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WDCEP presentation to DCBIA's East of the River Committee (3/23/11).
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March 2011
March 2011
Wards 7 & 8
1) Demographics
2) Markets • Housing (single-family)
• Office
• Grocery Stores
3) Transportation • Metrorail
4) Development
5) Development Activity Search tool
March 2011
Wards 7 & 8
March 2011
Wards 7 & 8: Demographics
March 2011
Demographics
Source: ESRI, 2010 Projections; Education based on population 25+ years of age
Population
Avg. HH Size
HH Ownership
Median HH Income
Median HH Value
Median Age
Education
High School +
Bachelor’s Degree +
145,945
2.56
32.5%
$36,793
$249,864
31.6
79.3%
16.7%
Ward 7 + 8 DC Comparison
600,671
2.17
40.4%
$51,218
$387,674
35.9
86.1%
49.0%
24.3%
0.39
(7.9%)
($14,425)
($137,810)
(4.3)
(6.8%)
(32.3%)
March 2011
ACS (2004-2009) DOES (2010)
Ward 1
Ward 2
Ward 3
Ward 4
Ward 5
Ward 6
Ward 7
Ward 8
7.2%
3.9%
3.4%
7.6%
13.2%
8.4%
18.7%
17.4%
8.5%
4.9%
2.6%
8.1%
13.2%
9.7%
16.7%
24.6%
Source: ACS (American Community Survey); DOES data from US Bureau of Labor Statistics (Annual Not Seasonally Adjusted)
Unemployment by Ward
March 2011
Ward 7 & 8: Tapestry Segmentation
March 2011
Tapestry – City Strivers
> 75%
50 - 75%
25% - 49%
< 25%
Households
March 2011
Tapestry Segmentation
45. City Strivers
Demographic
Residents of this young, relatively diverse urban market
have a median age of 32.4 years and a 68 percent mix of
family types, such as married couples, single parents, and
other families. Nearly eight in ten residents are black.
March 2011
Tapestry Segmentation
45. City Strivers
Socioeconomic
The median household income is $41,696; the median net
worth is $18,104. Some households receive Supplemental
Security Income or public assistance income. Education
attainment levels are below those of the U.S.; approximately
43 percent of residents aged 25 years and older have attended
college. The 18 percent rate of unemployment is more than
twice the national level. Approximately half of employed
residents work in the service and health care industry sectors in
the city. Twenty-two percent of the residents who are
employed are government workers, employed primarily by
the local government. Approximately one in five works in an
office/administrative support position.
March 2011
Tapestry Segmentation
45. City Strivers
Residential
City Strivers residents live in densely populated, settled
neighborhoods of major metropolitan areas, especially in
New York City & Chicago. The median home value is $261,271.
Nearly two-thirds of the households are located in the
Northeast, with smaller concentrations in other regions of the
United States. Approximately two-thirds of the households
rent apartments in older, multiunit buildings built before
1960. Small buildings with two to four units are more
common in these neighborhoods. Because of their urban
surroundings, many residents rely on public transportation;
two in five households do not own a vehicle.
March 2011
Tapestry Segmentation
45. City Strivers
Preferences
The rental homes in these neighborhoods are moderately equipped with the
essentials. The high cost of living and rent lowers discretionary income.
Many residents carry renter’s insurance. They shop at wholesale clubs for
most of their groceries, baby products, and children’s essentials. They
prefer accessible grocery stores such as Pathmark and Stop N Shop. A
multitude of department and clothing stores is nearby. They eat fast-food at
White Castle, Popeyes, Checkers, and Dunkin’ Donuts.
Favorite stations include BET and cable movie channels such as Showtime,
Cinemax, the Movie Channel, and Encore. They watch a lot of TV such as
courtroom shows, talk shows, comedies, sci-fi, boxing, and prof.
wrestling. They read music & bridal magazines and listen to urban, all-
news, jazz, and variety radio. They attend prof. football & basketball
games, go to the movies, take trips to Atlantic City, and visit theme parks
such as Six Flags. They also play tennis and basketball.
