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Healthy Food Incentive Programs in Philadelphia
Food Fit Philly Coalition Meeting
February 28, 2017
Agenda Welcome, Introductions and Get Healthy Philly updates (15 minutes)
Jennifer Aquilante, Healthy Food Access Coordinator
Healthy Food Incentive Background and USDA pilots (15 minutes)
Jennifer Aquilante, Healthy Food Access Coordinator
Snapshots of Healthy Food Incentive Programs in Philadelphia (60 minutes)
Meghan Filoromo, Philly Food Bucks Project Coordinator, The Food Trust
Nija Rivera, PA Food Bucks Program Coordinator, The Food Trust
Michelle Abel, Community Education Manager, The Food Trust
Ann Karlen, Executive Director, Fair Food
Emily Whitted, Food Access Coordinator, Fair Food
Questions/Discussion (15 minutes)
Coalition Member Announcements and Report-Outs (15 minutes)
Smoke Free Philly
www.smokefreephilly.org
Smoke Free Philly Coalition
Food Fit Philly
www.foodfitphilly.org
Food Fit Philly Coalition
Food Fit Philly Coalition Goals
• Convene stakeholders involved or interested in public health, nutrition and physical activity in Philadelphia.
• Share and get feedback on Get Healthy Philly initiatives related to nutrition and physical activity.
• Identify opportunities for collaboration, engagement, and action.
Get Healthy Philly Framework
Get Healthy Philly Updates
• Food Fit Philly website revisions www.foodfitphilly.org
• Philly Powered campaign re-launch www.phillypowered.org
• Healthy 3 for Me campaign http://foodfitphilly.org/healthy3forme/
Healthy Food Incentives Background
• 2005- NYC Health Bucks- South Bronx
• 2008- Farm Bill- authorized $20 million for pilot projects- Healthy Incentive Pilot- 2011
• 2009- Fair Food Network- Double Up Bucks
• 2010- Philly Food Bucks & Double Dollars launched
• 2014- Farm Bill-authorized $100 million through FINI grants (2014-2018, 3 RFAs)
SNAP Home Food Delivery Pilot
• To improve access for homebound elderly & disabled SNAP participants
• Allows governmental or non-profit food purchasing/delivery services to accept SNAP
• Selected firms: Denver Food Rescue, Lutheran Social Services (Las Vegas), Many Infinities, Inc. (Alabama), senior Services of Alexandria (VA), Store to Door (MN)
• One year- 2016-2017
SNAP Online Purchasing Pilot
• Test feasibility and implications of accepting SNAP through online transactions
• Two year pilot- starting August 2017
• 7 retailers – Amazon - NJ, MD, NY
– Fresh Direct- NY
– Safeway- MD, OR, WA
– ShopRite- MD, NJ, PA
– Hy-Vee, Inc.- IA
– Hart’s Local Grocers- NY
– Dash’s Market- NY
Healthy Food Incentives Presentations
Meghan Filoromo, The Food Trust
Nija Rivera, The Food Trust
Michelle Abel, The Food Trust
Ann Karlen, Fair Food
Emily Whitted, Fair Food
Coalition Member Announcements and Report-Outs
Thank you!
www.phila.gov/gethealthyphilly
www.phillypowered.org
www.foodfitphilly.org
Philly Food Bucks
Ensuring that everyone has access to affordable, nutritious food.
15
Welcome to The Food Trust!
Farmers Market Program
• Currently operate 23 farmers markets
• Partner with 8 locations across the city on Philly Food Bucks
• Feature dozens of local farmers and small businesses
Philly Food Bucks
• Started in 2010 in collaboration with Get Healthy Philly, an initiative of the Philadelphia Department of Public Health
• Fresh fruit and vegetable coupons
• Redeemable at nearly 30 locations
• Increased SNAP sales for farmers by over 300%
• To date has provided Philadelphians with over $350,000 worth of fresh, local produce
ACCESS
Philly Food Bucks
Results:
• 91% of customers report
purchasing a
vegetable or fruit at the
farmers market that day
• 73% say that they have
increased their fruit and
vegetable intake since
shopping at the farmers markets
• 82% rate Philly Food
Bucks important in
helping their fresh
produce purchases
Accepted at Food Trust
Markets:
• Supplemental Nutrition
Assistance Program (SNAP)
• Philly Food Bucks
• Farmers Market Nutrition Program
Senior and WIC Vouchers
• Cash
Affordable Access
Cooking Demonstrations
• Demonstrate a healthy recipe
• Introduce new fruits and vegetables
• Everyone gets to the taste the food
• All participants receive Philly Food Bucks
Learn & Earn Market Walks
• Healthy Eating Lesson
• Meet the farmers
• Fun activities
• Receive $6 in Philly Food Bucks
Learn & Earn Market Walks
At Clark Park: – March 18th, 11:30am
– April 15th, 11:30am
Community Partners
Criteria:
Majority of clients are
SNAP-eligible.
