Wake Up the Guru-Excerpts

8/3/2019 Wake Up the Guru-Excerpts

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WAKE UP THE GURU

IMPROVE YOUR INNER BRAND AND BUSINESS

ABUSINESSPERSONALDEVELOPMENTBOOK

FORACTIONORIENTEDBUSINESSPEOPLEONLINEANDOFFLINE


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ChapterOne: Sleepwalk.Page1ChapterTwo: iGPS(InternalGPS)...........................Page5ChapterThree: Failure.Page6

ChapterFour: ContinuationofiGPS............................Page8ChapterFive: AncientTechniquesforModernHarnessingofiGPS..Page10

ChapterSix: InnerBrand..Page13

ChapterSeven: FireUpYourUSP..Page16ChapterEight: DemystifyingTheGoal..Page18

ChapterNine: Flow=MoreEnergy(RevenueProductivity).Page23

ChapterTen: FocusOnWhatYouWantandInfluenceWhatMatters...Page27ChapterEleven: BigMoneyMakingTactics..Page28

ChapterTwelve: SocialMarketingBlueprint.Page30 ChapterThirteen: SmartProductCreationPage33

ChapterFourteen: FarmingOutLowLevelActivities..Page35

ChapterFifteen: SVGLeadership..Page37


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ChapterSixteen: Culture.....Page39ChapterSeventeen: BusinessResults.Page42ChapterFourteen: PerseverancePage44

ChapterFifteen: SimplicityPage49ChapterSixteen: GoodTrinity..Page51

ChapterSeventeen: WakeUpTheGuruPage55

PassitForward: ...Page57InspirationalResources: ...Page58

Wake Up The Guru 2011JoseA.Menendez


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SleepwalkItmademewonderiftheyweretrulydoingwhattheylovetoearnaliving,or

werejustchasingthegreenpaper?

The year is 2010 and I am managing a company in New York, undergoing the pangs of the

economyandfeelingabitjaded,uninspiredandunfulfilled.AsIstareatthecommutersonthetrain, I sense that they too seem to have a reflection of dullness in their eyes unknowingly

projectingahazeofsleepwalkasif theyhaveacceptedto livewithacompromise.Itmademewonderiftheyweretrulydoingwhattheylovetoearnaliving,orwerejustchasingthegreen

paper?Ithoughttomyself,perhapstheytooarefeelingtrappedbyalifeofconsumptionofgoods

thatusuallygivepeople a falsesenseof security, self-esteemandsuccess.Howmany timesdopeoplegiveupontheirdreamstotakeonajobhandeddownbytheirparents,teachersorsocietal

programming?Onlytolearnthatallthehypeabouttheirchosenoccupationwasoverratedandnotagoodfitforlivingapurposefullife?Suddenlythetrainshriekedtoahaltaswerolledintothe

trainstationandIregainedpresenceofmindonlytorealizeitwasmystop.

http://mobilizeideas.com/ Page1

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ItwasWednesdaynightandIwasmeetingupwithtwodearfriendsfordinneratatrendyveganrestaurantintheLowerEastSideBowerydistrict.AntoniowasasuccessfulonlineentrepreneurandTedwasCEOtoasuccessfulrestaurantcompany.Weoftenmettophilosophizeaboutlife,

exchangeideas,andinsightsonbusiness.Wewereimmediatelyseated.Tantalizingaromasofthefoodlingeredintheairaspatronswerebeingservedaroundus.Sowequicklymadeourselection

andorderedthefood.

Antoniotalkedabouthowhefeltburdenedwithtoomuchwork.Hesharedwithusthatalthough

heranasuccessfulbusiness, he felt trappedbyhis success.Hewasrunningall the day-to-day

business activities involving marketing, accounting, procurement, SEO, etc. The list seemedendless.Hewassuccessfulbyalltraditionalmetrics:profitable,happycustomers,andenjoyeda

goodreputation.Yet,hefelthehadhitaglassceilingwhenitcametofindingtimeforR&R.Hewasconcerned that at the burn rate hewas puttingout,over anumber of yearshewouldend up

havingtospendhiswealthtoregainhishealth.Itwasobviousthathehadlosthiscenterpointand

neededtoregainasenseofbalanceinhislife.


