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2Wallpaper* Digital Media Pack 2016
Topic
Summary
Awards & Calendar
Traffic
Online Geo Breakdown
Social Media
Formats
Bespoke Partnerships
Ratecard
Representatives
Page
3
4
6
7
8
10
20
23
27
CONTENTS
3Wallpaper* Digital Media Pack 2016
Wallpaper.com is a fully responsive, multi-platform online design bible producing trend-setting features from the design, architecture, travel, interiors, fashion, art and lifestyle arenas. Wallpaper.com prides itself on engaging the user with up-to-date and fast paced news, delivered with stunning photography, beautiful design and ground-breaking original video content. Wallpaper.com offers unique and innovative features such as the Wallpaper* floor plans and virtual galleries as well as being a trusted resource for users through the Wallpaper.com directories. Creating provocative content, Wallpaper.com crosses the boundaries of digital innovation through integrating bespoke partnerships and social media reach, enabling the brand to connect to our global audience on multiple levels.
Wallpaper.com continues to grow the brand through mobile optimisation as well as iPhone and iPad extensions, creating further platforms for our content.
WALLPAPER.COM SUMMARY
BSME Mark Boxer Award 2015Awarded to Tony Chambers for making an outstanding editorial contribution to magazines in the UK.
Digital Designer / Art Director of the YearBritish Society of Magazine Editors Awards 2012Wallpaper* Online
Editor of the Year, Lifestyle MagazinesBritish Society of Magazine Editors Awards 2011Wallpaper* Made in China Issue
D&AD Yellow Pencil AwardCustom Covers for Wallpaper* Handmade 2010
Best Editorial DesignDesign Week Awards 2011Custom Covers for Wallpaper* Handmade 2010
Best Editorial DesignDesign Week Awards 2011Custom Covers for Wallpaper* Handmade 2010
Art Directors Club Annual Awards 2011 Merit for Wallpaper* Handmade issue 2010
Brit Insurance Design Award Nomination 2011 Custom Covers Application, Wallpaper* Handmade
Society of Publication Designers Awards 2011 Merit for Wallpaper* Handmade issue 2010
Time Magazine’s Top Ten Magazine Covers of 2010 Wallpaper* Handmade at no. 3
Innovation & Brand Building Initiative British Society of Magazine Editors Awards 2010 Wallpaper* Handmade issue
Best Designed Magazine of the Year – Wallpaper* ‘Wallpaper* continues to innovate with page after page of just stunning design. The most restrained, considered magazine. A triumph.’ The judges, Press Gazette Magazine Design and Journalism Awards 2008
4Wallpaper* Digital Media Pack 2016
AWARDS & ACCOLADES
5Wallpaper* Digital Media Pack 2016
WALLPAPER* 2016 DIGITAL CALENDARJanuary Design Awards Design Award winners; Mens collections; Couture S/S 2016; Maison Objet; SIHH; IMM Cologne
February Fashion & Accessories Stockholm Furniture Fair 2015; Menswear A/W 2016; Womenswear AW 2016
March Global interiors Womenswear AW 2016; Art Basel Hong Kong; Baselworld
April Salone Salone preview + coverage; Hyeres International Festival of Fashion and Photography
May Transport and Technology Venice Architecture Biennale; Frieze New York; Clerkenwell Design Week; ICFF
June Design Directory Architects directory; Art Basel; Menswear S/S 2017
July Handmade Couture A/W 2016-17; High Jewellery Week
August Fashion and global retail NorthModern)
September Guest editors 20th anniversary issue; Best Urban Hotels; Smallpaper*; LDF & London Design Biennale; Womenswear S/S17, Maison Objet
October Smart Art Power List; Frieze London/Masters; Dutch Design Week
November Entertaining Wellness; Wine & Design; Christmas Gift List
December Next generation Graduates Directory, new young cool designers; Art Basel Miami; Design Miami; Design Awards preview; highlights of 2016
6Wallpaper* Digital Media Pack 2016
WALLPAPER.COM TRAFFIC
8M Monthly page iMpressions
(Q4 2015)
1.1MMonthly uniQue users
(Q4 2015)
784,000Monthly tablet page iMpressions (Q4 2015)
113,000Monthly tablet uniQue
users (Q4 2015)
4.3MMonthly desktop page
iMpressions (Q4 2015)
466,000Monthly desktop uniQue
users (Q4 2015)
2.9MMonthly Mobile page iMpressions (Q4 2015)
494,000Monthly Mobile uniQue
users (Q4 2015)
7Wallpaper* Digital Media Pack 2016
As the online presence of Wallpaper* magazine, Wallpaper.com provides global reach across the most important markets for targeting an affluent audience.
