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October 2014
WA Tourism Industry Scorecard
Prepared by:
Research
Tourism Western Australia
ANZ-Roy Morgan Domestic Consumer Confidence
Consumer Confidence in Australia in the week ending October 26 2014 reached 114.6 points, the highest level in 12 weeks. This lift in
Consumer Confidence, alongside indications of a gradual transitions towards the non-mining economy, is encouraging.
Sources: www.roymorgan.com.au , ANZ-Roy Morgan Consumer Confidence, (n=~1,000 interviews per week)
80
85
90
95
100
105
110
115
120
125
130
135
JFMAMJJ ASONDJFMAMJ JASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASOct Nov DecJanFeb Mar Apr MayJune JulyAug Sep Oct
CO
NS
UM
ER
CO
NF
IDE
NC
E
October 25/26, 2014
(114.6 points)
2008 2009 2010
Base: Australians aged 14+
2011 2012 2013 2014
Domestic Travel through Perth Airport
The number of passengers travelling on intrastate flights in and out of Perth Airport in September 2014 was significantly
greater than the same month last year (+8.5%). Alternatively, the number of passengers travelling on interstate flights saw a
decline (-2.5%). September 2014 was the fifth month in a row that interstate PAX numbers were lower than the same month
last year, an unusual trend for the interstate market which as typically seen consistent growth over the past 10 years.
Year to date (YTD) PAX for the intrastate market is just above the same time period last year (+1.6%) while the reverse
applies for interstate YTD PAX (-1.3%).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Interstate
PAX -2.5% -1.3%
Intrastate
PAX +8.5% +1.6%
Indicator
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
100,000
200,000
300,000
400,000
500,000
600,000
Month
ly P
AX
Intrastate Interstate
International Travel through Perth Airport
International arrivals into Perth continue to grow. The number of foreign national arrivals into Perth Airport in September
2014 was consistent significantly greater than September 2013 (+7.4%).
Both foreign national arrivals and PAX (inbound and outbound movements) show strong growth for the YTD (+7.3% and
+7.9% respectively).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Foreign nationals: International passengers who did not travel on an Australian passport.
PAX +7.1% +7.9%
Arrivals +7.4% +7.3%
Indicator
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
50,000
100,000
150,000
200,000
250,000
Month
ly P
AX
Arrivals PAX
Foreign National Arrivals - Long Haul (Asia)
Arrivals from WA’s top long haul Asian market, China, continue to grow, with growth of (+8.8%) in September 2014
compared to September 2013.
While arrivals from Japan saw some growth (+3.6%) and arrivals from Korea saw a decline (-8.1%) in September 2014
compared to the same month last year, each of the key long haul Asian markets show strong YTD growth.
Source: Perth Airport Pty Ltd
Korea -8.1% +6.7%
China +8.8% +11.2%
Japan +3.6% +5.6%
Country
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Month
ly A
rriv
als
China South Korea Japan
Foreign National Arrivals - Long Haul (Europe & USA)
UK arrivals were relatively consistent in September 2014 with the number seen in September 2013 (-1.1%). The total
number of arrivals from this market for the YTD is consistent with the same time period last year (-0.7%).
Arrivals into Perth Airport from Germany increased significantly (+12.7%) in September 2014 compared to the same month
last year, while arrivals from the USA declined (-10.6%). Both of these long haul markets of show strong YTD growth.
Source: Perth Airport Pty Ltd
USA -10.6% +4.4%
Germany +12.7% +7.8%
UK -1.1% -0.7%
Country
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
5,000
10,000
15,000
20,000
25,000
30,000
Month
ly A
rriv
als
Germany USA UK
Foreign National Arrivals - Short Haul
Arrivals into Perth from WA’s key short haul markets continue to growth, with each of New Zealand, Malaysia, and Singapore
seeing strong growth from September 2013 to September 2014. Singapore in particular saw significantly strong growth, with
arrivals increasing by (+) 36.9%.
Each of the key short haul markets show strong YTD growth in arrivals.
Source: Perth Airport Pty Ltd
Singapore +36.9% +30.9%
NZ +5.4% +10.7%
Malaysia +17.5% +16.5%
Country
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
Month
ly P
AX
New Zealand Singapore Malaysia
Foreign National Travel – Long Haul (Asia)
Total PAX China in and out of Perth Airport grew strongly in September 2014 compared to September 2013 (+10.0%), while
total PAX for the other key Asian long haul markets of Japan and Korea remained consistent (-0.8% and -1.3% respectively).
Each of the key long haul Asian markets show strong growth in YTD PAX compared to the same time period last year.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Korea -1.3% +10.4%
China +10.0% +12.2%
Japan -0.8% +6.3%
Country
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
2,000
4,000
6,000
8,000
10,000
12,000
Month
ly P
AX
China South Korea Japan
Foreign National Travel – Long Haul (Europe & USA)
Total PAX for the Germany market increased significantly in September 2014 compared to September 2013, with (+) 16.8%
more PAX. This market is showing strong YTD growth of (+) 8.0%.
