Company : Unilever UK

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Product : Ice Cream

Happiness Everywhere…

With

WALL’S ICE CREAM

Purpose & Principle

Always working with integrity

Positive impact

Continuous commitment

Setting out our aspirations

Working with others

Unilever’s Mission

To add VITALITY TO LIFE. We meet everyday needs for nutrition; hygiene and personal care

with brands that

HELP PEOPLE FEEL GOOD,

LOOK GOOD

AND GET MORE OUT OF LIFE.

Wall’s Mission

To deliver 100 MILLION SMILES across the world every day.

To be the protagonist for a HAPPIER PLANET. 

The Brand Identity

Previous Ads

http://www.youtube.com/watch?v=jrs8Vv4su3w

http://www.youtube.com/watch?v=eek1kYxzWh8

Competitor’s Ads

http://www.youtube.com/watch?v=ZLmMwh-6rV8

http://www.youtube.com/watch?v=GEpenoD9-Ts

Demographic : 12-21 YO

To introduce the brand to youngsters

Future Target

Taking a conscious step to providing HEALTHIER AND NUTRITIOUS PRODUCTS.

To be a protagonist for a HAPPIER PLANET!

Story Line

Script