustering’ofactivitiesandtheirflow-oneffectsoninnovationandspecialisation,thecitiesandregionscanachieveaconsiderableproductivitypremium.
42 Warringah Economic Development Plan
Frenchs Forest Specialised Centre
AnewroleforFrenchsForestwasannouncedbytheNSWGovernmentin2010,identifyingtheareaashavinggreatpotentialtobecomeamajortransit-orienteddestination,deliveringasignificantamountofhighqualityemployment,accommodationandrecreation,whilecreatingamemorablegatewaytotheNorthernBeaches.Theareahasyettoundergocomprehensivesiteanalysisanddevelopmentofaconceptualvisionforthelocationofaprivatehospital,healthandotherprofessionalsuites,biomedicalresearch,education,employment,retailandresidentialuses.
ThepotentialroleofFrenchsForestwillhavearangeofeconomicdevelopmentimplicationslocallyandregionallyforemploymentandnewbusinessopportunitiesinparticular.TheFrenchsForestareatodayisakeylocalbusinessparkandcommercialareaforWarringahandithasattractedadiverserangeofbusinessesandindustrysectors,includingfirmsspecialisinginprintingandpublishing,mult-media,bankingandIT.ManyoftheexistingFrenchsForestbusinesseshavestrongservicesandproduct-relatedlinkstonationalandinternationalmarketsandtheycontributetoraisingtheeconomicprofileofthearea.
FrenchsForestwasidentifiedbyNSWGovernmentin2005asaStateSignificantSite.Councilhasbeensupportiveofa‘’specialisedcentre’’designationintheareaonthebasisofahospitalbeingbuiltfirsttoservicetheneedsofthelocalpopulation.TheNSWMetropolitanPlan2036identifiesFrenchsForestasa“potentialspecialisedcentre”andNorthernBeacheshospitalsite,oneoftwosimilarsitesforSydney.Asa‘potential’specialisedcentre,theareaisenvisagedforthefutureassupportingtheclusteringofhealth,technologyandmedicaldevicecompaniesaroundanewhospitalwhichisthecatalystforemploymentandbusinessgrowth.FrenchsForestwillcontinuetosupportlargerbusinessesandnicheemploymentopportunitiesforarangeofspecialists,includingnewgraduatesfromacrosstheregion,whoareincreasinglyattractedtotheNorthernBeacheslifestyletoliveandworklocally.
43
SHOROC’sFutureDirectionsidentifiesthenewNorthernBeachesHospitalatFrenchsForestasprioritygovernmentinfrastructureinvestmentfortheNorthernBeachesHealthservices.Thisvisionfortheregionalsosupportsmajorroadinfrastructureinvestmenttoalleviatelocalroadcongestionaroundanewhospital.IthasalsobeenacknowledgedthattheestablishmentofthenewhospitalwouldbeidealforintensificationofFrenchsForestasahealthandtechnologybusiness-relatedspecialistcentrefortheyear2036.
InformationprovidedbyNSWGovernmentidentifiesthattheFrenchsForestpotentialspecialisedcentreisanticipatedtoaccommodateupto12,000–17,000additionaljobs(including5,000hospitaljobs)andtheNorth-Eastsubregionhasbeengiventhetargetof23,000additionaljobsby2036,fromtheNSWMetropolitanPlanforSydney2036.TheexistingemploymenttargetidentifiedbyNSWGovernmentistoprovide12,500extrajobsby2031,with4,000ofthesedesignatedtobeprovidedintheidentifiedMajorCentreofBrookvale-DeeWhy.Thisfigurewillincreasewhenthesub-regionalemploymenttargetsarerevisedtomeetthenewregionalemploymenttargetsetintheMetropolitanPlanforSydney2036.
Therearesignificanteconomicdevelopmentadvantagesofbeingabletoworkandliveclosetoaspecialisedcentresuchasanincreaseinhighlyspecialisedskilledandcommercialisingjobopportunities,businessclustering,innovatingtechnologiesandincreasedemploymentcontainmentfortheNESubregion.Forbusiness,morelifeandactivityoutsidebusinesshourscanbeastimulustoinvestmentandgrowth.Amixeduseareaalsoprovidessomehousingchoiceandreducesthepressuretoincreasehousinginthesurroundingresidentialareas.
