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The Case Study Company: Wal-Mart
The Case Study Company –Analyzing Wal-Mart Inc
ContentsExecutive Summary..................................................................................................................................1
1.0 Introduction..........................................................................................................................................4
1.1 Purpose..............................................................................................................................................4
1.2 Objectives..........................................................................................................................................4
1.3 Scope.................................................................................................................................................4
1.4 Limitations.........................................................................................................................................4
1.5 Wal-Mart At A Glance........................................................................................................................4
2.0 Wal-Mart’s Business Model and Strategy.......................................................................................6
3.0 Analyzing People, Organization and Technology- Success Factor & Current Issue................7
3.1 Inspirational Leader...........................................................................................................................7
3.2 Issues in Wal-Mart’s Human Resource Management........................................................................8
3.3 Retention Policy.................................................................................................................................9
3.4 RFID in Supply Chain Management....................................................................................................9
4.0 Chain Model-Understanding the Process.....................................................................................10
4.1 Upstream –Procurement, Logistics and Distribution.......................................................................11
4.2 Mid and Down Stream: Outlet/ Stores Inventory Management and RFID.......................................12
5.0 RFID System in Wal-Mart Value Chain- Implementation and Risks.........................................13
6.0 Recommendation.............................................................................................................................15
7.0 Conclusion.........................................................................................................................................15
Reference List.........................................................................................................................................16
Appendix
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The Case Study Company –Analyzing Wal-Mart Inc
Executive Summary
The report analyzes Wal-Mart Inc Stores on its business environments and
operations specifically in United States. Firstly, is to understand the history and its
current market position. Wal-Mart is a giant retailer in the United States worth billions of
dollars that sells general merchandise. It was founded by Sam Walton after World War
2 in Arkansas. Currently they are the number one corporation in the world.
Wal-Mart business model is everyday low price, which conduct business to
consumer (B2C), business to business (B2B) and online model. They serve customer
from all segments, from everyday consumer to small business owners. Their undisputed
everyday low price had made them the leader in the retail industry with stores over 3800
in US.
The third section is to analyze the people organization and technology issues.
Inspirational leader such as Sam Walton understands the concept of human behavior
which turns out to be the core foundation of Wal-Mart corporate culture. Despite
criticism and allegation regarding low wages, non unionized and poor health care plans,
Wal-Mart has a good retention policy to keep and grow good employees. Wal-Mart often
uses and promote new technology such as RFID.
Wal-Mart Value Chain is a demand based model that places the consumer in-
front forefront. Wal-Mart deals with their supplier and has an excellent replenishment of
inventory. With the use of RFID, managers and can track inventory inside or outside the
stores. Therefore, inventories are kept based on demand and not the traditional
production capacity. RFID has significantly improved the operations in Wal-Mart and will
be a practice in the near future by other organizations.
A recommendation is provided at the end of the report which proposed the
concern on sustainability and improvement on low wages issues.
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The Case Study Company –Analyzing Wal-Mart Inc
1.0 Introduction
1.1 Purpose
The purpose of this report is to conduct a critical analysis of Wal-Mart Stores Inc of
its business environments and its operation in United States.
1.2 Objectives
The objective is to understand how Wal-Mart business runs by exploring the
fundamental concepts of an organization by in depth analyzing people, organization
and technology. To be able to identify the current issues and to come up with
possible solutions
1.3 Scope
In this report, secondary data will be used such as journal articles, websites, text
books, theories and other electronic sources.
1.4 Limitations
The sources that are used are prone to inaccuracy. Personal opinions by
observation will be applied through certain parts of the report which might lead to
biasness.
1.5 Wal-Mart At A Glance
Wal-Mart Stores Inc is an American well known discount store in the retail industry
that operates worldwide. Almost everything can be found in Wal-Mart stores and it has
everything a homemaker can ever think of. It is arguably the largest retail chain that
deals with millions of product ranging from furniture’s, clothes, groceries, books, movies,
electronic, jewelries, baby products and much more. Affordable price range coupled
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The Case Study Company –Analyzing Wal-Mart Inc
with aggressive brick and click strategy has lead to wide acceptance for Wal-Mart in
towns and cities alike. In 2008, Fortune 500 announced that Wal-Mart is the world
largest corporation with revenue exceeding USD 378.9 million leaving its direct
competitors like Target, Costco, Best-Buy, Albertsons and Sears far behind (CNN ,
2008). In 2010, this mega retailer retains the world number one corporation knocking
out Exxon Mobil with revenue over USD 408.1 million (CNN, 2010).
