ARCHITECTING A TALENT STRATEGY FOR VOLATILE TIMES

GAMING HAS GROWN FROM A PASTIME TO

A LIFESTYLE

THE GAMING INDUSTRY IS NOW THE WORLD’S FAVORITE FORM

OF ENTERTAINMENT

The gaming industry generated more revenue in 2018 than TV,

movies and music combined

About 1 in 3 people play video games globally

Gamers spend an average of 7 hours and 7 mins

a week playing

Gamers watch other people play video games online more than they watch traditional broadcast

sports

THE GAMING INDUSTRY IN THE U.S. DOUBLED IN THE

LAST 7 YEARS

The U.S. video game industry generated $43.4 billion in revenue

in 2018, up 18% from 2017

2/3 of the U.S. population (13+ who play video games) play video

games, up from 58% in 2013

A RAPIDLY EXPANDING AUDIENCE

10 YEARS AGO:

5 YEARS AGO:

TODAY:

Source: EA internal estimates

2.6BPLAYERS

1.5BPLAYERS

200MPLAYERS

WITH EXPONENTIAL GROWTH COMES TRANSFORMATION

ProductDelivery Model

BusinessModel

Consumer Engagement

Innovation in Platform Delivery

4 MAJOR INDUSTRY SHIFTS

BUSINESS MODELGaming looks much different today than it did when you were growing up

In the early 2000s, when we wanted to purchase a game, we simply went to the nearest Tesco or GameStop.

2000 2010

By 2010, we started seeing a dramatic shift in how games get in the hands of players

PRODUCT DELIVERY MODELSubscription has disrupted the way in which consumers engage with entertainment content

INNOVATION IN PLATFORM DELIVERYThe rise of Smartphones, VR/AR, hand-held consoles and the demand for cross-platform play

INTERNET CAPABILITIES

Internet capabilities have continued to advance creating a wave of possibility across the gaming industry

ENHANCED TECHNOLOGY

Technology exploded - ushering in better graphics for games and new and improved gaming consoles

SMARTPHONE CREATION

With invention of the smartphone and apps, gaming has undergone a rapid evolution that has brought gaming to mainstream pop culture

The online world through games has become the new after school/after work playground.

Gamers expect companies to know who they are; who their friends are;

how they like to play and with whom.

There are gamers who have forged relationships over 15 years ago and though they have never met in person,

they are as close as any friends would be in a long-term friendship.

CONSUMER ENGAGEMENTWe are in the golden age of content - players expect 360 experiences

THE LABOR AND TALENT MARKET IS ALSO EXPERIENCING NEW DEMANDS

LABOR DEMANDSAND THE EXPECTATIONS OF TALENT

Expectation that company culture is purpose-driven and socially conscious

Diversity and Inclusion must be a clear and present

priority

Mental health should be top of mind for leaders given

the high-levels of burnout from stress

Workforce flexibility will impact how you attract, hire

and retain talent

Re-skilling becomes more critical to stay ahead of the rapid advances in AI and

machine learning

RESPONDING TO INDUSTRY AND WORKFORCE

VOLATILITY

&

CREATING A TALENT STRATEGY INFORMED BY AN

INNOVATIVE BUSINESS STRATEGY

SCALING LEADERSHIP ADAPT ORGANIZATION CULTURE EVOLUTION

• Tooling up for navigating change and complexity

• Focus on people manager effectiveness - leading teams effectively through change

• Segmentation of the workforce

• Adapting practices to allow us to attract and retain the most critical skill sets

• Internal Talent Marketplace

• Workforce planning and location strategy

• Diversity and Inclusion moving from the air campaign to the ground campaign

• Driving accountability for performance through clear expectations, candid feedback, and management of underperformers

A TALENT STRATEGY THAT SCALES TO MEET BUSINESS GOALS

An HR Function Equipped to Deliver in Volatile Times

● Defined our Employee Value Proposition

● Restructured the function to enable both strategic BU focus and people-centered geography focus

● Invested in strengthening our core capabilities in areas such as data analytics, talent strategy and strategic workforce planning

● Evolved tools and technology to enable better user experiences through self-service, access to information and enhanced collaboration

● Warmed the tone of communication between EA and it’s workers, increasing transparency and access to Executives

● Rebranded the function from HR to People Experience

We transformed the HR function to meet the demands of our business

And then this...

Respond with Urgency

Keep Our People SafeProactively move our teams to WFH on a site by site basis while enhancing our technological capabilities

Identify a Trusted Source of Truth Use science and data from trusted sources to inform our

decision making

Open New Lines of Communication Institute forums that enable timely decision-making and

allow for ongoing connection with our people

Addressing the immediate needs early and thoughtfully

Stay Home, Play Together

Meet People Where They AreProvide resources to help workers adjust to a new way of

working and very real personal challenges

Support Our PlayersCreate new ways to delight our players who continue to turn to

us for an outlet and moments of joy

Listen with Empathy & Communicate Honestly Anticipate questions and provide regular updates to our teams

about the state of our business and the path forward

Adapting to a new normal

Re-Opening StrategyTaking our time to ensure a safe transition out of crisis

Prioritize & Phase Use caution in re-opening with a phased approach based on office necessity and business criticality

Redesign & Train Reimagine our workspaces to enable physical

distancing and teach new safety behaviors

Embrace Work From HomeDevelop new remote policy and practices to support those who will continue working from home for an

extended period

Future TalentStrategyHarness the learning and opportunities as we refresh our talent strategy

LeadershipHow do we equip our leaders to effectively lead with

increased complexity and uncertainty?

OrganizationHow do we embrace the new normal and our new

capabilities to advance broader talent objectives? What are our new ways of working?

CultureHow do we ensure that our people remain connected to

our culture and to each other?

IF NOT US, WHO?

IF NOT NOW, WHEN?

THANK YOU