Located within 10 blocks of
redemption site.
Program promotes healthy
eating habits and physical
activity.
If you meet the criteria, apply
to become a distributor!
Application available at
thefoodtrust.org/foodbucks.
Support Farmers Markets
• Talk to people about seasonal farmers markets
• Tell ACCESS cardholders about Philly Food Bucks
• Encourage friends, family, and neighbors to attend cooking demos & farmers market walks
Join our mailing list and find up-to-
date farmers market information:
http://TheFoodTrustMarkets.org
Philly Food Bucks
The Food Trust’s FINI Project
Expand venues for
SNAP incentives
(including
supermarkets and
corner stores)
Pilot new
technologies for
tracking incentives
Build a statewide
network
3 –Year Community Based Project:
In partnership with Get Healthy Philly, an initiative of
the Philadelphia Department of Public Health
How do Food Bucks work at the supermarket?
Use ACCESS card &
Fresh Grocer Price
Plus® club card at
the Fresh Grocer
Shoppers earn $2 for
every $5 spent on
fresh fruits and
vegetables
Coupon redeemed
at a future visit
Food Bucks at Fresh Grocer
Where are the participating supermarkets?
Current Stores
56th and Chestnut
40th and Walnut
North Broad
Coming Soon
Grays Ferry
Chew Avenue
Upper Darby
Food Bucks at Fresh Grocer
Community Engagement
Food Bucks in Fresh Grocer
Staff Training and
Engagement
Taste Tests
Nutrition Education
In-store Promotion
How was the program received?
Food Bucks in Fresh Grocer
The program
reached over 3,000
households
Shoppers purchased
over $28,000 in fresh
produce
Increase in produce
purchases from
previous year
Increase in Produce Sales Among All SNAP Users
Versus Philly Food Bucks User, 2014 and 2015
Food Bucks in Fresh Grocer
+ 5.9%
+ 48.9%
0%
10%
20%
30%
40%
50%
All SNAP Customers PFB Participants
Philly Food Bucks in Olivares Food Market
Phase 1 (pilot):
Incentives offered
while staff member in-
store
Model: Earn $1 for
every $2 spent using
SNAP to use on fresh
fruits and vegetables
86% redemption rate
Food Bucks in Corner Stores
Food Bucks in Corner Stores
Phase 2:
Food Bucks offered during all open hours
Online database and POS system used to track distribution
and redemption
Philly Food Bucks in Olivares Food Market
Expanding the Food Bucks Network
Statewide Network
Building Relationships
Providing technical
assistance:
Templates
Marketing
materials
On-site support
Support
communication
and networking
between members
Statewide Network
44
Heart Smarts
Project made possible, in part, by funding
from Get Healthy Philly, an initiative of the
Philadelphia Department of Public Health
and the Centers for Disease Control and
Prevention (CDC)
www.thefoodtrust.org Copyright The Food Trust 2016
Heart Smarts
www.thefoodtrust.org Copyright The Food Trust 2016
The Components
Heart Smarts programming can include:
• Nutrition Education
• Recipe Tasting
• Health Screenings
• Heart Bucks
www.thefoodtrust.org Copyright The Food Trust 2016
Nutrition Education
Topic Recipe Giveaway
Lesson 1 Fruits and Vegetables Fruit Smoothie Measuring Cups
Lesson 2 Whole Grains Personal Pizza Oven Mitt
Lesson 3 Healthy Proteins Three Bean Salad Measuring Spoons
Lesson 4 Dairy and Calcium Fruit & Yogurt Parfait MyPlate Magnet
Lesson 5 Sodium Confetti Bean Salsa Can Strainer
Lesson 6 Healthy Snacks Carrots & Celery Snack Container
Lesson 7 Beverages Fruit Fizzies Water Bottle
Lesson 8 Prepared Foods Avocado & Tomato Sandwich
Cutting Board
www.thefoodtrust.org Copyright The Food Trust 2016
Nutrition Education
www.thefoodtrust.org Copyright The Food Trust 2016
Nutrition Education
www.thefoodtrust.org Copyright The Food Trust 2016
Nutrition Education
www.thefoodtrust.org Copyright The Food Trust 2016
Nutrition Education
www.thefoodtrust.org Copyright The Food Trust 2016
Recipe Tasting
www.thefoodtrust.org Copyright The Food Trust 2016
Health Screenings
• Heath care partners conduct the screenings
• Screen for blood pressure & BMI (height, weight)
• Insurance Information • Referrals • Smoking Cessation
www.thefoodtrust.org Copyright The Food Trust 2016
Health Screenings
Store Name Address Time Day Partner