The establishment of Wal-Mart took place in a small town of Rogers, Arkansas in
early 1940’s. The founder Sam Walton named his family business as Walton Fives and
Dimed than later change to Wal-Mart. By 1962, the Walton’s has already owned eleven
stores and in 1967 they have 24 stores across the state of Arkansas. In 1968, Walton
decided to expand outside of Arkansas and the number of stores grew ever since. Sam
Walton understood how a retailer can change a life of consumers. The commitment he
delivered to customers to provide everyday low price has improved millions of
customer’s life in United States.
Wal-Mart is currently led by three key people, the CEO; Mike Duke, Executive
Chairman; H. Lee Scott and Chairman; S. Robson Walton. They have over 2 million
workers operating in 6500 stores worldwide. In United States alone, it has 3800 stores
with each store as close as sixty kilometers each (Zook & Graham, 2006). Wal-Mart
Stores consists of three different traditional retail formats, Supercenters, Discount
Stores (SAM’s Club), and Neighborhood Markets, all of which operate in the U.S, and
its online retail format, Walmart.com.
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The Case Study Company –Analyzing Wal-Mart Inc
2.0Wal-Mart’s Business Model and Strategy
“Save Money Live Better”. “Always Low Price, Always”
A business model is an essential for an organizations success. It describes “how
a company produces, delivers and sells a product or service to create wealth” (Laudon
& Laudon, 2010). Since in its early establishment, Wal-Mart has already been improving
its business models to suit the organization, customer and supplier to maintain a
competitive advantage and organizational survival. Meeting this requirement had made
Wal-Mart to become the market leader in United States over the years. According to
Cascio (2006) Wal-Mart business model is basically their obsessive focus on the single
core value that is “Always Low Price, Always” for their customers. In addition the author
argued that the business model was a brilliant idea where Wal-Mart sells common
items; for a little cheaper price than everyone else and in result encourages repeat
purchases (Cascio, 2006). This undisputed leader gives price match guarantee which
they publicly challenge all other stores to offer lower price and agrees to pay back their
customers if there is any difference. With everyday low pricing strategy, they had builds
& maintain customers trust.
Recent development in information technology made Wal-Mart to adapt the
current environment by combining traditional and online world. It is known as brick and
click or Business to Consumer (B2C) E-Retailing. In 1996, Wal-Mart launched
WALMART.COM an interactive online website where consumers can virtually shop at
any time anywhere to make purchases, bookings and browsing thru the online
catalogue. It allows customers to compare which retailers who actually offer the lowest
prices with the best value. Using e-business model, Wal-Mart can reach customers by
using e-marketing tools to make personalize and customize messages, update on latest
promotions and gather information thru crowd sourcing with lower cost than traditional
methods.
As mentioned above, Wal-Mart has segmented their market by providing Sam’s
Club a Business to Business (B2B) Model. It is a chain of warehouse that was created
to support small businesses owners whereby they sell general merchandise in bulks
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The Case Study Company –Analyzing Wal-Mart Inc
and pallets (Wal-Mart Inc, 2009). It gives special-members price where the main focus
is to create a network of distributors and partners to coordinate supply chains and high
value merchandise (Wal-Mart Inc, 2009). However, Cascio (2006) discovered that, Wal-
Mart has the power to squeeze its supplier which is willing to provide high value and low
cost merchandise. Therefore, members are able to make huge savings and provide
opportunities to improve their business profitability. For small business, every penny
counts, Sam’s Club continues to indulge members by working closely with their
suppliers
The models above reflect their business to fulfill the needs of the organization,
enhanced relations with customers and end users in achieving success.
3.0 Analyzing People, Organization and Technology- Success Factor & Current Issue
3.1 Inspirational Leader
Having the right people to lead an organization is a key strategic asset that can
make a company successful. Their vision, style and commitment are the very basis that
shapes an organization culture. Sam Walton philosophies which had became Wal-
Mart’s core foundation value to respect individuals, striving for excellence and customer
is king are the recipe for success in retail business. Bergdhal (2005) describes this as
‘Walmartarianism’ the Sam Walton’s way, where employee partnership, workforce
flexibility and respect to people are embedded in the corporate culture. Sam Walton
emphasize in having open door policy in communication by directly talking to his
employees on their problems, concerns and issues without 3rd party involvement. He
refers employees as ‘associate’ to the company and believes that “if you take care of
your people, they will take care of your customers, and your business will take care of
itself” (Walton & Huey, 1992).