AccommodatingmorepeopleandactivityinaSpecialisedCentre,withaccesstopublictransportconnectionswherepossible,isamoresustainableapproachforurbangrowthandpopulationmanagement.Healthiercommunitiescanalsobepromotedbyprovidingincreasedwalking,cyclingandpublictransportoptionsformorepeoplewithactivitiesavailableinaccessiblelocationssuchasFrenchsForest.
TheFrenchsForestSpecialisedCentreoverthenext25–30yearscouldhelptoprofiletheregionasaregionalemploymentdestination,particularlyforWarringahandPittwaterresidents.ThecentrealsohasthepotentialtobeamodelofsustainabledevelopmentandarchitecturalexcellenceforlivingandworkinginWarringah.MajorregionalroadandotherpublictransportinfrastructureimprovementssuchasRBTtoandthroughFrenchsForest,withconnectionstoothermajorcentressuchasChatswood,NorthSydneyandtheCBDcouldhelpfurtherstimulatesubregionalemploymentcontainment.Improvedtransportinfrastructurecouldalsobeacatalystforinwardinvestmentandattractareverseflowofemploymentskillstothisareaforfuturegrowthanddevelopment.
National Broadband Network (NBN)
WarringahCouncilhasgivenitssupporttotheNationalBroadbandNetworktodelivermuchneededcommunicationsinfrastructurelocallyandregionally,withsignificantsustainableeconomic,aswellassocialbenefitstothecommunity.
Giventheexistingandgrowingnumbersofmicroandsmalltomediumbusinesses,locallyandintheregion,enhancedbroadbandserviceswillprovidemorewaysofconnectivityandaccessinginformationaboutservices,locallyandacrosstheNorthernBeaches,tolinkSHOROCbusinesses.
Forthelocaleconomyitisimportantthatimprovedconnectivitywilldirectlybenefiteducationalandtrainingresourcesinourlocalschoolswithsignificantpositiveimpactssuchas,furtherenhancingeducationandqualificationlevels,improvingtheaccessibilitytoresourcesandbyhelpingtoreducecurrentserviceinequalitiesinthearea.NBNcangreatlycontributetoawiderinfluenceoftertiaryeducationalinstitutionsandmayhelptoencouragelocalqualifiedyouth,toliveandworklocally.
Formoresustainableenergyandwatermanagement,NBNcouldenablecustomerstheopportunitytodirectlymanagetheirdemands.
44 Warringah Economic Development Plan
GivenafocusoneconomicdevelopmentintheWarringahLocalGovernmentarea,theNBNcanfurtherenhancefuturedevelopmentandopportunitiesespeciallyintermsofjobgrowth,newbusinessinvestmentandattraction.TheNBNcouldpotentiallyhelppromotetheopportunitiesandadvantagesinhome-basedandmicrobusinesses,therebyreducingcommutercostsandlocaltrafficmovements/congestionthroughouttheNESubregion.
Theincreasedaccessibilityforcompanies,greateropportunitiesforexport,improvedefficienciesandbetteraccesstoon-lineservicesarejustsomeofthebenefitsfromtheNBNthatwouldboostthelocalandregionaleconomies,especiallyforsmalltomediumenterprises.TheimplementationoftheNBNnationallywillbeofoverallbenefittothecommunitywithmajorsocialbenefitsrelatingtoeducationandcommunityconnectivitybuildingandusagebyindividualsandgroups,tohelpoptimisewell-being,socialinclusion,independenceandneighbourhoodawareness.
TheNationalBroadbandNetworktogetherwithothercriticalinfrastructuresuchas,betterpublictransport,roadsandhealthserviceswillhelptoensureamoreliveable,productiveandaccessibleWarringahandNESubregionforfuturegenerationsandwillsupportlocalbusinesscontributiontoSydney’sinternationalroleasaGlobalCity.ThenationalreleaseofaNationalDigitalEconomyStrategytopositionAustraliaasaleadingdigitaleconomyby2020willsupportthedrivetobecomealeadingdigitaleconomy,maintainourglobalcompetitiveness,improveoursocialwellbeingandhelpensurethesustainabilityofourcommunities.
45
8. Implementation - Action areas of focusTheimplementationoftheEconomicDevelopmentPlanwillcontributetothelocalandregionaleconomiesinfourmajorways:
1. Growing employment opportunities
2. Council providing information, support and advice
3. Advocacy for local and regional initiatives
4. Connectivity, engagement and communication
ThefourfocusareasformpartofWarringah’soverallEconomicDevelopmentPlan,withimplementationofspecificeconomicdevelopmentinitiativeswhichareaddressedindetailbelowasActionareas.
