WALPOLE BRITISH LUXURY AWARDS

2017PARTNERSHIP OPPORTUNITY

Walpole: A unique alliance of British luxury brands

or desired.

Established in 1992, Walpole promotes, protects and develops the unique qualities of UK luxury: the long tradition, rich heritage, superior craftsmanship, innovation, design, style, and impeccable service at the heart of the industry currently worth over £32 billion to the UK economy and a leading creator of jobs.

also runs the annual mentoring programmes Brands of Tomorrow, Crafted and the Programme in Luxury Management at London Business School.

Walpole actively seeks out UK and international business opportunities, promoting growth in the industry through a programme of initiatives and as founders of the UK China Visa Alliance (UKCVA) and the European Cultural and Creative Industries Alliance (ECCIA). The UKCVA has had great success lobbying government to encourage more Chinese tourists to the UK by making the visa application system simpler. And through the ECCIA, Walpole

sectors, supporting business and cultural connections post-Brexit.

Walpole is a not-for-profit organisation, funded by a combination of annual member fees and corporate sponsorship.

Burberry: 2016 Sustainability Award winner

The Walpole British Luxury Awards

Emilia Wickstead, Charlotte Olympia, Laura Bailey

Victoria Beckham OBE

Demetra Pinsent, Charlotte Tilbury, Alice Temperley MBE

Vanessa Kingori MBE, Tinie Tempah

Anya Hindmarch CBE

Sarah Burton OBE, Angela Ahrendts DBE

Emilia Wickstead, Charlotte Olympia, Laura Bailey

Emilia Wickstead, Charlotte Olympia, Laura Bailey

Nadja Swarovski, Ralph & Russo Nicholas Kirkwood Marcus and Jane Wareing

Alexandra Shulman OBE, Joan Burstein CBE

leaders, creatives and media in a glittering celebration of the considerable achievements of the luxury sector.

Established in 2001 and held in a prestigious, central London setting, it is the only awards ceremony to span all sectors of the luxury pantheon, recognising the rich heritage, superior craftsmanship, innovation, design, style and impeccable service at the heart of all high-end brands.

The evening features a three-course dinner with fine wines, champagne, and an after-party. Past award winners have included luxury luminaries and brands including Alexander McQueen,

Testino OBE, NET-A-PORTER, Sir Paul Smith, Ralph & Russo, Rolls-Royce Motor Cars, Victoria Beckham OBE, Dame Vivienne Westwood and many more.

th November at The Dorchester, London

A unique partnership opportunityWHY GET INVOLVED WITH THE 2017 WALPOLE AWARDS?

Aligning your brand with Walpole and the 2017 British Luxury Awards is a clear and effective way to engage with luxury leaders from both the UK and international markets, positioning your business

expertise in a unique and celebratory environment.

Join us and share the intimate, connected relationships with a powerful and affluent network of luxury leaders.

• Develop new business opportunities • Drive brand awareness within the British luxury sector• Share in the benefits of an effected, measurable PR and marketing campaign pre-and post

awards.•

network• -depth marketing and PR activities in the

run-up to, during and after the Awards, helping you really make the most of your investment.

Entertaining at the Walpole Awards

PURCHASE A TABLE AT THE WALPOLE AWARDS

This year, selected partners are given the opportunity to buy one of just four tables available to non-Walpole members.

These exclusive tables seat 12 guests, and are in a premium position in the room, giving you and your guests the perfect vantage point to

-studded proceedings.

You and your guests will also enjoy a Laurent-Perrier champagne reception before the ceremony, followed by ample opportunities to meet fellow guests over after-party cocktails.

The Walpole Awards provide a unique opportunity to entertain your staff and clients at an inspiring event, in an iconic location, in the company of 400 of the world's best-known luxury leaders, influencers and celebrities.

Rolls-Royce Motor Cars: 2016 Craftsmanship winner

The 2016 Walpole Awards were designed by world-renowned jewellery and accessories brand Asprey

Key sponsor benefits

-tier clients.