Sam Walton was described as a servant leader, which he entrust his
management team to use his ten golden rules in dealing with employees and
customers. One of the most powerful rules that Walton believes is in sharing profits with
associates and treating them as partners. Bergdhal (2005) argued that Wal-Mart’s
partnership with their own employees is one of the company’s most important
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The Case Study Company –Analyzing Wal-Mart Inc
competitive advantages in the marketplace by them offering discounted stocks. This
links with rule number 3; to motivate your partners. According to Bergdhal (2005)
despite giving stocks, no less than 75% of the company managers were promoted from
within which offer them unlimited career potential. Thus it motivates employees to strive
in excellence and do whatever it takes to serve the customers.
3.2 Issues in Wal-Mart’s Human Resource Management
Despite its fantastic corporate culture, Wal-Mart had been labeled as anti labor
union, low wages, poor health care plans and gender discrimination. Wal-Mart has been
in various lawsuits involving employment-related issues and in result to out of court
settlement. “Wal-Mart’s average wage in United States is USD11.75/hour and the
average wage for a retails store person is USD12.04/hour, below average (Bureau of
Labor Statistics, 2008). In 2008, they made 63 out-of-court settlement wage and hour
class action that was against them which they have to pay between USD352 million and
USD640 million. “Wal-Mart than has agree to use various electronic systems designed
to maintain compliance with its wage and hour policy applicable by law to overcome this
issues” (Slater, 2008).
Wal-Mart states that there is no “Wal-Mart union” due to familiar, special
relationship between Wal-Mart associates and their managers. A report from Business
Week discovered that Wal-Mart’s tactics to eliminate union are either by eliminating the
department or to close-down the store (Bianco, 2006). The author discovered that ten
butchers Wal-Mart Supercentre in Jackson was eliminated after they voted to join a
union by switching to pre-packed meats (Bianco, 2006). Bergdhal (2006) believes that
Wal-Mart wouldn’t be the largest retailer if wasn’t for their low cost philosophy; including
labor cost. He added that if there is such union there will be no such thing as low price
(Bergdahl, 2009). However, Wal-Mart’s human resource should reconsider to balance
the issues in low wage and anti union policy to avoid negative reputation in the future.
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The Case Study Company –Analyzing Wal-Mart Inc
3.3 Retention Policy
Despite the criticism Wal-Mart face, the HR department goal is to incorporate
Walton’s culture to ‘keep and grow’ good people. Peterson (2005) stresses that Wal-
Mart’s success is due to its ability to retain its employee by using their retention plan.
They obtain high quality people that have the potential to stay by doing extensive
background check and asking employees their requirements from the job such as job
position and schedule. Secondly, Wal-Mart practices its open door policy which is
practice by managers to show a sense of care towards their associates. This can be
simply done by asking them about their current state or anything that is relevant.
Peterson (2005) described this as mandatory participation which will shape employee’s
citizenship behavior. In result, employees stay longer, reduce shrinkage issues(product
damage, spillover, theft etc) and increase in productivity.
3.4 RFID in Supply Chain Management
Wal-Mart is well known to adopt IT infrastructure since 1974 began using
computers for inventory control. In2003, Wal-Mart is one of the major drivers behind the
RFID early adoption and implementation was “they announced a three year
technological compliance plan for its top 300 suppliers” (Spivey, Walker, & Wilson,
2004). They are able to provide all these services due to their “legendary” supply chain
management which is their key success factor (KSF) in the retail business (ASA
Research, 2009). Therefore adopting RFID technology will significantly improve control
over the supply chain management to meet customer demands.
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The Case Study Company –Analyzing Wal-Mart Inc
4.0 Chain Model-Understanding the Process
Figure 1: Wal-Mart Value Chain based on Smith (2005)
Porter (1985) described value chain analysis as “firm collection of activities that
are performed to design, produce, and market to deliver its product” (Shapiro, 2007).
