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Wales’ fruit and vegetable deficit and what to do about it
Amber WheelerUniversity of South Wales
5 a Day Public Health Campaign
2003 39%
2015 32%
% people eating 5 a dayWelsh Health Survey (Welsh Gov 2016)
Average purchase in Wales is 3.5 portions
(Defra 2016). Consumption likely
to be lower than this due to waste.
2017 National survey for Wales estimates
only 24% of people in Wales eating 5+ a
day (Welsh Government 2017)
Food SystemFarm Inputs
Production
Processing
Wholesale Distribution
Retail Distribution
Consumer Demand
Nutrient Management
Public Health message
(Wheeler, 2016)
Food SystemFarm Inputs
Production
Processing
Wholesale Distribution
Retail Distribution
Consumer Demand
Nutrient Management
Public Health
(Wheeler, 2016)
Planning for public health nutritionWales fruit and vegetable production
Only 0.1% of land in Wales is growing
fruit and vegetables, 1,599 ha out of
1,842,878 ha of agricultural
land (Welsh Government, 2015)
Enough to supply an Estimated 5 % of requirement (5 a
day).
(Wheeler, 2016)
2% of land to grow 5 a day in Wales or 10% of Grade 1-3 land
(Wheeler, 2016)
Our objective
Peas Please brings together farmers, retailers, fast food and restaurant chains, caterers, processors, civil society organisations and government departments with a common goal of making it easier for everyone to eat veg.
http://foodfoundation.org.uk/peasplease/
An initiative led by
Food System ChangeFarm Inputs
Production
Processing
Wholesale Distribution
Retail Distribution
Consumer Demand
Nutrient Management
Public Health & Sustainability
agenda driven by CSOs, Academia, Government &
Businesses
The story so far..1. Veg Retreat
BUILDING A COMMON VISION& KEY COLLABORATORS
The story so far..2,3,4
4. Workshops across Britain Jan/Feb 2017
140 people from 92 organisations & businesses and more online
1. Veg in Everything2. Veg on Show3. Veg on the Go4. Urban Veg5. Veg in Everything6. Outlook for Veg7. Clever with Veg8. Veg Direct
3. Launches London, Cardiff and Glasgow 7th November 2016
2. Production of Veg Facts
BUILDING PROJECT ENGAGEMENT
&EVIDENCE BASE
BUILDING BUY IN DEVELOPING POLICY BRIEFINGS AND COMMITMENTS
FRAMEWORK
#PeasPleasePledge
We pledge to play our part to help everyone in Britain eat an extra portion of veg a day
5. COMMITMENTS FRAMEWORK
PRODUCTION
EATING OUT
TOWNS AND CITIES
CHILDREN
SHOPPING AND EATING AT HOME
The commitments framework provides the details of what will be achieved.
Retailer Toolkit launched last week
1. Retailers commit to re-evaluate the way they sell vegetables, adopting new measures to drive increased consumption while maintaining their existing commitments to reduce waste
2. Retailers and manufacturers commit to increase the volume of veg in ready meals (whole-meal replacements) and in on-pack and online recipes for meal ingredients (e.g. cook-in sauces etc.)
TRACKINGPeas Please and partners monitor commitments made at summits and produce annual reports. Monitor sales of veg as a proportion of food sales by weight.
Veg Swingometer
0%
20%
7.2%Sales of veg as a proportion of food sales by weight
How are Welsh producers going to ensure they benefit from increases in consumption?
With the current import/ home production ratio, 1.5 million tonnes more veg needs to be
grown in Britain for the population to reach dietary guidance (Food Foundation 2016)
October 24th 2017Vegetable Summits London, Edinburgh and
Cardiff (Senedd) 12-3pm
Veg Trailblazers pledging across the nations
#PeasPleasePledge
We pledge to play our part to help everyone in Britain eat an extra portion of veg a day
Make a pledge for October 24th- become a Veg Trailblazer!
References
DEFRA (2016) Family Food Pocketbook. DEFRAFood Foundation 2016. Veg Facts: A briefing by the Food Foundation. London: The Food Foundation.Welsh Government (2015) Welsh Agricultural Statistics 2014. Statistical Publications Unit. Cardiff: Welsh GovernmentWelsh Government (2016) The Welsh Health Survey 2015. Cardiff: Welsh Government.Welsh Government. (2017) National Survey for Wales. Available at: http://gov.wales/statistics-and-research/national-survey/?slideId=2&topic=population_health&tab=el_home&lang=en.Wheeler, A. (2016) Beyond 5 a day. Available at: https://foodmanifesto.wales/2015/09/25/beyond-5-a-day/.
