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BE INSPIRED. GET CONNECTED. WALK MSwalkMSoregon.com or 1.503.445.8358
WALK MS: 2014 SPONSORSHIP PROPOSAL
WALK MS: 2014
VISION STATEMENT
Walk MS is the rallying point of the MS Movement, a community coming together to raise funds and celebrate hope for
the future.
GOALS
Through national efforts and our 50-state network of chapters, Walk MS provides an opportunity to connect people living
with MS and those that care about them. This community event raises critical funds to support life-changing programs
and cutting-edge research. Nearly 340,000 people come together nationwide to show the power of our connections.
WHAT THAT MEANS
n When you participate in Walk MS, you give hope to the 2.1 million people living with MS worldwide.
n The dollars raised fuel critical MS research to stop the disease, restore function that has been lost and end
MS forever.
n Fundraising dollars also support programs and services to help people affected by MS address the challenges and
move their lives forward.
1 | Walk MS: 2014 Sponsorship Proposal
WALK MS: THE FACTS
n Walk MS raised nearly $50 Million in 2013 to support MS and more than $820 Million has been
raised since its inception in 1989.
n There are nearly 550 walks across the country each year.
n Approximately 340,000 people participate in Walk MS events each year.
OUR EVENTWalk MS will take place across nine communities in Oregon and SW Washington between April 19 - May 3, 2014. Our goals
are higher in 2014, and we seek to increase participation to 5,500 walkers and to raise $640,000.
Benefits for all levels of sponsorship are far reaching and include brand exposure, media exposure, name recognition,
onsite event benefits and employee engagement opportunities.
We will tailor a proposal to best fit your company’s objectives and needs as they relate to your employees and the
community that will increase visibility, enhance customer loyalty, market to a target audience, showcase good corporate
citizenship, and provide opportunities to engage employees in team-building activities.
COLLATERAL DEADLINES
n January 10, 2014 for posters/brochures/postcardsn February 7, 2014 for t-shirts n March 7, 2014 for onsite signage
RECENT WALK MS CORPORATE SPONSORS
2 | Walk MS: 2014 Sponsorship Proposal
Acorda Pharmaceuticals
Bayer
Bend Broadband
Bend Neurological
Biogen Idec
Darigold
Dave’s Killer Bread
EMD Serono
KVAL
NW Natural Gas
Neurology of Bend
Novartis
Odwalla
Pear Bureau
Providence Brain & Spine Institute
Questcor
Special Occasions
Starbucks
TEVA Neuroscience
United Salad
Veggie Grill
The opportunity to highlight the involvement of your company and strong alignment of cause marketing will be
significant. Join us!
3 | Walk MS: 2014 Sponsorship Proposal
WALK MS: THE FACTS
n 75% female
n 48% college graduates or higher
n 65% have a household income of over $50,000
SPONSORSHIP LEVELS Presenter $15,000
Leader $10,000
Advocate $5,000
Supporter $2,500
Partner* $1,000
Display** $500
In-Kind
ADVERSTING + MARKETING + PRRadio, TV, Print as determined √ logo
2014 Summer MS Connection newsletter
√ logo √ logo √ logo √ name √ name √ name √ name
Pre- & post-event postcards, email
√ logo
Walk MS webpage with link √ logo √ logo √ logo √ logo √ name √ name √ name
Walk MS press releases √ name
Web page link in participant e-blast campaign
√
COLLATERAL
15,000 brochures √ logo √ logo √ logo √ logo √ name √ name √ name
1,000 posters √ logo √ logo √ logo √ logo √ name √ name √ name
1,200 Walker and Top Fundraiser T-Shirts
√ logo √ logo √ logo √ logo √ name √ name √ name
ON-SITE EVENT EXPOSUREDisplay/promo booth at event All sites 6 sites 4 sites 2 sites 1 site 1 site Varies
Recognition from stage √ name √ name √ name
Company banner at event (if present on site with a display/promo booth)
√ √ √ √ √ √ √
Walk MS sponsor signage √ logo √ logo √ logo √ logo √ name √ name √ name
VOLUNTEER ENGAGEMENT OPPORTUNITIESRest stop support √ √ √ √ √ √ √
Corporate Team √ √ √ √ √ √ √
Brown Bag Talk at your company √ √ √ √ √ √ √
Event: set up/tear down, registration, housing, etc.
