Radio

Station

WOW RADIO NEWS TOWER(Reg. U. S. Pat. Off.)

Complete Radio Program News From Radio Station WOW

5000Watts

590 Kc.

VOL. V-No. 5 OMAHA, NEBRASKA, FEBRUARY, 1, 1941 PUBLISHED MONTHLY

LISTENING HITS NEW PEAKAlmost a Billion

is U. S BillFor Radio

Mr. and Mrs. John Q. Public, U.S. A., paid nearly a billion dollarsfor radio in 1940.

This is the estimate of Orestes H.Caldwell, famous radio authority, inhis trade paper, "Radio and Tele-vision Today" (January edition).

The annual bill of the UnitedStates for radio in 1940 included$345,000,000 for 10 900,000 new radiosets (retail value) and $200,000,000more for electricity and batteries tooperate 50,197,000 receivers.

In addition, radio listeners spent$155,000,000 for servicing radio sets,including tube and part replace-ments.

The other $50,000,000 paid outfor radio during 1940 went to broad-casters for time and to radio talentfor services.

Employees"Radio and Television Today" es-

timated there are 310,000 personsemployed in radio. Of this number,225,000 are engaged in manufactur-ing and distribution, 45,000 in thebroadcasting industry and 40,000 ascommercial radio operators. Theannual payroll of the 882 broadcast-ing stations was estimated at some-thing over $50,000,000.

The trade magazine assertedthere are 313,500 homes with radiosets in Nebraska. The estimategiven for radio homes in other statesserved in part by WOW was:

IowaKansasMissouri .North Dakt.tz,,South DakotaMinnesota

637,000405,000905,000129,700143,500614,000

The magazine estimated the totalnumber of radio homes in the UnitedStates at 29,397,000. This wouldseem to indicate that almost everyhome has two radio sets.

Illustrating the magnitude of theradio business in its 21st year, themagazine reports that the value ofradio sets now in operation is$3,200,000,000.

FLASHESJohn Gillin, Jr., General Manager

of WOW, has discussed the AS-CAP-BMI music situation beforeRotary Clubs in Fremont and Coun-cil Bluffs, made two appearances be-fore Omaha Chamber of Commercegroups and one before the JuniorChamber of Commerce at York, Neb.

-wow-Sports Editor Tom Dailey of

WOW proved to be a very enter-taining after -dinner speaker recentlywhen he addressed the Tribe of Yes -sir of the Omaha Chamber of Com-merce on his recent trip to the RoseBowl game. The tribesmen keptDailey for an hour after the meetingasking questions.

-wow-The BMI hit, "Practice Makes

Perfect," has been adopted by aLos Angeles trade school, whichplays the tune regularly on its loud-speaker and uses the title as theschool motto.

-wow-The dramatizations of the Bible,

"Light of the World," sponsored byGeneral Mills, are now heard onWOW at 5 p. m., Mondays throughFridays.

-wow-Aunt Sally's "Sunshine Chain"

program, at 6:15 a. m., has receivedmail recently from Golden, Miss.;Wellesville, N. Y.; Dallas, Tex.,and Corona, N. M.

NEBR.-IOWA GOVERNORS FACE WOW MIKES

High state officials faced WOW's microphone asthe new year began. Photo above shows retiring Gov-ernor R. L. Cochran turning over the keys to theNebraska State Capitol to Governor Dwight Gris-wold during an interview by Foster May.

Below, left, is Governor George A. Wilson of Iowamaking his inaugural address. Over WOW via WHO.

Below, right, is Chancellor C. S. Boucher of theUniversity of Nebraska, who spoke to WOW listenersfrom Phoenix, Ariz.

WRITE NEW TUNESMarvie Wright, the piano genius

with Freddie Ebener's WOW Or-chestra, and Russ Baker, the WOWannouncer, have written two tunesfor consideration by BroadcastMusic, Inc. One is called "Oh, WhatI Know About You" and the other"Baleorumbonga" (combination ofbolero, rhumba and la conga). Bakerdid the lyrics.

HONOR RADIO MENThree young men of radio-Bing

Crosby of the "Kraft Music Hall,"Arch Oboler, the Procter & Gambleplaywright, and Fulton Lewis, Jr.,a Washington news commentator-were included in the list of 10 out-standing young men of 1940 pickedby Deward Howe, editor of thebiographical dictionary, "America'sYoung Men."