Wal-Mart focuses on the lowest cost imperative to maintain lower price align with goals
of SCM to “increase throughput while simultaneously reducing both inventory and
operating expenses” (Blanchard & Comm, 2008). The primary activity includes
procurement, distribution, logistics and inventory management. They use their customer
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The Case Study Company –Analyzing Wal-Mart Inc
as the forefront - a pull strategy which the demand from customers is the basis
for production by Wal-Mart suppliers. Thus they don’t produce based on the traditional
production capacity but determined by accurate short term forecasts of customers
demand. This method is similar to Li & Fung & Dell Computers models as they
manufacture based on demands. It reduces the marketing expenditure of advertising
and promoting if products are overstock.
4.1 Upstream –Procurement, Logistics and Distribution
Wal-Mart’s purchases all the goods right from the supplier without 3rd party
involvement. Bases on figure 1, the suppliers will either send directly to Wal-Mart
centralize distribution centers or to individual stores if they are nearby with the outlet.
Wal-Mart has distribution centers in different parts of United States. “Each centre serves
approximately 150 stores and supplies 80% of the inventory to individual stores”
(Blanchard & Comm, 2008). To enhance significant control during delivery, Wal-Mart
uses their own private truck to the distribution centers. “Wal-Mart uses fast and reliable
transportation system by outsourcing more than 7000 truck companies” (Blanchard &
Comm, 2008). The drivers hired are all very experienced and product tracking can be
done to monitor the movements and make prediction of arrival using RFID system.
Once the product arrives to these centers, they are processed through practice
called cross docking. Here, they are processed and then loaded onto trucks to be
shipped directly and immediately to stores. “The distribution centers do not operate as
warehouses; no product inventory is stored at these facilities” (Blanchard & Comm,
2008). Thus they are used to ensure a consistent readiness of stocks and safety stocks.
This system reduces handling & storage of finished goods, to eliminate the role of
distribution centers & stores. Cross-docking the system shifted from “supply chain” to
“demand chain” where explains the pull supply chain. These centers are uses RFID
technology to segregate products, update information, identifying pallets that can be
access by most employees by their mobile system also known as Texlons / Magic
Wands. Wal-Mart tries to minimize their inventory level through Just-In-Time activities
to avoid stock-outs. The outlets are than able to operate on a continuous replenishment
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The Case Study Company –Analyzing Wal-Mart Inc
with shorter lead times and accurate forecast (Blanchard & Comm, 2008). These best
practices have improved level of efficiency and able to satisfy customer needs.
4.2 Mid and Down Stream: Outlet/ Stores Inventory Management and RFID
Once the products arrive at individual stores, it will be stored and display at the
shelf area. It’s stored above shelf area where it will be retrieve if products on shelf run
out. When a product is purchased by a customer, the RFID reader at check-out
counters will read the purchase and be sent to the Electronic Data Interchange (EDI)
System called Retail Link (Blanchard & Comm, 2008). The information will be passed to
the suppliers, accounting information system, Texlons Devices and CRM information
system. “Wal-Mart shares real time information with suppliers for better ordering
accuracy, and transparency throughout the supply chain, particularly inventory visibility
and for invoicing and payments” (Blanchard & Comm, 2008)
Data’s that are sent to the Customer Relationship Management will be used for
data mining to make forecast. Marketing managers in Wal-Mart used data-mine
technology to develop replenishment plans for their suppliers and adjust the
composition of market baskets in individual stores (Shapiro, 2007). They also can learn
about the behavior of their customers of their purchase decision and sending pattern.
Therefore they can plan for peak seasons, to ensure that the right materials, supplies
and personnel are in the right place at the right time. This statement suggest a range of
metrics that might be used “to track customer service by a supplier, including
percentage on-time deliveries, percentage of complete deliveries and percentage of
deliveries with acceptable qualities” (Shapiro, 2007).
If a product is low in stock, the EDI system will alert the store manager to make
purchases through Texlons device. At the same time, the data will be sent to suppliers
to alert them to start production. Simultaneously, the data also is sent to the accounting
system will than make confirmation for the request purchase. Once the request has
been approved, supplier can start to distribute. To improve the time of product arrival,
passive RFID that are place can transmit the current location to Wal-Mart’s EDI system.
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The Case Study Company –Analyzing Wal-Mart Inc
This bring great comfort to managers to exactly know where the product whereabouts
and able to inform the customers the actual date the product will be available.