√ √ √ √ √ √ √
WALK MS 2014 SPONSORSHIP OPPORTUNITIES
* Partner Sponsorship available ONLY in Bend, Corvallis, Eugene, Portland, Salem and Vancouver, WA
** Display Sponsorship available ONLY in Central Point, Heppner and Merrill.
ABOUT MS
Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of infor-
mation within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness
and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but ad-
vances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed be-
tween the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease.
MS affects more than 2.1 million people worldwide.
ABOUT THE NATIONAL MS SOCIETY
The National MS Society addresses the challenges of each person affected by MS. To fulfill this mission, the Society
funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS
organizations around the world, and provides programs and services designed to help people with MS and their families
move forward with their lives. In 2012 alone, the Society invested $43 million to support 350 research projects around
the world while providing programs and services that assisted more than one million people. The Society is dedicated
to achieving a world free of MS. Join the movement at nationalMSsociety.org.
4 | Walk MS: 2014 Sponsorship Proposal
WE ARE PEOPLE WHO WANT TO DO SOMETHING ABOUT MS NOW.
WALK MS: THE FACTS
n 84% of all participants are on Friends and Family or Corporate Teams.
n There are more than 680 Corporate Teams across the country.
n 92% walk because of a connection to MS.
SOCIETY CORPORATE SPONSORS
AS A SUPPORTER OF THE NATIONAL MS SOCIETY, YOU ARE IN GOOD COMPANY. SOCIETY CORPORATE SPONSORS INCLUDE:
5 | Walk MS: 2014 Sponsorship Proposal
CONTACT:Dana Voelker, Director of DevelopmentNational MS Society, Oregon [email protected]
THE MILLENNIUM POLL CORPORATE RESPONSIBILITY Conducted by environics international ltd.
PEOPLE AROUND THE WORLD WANT COMPANIES TO GO BEYOND MAKING A PROFIT, PAYING TAXES, EMPLOYING PEOPLE AND OBEYING ALL LAWS; THEY WANT COMPANIES TO CONTRIBUTE TO BROADER SOCIETAL GOALS...
Sponsorship Levels
_____ Presenter ($15,000) _____ Leader ($10,000) _____ Advocate ($5,000)
_____ Supporter ($2,500) _____ Partner* ($1,000) _____ Table** ($500)
_____ In-Kind Support _____ Signature Sponsorship
Opportunities ($1,000-$5,000)
____________________________________________________________________________________________________
COMPANY ____________________________________________________________________________________________________
Contact Name
____________________________________________________________________________________________________
Address
____________________________________________________________________________________________________
City, State Zip
____________________________________________________________________________________________________
Phone Fax
____________________________________________________________________________________________________
Email Website
____________________________________________________________________________________________________
Company Representative NMSS Representative
____________________________________________________________________________________________________
Signature Signature
____________________________________________________________________________________________________
Company Representative (print name and title) National MS Society Representative (print name and title)
WALK MS 2014 SPONSORSHIP COMMITMENT FORM
Dana Voelker, Director of Development
National MS Society, Oregon Chapter
5331 Macadam Ave., Ste. 290, Portland, OR 97239
Ph: 503-445-8358 • Fax: 503-223-2912
walkMSoregon.com • Tax ID: 93-0551147
If logo inclusion is part of your sponsor package, please send to Dana Voelker in preferred format. Preferred format is
a vector file (.eps, .ai). Please supply the following versions: 1. Color 2. Grayscale 3. One-color: black 4.One-color: white
PLEASE EMAIL, MAIL OR FAX THIS FORM TO:
SPONSOR LOGO GUIDELINES
*In-Kind Product Donation of _____________________ with a value of $ _____________________
*In-Kind Service Donation of _____________________ with a value of $ _____________________