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Wallpaper*Media Information 2015
02 | AUDIENCE PROFILE
International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since 1996, Wallpaper* has attracted a sophisticated global audience by constantly pushing into new creative territories and ensuring that its coverage of everything from architecture to motoring, fashion to travel, interiors to jewellery remains unrivalled. Wallpaper* readers are voracious, educated and discerning consumers with tremendous spending power. These affluent young professionals live and breathe fashion, architecture and interiors and are often leaders in these fields. These true aficionados are passionate about design in all forms and appreciate genuine luxury in every part of their lives. Whether searching for beautiful luggage or a stunning dining table, they look to Wallpaper* as the authoritative design and lifestyle magazine to recommend products with both style and substance.
A few reader statistics• 52% male, 48% female• Median age: 34• Affluent: £79,866 / €99,833 / $131,779 is the
average personal income• Educated: 84% have a university degree• Urban: 76% live in cities• Creative influencers: 81% read Wallpaper* for personal
pleasure; 50% read Wallpaper* for professional reasons; 67% are employed within creative industries
• Loyal: 73% keep Wallpaper* as part of their collection• Brand fans: 91% also visit Wallpaper.com;
56% have used a Wallpaper* City Guide
Global circulation• 100,108 ABC Jan –Dec 14
International distribution • 30% UK • 30% US • 30% Europe • 10% Rest of world
03 | ISSUE THEMES
January: Next Generation
• Design Awards preview
• Accessible fashion collection
• New young cool designers
February: Design Awards
• Best of...Awards
• Seasons opening collection
March: Fashion & Accessories
• Cover to cover fashion and accessories
April: Global Interiors (8 covers)
• Denim S/S 2015
• German supplement
• Jewellery feature
May: Salone Preview
• Tailoring and suiting for men and women
• Time supplement
• Design Power List
June: Transport & Technology
• Sportswear
03 | ISSUE THEMES
July: Design Directory
• Kitchen & Bathroom supplement
• Pre-fall collections for men and women
• Eyewear
August: Handmade VI
• Handmade crafted collectibles
September: Fashion + Global Retail
• Cover to cover fashion
October: Guest Editors
• Jewellery feature
• Best Urban Hotels
• Power List
• Denim A/W 2015
• Smallpaper*
November: Smart Art
• Studio Time: The Smart Art special
• Contract supplement
• Cruise collections
December: Entertaining
• Watch feature
• US supplement
• Tailoring and acessories
04 | COPY DATES
ISSUE ON SALE COPY DATE BOOKING DEADLINE
February 8 January 2015 26 November 2014 27 October 2014
March 12 February 2015 5 January 2015 5 December 2014
April 12 March 2015 4 February 2015 5 January 2015
May 9 April 2015 3 March 2015 3 February 2015
June 7 May 2015 31 March 2015 2 March 2015
July 11 June 2015 5 May 2015 6 April 2015
August 9 July 2015 3 June 2015 4 May 2015
September 13 August 2015 7 July 2015 8 June 2015
October 10 September 2015 4 August 2015 6 July 2015
November 8 October 2015 2 September 2015 3 August 2015
December 12 November 2015 6 October 2015 7 September 2015
January 10 December 2015 4 November 2015 5 October 2015
PRINT RATE CARD 2015
GBP Page Spread
1st spread – £28,659
1st bank – £26,030
1st bank consecutives – £21,237
Contents, masthead, contributors, IBC £16,555.08 –
Premium 3-page unit, contents, editor’s letter £31,959 –
Premium (first third) + editorial openers £15,177.44 £23,041
Island £15,177.44 £23,041
Front half £14,130.48 £21,546
Run of magazine £12,329.20 £18,556
Outside back cover £21,340 –
Guaranteed right hand / consecutive / island +15% –
Loose inserts from £65 per thousand –
Bound-in inserts from £105 per thousand –
Gatefold Available on request –
BESPOKE* 2015
Bespoke creative solutions from £25,773
05 | RATE CARD
DISPLAY
Leaderboard £31cpm
MPU £34cpm
Super MPU £43cpm
Billboard £68cpm
Filmstrip £61cpm
05 | RATE CARD
Newsletter £2,000
MOBILE
Mobile Banner £31cpm
Wallpaper* daily sponsorship £8,000
TAKEOVERS
Standard Homepage Triptych from £5,000
Standard Channel Triptych from £4,000
Dynamic Homepage Triptych from £8,000
Dynamic Channel Triptych from £6,000
DIGITAL RATECARD 2015* GBP
* A 15% Premium will be applied for roadblocking of channels or content
DISPLAY
Commercial Director Paula Cain [email protected] Tel: 44.20 3148 7724
BESPOKE*
Bespoke Director Rebecca Morris [email protected] Tel: 44.20 3148 7703
DIGITAL
Senior Digital Sales Manager Ryan Green [email protected] Tel: 44.20 3148 7726
Digital Sales Manager Samuel Schler [email protected] Tel: 44.20 3148 7725
06 | CONTACTS
GLOBAL OFFICES
Publisher Malcolm Young [email protected] Tel: 44.20 3148 7718
ITALY
Rosalba Basile (Design) [email protected]
Cristiana Catizone (Fashion) [email protected] Guillaume Blouin (Corporate) [email protected]
Tel: 39.02 844 0441
GERMANY, AUSTRIA AND SWITZERLAND
Peter Wolfram [email protected] Tel: 49.89 9924 93990
FRANCE
Magali Riboud [email protected] Tel: 33.1 42 56 33 36
USA (NORTHEAST)
Ilaria Anghinoni [email protected] Tel: 1.646 389 5554
USA (SOUTHEAST)
Ana Torres de Navarra [email protected] Tel: 1.305 662 4754
USA (WEST COAST)
Kiliaen Murphy [email protected] Tel: 1.310 467 4577
AUSTRALIA
Malcolm Young [email protected] Tel: 44.20 3148 7718
JAPAN, MALAYSIA AND SINGAPORE
Julie Harrison [email protected] Tel: 65.6463 3220
HONG KONG, TAIWAN AND KOREA
Herb Moskowitz [email protected] Tel: 852.2838 8702
CHINA
Maggie Li [email protected] Tel: 86.10 6588 0051
BRAZIL
Paolo Mongeri [email protected] Tel: 55.21 98393 9495
INDIA
Ravi Lalwani [email protected] Tel: 91.22 4220 2118