JOSHUA'S NOTES!Only infringement lawsuit in

the ASCAP-BMI dispute thusfar (January 20) was filed by thesociety against CBS and the FredAllen -Texaco show for the al-leged use of notes from the tune"Wintergreen for President."

CBS did not deny infringe-ment, but claimed the tune usedon the Allen show was not "Win-tergreen for President"; that"Wintergreen" never was anoriginal tune, and that the fourduplicated notes were the samefour which originally helped blowdown the walls of Jericho!

KYSER IN CHICAGOKay Kyser will take his program

to Chicago, February 5, to observethe start of the fourth year of "Kol-lege of Musical Knowledge" in itsbirthplace.

"CITIZENS ALL"By s p e c i 1 arrangement with

NBC, WOW will present the pro-gram, "Citizens All," on Sundays at9:45 a. m. This is a program ar-ranged by the National Congress ofParents and Teachers, and will beof special interest to all PTA mem-bers in the WOW area, accordingto Mrs. Gene Allen of Lincoln, Neb.,PTA Radio Chairman.

NEW SINGERBill Brookins, former Omahan,

who gained fame as a singer withHal Kemp and Bernie Cummins'orchestra, has become a member ofthe WOW Orchestra, and will beheard on its programs regularly.

Brookins began his career in 1932with Art Randall. He has been fea-tured on many big radio programson various networks.

Check Your News Tower Expiration Date Now...Page 8Now you can check up-right this minute-on the Turn to page 8 . . . to your name and address.

date your News Tower subscription expires! Check Stamped there, you'll find a date, such as 2/41, whichNOW! This may be your last issue. means February, 1941.

If your WOW News Tower subscription expires soon, wrap 50 cents in a piece of paper, with yourname and address. Your renewal will start when your present subscription expires. CHECK NOW!

14% More TunedIn For First1941 Month

Current audience checks indicatethat WOW's listening audiencereached an all-time peak, both in thenumber of sets tuned to WOW andin the amount of time listeners spentat their loudspeakers.

Factors contributing to the recordlistening month in the 17 years ofWOW's service were:

1. Eight of the 10 most pop-ular programs on the air con-tinued to be heard regularly.These were Jack Benny, Chase& Sanborn, Fibber McGee, BobHope, Aldrich Family, KayKyser, One Man's Family andthe Kraft Music Hall.

2. Radio dealers reportedsizable increases in set sales,indicating that they sold a pro-portionate share of the 10,500,-000 new receivers sold in thenation during 1940.

3. Several new programs,largely musical in character,were added to WOW's sched-ule, including "Your MusicalGrocery Boy" for United Foods,Tony Martin's songs for Wood-bury, Aunt Jenny's "Real LifeStories" for Lever Brothers and"Ideal Melodies" for Ideal DogFood.In addition to these factors, there

must be added the fact that there isan after -the -holidays cold weatherperiod, when folks stay at home andlisten.

Proof of the vastly increased audi-ence for January is supplied by re-sults of a national survey, taken bythe Crossley Analysis of Broadcast-ing, showing that nationally theJanuary radio audience was 14 percent greater than the January, 1940,audience. The CAB report cov-ered the period to January 23, andshowed the national radio audienceto be 11 per cent greater in theevening and 22 per cent greater inthe daytime.

WOW's mail count during thefirst three weeks of January almostexactly equalled the total mail countfor January, 1941, indicating that a25 per cent increase in the mail re-turns would be shown this year.

More Radio HomesIt is significant also that tentative

1940 census figures indicate a largeincrease in the number of radiohomes in the states covered byWOW. In Nebraska alone the newradio homes figure is 313,500, ascompared with 284,500, the 1938 U.S. census estimate - this despite aslight population decrease in Ne-braska.

Another observation is that ap-parently the withdrawal of ASCAPmusic from the radio did not pro-duce the effect of reducing the lis-tening audience. The number oflisteners lauding and approving themusic supplied since ASCAP musicwas withdrawn has far exceededcomplaints from listeners about theabsence of ASCAP tunes from theair. In fact, the number of com-plaints about the loss of ASCAPmusic have been so few that theyare not considered to be statisticallysignificant.

Three of the new shows on WOWare predominantly musical, and threemore, almost entirely musical, areexpected to start within the nextthree or four weeks. No programhas been cancelled from WOW'sschedule on account of the musicsituation.

