Wait … Wait… You

Want to Print That?

SMPS Bootcamp 2017

Jill Wicklund, Color Production Supervisor

Color Production Supervisor

What We’ll Cover

• Display Graphics to Small Format Collateral (Overview of Cushing services)

• CMYK Say What? - Vocabulary In the World of Printing

• Tips, Best Practices and File Basics

• Picking Paper: The 120# Gorilla in The Room

• What’s in a Wall?

• Question and Answer Session

Display Graphics to Small Format Collateral

Branded Environments to Brochures, there are so many ways to market through print!

Small Format: Includes Items Such as Business Cards, Brochures, Custom Books

Wide Format: Includes Environmental Branding, Wall Graphics, Privacy Film, Window Signage

CMYK Say What?

Vocabulary In The World of Printing

PSD. EPS. RGB.

Yes, printing terms at times, can seem like another language

Let’s break some of these down and talk about why you will hear them when printing designs & proposals!

Display Graphics to Small Format Collateral

Here is what you need to know!

Display Graphics to Small Format Collateral

Best File Format to Submit Vector ArtVector art is any solid shape/logo created from a set of points

.AI - Adobe Illustrator

.EPS encapsulated postscript

include PMS colors - Pantone Matching System

CMYK - cyan magenta yellow black(we use this color space in digital printing)

Display Graphics to Small Format Collateral

PMS - “Pantone Matching System”

“The PANTONE® name is known worldwide as the standard language for color communication

from designer to manufacturer to retailer to customer.”-PANTONE

Pantone colors are crucial in color matching when printing-me :)

Display Graphics to Small Format Collateral

When submitting a vector art logoin .eps or .ai format, quality is not

compromised when size is increased

Display Graphics to Small Format Collateral

Best File Format to Submit Raster ArtRaster art is any image made up of dots or pixels

.TIF - Tagged Image Format

.PSD - Photoshop Document

Submit at a minimum of 200 DPI - Dots Per Inch

CMYK - cyan magenta yellow black(we use this color space in digital printing)

Refrain from submitting files in RGB (red green blue) color spaceAvoid JPG (Joint Photographic Experts Group) when possible!

Display Graphics to Small Format Collateral

When submitting a raster artfile - it is important that the file is created at

full size at 200 DPI. Half size at 400 DPI. Quarter size at 800 DPI. And so on...

Tips, Best Practices and File Basics

File Fun

What the heck are Crop Marks & Bleeds anyway (and why are they important?)

01Packaging Files and Why You Need Linked images and fonts Included.

02To the Vector, the Spoils – Why Vector Quality Can Be Handled More Effectively for Design

03Common Issues with Files & How to Avoid Them!

04

Display Graphics to Small Format Collateral Safe Printable Area is at

least 1/4” in from product edge

Bleed extends 1/8” beyond product edge

Crop marks should be offset in the bleed and outside of the finished

product area

crop marks

IN DESIGN FILES SHOULD BE

SENT AS A PACKAGED FILE

While we prefer print ready PDF files with crop marks and bleed, if a customer wants us to have editable files this is how

to Package an Indesign file:

Choose File!Package.The Package dialog box opens. The Summary screen shows you all current images and fonts in the document, based on an analysis of that document.

Click Fonts in the list on the left side of the dialog box.Any fonts in your document are listed on this screen. Select fonts from this list and click the Find Font button to discover where they’re located. These fonts are saved directly into the package folder when you finish.

Click Links and Images in the list on the left side of the dialog box.The Links and Images screen lists the images within your document. Find the image, update it, and repair links before packing the file. If any images aren’t properly linked, your document is incomplete and prints with pictures missing.

When you’re finished, click the Package button at the bottom of the dialog box.Your document and all its associated files are saved into a folder. You’re given the opportunity to name the folder and specify a location on your hard drive.

The Below is a proper packaged document and all the folders that should be sent a long with the .indd file.

Picking Paper:The 120# Gorilla in The Room

The Proof is in The Paper

How to Choose One That is Right for Your Project

Paper Stocks, Weights and

What it All Means

Custom Stocks and Media

Let’s Talk About the Samples on

The Table

What’s in a Wall?

A lot !!!

From cement to glass, branded environments are covering many different surface types these days.

01The Importance of Wall Preparation

02Are your graphics temporary or permanent?

03

The preparation of a wall is the most vital part of the installation process. Vinyl graphics will not adhere to unfinished drywall or primer, so the wall must be properly prepared. These instructions must be

followed or the graphic will fail and futher expenses may incur.

Please bring any wall obstructions, i.e. outlets, permanent signage, fire alarms to our attention so that these details can be cleared with the installer.

The painted wall must first be primed all the way to the perimeter edges.

Any imperfections in the wall (paint drips, grooves, indentations, bumps) will showthrough wall graphic and may even be magnified in some lighting situations.

Paint MUST dry for a minimum of 7 full days prior to installation.

NOTES AND TIPS

Windows — wipe clean with cleaning solution, i.e. glass cleaner, soapy water, etc...; all tape glue or sticky substances must be scraped away

Plastic / Metal Surfaces — remove dirt/dust, wipe clean, and check for imperfections

Wood / Concrete / Brick — remove all dust and debris; if power washing is necessary, area must dry for 12 hours prior to installation.

OTHER SURFACES

Drywall is to be taped, mudded, and sanded to a smooth level surface. Take care to wipe away all dust and remove access mud. Sanding a second time may be necessary to ensure eveness.

Prime the dried mud with the recommended PVA primer, two coats if necessary, and paint with semi-gloss latex paint to a Level 5 finish*.

Check for paint drips and imperfections, and let wall cure for 7 days before installation. Install.

WALL GRAPHIC PROCEDURE

* Level 5 finish refers to a very high quality smooth finish, using the procedure above.

CUSHING SURFACE PREPARATION GUIDE

Question & Answers Are .eps files really dead?

How can we be proactive in preparing materials for print?

When you do you need to outline?

What does Fiery Do?

How can colors change between your computer screen and the printing press?

(do certain colors change more than others?)

What are the latest trends in printing when it comes to technology?

Thank You! Thanks for the Opportunity!