March 2011
Wards 7 & 8: Markets
• Housing (single-family)
• Office
• Grocery Stores
March 2011
Single Family Home (median sales $)
Source: NeighborhodInfoDC (via OTR)
Me
dia
n S
ale
Price
(2
00
9 $
), th
ou
sa
nds o
f $
March 2011
Single Family Home (# of sales)
Source: NeighborhodInfoDC (via OTR)
0
200
400
600
800
1000
1200
1995 96 97 98 99 2000 01 02 03 04 05 06 07 08 2009
Ward 7 Ward 8 High
# o
f sa
les
March 2011
# Bldgs RBA (mm) Vacancy*
Ward 1
Ward 2
Ward 3
Ward 4
Ward 5
Ward 6
Ward 7
Ward 8
181
1,174
160
79
105
476
45
72
3.0
104.2
6.2
1.2
2.2
26.8
0.25
0.72
8.0%
10.3%
9.0%
15.8%
8.1%
14.3%
12.7%
6.6%
Source: CoStar 4Q 2010; *includes direct + sublet
Private Office Market
March 2011
Two Challenges for Healthy Food in DC
Access “Food deserts”, or areas with
insufficient access to fresh food
%, Existing Grocery Stores
Wards (2002)
Population in Food Desert
0 - 10
11 - 50
51 - 150
151 - 450
451 - 1000
Source: DC Office of Planning
More information on food
deserts at
www.wdcep.com/industry-
initiatives/retail/grocery-stores
March 2011
Existing Under Cons Pipeline*
Ward 1
Ward 2
Ward 3
Ward 4
Ward 5
Ward 6
Ward 7
Ward 8
7
8
11
3
3
7
4
3
1
1
1.5
3.5
3
1
1
Major Grocery Stores
*potential net new grocery stores in the next 5 years
Totals
7
9
11
4.5
7.5
10
5
4
March 2011
Major Grocery Stores
I-495
March 2011
Capitol Gateway Marketplace
March 2011
Wards 7 & 8: Transportation
March 2011
Ward 7 & 8: Transportation
*Fiscal Year 2010 (Annual Averages: July 09 - June 10); **avg. annual weekday volumes (2008)
Metrorail Access
Five DC Stations = 17,932 avg.
weekday exits*
Traffic Counts**
I-295 = 105,100
Pennsylvania Avenue = 50,400
Suitland Parkway = 44,200
East Capitol Street = 30,600
March 2011
Metrorail Usage*
*Fiscal Year 2010 (Annual Averages: July 09 - June 10); Weekday (M-F); Weekend (Sat + Sun)
Avg. Weekday Exits
Benning Road (7)
Deanwood (7)
Minnesota Avenue (7)
Anacostia (8)
Congress Heights (8)
Ward 7 & 8 Total
Capitol Heights (MD)
Southern Avenue (MD)
Totals
2,862
1,683
3,228
7,702
2,457
17,932
1,956
5,643
25,530
Avg. Weekend Exits
Benning Road (7)
Deanwood (7)
Minnesota Avenue (7)
Anacostia (8)
Congress Heights (8)
Ward 7 & 8 Total
Capitol Heights (MD)
Southern Avenue (MD)
Totals
2,787
1,353
2,849
6,595
2,164
15,749
1,561
3,488
20,798
March 2011
Wards 7 & 8: Development
March 2011
Ward 7 & 8: Development Cycle (by total sq. ft.)
65%
Completed (since 1/2001)
Under
Construction
Pipeline
31%
5%
March 2011
Pipeline
Under
Construction Completed
(since 1/2001) TOTAL
# of Projects
Total SF
Education SF
Office SF
Retail SF
Residential Units
Est. Project Cost
68
29,422,070
630,290
11,002,678
1,717,382
12,992
$11.1 B
18
2,243,671
484,528
1,175,000
5,500
321
$1.6 B
114
13,904,930
746,697
924,231
137,269
10,055
$2.4 B
200
45,570,671
1,861,515
13,101,909
1,860,151
23,368
$15.1 B
*Projects have a minimum valuation of $5 million dollars – Fall 2010
Ward 7 + 8: Development Summary
March 2011
No. of Projects
Total SF
Education SF
Office SF
Retail SF
Residential Units
Est. Project Cost
Ward 7+8 Pipeline
68
29,442,070
630,290
11,002,678
1,717,382
12,992
$11.1 B
20%
22%
31%
23%
25%
23%
26%
Development Pipeline
% of DC’s Pipeline
March 2011
No. of Projects
Total SF
Office SF
Retail SF
Residential Units
Est. Project Cost
Fall 2010
68
29,442,070
11,002,678
1,717,382
12,992
$11.1 B
Ward 7+8 Development Pipeline
Fall 2006
49
19,880,798
6,674,292
879,989
8,803
$3.9 B
+ / -
19
9,541,272
4,328,386
837,393
4,189
$7.2 B
39%
48%
65%
95%
48%
185%
March 2011
Office Development Pipeline
> 15 mm
10 – 15 mm
5 - 10 mm
< 5 mm
Office Sq. Ft.
Ward 7 & 8:
~11 mm sq. ft.
March 2011
Residential Development Pipeline
> 10,000
7,500 – 10,000
5,000 – 7,500
2,500 – 5,000
< 2,500
Residential Units
~ 12,922
housing units
March 2011
Retail Development Pipeline
> 1,000 k
750 – 100 k
500 – 750 k
250 – 500 k
< 250k
Retail SF
Ward 7 & 8:
~ 1.7 mm sq. ft.
March 2011
Development Pipeline
Skyland
March 2011
Ward 7: Development Potential
1. Parkside
3. East River Park
Fort
Mahan
Park
2. Minnesota & Benning
1
2
3
March 2011
ML
K J
r. Av
e
Ward 8: Development Potential
ML
K J
r. Av
e.
1 ~
1 m
ile
2
3
4
5
10 2. Curtis/Four Points
~acres
1. Poplar Point 110
3. Barry Farm 37
4. St. E – West 176
5. St. E – East 173
Total ~520
6
6. Sheridan Station 13
