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7/28/2019 Want to know more about Food and Drink Marketing?
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Do you want to know about
Marketing
Brought to you by
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Starter
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Your
brand,
product or
service
Unique Selling Points Business Strategy Business Objectives
Target Audience Marketing Plan Your Story
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Strategy
Press Releases Imagery Recipes Case Studies Features Endorsements
Our 3 Stage Approach Communications Social Media Strategy Statistics
Events Video/Viral Sampling & Taste Tests Food & Drink Paring Press Packs
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Packaging Design Packaging Innovation E-newsletters Social Media
Company Brochure Product Spec Sheets Leaflet Website
Video Signage In-store POS Exhibition Display Direct mail
Presentations SEO Adwords Strong branding and identity
MarketingTools
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Main Course
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Imp
lementin
gYo
ur
St
rat
egy
Try using a Marketing & PR agency with an
impeccable reputation within the food & drink
industry. Journalists can rely on them to deliver
information on your behalf instantly and they can
also implement your marketingWell established contacts with food & drink
journalists
Extremely well written press releases and copy onall marketing literatureImagery to support press releases, website,
brochures, e-newsletters etcContacts with food bloggers and celebrity agents
Collaborations with chefs and NPD professionalsPlan marketing 2-3 months in advance allowing for
logistics and production time. Update your website
and social media on a daily basis.
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100s of targetted media &marketing outlets
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PRINT ONLINE SOCIAL MEDIA TV
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RADIO EVENTS STUNTS VIDEO & VIRAL
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Goodquality, regular andsubstantial mediacoverage.
Youshould NOTbe paying forunnecessary advertisingor separationcharges
Thereisnosuchthing!
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Contacting Food &Drink Journalists
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80%
Food & Drink Specialist PR Agency
Other PR agencies
SUCCESS RATE
15%SUCCESS RATE
More media coverage,better ROI and fasterresults
Very little mediacoverage, poor ROI,drain on yourcompanys finance
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andacons
iderablecostand
timesavin
gforyou.
...
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If your chosen PR agency has thesupport of an
behind them theywill be far more effective.
in-housecreative agency
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High quality photographs can be taken instantly essential for all media outlets
Images can be edited instantly
Social media platforms will be designed to thehighest level avoiding having to use ungainlytemplates. This will further strengthen your brand
and improve follow rates.
Graphics for social media can be producedinstantly e.g. photomontages and infographics
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Logos can be created for both online and print use without anyloss in quality
Any technical queries raised by journalists/media can be
answered by the designers.Pixel perfect elements can be created
Leaflets, brochures, media packs, journalist invites,merchandise and much more can be produced in-house
leaving you to run your business
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A very small snippit of the
media you should be in(it has to be on a regular basis in order to generate interest)
The Grocer
Educate
ring
Pub&Bar
Magazine
Restaurant
UniversityCaterer
OOH
Mag
azine
EatOut
The PublicansMorning
Advertiser
Caterer and
HotelkeeperBigHospitality
Trade
BBC Easy Cook
CookV
egeta
rian
TheObserver
FOOD
The Times
Fabulous Food MagazineZest
Olive Healthy FoodGuide
Vegetarian Living
Deliciousmagazine
GreatBrithshFood
Consumer
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Social
MediaActivitiesFacebook/Twitter/Linkedin/Pintrest/Youtube/Blog....
Viral Seeding
Onlinedistribution
Forums
Linking
Re-pinning
Competitions
Specificproducts
Collaborate withinfluential foodbloggers
EventsSeasonal
Guesttweeters
Create cultfollowing
Creatediscussion
Industrynews
Question of
the week
Increasenetworkreach
Interaction withbuyers
Interaction withtarget audience
Interaction with
Consumers
Sharingof tips
Captionwriting
Trending
Re-tweetingBloggerReviews
Tagging
Hash-tags
Likes
Regularupdates
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Target
AudienceYour Customers
Buyer from a multiple Deli/farm food shop owner Chefs Catering sector
Coffee shop/caf owners Restaurant managers Convenience stores
Pub/bar owner Food development manager NPD chefs/managers
Independent retail buyers Schools/University food managers
Food and drink managers for government organisations
Hotel chain food and beverage managers Service stations Fast food chains
Onboard catering managers and chefs Distributors Wholesalers
Retail Buyers Bar Managers Sommelier Families Mumpreneurs
ABC1 Teenagers Young Professionals Groups with Expendable Cash
Well Travelled Foodies Connoisseurs
Health Focused Fitness Fanatics Trend/Lifestyle Focused
and many more...
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By this stageyour target
audiencehasseen yourbrand andproduct severaltimesand will take notice!
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Dessert
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Now that we have created allthis noise, buyers and customers
will be wanting to buy.itstime for you to close the deals or
make it as easy as possible tobuy your product or service.
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We hope this helps!To find out more feel free to contact
us for a chat
Hello,
ImClippythe Crab!Em
ailat
hello@theclipgroup
.co
m
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