PARTNERS WILL BENEFIT FROM:

• Unparalleled brand association with a top-prestigious luxury companies all with international reach

• Major media coverage with partner credits online, in print and on social media

• Opportunity to target a diverse range of vertical sectors through sponsorship of one event

• Access to an exclusive and highly influential group of luxury business leaders and high-net-worth individuals

•

best-known luxury leaders, influencers and celebrities• Potential to host exclusive customer events with award-winning brands

Ralph & Russo: 2016 Outstanding Achievement winner

Ralph & Russo: 2016 Outstanding Achievement winner

The benefits of Walpole Awards partnership continues for 12 months post event, with one-year

mailings, website and the prestigious annual Yearbook - the Walpole British Luxury Showcase - which benefits from a worldwide consumer- and business-facing distribution.

Key partner benefits

PARTNER POSITIONED IN:

• Walpole newsletter and Daily Digests, sent to 2,000 senior executives in 200 of Britain's leading luxury companies, the wider industry and subscribed consumers

• Full-page advert or advertorial in the annual Walpole British Luxury Showcase a coffee table book featuring insightful editorial from renowned journalists, gorgeous imagery and advertorials from over 50 British luxury brands

• Opportunity for one commercial partner communication to Walpole database

• Walpole social media channels • Walpole website

INVITATIONS TO WALPOLE EVENTS, INCLUDING:

•

•

•

• Women In Luxury Lunch•

Soho House Group: 2016 British Luxury Overseas winner

Soho Farmhouse (part of the Soho House Group): 2016 Brand Champion of British Luxury Overseas winner

2017 PR & marketing plan

The Walpole Awards consumer PR agency are retained and on project team, with business coverage supported by UK's leading financial communications agency, Brunswick.

•

from early stage•

media members• Advance briefings with broadcasters and key media• Placement of online content exclusives• Online and social media plan•

advertising campaign in the Financial Times and other Walpole media partners

This resulted in a media value in 2016 of over £347,639

Anya Hindmarch: 2016 Digital Innovation in British Luxury

PR coverage: 2016 highlights

• Coverage for 2016 achieved a reach exceeding 180 million worldwide

• 59 pieces of coverage achieved in total

• Along with a focus on Award winners and attendees, key messages included nurturing luxury brands and skills

• Awards attended by target media at editor level from Elle,

Standard, Conde Nast Traveller, Telegraph Luxury, The Times and FT How To Spend It

• 50.8% of coverage achieved was within UK target media

Title partner packageEXPOSURE PRE-EVENT

- Press release to announce title sponsorship- Title credit on pre-event press releases - Title branding on invitation- Branding on Walpole Awards adverts in Financial Times and other Walpole media partners- Credit on Walpole website, newsletters and daily digest

EXPOSURE AT EVENT

- Company logo on all associated material- A table for 12 guests- Two-minute speech during introduction to Walpole Awards Dinner- Opportunity to join Walpole Awards Judging Panel- Opportunity to present a key Walpole Award- Full-page advertisement on outside back cover of the Walpole Awards programme- Title branding on the stage set- Visual display of company logo on screen- Announcement of company sponsorship by host- Full-page advert in Awards programme- 100 complimentary copies of the Walpole Awards programme- Opportunity to feature in Walpole Awards film- Opportunity to distribute corporate gift in goody bags- High-level networking-British brands

EXPOSURE POST-EVENT

- Title credit on post-event press releases

- Title credit on Walpole Awards section of Walpole website

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- Title credit in Walpole Awards feature in Walpole 2018 Yearbook

- Access to all event images and Walpole Awards film

- Dossier of press coverage generated by the event

- Opportunity for mailing of company information to Walpole members

- Full access to all Walpole member-only events and initiatives for 12 months

- First option on title sponsorship for 2018

Fashioning a Reign: 2016 Cultural winner

Category partner package

EXPOSURE (PRE-EVENT)