TheActionareasoftheWarringahPlanhavebothlocalandregionaloutcomesandaredirectlylinkedtothefocusareasidentifiedaspartoftheengagementprocess.
AtotalofsixteenactionareashavebeengivenpriorityoverthelifeofthePlan.TheactionswillbemonitoredandreviewedeachyearoverthefiveyearsofthePlantoensurethattheactionsremainrelevanttoWarringah’seconomicdevelopment.
ThePlanwillremaindynamicandfocussedonbusinessinanenvironmentofsocio-demographicschange,economicgrowthcycles,aswellastheongoingchangesinthelocalandregionalbusinesssectorsandCouncil’s’perspectives.
Warringah Economic Development Plan Actions
Priority Actions 2011 – 2013
Business Development Support
•SupportaBusinessDevelopment/MarketingStrategyfortheDeeWhyTownCentretoactivateandhelpreinvigorateBrookvale–DeeWhyasadistinctive,attractiveandsustainablebusinesslocationfortheNorthernBeaches
•Supporttheuptakeoflocaleducationandtrainingopportunitiestohelpfillskillsgapsandstrengthenbusinesstoeducationpartnerships
•Supportregularmediastrategiestohighlightandpromotepositivebusinessnewsandbusinessinformation,profileneworexpandingbusinessesandbusinesssuccessinthelocalareaorregion.
•Prepareabusinesssponsorshippolicyanddeveloppartnershipstofacilitate,host,supportseminars,workshops,eventsandspeakersofeconomicsignificance.
•Liaise,researchandprepareapplicationstofosterawarenessandsupportforsmalltomediumenterprises(SME)businessdevelopmentforNSWandFederalgrantprograms.
Key Clusters Investigation
•Researchleadingbusinessclustersrelatingto‘neweconomy’operationsforIT&T/Medical/Marine/CreativeIndustries/Professionalservices/GreenTech/Retail.Developatleastonegroupidentifyingkeystakeholders,NSWStateandFederalpolicyandprogramsupport,skills,businessimprovement.
•Researchandsupportinitiativesinpartnershipwithchambers,government,businessagenciesthatnurtureandattractintellectualcapitaltothearea
46 Warringah Economic Development Plan
Calender of Business Seminars / Events
•On-goingengagement,hostingandsupportingkeyseminars,workshops,eventsandspeakersincollaborationwithNSW/FederalGovernmentagencies,Chambersandotherlocalbusinessstakeholders
•SupportaregionalJobsFair2012andCareersEXPO2012toengagepotentialemployers/employeestotargetyouth,unemployedandpotentialapprenticeshipsectors
•Support,liaiseandpartnerwiththeEvents,NaturalEnvironment,HumanResourcesorotherareasofCouncilforbusiness–relatedeventsthatengagethelocalbusinesscommunityandpromotetheeconomicfocusareasoftheEconomicDevelopmentPlan.
•SupporttheLocalBusinessAwardsthroughCouncilsponsorship,promotionandmedia
Northern Beaches Strategic Business Forum
•FacilitateandhostahighlevelForumwithSHOROCCouncilstoraisetheprofileofeconomicdevelopmentopportunities/issuesandtheimportanceofthelocaleconomytothecommunity
•LiaisewithCouncilSRG(StrategicReferenceGroup)business,localChambers,PittwaterBusinessLtd(PBL)andgovernmenttoobtainviews,ideasandsuggestionsforasingleoverarchingbusinessorganizationtosupportandenhanceregionalbusiness‘connectedness’.AbusinessnetworkthatcandelivertoaregionalbusinessaudienceandraisetheprofileoftheNESubregion.
Support the establishment of a Northern Beaches Business Enterprise Centre (BEC)
•InvestigatetheopportunityandlobbylocalandregionalsupportwithNSWGovernmentforaBusinessEnterpriseCentre(BEC)fortheNorthernBeachesbasedinBrookvale-DeeWhy
47
Business Investment and Attraction
•LeveragefundingfromNSWGovernmenttosupportthepreparationofaRegionalDataProfiletohelppromotetheeconomicdevelopmentandoverallbusinessstrengthsandopportunitiesintheWarringahLGAandNESubregion
NSW State and Federal Collaboration
•Continuetobuildstrongpartnershipswithkeystakeholderagencies,business,alllevelsofgovernmentandotherbusinessstakeholderstoleverageknowledgeandopportunitiesforjointresourcingofeconomicdevelopment-relatedprojectsandprograms
•Facilitateandsupportthegrowthoflocalandregionalbusinessnetworks(e.g.Microbusinesses,export,education)thathelptopromotenetworking,jobsgrowthandemploymentcontainment
•DeveloprelationshipswithbusinessandgovernmentthatsupportstheSHOROCFutureDirectionseconomicdevelopmentinitiativessuchas,employmentgeneration,infrastructureprovisionandbusinessgrowthfortheregion.
