MEDIA PACK

SNOWSPORTS

Welcome to VOS Media SnOwSpOrtS pOrtfOliOconnecting you with the wintersports community

The VOS Media Snowsports portfolio consists of the award winning Ski and Snowboard Show, market leading Daily Mail Ski and Snowboard Magazine, informative online portal www.SkiandSnowboard.co.uk and our digital publications Altitude magazine and Daily Mail Ski and Snowboard Digital magazine.

coNtActSDaniel Taylor Advertising Account Manager daniel@vosmedia.co.uk 020 7370 8553

Sean alliSon Sales Directorsean@vosmedia.co.uk 020 7370 8513

linDSey GuyBusiness and Sponsorship Managerlindsey@vosmedia.co.uk 020 7370 8512

nicholaS STanforD Section Manager nico@vosmedia.co.uk 020 7370 8543

Tim holmeSHead of Snowsports VOS Mediatim@vosmedia.co.uk 020 7370 8542

The 39th Ski and Snowboard Show, the biggest consumer wintersports show in the world, takes place in Earls Court 2, London from 31st October – 4th November 2012. The 2012 show has moved later in the year to the end of October to benefit from the onset on winter nights and the school half term. In 2011 the show attracted over 31,100 visitors, 237 exhibitors and 406 press attendees to the five day event. As well as connecting exhibitors with an extremely large and affluent consumer market in London, the show builds a range of interactive features for visitors to officially kick start the winter season. The show will be building a series of features in 2012 tailored to the half term market and encourage participation from families as well as the traditional older and core audiences:

Most Impressive Visitor Experienceexhibition news AwArds

Innovation Awardexhibition news AwArds

Most Creative Sponsorship Packageexhibition news AwArds

Most Improved Consumer Exhibition event AwArds

© onEdition

SNOWSPORTS

wATCH THE SHOw VIDEO HErE

- 31,116 SHOw ViSitOrS in 2011

£5.2million Spent at tHe 2011 SHOw

64% Male

1. walKinG2. CYClinG3. MOUntain BiKinG4. teaM SpOrtS5. SUrfinG

36% feMale39%

new ViSitOrS in 2011

57% Of ViSitOrS attend

frOM Greater lOndOn

£168 aVeraGe ViSitOr Spend

34,000 fOreCaSt aUdienCe

fOr 2012 37 aVeraGe ViSitOr aGe

£62,499 aVeraGe HOUSeHOld inCOMe

VISItoR PRoFIle

toP 5 otheR INteReStS

86% aBC1

rate tHe SHOw aS GOOd Or exCellent

81%

See tHe SHOw aS ‘the stArt of the winter seAson’

KeY StatiStiCS

KeY FINANcIAl StAtS

ShoW AtteNDANce

39%

36% feMale

1.5 HOUrS aVeraGe JOUrneY tiMe tO tHe SHOw

SNOWSPORTS

11% SOuTH wEST

2% NOrTH wEST

16% SOuTH EAST

57% GrEATEr LONDON

1% EAST ANGLIA

1% wALES

3% wEST MIDLANDS

2% SCOTLAND

1% EAST MIDLANDS

1% MIDLANDS

3% NOrTH EAST

1% YOrkSHIrE/HuMBErSIDE

VISItoR locAtIoN

toP 3 ReASoNS FoR VISItINg the ShoW

FoR A FUN DAY oUt

1 toReSeARch holIDAYS

2PURchASe clothINg

hARDWeAR

3

MarKetinG aCtiVitieSall exHiBitOrS, SpOnSOrS and partnerS Of tHe SKi & SnOwBOard SHOw are SUppOrted BY an extenSiVe natiOnwide MarKetinG CaMpaiGn.