We are investing significantly in both our online editorial output as well as driving innovation in advertising. This is driving significant growth across all markets and reinforces Wallpaper*’s position as the leading global online design destination.
Source: Google Analytics
ONLINE GEO BREAKDOWN
43%north aMerica
10% UK
2.1% France
2.0% Germany
1.8% Italy
1.7% Netherlands
11.4% Other
40% US
3.0% Canada
29%europe
4% MEA
3.0% LATAM
2.0% Australia
9.0% India
10.0% Other
28%rest of the world
8Wallpaper* Digital Media Pack 2016
WALLPAPER.COM SOCIAL MEDIA
1.3m (+14%yoy)
twitter followers
722,000 (+23%yoy)
facebook fans
309,000google+ followers
182,000 (+15%yoy)
tuMblr followers
400,000 (+58%yoy)
instagraM followers
265,500 (+25%yoy)
pinterest followers
9Wallpaper* Digital Media Pack 2016
WALLPAPER.COM AUDIENCE PROFILE
34Median age
52/48Male / feMale
86%have a university
degree
33%have a postgraduate
degree
£79,866average annual
incoMe
11average no. of flights
taken each year
14fashion purchasing
freQuency
85%purchase soMething they saw on w*.coM
93%will spend eXtra
on Quality
11Wallpaper* Digital Media Pack 2016
Wallpaper launched the ‘Triptych’ – an innovative new advertising format exclusively on Wallpaper.com. The takeover unit offers an unparalleled new way to reach the highly influential Wallpaper.com audience with stunningly impactful full-length visuals, which are enticingly revealed as the user scrolls down the Wallpaper.com Homepage and Channel Homepages. Results are impressive with CTRs averaging over 1%. The format is an incredible way to build awareness with impact. THE UNIT OFFERS ADVERTISERS: 3 highly prominent full-length ad visuals which fully showcase campaigns in high resolution 2 accompanying MPU units which ensure full 100% SOV on the page (5 units in total) Available on a tenancy basis across both the homepage and channel homepages
STANDARD TRIPTYCH
DESKTOP DISPLAY FORMAT Top Image: 1600 × 935 Middle Image: 1600 × 935 Bottom Image: 1600 × 935 MOBILE DISPLAY FORMAT Top Image: 640 × 200px Middle Video: 640 × 500px Bottom Image: 640 × 200px
12Wallpaper* Digital Media Pack 2016
DYNAMIC TRIPTYCH
Results are impressive with CTRs averaging over 1% and regularly reaching 3.5% with video incorporated. Users tend to watch the videos in full. The format is an incredible way to build awareness with impact. THE UNIT OFFERS ADVERTISERS: Full screen video showcase of brand campaign within the unit, which autoplays to maximise engagement Two highly prominent full-length ad visuals which fully showcase campaigns in high resolution Two accompanying MPU units which ensure full 100% SOV on the page (five units in total) Available on a tenancy basis across both the homepage and channel homepages
DESKTOP DISPLAY FORMAT Top Image: 1600 × 430px Middle Video: 16:9 (MP4, OGG, MOV) Bottom Image: 1600 × 935px MOBILE DISPLAY FORMAT Top Image: 640 × 200px Middle Video: 640 × 500px Bottom Image: 640 × 200px
13Wallpaper* Digital Media Pack 2016
The Billboard allows a brand the capability to showcase multiple parts of their advertising campaign. The Billboard offers a visually attractive and creative ad unit that can be ran as a Homepage takeover, channel takeover or across article pages. Additionally, the Billboard also allows the client to have social media icons, which click through to their social media pages.
The waterfall is an interactive billboard, that will allow you to showcase a gallery or a video.