5.0 RFID System in Wal-Mart Value Chain- Implementation and Risks
RFID is a method to capture data about a single object without using human to
read the data. The implementation of RFID tags at pallet and case level, Wal-Mart is
able to “identify and track the products as it arrives at their warehouses until shelving at
the giant retailer” (RFID Journal, 2005). Wal-Mart believed that it will be a common
technology in the next decade, like the barcode as it was popularized by them in the
early 80’s (Smith, 2005). However, there are not many business are willing to switch
from the existing barcode system due to the cost which may disrupt Wal-Mart
implementations. Generally, barcode is imbedded with the product packaging or
designs are relatively free. Although Wal-Mart is leading the future of this technology, it
is forcing suppliers to burden much of the cost.
There are several key benefits that Wal-Mart and the suppliers can obtain. RFID
can reduce out-of-stocks; make automated order fulfillment, improved inventory, product
tracking, reduce shrinkage and improve product delivery time by providing visibility into
the location of goods with RFID tags. It is all about “tracking” whether it inside or outside
of Wal-Mart, the need to know the product whereabouts is important. Smith (2005)
describe that this as a smart technology because it allows management to program the
device to watch out for theft. For example if a large amount of product moving out the
shelf, it will send a signal to a nearby camera to alert security to ensure these items are
not stolen. According to Wal-Mart’s CIO Linda Dillman, RFID has increase the efficiency
in the supply chain where they have been able to restock RFID-tagged items three
times as fast as non-tagged items (RFID Journal, 2008).
Wal-Mart is now able to improve their sustainability program to encourage
recycle by using RFID. This is due to the read, write and storage capacity; recycling
companies can use this RFID to sort out the materials that can be recycled more
effectively and efficiently. This recycling company’s can ship out the material back to the
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The Case Study Company –Analyzing Wal-Mart Inc
manufacturers which reduce the utilization of new material. Therefore Wal-Mart is not
only focusing on financial benefits but the ecosystem as well.
It is more expensive to gain new customer than retaining current customers
(Orth, 2004). The use of RFID in Wal-Mart have the upmost strategically important in
dealing with customer satisfaction. Smith (2005) discovered that Wal-Mart has improve
their customer experience and loyalty by being able to track consumers behavior and
buying patterns; to keep products and deliveries on shelf in a timely fashion. It also
helps consumers in the speed of purchase whereby a customer’s check-out as simple
as walking out the store. As customer pass by the self service check-out counter, the
reader receives the data from the product and charge the customer credit card. Using
two different systems, it has reduced queue time of the consumer. Thus Wal-Mart
combining its RFID technology with the CRM package can enhance customer service.
There also some risk associate implementing RFID technology, mainly privacy
issues and cyber terror. It is possible for competitors to steal information regarding
shipments, logistics companies, cost & sensitive information etc. Since the power
source comes from the reader not the tag, hackers can easily infiltrate sensitive
information through this passive tags. According to Smith (2005), Wal-Mart has made
their tag with limited range to read and write capability for security purpose. Privacy
issues in United States are taken very seriously by consumer advocacy groups. Their
concerns were that once the consumer leaves the store, that the tag can still be
monitored. They believe it will be an invasion of privacy as large corporation can
monitor their activity. According to Smith (2005) there are researches done to create
blocker tag at consumer level, but the result is still unknown. Therefore, Wal-Mart
should revise these factors before any further allegations in the future.
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The Case Study Company –Analyzing Wal-Mart Inc
6.0 Recommendation
Supply chains have huge potential to improve sustainable business practices.
Firstly with smart technology such as RFID, Wal-Mart could reduce their carbon
emission to improve the environment. This can be done thru their logistic activities that
directly contribute to environmental degradation. It can improve their corporate
reputation as well as further improving operational efficiency and lowering cost. RFID
tracking functions can reduce unnecessary truck deliveries and reduce customers visit
to the store for out-of-stock items. Imagine millions of shoppers visit Wal-Mart every
day; a few hundred thousand trips that can be saved will save tons of gallons of carbon
emission. Even within its store, the forklifts that run around can locate the product with
100% accuracy reducing carbon emission.
With huge savings on fuel emissions, Wal-Mart and suppliers are able to cut
more cost. This is an opportunity for Wal-Mart to improve the wages system and health
care benefits of their employee. Instead of paying millions of dollars in law suit and out-
of-court settlement, they can pay extra to their employees. This can motivate employees
and in return they can give extra service to the customers. By doing this, in the long run,
it will become a win-win situation for both parties.
