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LET’S DO SOMETHING ABOUTTOGETHER.

LET’S DO SOMETHING ABOUT HUNGER2

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WE <3 TEENSWe love teens. They are creative, active, wired...and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about.

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OUR TARGETWe aim for a 17 year old male... which means our sweet spot is a 15 year old girl, and her friends. We love teens (people aged 13-19 years old) but our programs are open to people under age 25. Expect us to make a push for more college traction during back-school 2012.

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TEENS + VOLUNTEERINGWhile teens are eager to make a difference, they don't

necessarily feel bonded to just one issue. Instead, the biggest factor is whether the activity is social,

something you can do with friends.

Consequently, we refer to DoSomething.org as being "cause agnostic" because we cover all causes and will

work with any org.

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HUNGERHOMELESSNESS

EDUCATION

ENVIORNMENT

POVERTYDISCRIMINATION

HEAL

TH

ANIMALSTE

ENPR

EGNA

NCY

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$WE DON’T ASK FOR MONEY NEVER REQUIRE AN ADULT NO WHEELS REQUIRED

OUR RULES:

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WHERE WE ARE

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2.4 MILLION TEENS IN 2011

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SIMPLE CALL TO MEASUREABLE ACTION

MEDIA IMPRESSIONS

CELEBRITY SPOKESPERSON

CORPORATE SPONSOR

CAUSE SPECIFIC STRATEGICPARTNER ORGANIZATIONS

CO-BRANDED MICROSITE ON DOSOMETHING.ORG

This is something that teens can do that doesn’t require money, an adult,

or a car.

Our campaigns have a total marketing and PR reach of 315,033,210

impressions.

They inspire everyday kids and media to take notice, and normally star in one

of our PSAs.

These experts help us ensure that our call to actions have the strongest

impact.

More than just a source of funds, these companies help us reach more young people and maximize social impact.

Our site is always the primary home of campaign information and resources.

We build in-house.

ONE STOP SHOP:

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OWNED MEDIA

ONE OF THE HIGHEST ENGAGEMENT SCORES OF NON PROFIT ORGANIZATIONS

TEXT WITH OVER 311K TEENS EACH WEEK

OVER A MILLION SITE VISITS PER MONTH

ONE OF THE LARGEST CHARITIES ON TWITTER

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PARTNER MEDIA

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DONATED MEDIA

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CASE STUDY 1TEENS FOR JEANS

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THE PROBLEM• 1 in 3 homeless people in the US is under 18

• 1.6 million people under the age of 18 will experience homelessness each year

• The thing homeless teens ask for the most is jeans

THE SOLUTION• Teens donate their gently worn jeans by dropping them off at their local Aeropstale stores.

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1,020,041 JEANS COLLECTED1 IN 3 HIGH SCHOOLS

1 NEW MEMBER EVERY 60 SECONDS

WHY IT WORKED

SIMPLE CALL TO MEASUREABLE ACTION

CORPORATE SPONSOR

COULD BE COMPLETED AT SCHOOL/LOCAL

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TESTIMONIALS:

Your gift means so much to the youth we serve...Your caring helps them move beyond their traumatic pasts and envisions a more hopeful future!

The generous contribution was given to the needy families in our community based programs...your kindess and generosity are greatly appreciated.

We recieved our second shipment of jeans from you this past week...our clients love the jeans you send and need them so badly. We at the office have fun unpacking the donations.

JUSTIN DE LOS SANTOSMY FRIENDS PLACE SHELTER

HOLLYWOOD, CA

CANDIDA T. FITTSTHE CHILDREN’S VILLAGE

DOBBS FERRY, NY

DONNA PINAIREBREAD OF LIFE

WICHITA, KS

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CASE STUDY 2PREGNANCY TEXT

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THE PROBLEM• 1 in 3 girls will become pregnant before the age of 20

• Boys are 50% of the problem (duh!)

THE SOLUTION • Teens challenge their friends to be parents for a day by simulating real life situations via a "text baby" that poops, pees, cries, and needs their immediate attention.

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OVER 100,000 TEXT BABIES DELIVERED!1 IN 2 LIKELY MORE TO TALK ABOUT TEEN PREGNANCY

WHY IT WORKED

SIMPLE CALL TO MEASUREABLE ACTION

GAMIFICATION VIA SMS

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TESTIMONIALS:

If I could give any advice to teens out there right now, it would be to take this challenge and do the Pregnancy Text. Learn about what having a baby really means and how it would change your life before you are toting around a diaper bag. A baby would change my life completely, and I am not ready for that. Are you?

Thank you! My dad was okay with it because it didn’t charge data! An my friends thought it was funny that I had a phone baby. It was hard work though. Thanks for the experience.

I really am amazed at the site you have created! It's absolutely amazing!!! I've already bookmarked it and everything.