DISPLAY FORMAT Billboard / Waterfall: 970 × 250
BILLBOARD / WATERFALL
14Wallpaper* Digital Media Pack 2016
PUSHDOWN
The Push Down unit begins as a 970x90 banner that auto expands to a 970x418. The content itself is displaced, not overlaid, so does not interfere with page content the user will access. DISPLAY FORMAT AVAILABLE Folded: 970 × 90 Unfolded: 970 × 250
15Wallpaper* Digital Media Pack 2016
Wallpaper.com display formats can be activated Run of Site, including companion ads. For campaigns with standard units we can run these across the site or in specific channels. 100% SOV is available to run as companion ads and we accept Flash, JPEG or GIF formats. Click Through Rates on the site regularly surpass the industry average by several multiples. DISPLAY FORMATS AVAILABLE Leaderboard: 728 × 90 MPU: 300 × 250 Super MPU: 300 × 600
STANDARD FORMATS
16Wallpaper* Digital Media Pack 2016
MOBILE DISPLAY
In addition to the mobile banner, MPU format is now available on Wallpaper.com mobile site. The MPU can run either top of page or inside articles. These formats can be activated Run of Site or run in specific channels. We accept Flash, JPEG or GIF formats. Click Through Rates on the mobile site regularly surpass the industry average by several multiples. DISPLAY FORMATS AVAILABLE Mobile banner: 640 × 100 MPU: 300 × 250
17Wallpaper* Digital Media Pack 2016
VIDEO
The in-Read format showcases video at the heart of editorial content. Viewable by design, the format launches when in view on the screen. Once the view has been completed, the player merges seamlessly back into the page. In-read is available across the site on non-gallery article pages.
18Wallpaper* Digital Media Pack 2016
The weekly email newsletters from Wallpaper.com are designed to offer subscribers a sneak preview of news stories and events. The newsletters are created by our own editorial team and complement the content on the website, driving the individual to specific, targeted pages. DISPLAY FORMATS AVAILABLE Leaderboard: 728 × 90
MPU: 300 x 250
Super MPU: 300 x 600 STATISTICS Subscribers: 40,000 Average open rate: 34% Average CTR: 9%
NEWSLETTER
19Wallpaper* Digital Media Pack 2016
BESPOKE PARTNERSHIPSWallpaper.com has a distinctive approach tocreative solutions. Bespoke digital solutionsstand out within a media schedule, offering a unique and fresh approach. Wallpaper.com’s Bespoke activity alwaysshows a high relevance with the user, which isachieved by working closely with our editorialteam. Relevance is extremely important withsuch a high-end audience, 60% of whom workin the creative industry and a third of whomrun their own company.
21Wallpaper* Digital Media Pack 2016
DATA TARGETING
Ensure perfect accuracy in reaching your right audience using Time Inc. first-party data. You can reach your target on Wallpaper.com using our pre-defined data segment or build your own according to demographics, behaviour, interests, etc.
Creatives- interior design- garden design- bulding & architecture
Collectors- Art & antique- Museum interest- High net worth
Travellers- Luxury travel interest- Frequent flyers- Hotel seekers
Investors- Super high net worth- Business- Finance & banking
Tech enthusiasts- Tech brand lovers- Camera/Smartphone/Tablets- Smart home
Affluent shoppers- Luxury fashion- Luxury shoes- Luxury accessories
22Wallpaper* Digital Media Pack 2016
RATECARDFormats GBP net USD net EUR net Leaderboard £33cpm $53cpm €48cpm MPU £36cpm $58cpm €52cpm Super MPU £45cpm $72cpm €65cpm Billboard £71cpm $114cpm €103cpm Waterfall £89cpm $142cpm €129cpm Pushdown £116 $186cpm €168cpm
Newsletter £2,100 $3,400 €3,000
In-read £110 $176 €160
Mobile Banner £33cpm $53cpm €48cpm Mobile MPU top of page £68cpm $109cpm €99cpm Mobile MPU middle of page £50cpm $80cpm €73cpm
Standard Homepage Triptych from £6,100 from $9,800 from €8,900 Dynamic Homepage Triptych from £9,700 from $15,500 from €14,000
