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Presentation from Suzanne Kelleher, Minitime and Bobbie Carlton, Carlton PR & Marketing
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SEO & Social Media Blitz
March 2013
Bobbie Carlton Suzanne Rowan Kelleher@BobbieC @SuzanneKelleher
Suzanne and Bobbie
Pick Me!
Put the “Me” in Meta Tags
• Meta tags help search engines index web pages so they appear with appropriate keyword searches.
• They are crucial in influencing users to click. Think of them as mini advertisements!
Are Your Meta Tags Working?
• Search by company name. Does the resulting listing “sell” you?
• Search by keywords. Does your most appropriate webpage come up?
Start with a Strategic Title Tag
Anatomy of the Meta Tag
The title tag is your headline. Every page on your site needs its own title tag.
Think of the description tag as your “elevator pitch.” It need to sell them in 25 words or less. Each page needs its own description tag.
Aarrgh! A 10pm Dead End
An Editor’s Dream
Jackpot!
Amplify the Good Stuff
Facebook Tales
We agree with Audrey!
Bring on summer!
Seven Mile Bridge in the Florida Keys. Who's up for a road trip?
Easy Themed Landing Pages
Share to Grow Your Base
Bonus Tip!Crowdbooster for Facebook
Crowdbooster for Twitter
Spread More than the Word
Be the Sourcewww.ciclismoclassico.com
www.ciclismoclassico.com www.ciclismoclassico.com
Keywords for User Names
The “Official” Pistachio website
Laura Fitton on Twitter as “@Pistachio”
Location-based Social Media
• Claim your business• Specials attract interest• Add pictures, updates• Add your menu (use
SinglePlatform.com)
Google Tools
• Playing with the 800 pound search gorilla
• Google+ Local (formerly Google Places)
• Merge Google+ Local and Google+ Business
The Power of Video Content
• The barrier to entry makes video more valuable for SEO.
• Set up your channel• Tag and title your videos• Share! Suggest sharing
Press Release SEO Tricks
• Keyword your opening link• Send traffic to a landing page• Wires – use geography trick for best value• Use your social media to amplify your content,
open up conversations with reporters, writers, freelancers, bloggers.
• Getting major media coverage (high pagerank sites) still best SEO value
Your Website
• Easy-to-change CMS• Update often• Speed is an issue: (related
to user satisfaction)• Blogging and inbound links• Are you mobile-friendly?
Questions?
• Leave us a card and we’ll send you the slide show
• Contact info:• [email protected]• [email protected]