7.0 Conclusion
In conclusion, to understand a company, it is important to analyze its
environment and operation. Therefore understanding the business model, the people,
organization and technology in Wal-Mart provides an overview of its operation.
Inspirational leaders, open door policy culture and using advance technology have
made Wal-Mart the number 1 corporation in the world. Wal-Mart supply chain is a
legendary which is the company key success factor. Accompanied with RFID
technology in place, it is near to perfection. No organization is perfect thus Wal-Mart can
improve by becoming a more sustainable and green organization. Further exploitation
the RFID technology can create a better living which lies in their current slogan:
“Save Money. Live Better”.
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The Case Study Company –Analyzing Wal-Mart Inc
Reference List
ASA Research. (2009). Wal-Mart Sets the Standard for Supply Chain Automation. Retrieved March 26, 2010, from http://www.asaresearch.com/ecommerce/supplychain.htm
Bergdahl, M. (2009). Antidiestablishmentwalmatarianism: The battle for the hearts of and minds of Wal-Mart's two million employees. Journal of Institute Retail Management , 5-10.
Bianco, A. (2006). No union, please, we’re Wal-Mart. Journal of Labor & Employement Law , 78-81.
Blanchard, C., & Comm, C. (2008). Adding value to service roviders: benchmarking Wal-Mart. Benchmarking: An International Journal , 166-177.
Bureau of Labor Statistics. (2008). National Occupational Employment and Wage Estimates. Retrieved April 25 , 2010, from http://www.bls.gov/oes/current/oes_nat.htm
Cascio, W. (2006). Decency Means More than “Always Low Prices”:A Comparison of Costco to Wal-Mart’s Sam’s Club. Academy of Management Perspective , 26-36.
CNN . (2008, March 28). Retrieved April 23, 2010, from CNN Money: http://money.cnn.com/magazines/fortune/fortune500/2008/snapshots/2255.html
CNN. (2010, March 20 ). Retrieved April 23, 2010 , from CNN Money : http://money.cnn.com/magazines/fortune/fortune500/2010/index.html
Fifer, M. (2009). Walmart Using RFID Tags to Improve Logistics. Retrieved March 26, 2010, from Ezine Article's: http://ezinearticles.com/?Walmart-Using-RFID-Tags-to-Improve-Logistics&id=3006800
Laudon, K., & Laudon, J. (2010). Management Information System: Managing the Digital Firm. Global Edition. NewJersey : Pearson Education,Inc.
Orth, R. M. (2004). Promoting brand benefits: the role of Consumer psychographics and lifestyle. Journal of Consumer Marketing , 21(2), 97-108.
Peterson, C. (Spring 2005). Employee Retention: The Secrets Behind Wal-Mart’s Successful Hiring Policies. Human Resource Management , 85-88.
RFID Journal. (2008, November 6). Retrieved May 3, 2010, from RFID Journal- Wal-Mart's Detail RFID Requirement: http://www.rfidjournal.com/article/articleview/642/1/1/
RFID Journal. (2005). Wal-Mart Begins RFID Process Changes. Retrieved March 26, 2010, from RFID Journal: http://www.rfidjournal.com/article/view/1385
Shapiro, J. (2007). Modeling Supply Chain 2nd Edn. Belmont, California: Thompson Brooks/Cole.
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Slater, D. (2008). The Wal-Mart Labor Settlement: A Preemptive Strike against Unionization? Journal of Human Resource , 19-34.
Smith, A. (2005). Exploring radio frequency identification technology and its impact on business systems. Infomation Management and Computer Security , 16-28.
Spivey, C., Walker, J., & Wilson, C. (2004). RFID at What Cost? What Walmart Compliance Really Means . Forrester Research Inc.
Wal-Mart Inc. (2009, Janurary 31). Retrieved April 26, 2010, from Walmart FY 2009 Annual Report: walmartstores.com/download/3661.pdf
Walmart Inc. (2009). Wal-Mart Corporate. Retrieved April 25, 2010, from http://walmartstores.com/AboutUs/286.aspx
Walton, S., & Huey, J. (1992). Sam Walton: Made in America: My Story . New York: Doubleday .
Zook, M., & Graham, M. (2006). Wal-Mart World: The World's Biggest Corporation in the Global Economy. Routledge , 15–25.
