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We could help you achieve up to 100% growth of your B2B marketing productivity. You just need to be ambitious and contact us.
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Hands-on support to createmore profitable growth
in B2B markets.
Generate better leads. Grow key accounts. Strengthen your marketing team.
Get ‘Milestone inside’.
Strictly confidential © Milestone Marketing 2008
Current challenge...
Strictly confidential © Milestone Marketing 2008
Companies with ‘Milestone inside’
Strictly confidential © Milestone Marketing 2008
Our target group: ambitious directors of serious businesses
We enjoy focusing on supporting:• Ambitious Budget responsible Commercial Directors
(ABCD’s)• Of B2B companies• Revenue/yr > Euro 100M• HQ in NL or London• Industries: ICT, High tech, Chemical, Water mgt, Food
• With serious profit growth ambitions• Willing to turn their marketing costs into a marketing profit
center...
Strictly confidential © Milestone Marketing 2008
What’s your ambition and agenda?
1. Grow current customers:
• Ensure loyalty of key DMU’s• Manage volumes & margins• Cross- & upselling
3. Get more customers:
• Lead generation• Lead tracking & nurturing• Lead conversion
2. Boost Channel Partners:
• Sales targets & incentive program
• Co-marketing program (lead gen)
• Shared marketing services / portal
5. Increase Marcom efficiency:
• Optimize MarCom processes• MarCom automation (MRM,
DAM)• Co-sourcing marketing
operations
4. Intro new products / services:
• Launching customers• Marketing program• Sales support
6. Build Brand Authority:
• Define Brand Value domain(s)• Create content & connections• Connect campaigns &
communities
Strictly confidential © Milestone Marketing 2008
Milestone brings you high performance marketing.
Brand building
Sales growth
Leaders
Followers
Laggards
Innovators
High performance
marketingAdvertising & PR
Lead Generation &Account Growth
Educate your market!
Strictly confidential © Milestone Marketing 2008
Sales driven marketing
Strictly confidential © Milestone Marketing 2008
BU Management
SalesProduct
Management
Communications
Who isMarketing
?
In your organization: what & who is/does marketing?
Strictly confidential © Milestone Marketing 2008
Average B2B Marketing practice:unclear ROI of marketing budget (costs...)
BU / Dealer / Reseller
BU / Dealer / Reseller
BU / Dealer / Reseller
BU / Dealer / Reseller
End Customers End Customers End Customers End Customers
MarketingProgram?
MarketingProgram?
MarketingProgram?
Qualified
leads?
Marketing budget!(costs…)
Lead conversion? ROI?
CRM system?
Central Marketing
Department
MarketingProgram?
Marketing Programs?
Strictly confidential © Milestone Marketing 2008
‘Milestone inside’ assures ‘closed loop’ marketing,measurable results, best practices and benchmarks.
BU / Dealer / Reseller
BU / Dealer /Reseller
BU / Dealer /Reseller
BU / Dealer / Reseller
End Customers End Customers End Customers End Customers
MarketingPrograms
MarketingPrograms
MarketingPrograms
Registerqualified
leads
Drive leadconversion :
push ROI
Mgt Portal & Intelligence(Continuum®)
Central Marketing
Department
Milestone inside
MarketingPrograms
platform platform platformplatform
Measure &compareresults
- Specialist knowledge- Flexible capacity
Marketing budget!(costs…)
Shared Marketing services
(investment)
Campaign Mgt platform & services
Strictly confidential © Milestone Marketing 2008
Clients use us to create more marketing ROI faster(‘Milestone inside’ is how we work with, not for, clients)
In-depth understandingof markets, metrics,
customers & channels
Smart Planning& process design
(Mkt & Sales coop!)