•InvestigatetheSutherlandShireModelandotherrelevantmodelsforincubatorspacetobeavailableandaccessibletoNorthernBeachesbusinesses
Warringah Web site upgrade for Business / Economic Development and deliver information to the business community
•EstablishadistinctiveeconomicdevelopmentareaaspartofCouncil’swebsitetopromotebusinessdevelopmentlocallyandregionally,includingkeybusinessdatasources,localandotherNSW,nationalbusinessnetworksandinformationlinks.
•ACouncilwebsitethatincludesrelevantbusinessagenciesandCouncilinformation/policiessuchashomebusiness,outdoordining.CreatelinkstokeyNSWandFederalGovernmentagencies,SHOROC,chambers,bilateralbusinessagencies,currentbusinessnews,eventsandopportunities
•Establishanon-lineBusinessregistrationfacilityforcompaniestobuildacomprehensivedatabaseandinvestigatesharedcostsandsourcesoffundingtosupportanongoingdatabase.
•Redtapereduction–regularlyliaisewiththeStrategicPlanning,PlanningAssessmentandComplianceareasofCounciltosupportpoliciesofrelevancetoengagingwithandpromotingsmallbusiness,employmentgenerationandbusinessdevelopmentrelatedactivitiessuchas–HomeBusiness.
Business / Investment and Attraction
•SupportandpartneraBusinessSurveytoidentifylocalandregionalbusinessneeds,trends,opportunities,strengthsandweaknesses.
Other Actions to be implemented over the life of the Plan 2011 – 2016
Support Small Centres public domain upgrades and Small Centres / local employment opportunities
•SupportCouncil’sstrategiclanduseplanningandpolicyinitiativesthathelptoenhancelocalamenities,attractvisitorsandcustomerstoimprovebusinessviability
•Supportplanningcontrolsforretailingandcommercialzoningthatencourageandattractadiversityofbusinesses,jobsgrowth,andcustomersatisfactionandinformfutureinfrastructuredecisions.
•SupportanEmploymentLandsStrategyfortheWarringahLGAthatattractsinvestmentandsupportslocaljobsgrowthtomeetNSWGovernmentemploymenttargets.
48 Warringah Economic Development Plan
•Supportplanningcontrolsthatcreatevibrant,sustainablecommunityhubsandstimulateeconomicdevelopmentandlocaljobsgrowth
•Contributetostrategicplanningpoliciesandprojectstosupportjobgrowthandnewbusinessdevelopmentandsupportupgradingandreinvigorationofourcentres
Micro business Networks
•Counciltosupport&facilitatetheestablishmentofnicheSMENetworks
National Broadband Network (NBN) rollout for the NE Subregion
•SupportthefutureNationalBroadbandNetwork(NBN)rolloutfortheNESubregiontounderpininternationalcompetitivenessandrelatedlocalbusinessandjobsgrowth.
Business Sustainability
•Encouragesustainabilitypracticeswithinbusinessandpromoteemergingtechnologiesandservices.EnsureWarringahisattheforefrontofdevelopingbusinesssustainabilityprogramsandpoliciesthatensuretherearebenefitsfortheenvironment,businesspracticesandbroaderbusinessnetworksinthecommunity
49
Buy Local Campaign
•Reinvigorate,extendandpromotetheexistingWarringahCouncilBuyLocalCampaigntoencouragecommunityandbusinesstobuyandsourceproduct/serviceslocallyandregionally
Influenceregionaleconomicdevelopmentinitiativesthatachievescale,synergyandcollaboration
•SupporttheinvestigationandfeasibilityfortheestablishmentofaninternationaluniversitycampuspresencefortheNESubregion.
•PursuepotentialpartnershipsandcollaborationopportunitiestoconnectWarringahbusinesseswithMacquarieUniversity(Sydney’sGlobalArc).
