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i. He set up shop in 1859 as a dry goods trader. Thebusiness thrived in 1861 after the outbreak of the USCivil War, when the US army bought a lot of gain andsupplies from him.

ii. He was a regular at the Euclid Avenue BaptistChurch in Cleveland and served as a Sunday SchoolSuperintendent.

iii. In 1881, he set up a trust of dozens of companiesthat controlled 80% of a particular industry. Other industries followed suit and this started off the firstµAnti-Trust regulations¶ in the USA.

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John D Rockefeller 

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i. Born in 1837, descendent of Welsh ancestors who cameto Massachussetts in 1636, he began his career in 1856.he disliked and disagreed frequently with TheodoreRoosevelt, and when the president was off on a safari in Africa, he said µI hope the first lion that he meets does its

duty¶.ii. He was once asked for money by a friend in need. He

took the friend for a walk all around New York and after an hour, told him µNow you have been seen with me, youwill have no problems getting a loan¶.

iii.  A churchman called him µPierpontifex Maximus¶. The WallStreet Journal called him µthe undisputed leader who hasstood between the business of this country and diaster¶

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J P Morgan

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This company was founded by Mike Costin and

Keith Duckworth in the 1960s and attained early

fame by supplying racing engines to the highly

successful Lotus Formula 1 team. It has a longhistory of engineering innovation and a very close

association with Ford Motor Company. In fact,

when Ford bought the company in1998, 80% of 

the public were of the opinion that they werealready owned by Ford. Which company?

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Cosworth

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European company, into forest products for the first130 years of its existence, diversified intotelevision manufacturing in the eighties, but lostmoney there; burnt its fingers making computers

and ultimately sold the computer division, faced aslump during the Russian recession of the early90s, went deep in the red, and its CEO committedsuicide. The new CEO decided to change the

business they were in, and virtually reinvented thecompany. Name the company.

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Nokia

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This company was formed in 1850 as a temporarysolution to a bitter feud between 2 transportationcompanies in New York. They decided to stop their price war and found a new transportation companywhich would automatically dissolve in 10 years. After 10 years, the company was making so much moneythat the partners did not have the heart to dissolve thecompany. Instead they sold off the assets of thecompany and started a new company with the samename. which company?

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 American Express

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Joe Foster, one of the founder¶s of the company

saw this name in a dictionary was a South African

Edition which resulted in the present spelling.

Which brand?

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Reebok