OUtdOOrS Media 4 week escalator panel campaign incorporating 275 panels over 2 different 2 week periods

eMail Promotion to over 5,118,596 subscribers to newsletters from partners, sponsors, exhibitors and ticket agents with 22% average click through rate

SOCial Media Promotion to over 6,303 followers and fans on Twitter and Facebook

radiO National radio Campaign with Absolute radio

Online 285,000 visits peak season (Sep-Mar) 173,000 unique visits peak season (Sep-Mar)1,015,000 pageviews peak season (Sep-Mar)

pUBliC relatiOnS A heavyweight Pr campaign working with award winning Pr Agency Frank PR

tHe 2012 CaMpaiGn

leafletinG key retailers and snow centres nationwide plus hand to hand distribution throughout London

COMMUnitY MarKetinG working with selected ‘Snow Ambassadors’, ski clubs, snowsports events, sports centres and higher education institutions throughout the uk

newSpaperS Extensive advertising, editorial support, competitions and reader offers in The Evening Standard (circulation 702,784), The Metro (circulation 744,386), The Times (circulation 449,938) and The Independent (circulation 361,300)

SpeCialiSt MaGaZineS Magazine advertising and editorial support including: Daily Mail Ski & Snowboard Magazine, Ski & Board, Fall-Line, and Whitelines

partnerSHipS Promotional partnerships with key wintersports organisations including: Ellis Brigham, Snow + Rock, The Ski Club of Great Britain, Natives, Factory Media, Trespass

tiCKet aGentS On sale with Ticketmaster, Lastminute.com, Ticketscript, Groupon, We Got Tickets, View London, Interchange Communications and Timeout, benefiting from extensive show marketing from agents

MAG

SNOWSPORTS

ADVeRtISINg PARtNeRS

The best selling wintersports title in the uk with 6 issues produced over the winter season, October – March. As well as inspiring content, informative resort guides, outstanding competitions and advice from experts including warren Smith, Martin Bell and Dave watts, the Daily Mail Ski and Snowboard magazine also includes the showguide for the Ski and Snowboard Show.

published monthly from October-March

Cover price £4.50 3,000 subscribers

80,000 readership

41% of news stand market share in wintersports magazines

66% readers do not read any other wintersports titles

85% respond to adverts in the magazine

300+ readers join the editorial staff on 3 skiing holidays throughout the season

Supported online by SkiandSnowboard.co.uk

with 77,300 active subscribers

Magazine distributed through Comag and available in wHSmiths, tesco, waitrose, Sainsbury’s, independent newsagents and specialist retailers including Snow + rock.

49% Male

1. OfferS and COMpetitiOnS

2. HOlidaY infOrMatiOn

3. it’S a MUSt HaVe fOr all

winterSpOrtS entHUSiaStS

4. tHe COVer

5. Gear BUYinG adViCe

51% feMale

40 aVeraGe reader aGe

82% aBC1

78% Of OUr readerS GO On One Or MOre winterSpOrtS HOlidaYS per Year

ReADeR PRoFIle

toP 5 ReASoNS FoR PURchASINg the mAgAzINe

WheRe IS It?

KeY StatiStiCS

25% GrEATEr LONDON

2% EAST ANGLIA

5% YOrkSHIrE/HuMBErSIDE

13% NOrTH w

EST

5% wALES

4% NOrTHErN IrELAND

13% SOuTH wEST13% SOuTH EAST

11% SCOTLAND

the mAgAzINe

SNOWSPORTS

The Daily Mail Ski and Snowboard magazine is the uk’s leading winter sports title and is now available as a free to download app. Published in three issues across the winter season the magazine is packed with resort guides, gear tests, technique tips, fashion, holiday ideas and reader offers. whether you’re heading off to the slopes or jusy dreaming about them, the magazine provides all the info and inspiration you need. The digital magazine is a lite version of the print Daily Mail Ski and Snowboard magazine, free and ready to read on iTunes and online.

900,784 Total pageviews on web and iTunes

41,724 Total visits on web and iTunes

VIEw DAILY MAIL SkI AND SNOwBOArD DIGITAL MAG HErE

Launched in April 2011 Altitude, the all new digital magazine was created by the same team that produces the Daily Mail Ski and Snowboard Magazine. Inside you’ll find expert editorial on hot gear, holiday ideas and plenty of ways to make the most of the mountains once the snow has melted. Altitude magazine is free to view on SkiandSnowboard.co.uk and available on iTunes.