KPI measurement& follow-up monitoring
Great Execution:Operational excellence
in Marketing
Better
Marketing
ROI
MarketingAutomation
Marketing Operations(in/outsourcing)
MarketingEngineers
Client Mkt & Sales team
Extended team: Milestone inside
Strictly confidential © Milestone Marketing 2008
Clients’ Central Sales & Marketing
Management
Clients’ localSales Units
Brand agencyCampaigns
&PortalPowered by:
B2B Commerce operations: key players
- Brand book & guidelines- Creative materials- Customer (end-user) insights
- Campaign set-up & management- Drive lead nurturing & conversion process- Portal management & tool operations- Secure database management- SLA management- Manage subcontractors
Clients’ localSales UnitsClients’ local
Sales Units
Strictly confidential © Milestone Marketing 2008
Our Expertise covers the full ‘marketing continuum’
•Visitors Funnel•Leads & Prospects•Customers•Web Analytics•CRM•Etc.
•Web Reputation mgt.• Social Media• Social Networks•Web listening• (Online) PR•Etc.
•Thought Leadership & proof•Copywriting•Brand Story & Positioning•Messages & portfolio•Content Management•Search Engine Optim.•Analytics•Etc.
•Email•Direct Mail•Newsletters•Adwords•Events / webinars•Advertising•Buzz/Viral•Recruitement•Etc…
Campaigns Content
ContactsCommunities
Strictly confidential © Milestone Marketing 2008
Where do you want to grow your business?
Communication & PR
Lead Generation & Market Intro Campaigns
Account GrowthPrograms
Team expertise & (flex) capacity
Marketing & Sales Automation Tools(eDM, CMS, MRM/DAM, CRM, Dashboards)
Strategy & Business Development
Strictly confidential © Milestone Marketing 2008
Next steps?
• Shared ambitions?
• Define & approve phase 1 cooperation:– Focus & Deliverables (results)– Team, timings & fee-model– NDA
- Run the project together –
• Enjoy the cooperation & results• Evaluate phase 1 & enter phase 2: longer term partnership
Strictly confidential © Milestone Marketing 2008
Milestone: we make your marketing profitable.
We are:• a hands-on Marketing & Sales
services company.• passionate about making
marketing & sales measurable.• enabling continuous improvement
of our clients’ marketing & sales results.
• pro-active dynamic teamplayers working with your team (‘Milestone inside’)
• Delivering your growth ambitions• based in NL & UK, acting global• Practicing what we preach:
– 9 nationalities, 10 native languages, 24 professionals & personalities
– 20% revenue growth & profitable in 2009
– YonY growth HY1 2010 90%
Partners & suppliers
Board
Factory & Services
Consulting, interim &
project mgt
Marketing & Sales
Finance & Facilities
Freelancers
Strictly confidential © Milestone Marketing 2008
Typical Milestone projects & services
Marketing Engineering (projects & interim management):• Interim Marketing management / Extended team• Specialist know-how: CRM & Online Marketing
(email, search, social media, content management, DAM, MRM, MAP, dashboards)• Implement marketing shared services• Lead Generation campaigns • Lead nurturing & conversion• Account Development programs• Co-create (online) marketing strategies and account plans
Marketing Factory (services):• Run & optimize lead generation campaigns• Marketing Operations Management
(eDM, newsletters, webinars, whitepapers, SEA, SEO, content ops, website mgt)• Marketing dashboards & reporting• Database management & integration (CRM, eMarketing)
Strictly confidential © Milestone Marketing 2008
Milestone: your partner in high-ROI B2B marketing
Milestone is a full service Marketing & Sales service firmHelping you to further grow your B2B business profitably.We combine vision with action to make a real differenceand your business step-by-step more successful.
We prefer to cooperate in result driven business modelsas your preferred partner to co-define smart marketing & sales
strategies,translate them into effective campaigns & programs,and implement them using our expert staff and leading software
tools.
We are passionate about making marketing & sales measurable enabling continuous improvement of marketing & sales ROI.
With Milestone inside, you can outperform your competitorsRather than having to outspend them…
Milestone Marketing BVOrteliuslaan 8503528 BB Utrecht
PO Box 13267, 3507 LG UtrechtThe Netherlands
T +31-(0)30-7116729F +31-(0)30-7116730
www.milestonemarketing.com
Fact based. Result driven.