W. 0. W. MEMBERNebraska's new Governor, Dwight

Griswold, is a member of the Wood-men of the World Life InsuranceSociety. He is enrolled with Sey-mour Camp No. 16 of Omaha.

Page Two RADIO NEWS TOWER February 1, 1941

50,000,000 HEAR FIRESIDE CHATCheck Reveals 16Million Families

at SpeakersApproximately 50,000,000 persons

in the United States heard Presi-dent Roosevelt's fireside chat onDecember 29, according to the C. E.Hooper, Inc., company which makesa business of estimating radio audi-ences. The Hooper Company ratedthis fireside chat at having beenheard by 16,500,000 families. It wasthe largest audience ever reportedby this concern.

-wow-RADIO PROVIDESDOLLAR -A -YEAR MAN

The radio industry will furnish a"dollar -a -year" expert to the WarDepartment to assist in nationaldefense publicity work. Edward M.Kirby, Director of Public Relationsfor the National Association ofBroadcasters, has been assigned togo, effective February 1, and willhandle radio public relations of thearmy with emphasis on program-ming and morale -building work.

-wow-STATIONS FEARSABOTAGE

Radio stations throughout theeastern part of the United Stateshave taken elaborate precautionsagainst sabotage, in connection withthe national defense program. Manystations have installed high steelfences around their transmitter, putin flood lighting, removed shrubberyand hired guards.

RENEW ALBUMThe Bayer Aspirin Company re-

newed "American Album of Fa-miliar Music," on WOW, effective

the February 2 broadcast.

W 0. W. CHOIR SINGS FOR FELLOW WORKERSCoached by

WOW's Lyle De -Moss, this choir ofWoodmen employeesrecently rendered asacred concert forfellow workers. Theysang from the bal-cony in WOW'sstudios.

The Radio News Tower is pub-lished monthly by the Woodmenof the World Life InsuranceSociety.

Publication and editorial officesare located in the InsuranceBuilding, 17th and FarnamStreets, in Omaha, Nebraska.

Subscription price is 50 centsper year.

Bill Wiseman, editor.Permission to reprint material

in the IVOIV News Tower ishereby given, provided a WOWNews Tower credit line is used.

R. L. Watkins Company renewed"Manhattan Merry -Go -Round,"

Rev. R. R. Brown's ChatBy the Rev. R. R. Brown, D. D., Minister of Radio Station WOW,Pastor -Evangelist of Omaha Gospel Tabernacle, Christian and

Missionary Alliance"Toward New Horizons" is the

theme of a beautiful calendar sentto my office through the courtesy

of an airlinescompany. An ac-companying let-ter quoted froma poem of Ten-nyson, and wetake the libertyto use the firstverse:"For I dipped

into the fu-ture,

Far as humanRev. R. R. Brown eye could

see;Saw the vision of the world,

And all the wonder that wouldbe."

Scientists have been trailblazers.Modern inventors have made newconquests in the field of transporta-tion and communications. Some-times we wonder whether there areany new horizons before us. It is asad commentary, however, on hu-man nature that these very me-chanical inventions that have con-tributed so much to the annihilationof distance and the luxury of livingare now being employed for thedestruction of human life and prop-erty. In many parts of the worldwe see the misuse of these machines.Long ago two great scientists ex-pressed the doubt as to whethercivilization had advanced far enoughintellectually and spiritually to beintrusted with the modern improve-ments given to us.

Do we see some new horizoncoming out of the world chaos?Where is the sun shining behind thedark clouds of war? Is it the hope-ful expectation that one politicalgroup will prevail over another andbecome dominant? New horizonswill appear. It is not true that weare still going to face the ever-present problem of man's ability tomake governments and his inability

to govern? The lawlessness of thehuman heart is always a presentproblem. Years ago a British states-man said: "We can never havepeace until we destroy the spirit ofwar in the hearts of men." A prom-inent news analyst writing on thesubject of "Peace," said that it wasan individual problem first. It iscertain that men everywhere arehopeful that something or someonewill appear to challenge us to newconquests for the establishment andpreservation of peace and order inthe world.