548,908 Total pageviews on web and iTunes

21,055 Total visits on web and iTunes

VIEw ALTITuDE ONLINE MAG HErE

SNOWSPORTS

mAgAzINe

29,117 iTunes

downloads for all digital

editions

SkiandSnowboard.co.uk is the online home of Daily Mail Ski and Snowboard magazine, providing all the latest news, reviews, competitions, blogs from pros including Jenny Jones and a TV channel with video blogs from expert reporter Matt Carroll. The portal also hosts our digital magazine products, DMS&S digital and Altitude magazine, as well as the Ski and Snowboard Show micro-site, uniting the VOS Media Snowsports Portfolio in one online portal.

1,015,000paGeViewS peaK SeaSOn (Sep-Mar)

77,300 SUBSCriBerS tO fOrtniGHtlY newSletter

940,876 paGeViewS fOr OUr diGital additiOnS (altitUde and dMS&S diGital)

285,000ViSitS peaK SeaSOn (Sep-Mar)

4,000+COMpetitiOn entrieS per MOntH

173,000UniqUe ViSitS peaK SeaSOn (Sep-Mar)

diGital StatiStiCS

WAtch

aBC1

SNOWSPORTS

new Media Altitude & DMS&S Digital magazine available to download through iTunes store

Global reach use our partners in resorts and brands around the world to maximise online exposure

email Promotion to over 187,000 newsletter subscribers including SkiandSnowboard.co.uk, ellisbrigham.co.uk and markwarner.co.uk

Social MediaFacebook and twitter reaching over 6,303 followers

pr Targeted in house Pr campaign

partnerships working closely with partners, sponsors and supporters of the magazine with relationships that have been fostered for over 24 years

62% Male

38% feMale

toP 5 VISteD PAgeS FoR SKIANDSNoWboARD.co.UK

1. HOMepaGe

2. COMpetitiOnS

3. BlOG

4. tHe SHOw

5. reSOrt GUideS

38aVeraGe USer aGe

£62,000 aVeraGe HOUSeHOld inCOMe

78% interMediate-adVanCed SKierS

58% Own tHeir Own eqUipMent

82%

VISItoR PRoFIle

“In 2010 we exhibited at the Ski Show for the first time for many years. we wanted to take the opportunity to meet our existing and potential new customers. we felt it was a worthwhile exercise because we gave quotes for many holidays, especially for groups, and we were able to meet up with journalists and travel agents on the stand. It was beneficial to us to spend time during the show with other key players in the ski market.”loUISe NeWtoNMarKetinG ManaGer inGHaMS

“The package VOS created for Protest included the Fashion Show, marketing activity inclusion, and magazine & online advertising, all of which ensured Protest achieved our objectives. Overall it was a very successful campaign and a relationship which we hope to develop in the future.”PAUl WIlKINSoN prOteSt COUntrY ManaGer

teStiMOnialS

There are a number of additional ways in which you can work with the VOS Media Snowsports portfolio to promote your products and services. Bespoke packages across the portfolio can be tailored to your needs on request.

PleASe coNtAct the teAm FoR FURtheR DetAIlS.

otheR oPPoRtUNItIeS

SNOWSPORTS

“VOS Media’s Ski & Snowboard Show and provide us with an unmatched platform from which to communicate with Britain’s skiers and snowboarders.”DAVe WhItloWelliS BriGHaM MOUntain SpOrtS

“As the uk Marketing Agency for Italy’s Aosta Valley, Expedient work closely with VOS Media across their key products, the London Ski & Snowboard Show and the Daily Mail Ski Magazine. This cross platform allows Aosta to reach their key demographics in the uk market with a combination of informative advertorials, display brand advertising, show features and show stands. Each element complements the other so consumers build a picture of what the Aosta Valley offers, via eye catching ads, well written and informative editorial and invaluable face to face contact at the shows.”JAmeS gAmbRIllManaGinG direCtOr. expedient MarKetinG

coNtActSDaniel Taylor Advertising Account Manager daniel@vosmedia.co.uk 020 7370 8553

Sean alliSon Sales Directorsean@vosmedia.co.uk 020 7370 8513

linDSey GuyBusiness and Sponsorship Managerlindsey@vosmedia.co.uk 020 7370 8512

nicholaS STanforD Section Manager nico@vosmedia.co.uk 020 7370 8543

Tim holmeSHead of Snowsports VOS Mediatim@vosmedia.co.uk 020 7370 8542