Bespoke Digital POA – –
Display
Mobile
Takeovers
Bespoke
Video
23Wallpaper* Digital Media Pack 2016
Formats GBP net USD net EUR net Leaderboard + MPU £79cpm $126cpm €115cpm Leaderboard + Super MPU £90cpm $144cpm €131cpm Billboard + MPU £123cpm $197cpm €178cpm Billboard + Super MPU £133cpm $213cpm €193cpm Waterfall + MPU £144cpm $230cpm €209cpm Waterfall + Super MPU £154cpm $246cpm €223cpm Pushdown + MPU £175cpm $280cpm €254cpm Pushdown + Super MPU £185cpm $296cpm €268cpm
Leaderboard £41cpm $66cpm €59cpm
MPU £45cpm $72cpm €66cpm Super MPU £56cpm $90cpm €81cpm Billboard £89cpm $142cpm €129cpm Waterfall £111cpm $178cpm €161cpm Mobile Banner £41cpm $66cpm €59cpm Mobile MPU (Top of page) £85cpm $101cpm €123cpm Mobile MPU (Middle of page) £63cpm $104cpm €91cpm
RATECARD
Companions
Data targeting
* Other packages available upon request acording to digital calendar Companion ads: 15% premium, Data targeting: 25% premium
24Wallpaper* Digital Media Pack 2016
RATECARDFormats Mobile Global 1 Week ROS Package – – On request 1 Week HPTO (Standard triptych) £36,600 58,800 53,400 1 Week HPTO (Dynamic triptych) £58,200 93,000 84,000 1 Week Channel Section Front (Standard triptych) On request On request On request 1 Week Channel Section Front (Dynamic triptych) On request On request On request
January Design Awards 2016 Sponsorship 1 week 100% SOV of design section + 2 Home Page triptychs from £35,000
Jan/Feb Men's Fashion AW 2016 Sponsorship 1 week 100% SOV of fashion section +2 Home Page triptychs from £20,000 Feb/March Women's Fashion AW 2016 Sponsorship 1 week 100% SOV of fashion section + 2 Home Page triptychs from £20,000 April Salone Del Mobile 2016 Sponsorship 1 week 100% SOV of design section + 2 Home Page triptychs from £35,000 June Men's Fashion SS 2017 Sponsorship 1 week 100% SOV of fashion section +2 Home Page triptychs from £20,000 June Art Basel 2016 Online Sponsorship 1 week 100% SOV of art section + 2 Home Page triptychs from £35,000 September 20th Anniversary Online Sponsorship 1 month 100% SOV of anniversary content + 2 Home Page triptychs from £50,000 October Smart Art 2016 Online Sponsorship 1 week 100% SOV of art section + 2 Home Page triptychs from £35,000 December Highlights of 2016 Online Sponsorship – from £20,000 December Art Basel Miami Beach 2016 Online Sponsorship 1 week 100% SOV of art section + 2 Home Page triptych from £35,000
Digital Packages
Digital SponsorshipPackages
* Other packages available upon request according to digital calendar and by market
DIGITAL CONTACTS – GLOBAL HQ
Head of Digital Advertising Scott Lambert Tel: 44.20 3148 7726 [email protected]
Digital Account Manager Lucile Gibassier Tel: 44.20 3148 7725 [email protected]
Digital Project Manager Ella Levy Tel: 44.20 3148 7751 [email protected]
GLOBAL HQ
Wallpaper*Blue Fin Building110 Southwark StreetLondon, SE1 0SU
Tel: 44.20 3148 5000Fax: 44.20 3148 [email protected]
WORLDWIDE
USA (South East) Ana Torres de Navarra Tel: 1.305 662 4754 [email protected]
USA (North East) Ilaria Anghinoni Tel: 1.917 940 8430 [email protected]
Australia Sarah Martin Tel: 44.20 3148 7703 [email protected]
USA (West Coast) Kiliaen Murphy [email protected] 310.467.4577
Hong Kong, Taiwan and Korea Herb Moskowitz Tel: 852.2838 8702 [email protected]
France Magali Riboud Tel: 33.1 4256 3336 [email protected]
Italy Cristiana Catizone - Fashion Tel: 39.02 844 0441 [email protected]
Marcella Biggi- Interiors and design [email protected] Tel: 39.02 844 0441
Brazil Paolo Mongeri Tel: 55.21 8393 9495 [email protected]
Germany, Austria and Switzerland Peter Wolfram Tel: 49.89 9924 93990 [email protected]
India Ravi Lalwani Tel: 91.22 4220 2118 [email protected]
25Wallpaper* Digital Media Pack 2016
REPRESENTATIVES
PUBLISHER Malcolm Young Tel: 44.20 3148 7718 [email protected]