While we have respect for thethought and predictions of men, weare so glad that there is a newprophetic horizon. Individuals arefinding this as they return to thechurch and religion. The realitiesof the Christian faith are being morehighly appraised than ever before.The place of the church in societyis being discussed not only from thepulpit, but in the press by men ofgreat prominence. But larger andmore certain than this is the prom-ise from the prophetic Scripturethat our new horizon is the comingKingdom of God. Its coming isnot dependent upon the achievementof man in science, society or reli-gion, but it is according to the eter-nal purpose of God. As we try topush through the blackness, we findon the other side the shining sun ofdefinite promises that Christ willcome again as King. He will estab-lish righteousness upon the earth,which is so much lacking now.Every individual in the churchshould press toward this new hori-zon by giving to Him and His pro-gram a larger place in their life,home, business and society. Let uswith courage and confidence movetoward our new horizon.

We express our sincere gratitudeto all of our friends for their holidaygreetings and for their continuedfellowship. Keep tuned to WOWat 8:30 on Sunday mornings for theoldest chapel service in America.

"Dr. I. Q.'s" List ofBiographical SketchesAt the request of many listeners,

WOW has procured the followinglist of biographical characters usedto date (up to January 15) on the"Dr. I. Q." program, sponsored byMars, Inc. WOW listeners shouldavoid duplication when sending inbiographical sketches.

The list:BalboaPhineas Taylor BarnumClara BartonEdgar BergenNapoleon BonaparteDaniel BooneW. Jennings BryanLuther BurbankRichard E. ByrdGaius Julius CaesarAndrew CarnegieEnrico CarusoA. Neville ChamberlainWinston ChurchillGrover ClevelandBuffalo Bill CodyChristopher ColumbusCalvin CoolidgeEly CulbertsonMarie CurieAdmiral George DeweyCharles DickensWalt DisneyThomas Alva EdisonHenry FordStephen FosterBenjamin FranklinRobert FultonMahatma GandhiJames GarfieldFloyd GibbonsCharles GoodyearU. S. GrantHorace GreeleyZane GreyAlexander HamiltonW. Henry HarrisonPatrick HenryVictor HerbertVictor HugoAndrew JacksonThomas JeffersonJohn Paul JonesHelen KellerFrancis Scott KeyLa FayetteRobert E. LeeAbraham LincolnHenry Wadsworth LongfellowCyrus McCormickJames MadisonGuglielmo MarconiJames MonroeSamuel F. B. MorseWilliam McKinleyAlfred B. NobelLouis PasteurGen. J. J. PershingEdgar Allan PoeSir Walter RaleighRembrandtPaul RevereJames Whitcomb RileyJohn D. RockefellerWill RogersTheodore RooseveltWilliam ShakespeareChiang-Kai-ShekAlfred E. SmithJohn Philip SousaRobert Louis StevensonW. H. TaftMark TwainCornelius VanderbiltLeonardo da VinciGeorge WashingtonJames Watt

Daniel WebsterWhistlerWalt WhitmanEli WhitneyJohn Greenleaf WhittierBrigham Young

Bulova SignalsKeep U. S. A.

on TimeThe familiar Bulova time an-

nouncements, such as are heard onWOW, are apparently doing a goodjob of keeping the entire nation ontime. A report by Milton H. Biow,advertising agency executive, saidthat during 1940 Bulova spent$1,500,000 for 337,059 time signalson 202 stations. This year theBulova Watch Company will in-crease its radio expenditure to over$2,000,000.

RADIO FARMERSFayette Krum, scripter on "Girl

Alone," and Pat "Uncle Ezra" Bar-rett are having long sessions on thescience of agriculture at Chicago'sNBC studios. Fayette is gatheringpointers on spring planting from"Uncle Ezra" (he owns a large farmat Hebron, Ill.) to have on tap whenshe takes over the management ofher own new farm at Bucks County,Pennsylvania.

CHATSKNOCK . . . KNOCK!MAY I COME IN?I'm going to tell you a story this

time, such a happy story, and it willbegin with ONCE UPON A TIME

and close withAND SO ITPCAASMS. E TO

ONCE UPONA TIME, justrecently, a mansaw a gray skyoverhead. T h esun was hiddenunder a cloudand then ... SOIT CAME TOPASS . . . hebecame a mem-

Aunt Sally ber of the Sun-shine Chain of

WOW, and now the gray sky hasturned to a beautiful blue, the sunis shining in the blue sky and in theheart of the man.

This man was young - just 25years old. We will call him CliftonBaker. Over a year ago CliftonBaker was badly burned-so badlyburned that the physicians said noone had ever lived in such a condi-tion. But this man lived in spite ofmedical opinion and will be releasedshortly from the hospital.

