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Employees of Nashville nonprofit organizations were addressed during Hands on Nashville\'s Volunteer Leadership Summit. Social media were discussed as important tools to use for promotion and engagement.
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Social Media 101
Why do social networking sites matter to my business?
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Superman vs. Mr. Incredible
Web 1.0
vs.
Web 2.0
+Social Networking Sites
YouTube
Ning
Flickr
My Space
FourSquare
Technorati
Digg, Del.i.cious, Reddit
Twitterfeed
Hootsuite
Ping.fm
Google Analytics
Online Communities Online Tools
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+Power of Social Media
Corbett (2009) found out from Facebook’s Social Ad Platform percentages that there had been a 276.4% increase with people creating accounts ranging in age from 35 to 54 and a 194.3% increase among those 55 and older from June 18, 2008, to January 4, 2009.
+Know Your Audience
Form a Social Media Strategy
Each Social Networking Site is Used in a Different Way
Create a Participatory Culture
Keep that Culture Engaged
Transparency
Replicating Reality
Complement traditional forms of communication and media
Social Media, for the most part, is not ready to replace traditional communication and media.
+Creating a Participatory Culture and Measuring ROI
One of the main aspects of a participatory culture is that the participants must actually produce and not simply consume (Jenkins, 2006).
People can be aware of your social media presence without being engaged with it.
Many times using social networking sites can drive more traffic to your website.
Social capital is gained through active and effective social media communication.
Pay attention to your website’s referral traffic statistics, SNS analytics from Facebook, Hootsuite, and other tracking systems.
Don’t forget about the keyword search queries.
+Is there a difference when using social media for nonprofit & for-profit companies?
Mission vs. Product/Service
Raise awareness
Can be used for recruiting
Both businesses should strive to create community and build relationships.
SNS should be used to stay relevant.
Complement traditional forms of communication
+Main Items to Remember
Stay consistent with your social media presence
Keep your Target Audience in Mind
Be the content producer and consumer
Strive to Engage