The USA market saw slight growth in PAX in September 2014 (+2.4%) and is showing growth of (+) 5.1% for the YTD.
Meanwhile, PAX for the UK market declined in September 2014 compared to the same month year prior (-3.4%) and is
showing YTD PAX consistent with the same time period last year (+0.3%).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
USA +2.3% +5.1%
Germany +16.8% +8.0%
UK -3.4% +0.3%
Country
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Month
ly P
AX
Germany USA UK
Foreign National Travel – Short Haul
Total PAX to/from Perth Airport for Singapore market and Malaysia market increased significantly in September 2014
compared to September 2013, with growth of (+) 34.7% and (+) 21.8% respectively. New Zealand saw slight growth in PAX
of (+) 2.8%.
Each of the key short haul markets show strong YTD growth in PAX.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Singapore +34.7% +31.5%
NZ +2.8% +10.6%
Malaysia +21.8% +17.4%
Country
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0
5,000
10,000
15,000
20,000
25,000
Month
ly P
AX
New Zealand Singapore Malaysia
WA vs. Australia - Foreign National Arrivals (Monthly Data - % Change August 2013 to August 2014)
The number of foreign national arrivals to WA in August 2014 compared to August 2013 was down (-) 1%, while nationally
foreign national arrivals increased by (+) 3%.
WA significantly outperformed the national average in percentage growth from the Germany and Korea markets, although
growth in arrivals from China (11%) was surpassed by the national growth rate for this market (21%).
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
11%
28%
4%
-20%
3%
-5%
15%
2%
11%
-1%
21%
14%
6%
-29%
1%
-9%
9%
3%
15%
3%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
WA vs. Australia - Foreign National Arrivals (Year to Date Data - % Change Jan-August 2013 to Jan-August 2014)
Growth in foreign national arrivals to WA for YTD August 2014 is just behind the national average (7% growth for WA, 9%
growth for Australia).
WA is significantly outperforming Australia in growth from Singapore, New Zealand, and Korea, but is well behind the
national average of growth from Malaysia, Germany, and the USA.
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
11%
7% 6%
16%
11%
30%
8%
-1%
6% 7%
15%
12%
3%
24%
4%
13%
2% 2%
11% 9%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
Perth Accommodation – Occupancy Rates (August 2014)
The occupancy rate in August 2014 in Perth CBD was 90.8%, (+) 2.2% greater than the same month the year prior.
Average occupancy in Perth CBD for the YTD is 1% greater than the same time period last year.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010).
Occupancy +2.2% +1.0%
Indicator
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Month
ly O
ccupancy R
ate
s
Perth Accommodation – Yield (May 2014)
From September 2013 to September 2014, the ADR of Perth CBD hotels declined by (-) 3.0% to $209.02 (down from
$215.51).
RevPar also declined, although not as significantly (-0.9% from $191.56 to $189.80).
Both ADR and RevPAR are showing negative YTD growth of (-) 5.3% and (-) 4.4% respectively.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010.)
• RevPAR refers to Revenue Per Available Room. RevPAR is a calculation of room revenue divided by rooms available
(occupancy times average room rate will closely approximate RevPAR).
• ADR refers to Average Daily Rate.
RevPAR -0.9% -4.4%
ADR -3.0% -5.3%
Indicator
% Change
Sep 2013 vs.
Sep 2014
% Change
Jan-Sep 13 vs.
Jan-Sep 14
$0
$50
$100
$150
$200
$250
$300
Month
ly R
ate
s
ADR RevPAR
Virgin-Tiger Ensures Competitive Aviation Market
Oct 17: Virgin Australia Airlines’ proposal to acquire the remaining 40 per cent of Tiger Australia Airways will secure the
existence of Australia’s fourth national domestic carrier.
• http://ttf.org.au/Content/vatiger171014.aspx
New Tourism Figures Highlight Missed Opportunity
Oct 7: New figures show that international visitor numbers to Australia continue to grow, but also highlight the massive
opportunity that Australia is missing.
• http://ttf.org.au/Content/oadsaugust071014.aspx
Cable Beach Club takes top gong at Tourism Awards
Oct 26: After 26 years, Broome’s Cable Beach Club Resort and Spa is still at the top of its game - taking out the top award at
the 2014 Perth Airport Western Australian Tourism Awards.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8732
$750,000 in regional events support up for grabs
Oct 17: Are you organising a cracking regional event - or have a great idea for one? Then you could be eligible to apply for a
cash grant between $5,000 and $50,000 under Tourism WA’s Regional Events Scheme funding scheme which is now open.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8706
Virgin Vital To Australian Tourism
Oct 13: Perth has lost a second carrier on the Singapore route with Tigerair Singapore to drop service to the West Australian
capital in early February 2015 as part of the low-cost carrier’s network review.
• http://australianaviation.com.au/2014/10/tigerair-singapore-drops-perth/
Recent Tourism Reports and Media Statements