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The Case Study Company –Analyzing Wal-Mart Inc
Appendix
Source : Zhu, T., Singh, V. & Manuzak, D. (2009) Market Structure and Competition in the Retain Industry. Journal of Marketing Research. 453-466.
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The Case Study Company –Analyzing Wal-Mart Inc
Wal-Mart Discount Stores: 51000 to 224,000sqf Wal-Mart Super Centre: 98,000 to 261,000sqf
Sam’s Club: Small Business and Big Buyers Segments
Changes of logo’s since
1962 to 2009
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The Case Study Company –Analyzing Wal-Mart Inc
List of Cases against Wal-Mart
1. Adcox v. Wal-Mart Stores, Inc., et al., Case No. 04-00633, United States District Court for the SouthernDistrict of Texas, filed 11/09/042. Armijo v. Wal-Mart Stores, Inc., et al., Case No. 00-01540, 1st Judicial District Court for the State of NewMexico, filed 09/18/003. Bailey v. Wal-Mart Stores, Inc., Case No. 00-01398, Marion County Superior Court for the State ofIndiana, filed 08/17/004. Barnett v. Wal-Mart Stores, Inc., Case No. 01-2-24553-8, King County Superior Court for the State ofWashington, filed 09/10/015. Basco v. Wal-Mart Stores, Inc., Case No. 00-03184, United States District Court for the District ofLouisiana, filed 09/05/006. Bayardo v. Wal-Mart Stores, Inc., et al., Case No. 07-00349, United States District Court for the District of Nevada, filed 03/19/077. Brogan, Pam, et al. v. Wal-Mart Stores, Inc., et al., Case No. 07-00214, United States District Court forthe Southern District of West Virginia, filed 04/03/078. Brogan, Tammy, et al. v. Wal-Mart Stores, Inc., et al., Case No. 05-C-0047, Strafford County SuperiorCourt for the State of New Hampshire, filed 02/17/059. Brown, Lisa v. Wal-Mart Stores, Inc., Case No. 05-L-85, 14th Judicial Circuit Court for the State of Illinois, filed 06/20/0110. Brown, Shanaia v. Wal-Mart Stores, Inc., et al., Case No. 07-010417, United States District Court for the Eastern District of New York, filed 04/05/0711. Campbell v. Wal-Mart Stores, Inc., et al., Case No. 06-01172, United States District Court for the District of Nevada, filed 09/20/0612. Carter v. Wal-Mart Stores, Inc., et al., Case No. 02-CP-15-626, Court of Common Pleas for the State of South Carolina, filed 07/31/0213. Cole v. Wal-Mart Stores, Inc., et al., Case No. 06-00003, United States District Court for the District ofMontana, filed 01/13/0614. Connatser v. Wal-Mart Stores, Inc., et al., Case No. 07-02239, United States District Court for theWestern District of Tennessee, filed 04/04/0715. Curless v. Wal-Mart Stores, Inc., et al., Case No. 05-00277, United States District Court for the District of Wyoming, filed 10/26/0516. Deas v. Wal-Mart Stores, Inc., et al., Case No. 06-00052, United States District Court for the EasternDistrict of Virginia, filed 04/03/0617. Evans v. Wal-Mart Stores, Inc., et al., Case No. 07-00074, United States District Court for the District of South Carolina, filed 01/09/0718. Faverty v. Wal-Mart Stores, Inc., Case No. 02-08-4704, Court of Common Pleas for the State of Ohio,filed 08/02/0219. Gilles, et al. v. Wal-Mart Stores, Inc., et al., Case No. 06-00519, United States District Court for theDistrict of Indiana, filed 03/31/0620. Grey v. Wal-Mart Stores, Inc., et al., Case No. 06-02293, United States District Court for the District ofKansas, filed 07/14/0621. Gross v. Wal-Mart Stores, Inc., et al., Case No. 04-01029, Commonwealth of Kentucky Circuit Court for the State of Kentucky, filed 09/24/0422. Hale v. Wal-Mart Stores, Inc., Case No. 01-218710, Circuit Court of Jackson County, Missouri, filed08/15/0123. Hall, Nancy v. Wal-Mart Stores, Inc., et al., Case No. 05-01099, United States District Court for theDistrict of Nevada, filed 08/12/0524. Henderson v. Wal-Mart Stores, Inc., et al., Case No. 06-01569, United States District Court for theDistrict of Nevada, filed 12/06/0625. Hicks v. Wal-Mart Stores, Inc., et al., Case No. 07-00051, United States District Court for the EasternDistrict of Texas, filed 04/03/07
