Wanderlust Strategy Team

Social Media 1. Hire two staff to focus on

the social media - Keep posting new arrivals consistent (weekly)- Daily Promotion or special

item of the day - Give out the business

cards during music festivals

2. Discounts when customer follow the social media

Follow any social Media platform is 10% off, follow up to 2 platform or more get 15% off.

Post a picture of you wearing the product and tag will get 20% off

E-mail• Send loyal customers E-mail every other day. (still using the constant

contact)- New arrivals every Monday - Styling tips every Wednesday- Promotions and discounts every Friday - Focus on social media and more on the weekend

• Keep the subject interesting Ex. Get in Our Pants

Seriously flattering jeans[New Product] has arrived. Order now before we run out.

Webs i t e

1. Free

Templates

2. Free domain

3. Free to

design and

upload

1. Introduce brand story and mission statement

let customer to be able to relate in order to

build a strong relationship with the customers

2. Set up a pop-up online for customers to enter

name and email

Check out the mock website: http://wanderlust-

austinboutique.my-free.website/

Estimated Spending

• 2 people for social position

- $ 10 per hour 8 hours a week

$ 8320 /year

• Website upgrade - 11.99/month

Service include

- $375 Advertising

- Free .com domain name

- Mobile site

- Policy support and Ecommerce store …and more

$143.88/year

• 5000 Business cards from http://www.vistaprint.com/

- $9.99 for 500 cards

$ 99.9/year

$ 10,000

= $1680

= $1536.12

= $1436.22

$8320

$143.88

$99.9