Eagle Food Market 2208 N Broad Ave. 19132 10-12 1st Tuesday Jefferson
Polo Food Market 727 N 10th 19123 1-3 1st Tuesday Jefferson
Maria’s Grocery 2863 N 5th St. 19133 10-12 2nd Tuesday Jefferson
Corner Food Market II 828 W Huntingdon St 1-3 2nd Tuesday Jefferson
3MNS 623 Fairmount Ave 10-12 3rd Tuesday Jefferson
Point Breeze Supermarket 1426 Point Breeze Ave 19146 1-3 3rd Tuesday Jefferson
Lora Mini Market 1920 Susquehanna Ave 19121 1-3 4th Tuesday Jefferson
Christian Food Market 2242 Christian St 19146 10-12 4th Thursday Jefferson
Olivares 1718 Wharton St 19146 1-3 4th Thursday Jefferson
Jennifer Grocery 4823 Chester Ave 19143 10-12 2nd Wednesday USciences
Aladdin Food Market 6247 Elmwood Ave 19142 10-12 2nd Tuesday USciences
Cedar Food Market 600 S. 52nd 19143 12:30-2:30 2nd Wednesday Lankenau
www.thefoodtrust.org Copyright The Food Trust 2016
Heart Bucks
Any customer who participates in the screening or nutrition lesson can receive up to $4 to spend on heart healthy items in the store.
www.thefoodtrust.org Copyright The Food Trust 2016
Evaluation
• 6,096 Heart Smarts participants in 2016!
• Customers who spoke to a nutrition educator at least once were almost twice as likely to report that they're now making healthy changes
• 40% of Heart Bucks coupons have been used on fruits and vegetables, and 27% on whole grains
• POS Data: Heart Smarts programming associated with significantly higher produce sales at Olivares
www.thefoodtrust.org Copyright The Food Trust 2016
Evaluation
• In 2015, Jefferson screened 1,171 participants (873 unique
participants)
• Age range: 18-96
• 54.5% of screened participants were male
• 32.3% of participants were screened at least twice within the year.
• Among customers with high blood pressure who returned
for a screening, more than 1/3 have lowered their blood pressure
www.thefoodtrust.org Copyright The Food Trust 2016
Where To Find Us
In Philadelphia:
– Screening store list: http://foodfitphilly.org/heartsmart/
– Upcoming schedule for non-screening stores: http://foodfitphilly.org/eat-healthy-on-a-budget/
www.thefoodtrust.org Copyright The Food Trust 2016
Thank You
Michelle Abel, MSPH
Community Education Manager
"Fair Food has played a key role
in our farm's success. They
helped us reach urban customers
by carrying our products at the
Fair Food Farmstand in Reading
Terminal Market and offer
assistance in marketing our
products throughout the year.”
Catherine Renzi Yellow Springs Farm, Chester County
Keswick Creamery, Newberg, PA
"The challenge for small beef producers is to sell all the parts and pieces. When Fair Food connected us with b.good Restaurant, we found a consistent wholesale buyer for our ground beef, which helps us balance our sales with the middle meats like sirloin, strip steaks, and rib eyes. This work is the difference between surviving and failure in this business.”
Mike Brannon Roseda Beef
Fair Food The Problem Case Study Impact The Solution Q & A
GOAL:
Keep farmers farming on their
land
STRATEGY:
Develop a robust marketplace in Philadelphia for
local food
Acr
es
Clover Creek Farm , Williamsburg, PA
USDA 1997, 2002, 2007
Pennsylvania: Farmland in Production
5,500,000
5,550,000
5,600,000
5,650,000
5,700,000
5,750,000
5,800,000
1997 2002 2007
“Grazed pasture
removes carbon
dioxide from the
atmosphere more
effectively than any
land use, including
forestland and un-
grazed prairie,
helping to slow
global warming”
Keswick Creamery, Newberg, PA USDA Agricultural Research Service
• Since 2003 in Reading Terminal Market
• 120 producers within 150 miles of Philadelphia
• Year-round all-local grocery
• Steady wholesale market for farmers
• Testing ground for new producers
• Double Dollars SNAP access program since 2011
• Largest selection of regional cheeses in PA; Wholesale Cheese Program
![2011 Philadelphia Local Food Guide [#027 Special]](https://img.dokumen.tips/doc/110x75/568bd85b1a28ab2034a30dea/2011-philadelphia-local-food-guide-027-special.jpg)
![2010 Philadelphia Local Food Guide [#015]](https://img.dokumen.tips/doc/110x75/568bd9db1a28ab2034a8983b/2010-philadelphia-local-food-guide-015.jpg)