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The Case Study Company –Analyzing Wal-Mart Inc
26. Holcomb v. Wal-Mart Stores, Inc., Case No. 00-0633G, State Court of Chatham County, Georgia, filed03/28/0027. Husidic v. Wal-Mart Stores, Inc., et al., Case No. 06-00441, United States District Court for the Southern District of Iowa, filed 09/14/0628. Iliadis v. Wal-Mart Stores, Inc., et al., Case No. 549802, Middlesex County Superior Court for the State of New Jersey, filed 05/30/0229. Jackson, Dora v. Wal-Mart Stores, Inc., et al., Case No. 05-00269, United States District Court for theDistrict of Delaware, filed 04/04/0530. Jackson, Reginald v. Wal-Mart Stores, Inc., et al., Case No. 05-00424, United States District Court forthe District of Idaho, filed 02/03/0631. Jackson, f/k/a Scott v. Wal-Mart Stores, Inc., Case No. 01-40751-5, Circuit Court of Saginaw County,Michigan, filed 09/26/0132. King v. Wal-Mart Stores, Inc., et al., Case No. 07-01486, United States District Court for the EasternDistrict of Pennsylvania, filed 04/13/0733. Kraemer v. Wal-Mart Stores, Inc., Case No. 06-00098, United States District Court for the District ofNorth Dakota, filed 11/15/0634. Kuhlman v. Wal-Mart Stores, Inc., et al., Case No. 01-08080, Circuit Court of Milwaukee County,Wisconsin, filed 08/30/0135. Lerma v. Wal-Mart Stores, Inc., et al., Case No. 01-01395, District Court of Cleveland County,Oklahoma, filed 08/31/0136. Lopez v. Wal-Mart Stores, Inc., et al., Case No. 00-12326, 23rd Judicial District Court for the State ofTexas, filed 06/23/00
37. Luce v. Wal-Mart Stores, Inc., et al., Case No. 05-01019, United States District Court for the District ofSouth Dakota, filed 05/11/0538. Mathies, et al. v. Wal-Mart Stores, Inc., et al., Case No. 07-00483, United States District Court for theDistrict of Oregon, filed 03/30/0739. McFarlin v. Wal-Mart Stores, Inc., et al., Case No. 05-00094, United States District Court for the District of Alaska, filed 04/07/0540. Montgomery v. Wal-Mart Stores, Inc., et al., Case No. 03-00537, United States District Court for theDistrict of Mississippi, filed 12/30/0241. Mussman v. Wal-Mart Stores, Inc., et al., Case No. 01-27486, District Court of Clinton County, Iowa,filed 06/05/0142. Nagy v. Wal-Mart Stores, Inc., et al., Case No. 01-00854, Circuit Court of Boyd County, Kentucky, filed 08/29/0143. Nolan, et al. v. Wal-Mart Stores, Inc., et al., Case No. 06-00777, United States District Court for theNorthern District of Ohio, filed 04/04/0644. Olinger v. Wal-Mart Stores, Inc., et al., Case No. 06-14055, United States District Court for the Eastern District of Michigan, filed 09/14/0645. Parrish v. Wal-Mart Stores, Inc., et al., Case No. 05-00236, State Court of Chatham County, Georgia,filed 02/17/0546. Pedro, et al. v. Wal-Mart Stores, Inc., et al., Case No. 07-10638, United States District Court for theDistrict of Massachusetts, filed 04/04/0747. Penn v. Wal-Mart Stores, Inc., et al., Case No. 06-06045, United States District Court for the EasternDistrict of Louisiana, filed 09/15/0648. Phelps v. Wal-Mart Stores, Inc., et al., Case No. 07-00243, United States District Court for the Southern District of Illinois, filed 04/04/0749. Pickett v. Wal-Mart Stores, Inc., et al., Case No. 03-05945, 13th Judicial District Court for the State ofTennessee, filed 10/22/0350. Poha v. Wal-Mart Stores, Inc., et al., Case No. 05-00697, United States District Court for the District of Hawaii, filed 11/01/05
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The Case Study Company –Analyzing Wal-Mart Inc
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