MEGHAN LEHMAN

KAYLA VOETTER

JESSICA CHANDLER

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CASE STUDY 3TACKLE HUNGER

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THE PROBLEM• Hunger affects 49 million Americans each year

• 16 million of those are children

• 1 in 7 people in the world will go to bed hungry

THE SOLUTION• Teens run food drives in their community

• Food is donated to a local food bank of their choice

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1,305,941 LBS COLLECTED144,729 INDIVIDUALS PARTICIPATED

WHY IT WORKED

SIMPLE CALL TO MEASUREABLE ACTION

TIME OF YEAR COULD BE COMPLETED AT SCHOOL/LOCAL

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TESTIMONIALS:

We spent months planning and building support in our school and community. We also worked with local businesses and stayed really organized. A lot of students got on board to spread the word throughout the community.

My favorite experience was seeing the kindergarten class jump in joy because they had won the drive, and knowing that I did something great and gave to those in need.

BONNIE JUMPHOQUIAM, WA

5,500 LBS. COLLECTED

CLAIRVETTE GASTELUMFERRY, IDAHO

1,724 LBS. COLLECTED

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CASE STUDY 4PICS FOR PETS

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THE PROBLEM• 50% of dogs and 70% of homeless cats are euthanized because they can't find a home

• Pictures of pets at adoption centers are often poor quality, and make the animals look dirty/sick etc.

THE SOLUTION• Teens take pictures of animals in their local shelters to facilitate shelter adoptions as opposed to puppy mills and pet stores

• Teens share photos to facilitate adoptions and earn supplies for local animal shelters

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WHY IT WORKS

MOBILE APP FOR EASY PHOTO UPLOADS

SHARED ON FACEBOOK

ISSUE TEENS CARE ABOUT

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HUNGER RELIEF

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THE PROBLEM• 1 in 7 people in the world will go to bed hungry

• 15% of US Households lack access to an adequate supply of nutritious food

• Hunger affects 49 million Americans a year, 16 million of those being children

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THE SOLUTIONThree ways to take action year round

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1. 2. 3.MOBILE EXPERIENCE

Sept 17th - Nov 6th

CAMPAIGNNov 6th - Dec 28th

SOCIAL INTEGRATIONApril 9th - May 24th

YEAR ROUND ENGAGEMENT

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FOOD BANK TYCOONIn September, teens will experience different scenarios and obstacles that food banks face on a daily basis, all on their favorite device: their cellphone. We're putting the power in their hands to make the big decisions and be a leader for the day. This mobile campaign will create a fun, challenging, and engaging way for teens to think about hunger. By gamefiying the issue, teens will be given an experience they want to share with friends. We will educate teens on the issue of hunger and activate them to take on the ground action for November's Tackle Hunger campaign.

SEPT

OCT NOV DEC JAN FEB MAR

APR MAY

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JUN JUL AUG SEPT

OCT NOV DEC JAN

2014

WHY IT WILL WORK

GAMIFICATION MAKES YOU THINK/CHALLENGE

FUN/ENTERTAINING

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TACKLE HUNGERAfter completing the mobile experience, our teens will be thrown into our on-the-ground campaign: Tackle Hunger.Tackle hunger asks teens to address the issue of food insecurity in their communities by hosting food donation drives at their schools. In 2011, DoSomething.org mobilized 150,000 teens to collect over 1 million pounds of food! This year, we plan on it being even bigger.

SEPT

OCT NOV DEC JAN FEB MAR

APR MAY

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2.

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JUN JUL AUG SEPT

OCT NOV DEC JAN

2014

WHY IT WILL BE BETTER

CELEBRITYENDORSEMENT

COLLEGEFOCUS

MOBILE CAMPAIGNAGGREGATION

TEAM FUNCTIONALITY

FREE PICKUP200+ ITEMS

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THE CAFETERIA PROJECTIn our Facebook campaign, teens will use social media to educate the world about the state of school lunches and share it using our Facebook app. Users can vote for lunches in different categories like "Most Room For Improvement," "Most Likely to Succeed," "Most Likely to Keep a Secret (What's in that lunch?!)," "Most Creative," "Most Likely to Cure a Disease..." The school who receives the most shares will receive a grant from Walmart to make over a school cafeteria of their choosing.

SEPT

OCT NOV DEC JAN FEB MAR

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2012 2013

3.

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JUN JUL AUG SEPT

OCT NOV DEC JAN

2014

WHY IT WILL WORK90/10

90% SHARE10% CREATE

INTRINSICALLY SOCIAL

SUPERLATIVEFEATURES

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BUT WAITTHERE'S MORE

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POWER OUR HUNGER CONTENT:

SAMPLE ARTICLES:11 Facts About Hunger in the U.S.11 Food Drive IdeasWhat are Food Stamps?Volunteer at a Soup Kitchen

35HUNGER

ARTICLES

1/WKNEW CONTENTEVERY WEEK

34ACTION GUIDES

11RESOURCEARTCLES

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WHO WE ARE#3 ON NON PROFIT TIME'S BEST NON PROFITS TO WORK FOR

FOUR STAR RATING ON

CHARITY NAVIGATOR

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HAVE QUESTIONS?

NANCY LUBLINCEO and Chief Old Person

nlublin@dosomething.org(212) 254-2390 Ext. 244

Follow Me @nancylublinFollow Us @dosomethingFacebook.com/dosomething

NAOMI HIRABAYASHICMO

nhirabayashi@dosomething.org(212) 254-2390 Ext. 240

Follow Me @naomi_nyc