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IntheToltectraditionalimitingbeliefisaMaya,afalsebeliefprojectedbythemindbasedonamentalmodelthatskewstheinternalmapofreality.Ted,ontheotherhand,seemedtohavefiguredoutanapproachthatenabledhimtoenjoymore

harmony inhis life.Hewasvery intriguedwithAntoniosdilemma.Hewas fasttopointoutto

Antonio that itwas apparenthe was beingoverrunbytoomany competing priorities.HealsosuggestedthatAntoniowastryingtoohardtomaintaincontrolofeverything.Antoniohadbought

intotheillusionthatonlyheknewbest.IknewthefeelingfirsthandbecausemanyyearsagoItoo

thoughtIknewbestandhadfeltoverwhelmedstrugglingtokeepupwiththeincreaseddemandstomultitask,coordinate,oversee,follow-upandreadasky-highstackofdailyemails.

TheconversationremindedmeoftheancientToltecsocietyinMexicoformedthousandsofyears

agonearwhatisnowMexicoCity.Theywereagroupofnoblemensworntosecrecyandvestedin

the pursuit of spiritual knowledge and practice of the ancient ones. In the Toltec tradition alimitingbeliefisaMaya,afalsebeliefprojectedbythemindbasedonamentalmodelthatskews

theinternalmapofreality.Thisveilofillusionkeepspeopleina transfixedstateandcanonlybe


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shatteredwhenanindividualisreleasedfromhis/herownignorance.Hence,theToltecshada

highregardforseekingtruthandknowledgetoliberatethemselvesfromtheshacklesoflimitingbeliefs.Ibelievetominimizetheeffectsoflimitingbeliefsitisimportanttostalkyourthoughts

like a tiger stalks his prey to raise awareness of the quality of thought being cultivated andnurtured.WithtimeIdiscoveredIhadtoshedandunlearnbeliefsthatovertimenolongerserved

meandactuallyimpededmefromgrowingwiserwithconfidenceandgainingclarityofdirection.


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iGPS(InternalGPS)Perhaps,peopledothisbecausetheywanttoplayitsafeandatallcostavoid

failure.Tedcontinuedtotalkabouthowimportantitwastohaveaclearvisionandknowwhatyouwant.

Asabusinesspersonitiseasytolosefocuswhenchasingthenextgreatquickrichtrend,insidetradingtips,andsilverbulletapproaches.Perhaps,peopledothisbecausetheywanttoplayitsafe

andat allcost avoid failure.Tedsaidsomething quite interesting, Tobe a successfulbusinesspersonthemindandhearthavetobeinalignment.Thisrequiresknowingthyselfanddevelopingan iGPS. iGPSstands forcultivatingyour internal globalpositionsystemtoknowwhereyou

standonthingsandhave clarity indecision-making.Equally important, however, isnottofearfailure. Failure is a good thing. Every failure you experience has the opposite potential of an

equivalentbenefit.


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FailureIf you really think about it, there are no failures in life, just variations of

results.Anold Chineseproverb says, Noman can step into the same rivertwice simply because the

currentisalwaysmoving.IagreedwithTedandsharedthatfailureisaseedofsuccessdisguisedassomethinglessthanwhatwedesire.Amelodyofconditions,situations,locations,people,ideas

andtimingwillalwaysaffecttheoutcome,mirroringariversmovingcurrent.Soinactualitythemoreattemptsthatendinfailure,thefasteryouwillaccelerateyourlearningcoursetoexperienceexponentialsuccessandvictory.

I have learned to embrace failure as a friend that has earned his name, opportunity for

improvement .Whatmakessomethingafailurehasmuchtodowithyourinternalviewingofthe

worldbasedontheideasandvaluesyouveadoptedthroughyoureducationandlifeexperiences.


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Afunnythingaboutfailureisthatweoftenmislabeleventsasfailuresbecauseofhowwechoose

tointerpretthingsthroughourmentalfilters.Ifyoureallythinkaboutit,therearenofailuresinlife,justvariationsofresults.Failuresareprerequisitestoexperimentingwithconceptstoattain

theoutcomeyoudesire.Itismucheasiertolookatfailureaspartofworklikeanexperimentingscientistlookingfortheserumtosavelives.Inotherwords,failureplaysavitalroleinexpanding

ourintelligence,capabilitiesandfiguringoutcomplexthings.


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Wake Up the Guru-Excerpts