- Branding on invitation

- Branding on Walpole Awards advert in Financial Times

- Credit on Walpole website, newsletters and e-promotions

EXPOSURE (AT EVENT)

- Company logo on all associated material

- Opportunity to present a Walpole Award category

- High-level networking

- -tier British brands

- Half-page advertisement within the Walpole Awards programme

- Tickets to attend the Walpole Awards

- Visual display of company logo on screen

- Verbal announcement of Supporting sponsorship by host

- Half-page advert in Awards programme

- 50 complimentary copies of the Walpole Awards programme

- Opportunity to distribute corporate gift in the goody bag

EXPOSURE (POST-EVENT)

- Credit on Walpole Awards section of Walpole website-- Credit in Walpole Awards feature in Walpole Yearbook 2018- Access to all event images taken by Walpole photographer- Dossier of press coverage generated by the event- Opportunity for one mailing of company information to Walpole members- Opportunity to attend selected Walpole member-only events - First option on Supporting sponsorship for 2018

Rolls-Royce Motor Cars: 2016 Craftsmanship winner

2017 British Luxury Awards categoriesCultural Experience

Awarded to the British cultural institution, individual or luxury brand that has delivered the highest cultural experiential standards.

Maker of the Year

Awarded to the brand or company that has demonstrated both excellence in the making of British luxury goods and commitment to the ongoing support and development of skills in British making via apprenticeships, training and/or education.

Social Responsibility

Awarded to the British luxury brand or institution that has made social responsibility and/or social purpose an inherent part of its business ethic and practice; nurturing the communities and environment within which it operates.

Commitment to British Manufacturing

Awarded to the British luxury brand most dedicated to supporting and investing in luxury manufacturing in the UK.

Excellence in Exporting British Luxury

Awarded to the British luxury brand, company or individual that has excelled in exporting or introducing British luxury goods and services overseas.

Digital

Awarded to the individual, brand or company that has shown exceptional digital innovation either via a campaign, product or new offering.

Rolls-Royce Motor Cars: 2016 Craftsmanship winnerSunseeker: 2016 British Manufacturing winner

Sunseeker: 2016 Championship of Manufacturing winner

Innovation & Creativity

Awarded to the individual, brand or company that has demonstrated outstanding creativity and innovation that has created a step-change in the business.

Brands of Tomorrow Award for Emerging Talent

Awarded to four emerging brands (established within the last 10 years) or individuals with the potential for outstanding global achievement in British luxury.

International Luxury Brand of the Year

Awarded to the international luxury brand (a brand that is not British-owned or of British origins) that has set the highest standards for global customer satisfaction and brand performance in the past year.

Leader in Luxury

Awarded to an individual who has led the way for British luxury in 2017, a leader amongst their peers, and a champion of British luxury in the UK and overseas.

British Luxury Brand of the Year

Awarded to the British luxury brand that has had the greatest global impact or growth in terms of sales and exposure in the past year.

Lifetime Achievement

This award recognises outstanding individual achievement in, and contribution to, the success of British luxury.

Rolls-Royce Motor Cars: 2016 Craftsmanship winnerSunseeker: 2016 British Manufacturing winner

Emilia Wickstead: 2015 New British Luxury Talent winner

2017 British Luxury Awards categories

Walpole Core Members

Walpole Members

Walpole Board of Directors

Dr Frederick Mostert

Research Fellow, University of

Oxford IP Research Centre

Michael Ward

Chairman, Walpole

Managing Director, Harrods

Helen Brocklebank CEO, Walpole

Gillian de Bono

Editor, FT How To Spend It

Deputy Editor, Financial Times

Richard Carter

Director, Global Communications

Rolls-Royce Motor Cars

Jonathan Heilbron

Former president & CEO

Thomas Pink

Mark Henderson

Chairman

Gieves & Hawkes

Michael Morley

Head of Wealth

Management UK,

Deutsche Bank Wealth

Management