WE’RE ALL MAD HERE

Champagne Brunch

AVANTE GARDE

EVENT: We’re All MAD – Champagne Brunch

LAUNCH DATE: 5/19/13

TIME: 1 pm – 8pm

VENUE: LMNT

TARGET MARKET: Urban/25-35/M/F

AVANTE GARDEWe’re All MAD Here– Champagne Brunch

AVANTE GARDEWe’re All MAD Here– Champagne Brunch

In an effort to increase growth (traffic/profits) and exposure of LMNT, it will execute a monthly event, a Sunday Champagne Brunch.

WE’RE ALL MAD HERE will be themed based on “Alice in Wonderland”. The focus of the event will be Champagne/Premium spirits bottle service. Based on the fact that the majority of On premise accounts in the Miami market, which are designed specifically for table service, profit close to 80% of revenue from bottle service. Bottle service consumers want the real estate, prestige and attention.

Bottle service and brand awareness can be attracted at all levels when the visual stimulation is present. Consumers tend to order by the “brand” therefore presentation is key. Engaging bottle service consumers and general consumers will gain the necessary brand exposure as well as cause a contagious effect and increase volume.

Effective branding for the event through precise activation including bottle service ritual will create a perception that there is no other event quite like WE’RE ALL MAD HERE. Its vital for the consumer to believe that it is some- thing exceptional.

AVANTE GARDEWe’re All MAD Here– Champagne Brunch

STAFF:

Chef/Sous Door Host (Stand) Servers (4) Bus Boy/Bar Back (2) Bartenders (2) DJ Security Entertainment talent/Dancers Marketing Promoters

MARKETING• Visual Theme Designed• Marketing Material• Social Media Outlets• PR Outreach (Media/Print)

AVANTE GARDEWe’re All MAD Here– Champagne Brunch

POS:

Bottle Service Kits Champagne Flutes

Ice Buckets

Bottle servers/Wait staff trained on product and Drink Strategy.

BOTTLE SERVICE PACKAGES

DRINK STRATEGY (THEMED):

• We’re All Mad Mimosa

• Mad Hatter

• Bloody Alice

• White Rabbit

We’re All MAD Here– Champagne BrunchAVANTE GARDE

Bottle Service Ritual Activation – Elements

Champagne Tub Presented for bottle service based on quantity/ type

All Bottles will be tagged “Drink Me”

Delivered by bottle service waitresses (4 min) determine uniform

Bottle sparklers and/or low-smoke designed for indoor

Work w/ lighting in account to dim lights to steer focus to presentation-Work in theme music (when possible)

We’re All MAD Here– Champagne BrunchAVANTE GARDE

FOOD INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

We’re All MAD Here– Champagne BrunchAVANTE GARDE

DÉCOR INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

DÉCOR INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

DÉCOR INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

DÉCOR INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

DÉCOR INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

ART INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

ART INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

DÉCOR INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

FURNITURE INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

ENTERTAINMENT INSPIRATION

We’re All MAD Here– Champagne BrunchAVANTE GARDE

ELEMENT INSPIRATION

Custom Cards – Branded LMNT/E vent

Custom themed photo booth

We’re All MAD Here– Champagne BrunchAVANTE GARDE

INVITE INSPIRATION