Land use planning
-Brookvale-DeeWhy
-FrenchsForest
•Encourageplanningcontrolsthatsupporttheeconomicdevelopmentandjobopportunitiesinlocalcentres.SupportMasterPlanningforDeeWhytoincludeeconomicdevelopmentopportunities
•SupporttheEnterpriseCorridorconceptforlinkingBrookvaleandDeeWhy
•SupportthedevelopmentandimplementationofMasterPlansandsupplementaryurbandesignguidelinesthatsupportjobsandbusinessgrowth
•Contributetomajorstrategicplanningprojectsandplanswitheconomicdevelopmentandemploymentgeneratingoutcomes
•RedTapereduction–assistprocessesandpoliciesthatbettereducateprospectivenewbusinessesanddevelopmentopportunities.
50 Warringah Economic Development Plan
9. Review and MonitoringItisvitalthattheEconomicDevelopmentKeyIssues&Opportunities,aspartofthePlanpreparationprocess,canbeupdatedandcommunicatedthroughregularbusinessseminars,thewebsite,businesssurveysandnetworkedthroughlocalChambersandotherinterestedgroups.ThePlanwasalsopreparedfullyrecognisingthedynamic,economic,social,political,policyenvironmentsinwhichtheCouncil’seconomyoperates.
WarringahCouncilaimstoaccomplishthedesiredoutcomesoftheEconomicDevelopmentPlanthroughfocusingonidentifiedactionareas.Overafive-yearimplementationperiod,thePlanprioritisesanddescribespriorityactions,identifiespartnerswhereknowntohelpachievepositiveeconomicdevelopmentresults.EachyeartheEconomicDevelopmentKeyIssuesandOpportunitiesstatementswillbereviewedandmonitored.
SomeofthethemeareaspurposelyoverlapandhelpcontributetoanumberofkeyoutcomesformorethanoneofthefocusareasofthePlan.Asneweconomicdevelopment–relateddatasuchasthe2011CensusinformationbecomesavailabletoCouncil,thedataaspartofthePlanwillbeupdatedforon-lineusersanddistributedtoCouncil’ssmallbusinessdatabase.
ThesuccessinimplementingthePlanactionswillbedependentoncontinuednetworkingwithandinvolvementoflocalandregionalbusinessinterests.Developingstrongrelationshipswithalllevelsofgovernment,ChambersandPittwaterBusinessLtdandotherstakeholderswillassistthePlan’simplementation.Alloftheeconomicdevelopmentactionswillbeoutcome–oriented,seekingprogram/projectresultsbothlocallyandfortheregion.
10. Acknowledgement of contributors to the PlanWarringahChamberofCommerceandIndustry
NarrabeenandDistrictsChamberofCommerce
NSWIndustry&Investment
EnterpriseConnect
RegionalDevelopmentAustralia
LocalSMEs
51
11. Reference DocumentsDepartmentofPlanning,FrenchsForestSpecialisedCentre–StateSignificantSiteStudy,December,2010
DepartmentofPlanning,MetropolitanPlanforSydney2036,December2010
DepartmentofPlanning,‘CityofCities,APlanforSydney’sFuture’,Metropolitan
Strategy,OverviewandSupportingInformation,December2005
DepartmentofPlanning,‘NorthEastSubregion–DraftSubregionalStrategy’,July2007
HillPDA,‘SHOROCRegionalEmploymentStudy’,March2008
NSWGovernmentBusinessSectorGrowthPlan2010
NSWGovernmentStatePlan2010
SHOROC,‘StateoftheEconomyReport’,March2004
SHOROC,ShapingOurFuture,September2010
TheCityofSydneyDraftEconomicDevelopmentFramework2007-“ASustainableCity”
TheCityofNewYork‘TransformationtoaGreenEconomy’2011.
WarringahCouncil,‘CommunityStrategicPlan2010’June2010
WarringahCouncil,‘LivingWarringah-InFocus’,22November2005
WarringahCouncil,‘BrookvaleEmploymentLands–DraftIssuesPaper‘,October2010
NewSouthWalesIndustry&Investment–AccessEconomicsPaper2010
12. For more information contactPaulWilliam-Smith,RegionalEconomicDevelopmentCoordinator,StrategicandDevelopmentServices
WarringahCouncil&PittwaterCouncilCivicCentre,725PittwaterRoad,DEEWHYNSW2099
t:(02)99422233f:(02)99422460
w:warringah.nsw.gov.au