W1 Partial

X460.95 International Business Policies & Strategies

presented by Christopher Li

W1

explore. experience. expand.Christopher Li 2014

the most important

business function2


applicable to other business functions & life

3


a valuable business executive

4


creativity +

analytics +

communications 5


Class Agenda

my background course takeaways (objectives) course overview assignments & grading strategy core concepts

6


Instructor Background 7

b l u e s t o n e p a r t n e r s

education

work


startups +

VC

Sample Projects 8


Course Takeaways

foundational understanding of strategy understanding of process & the tools for strategy

formulation & implementation

BONUS: business presentations & business writing

9


10

Crafting & Executing Strategy: The Quest for Competitive Advantage 19e Concepts & Cases ISBN-13: 978-0078029509

Required Textbook

Christopher Li 2014

Amazon: $250 to buy or $70 to rent Bookrenter: $40 to rent

explore. experience. expand.

not Concepts & Readings

Course Overview 11


W 1-4 W 5-6 W 7-8 W 9

core

concepts

strategic planning

strategic advantage

international

strategy

the digital

economy

final

project

W 10 W 11

group project

2 case studies2 mini analyses20%

of grade

attendance + participation 15% of gradeChristopher Li 2014

30% of grade

35% of grade

Mini Analysis 12


choose 2 of the following cases

1 in class presentation (3-5 mins) + 1 hand-in writeup

Christopher Li 2014

13

3 students to present every week

except W2 (2)

Mini Analysis

Christopher Li 2014 explore. experience. expand.

student'1 student'2 student'3

W2'6/30

Costco

W2'6/30

Costco

W3'7/7

Under'Armour

W3'7/7

Under'Armour

W4'7/13

lululemon

W4'7/13

lululemon

W5'7/20

Tiffany

W5'7/20

Tiffany

W6'7/27

Chipolte

W6'7/27

Chipolte

HANDDIN'ASSIGNMENT

IN'CLASS'PRESENTATION

HANDDIN'ASSIGNMENT


HANDDIN'ASSIGNMENT

Mini$Analysis$Sign$Up


HANDDIN'ASSIGNMENT


HANDDIN'ASSIGNMENT


Case Study 14


choose 2 of the following cases

perform detailed strategic analysis 1 in class presentation (7-10 mins) + 1 hand-in writeup sign up in W5

Christopher Li 2014

develop a strategy for iWatch iTV an international strategy for a BRIC country a new product category

select project on W6 3-4 students per group

Group Project 15


perform analysis correctly

Grading Policies 16


80%-89% 90%-100%perform exceptional

analysis

Assignment Procedures 17


in class presentations & hand in assignments email copy of the presentation (keynote, powerpoint or

pdf) prior to class email subject: W# assignment presentation file name: your name + W#

in class presentations bring an USB key to class w/ presentation + a print copy

18Blackboard Overview


Core Concepts

what is strategy strategy vs. business model

strategic process strategic planning vs. annual planning 3 ways for a company to fail

business writing & business presentation

19


Understanding Strategy

strategos - a generals plan to maneuver his forces w/ the goal to defeat his enemy

20


out maneuver your enemies

21

WWII

Afganistan


sports is strategy + execution

22


23

a plan that gives a company a

competitive advantage over the competitors through

dierentiation


Competitive Advantage

a strategy is made possible by competitive advantage difference that a company has or can build that will enable

the company to be better or cheaper than the competitors

if the advantage is sustainable in long term - structural advantage - very valuable

sources of competitive advantages: scale; location; access to resources; brand loyalty, regulatoryetc.

24


Exercise #1

3 teams each team has a restaurant concept try to win the purchase from the customer

25


Exercise #2

3 teams each team has a UNIQUE restaurant concept try to win the purchase from the customer

26


27

a plan that gives a company a

competitive advantage over the competitors through

dierentiation


Think Dierent 28


low fares frequent departures short hops a sense of humor & fun

Think Dierent 29


good for the environment save $$ on fuel care about the planet

What Strategy Is Not

to produce XX% growth in EPS - this is an end-growth product of a successful strategy

to divest underperforming assets - this is an action which frees resources to focus on strategy execution

to acquire XYZ company in China - M&A are actions that result from strategy & does not drive strategy

30


What Is Strategy

directional: what you want to do - selecting markets & market segments in which to compete in

aspirational: what do you want to become - creating meaningful value propositions to customers

focused: how do you plan to get there - doing it better or cheaper than your competitors + align strategy w/ your operations

31


Business Model vs. Strategy

business model explains how the business works & its economics - how does it make money

strategy guides how the company can compete through competitive advantage & differentiation - how does it win in the market

32


33Strategic Process

vision

goals

strategy

formulation

strategy

alignment

implementation

performance

measurement

external

environment

internal

environment


34Strategic Process


Time

Goal Goal

Time

where can we be next year and the next?.

where do we need to be 3-5 years from now

Annual Planning Strategic Planning

incremental gain staying ahead

plan ahead & work backward

3 Ways to Fail

incompetence or being a doh doh head- the company can no longer effectively compete

inferiority or falling asleep at the wheel - someone else develops a better product/service

obsolescence or getting stuck in the mud- the external environment suddenly changes so that the company business is no longer relevant

35


363 Failures

incompetence inferiority obsolescence

out-executed out-thought outd-moded

recalled after 1 month $900M write-off

smart phone market share

2009

70%

2013

2%

on death bed

explore. experience. expand.Bluestone Partners China, Ltd. 2013

Benefits of Strategic Planning

avoid incompetence - move plans into action; institute performance measurement

avoid inferiority - develop rigorous & analytical process resist obsolescence - perform environmental scanning;

institute forward looking viewpoint

37


38Strategic Processvision

goals

strategy

formulation

strategy

alignment

implementation

performance

measurement

external

environment

internal

environment

vision is aspirational - where are we going & what do we want to be

mission is purpose - what we do & why we do it

core values - who we are & what we believes in


identify the vision, mission, core values, business model & the strategy

do they support each other? the vision, mission, core values are they apparent to

an average customer?

W2 Mini Analysis 39


no need to discuss case background or history

Business Writing

use short & simple sentences & paragraphs; get to the point

use active voice - The CEO read the report not the report was read by the CEO

dont abuse superlatives - powerful innovative state-of-the-art uniqueetc.

summarize first then list your findings

40


Business Writing

We are proposing three options: 1, 2 & 3

Option 1).

Option 2).

Option 3).

In conclusion, the three options are

41

explore. experience. expand.Christopher Li 2014 explore. experience. expand.

Business Presentation

horizontal logic & vertical logic

42


agenda

slide #1 slide #2 slide #3

slide #1

point #1 point #2 point #3

slide #2



slide #3


Business Presentation

have 3 - 5 points per slide dont have too many slides; spend a few minutes on

each slide

if you plan to present, use presentation short hand if you dont, use short sentences (w/ limited punctuation) use parallelism

43


Structural & Stylistic Parallelism

incompetence or being a doh doh head- the company can no longer effectively operate its business

inferiority or falling asleep at the wheel - someone else develops & operates a better business

obsolescence or getting stuck in the mud- the external environment suddenly changes so that the company business is no longer relevant

44


Business Presentation (cont.)

use san serif fonts arial, gill sans, helveticaetc.!

use color palette

45


san serif vs. serif

46Adobe Kuler


thanksexplore. experience. expand.Bluestone Partners China, Ltd. 2013

Documents

W1 Partial