With the father ill and all incomestopped, Mrs. Baker found it an ex-tremely difficult task to providefood, fuel and clothing for the twolittle boys of 1 and 3 years.

Every night she walked long milesto the hospital to assist the nurseswith the many bandages her hus-band required and spent hours try-ing to keep up his failing courage.

In addition to the agony of body,Clifton Baker endured a mentalagony which was intense. The firehad taken most all the furniturefrom their humble home, and heknew that his wife could work verylittle because of the two small chil-dren. In view of this condition, heknew that his wife and childrenwere faring badly as to food, fueland clothing. He also realized itwould be many long months beforehe could work and take care of hisprecious family. With these thoughtscrowding his mind, Clifton Bakerlost the desire to live; lost the de-sire to fight for returnino-ts health,which seemed so far in the distance,and he realized there would be noChristmas this year.

One morning a bundle of mail onAunt Sally's desk at Radio StationWOW contained a letter telling ofthe plight of this family and re-questing that Aunt Sally put CliftonBaker's name on the membershiplist of the Sunshine Chain. Theletter was from a worker who hadmade personal investigation of thisfamily, and so Mr. Baker became amember of the Sunshine Chain ofWOW. The worker stated that shebelieved letters and cards would

With Your Own AuntSally of WOWraise the spirits of this young man,and requested a birthday showerfor him.

Aunt Sally read the entire letter,telling the very touching story ofthe Baker family over the air. Whenthat letter touched the air, it sankdeep into the heart of the manyearly -morning listeners of WOW,and hundreds of them respondedwith cards and letters. Some of theletters contained dollars sent directto the hospital. Mr. Baker was sur-prised and amazed at the stream ofmail. Nurses and doctors, who haveno chance to listen to the radio,asked: "What is this wonderfulthing-the Sunshine Chain? Do theyrub a magic lamp to bring all thisabout?"

Cards and letters, and more cardsand letters, poured into the hospitaland covered the bed of the as-tounded but happy Clifton Baker.

Packages and bundles arrived atthe home for Mrs. Baker and thechildren. The hare, cold little housebecame a veritable receiving stationfor the postoffice. A bed arrivedfrom a nearby town. Comfortersand blankets came for the bed; pil-lows, sheets and pillow cases, whichwere much needed. Clothing forMrs. Baker and the children-warmcoats which mother and childrenlacked. A rug for the floor and acomfortable chair for Mr. Bakerwhen he returned from the hospital.

At Christmas time came packagesand boxes of toys and food, cannedgoods, all kinds of supplies and twobig chickens. Back and forth Mrs.Baker went to the hospital, but theway seemed shorter now, and shefound a very different patient in thebed. There lay a smiling man -smiling because he had found a rea-son to live, a reason to fight forhealth. He had found a world offriends, people who cared.

One had to live and fight hardfor the people who cared. Therewas money under Mr. Baker's pil-low, and, knowing the wife andchildren's needs were taken care of,he planned as he lay in that hos-pital bed for the new suit he wasgoing to buy when he was able towear it. Yes, he would actuallyhave the suit he needed so badly.

AND SO IT CAME TO PASS. . . that a foundation was placedunder the bare, cold little house.It was lifted out of the fog. Therooms were warm. There werechairs to sit in, beds to sleep inand food in the cupboard. The sunstreamed in the windows, but it wasnot brighter than the hope and joyin the hearts of the little Baker fam-ily as they started on their wayagain. The Sunshine Chain addsanother link of gold in the chain ofservice and . . . SO IT CAME TOPASS.

Well, 'bye for now.YOUR AUNT SALLY.

February 1, 1941 RADIO NEWS TOWER Page Three

Didja Know?...By BILL Wl SEMAN

RADIO COMESINTO ITS OWN . . .

Wars effect great changes. Underthe pressure of emergency, new andimproved methods o getting things

done develop al-most every day.

One noticeablechange is in thereporting ofworld news.Verily, radio hasC o me into itsown as an es-sential part of"the press."

For a dozenyears or sonearly every ra-dio station has

Bill Wiseman broadcast news.However, most

of these newscasts used to be pre-pared from news services designedfor newspapers. In the very earlydays radio simply cribbed its newsfrom the local newspaper. But thosedays are now gone forever. Nowa-days radio has its own internationalnews services, which ferret out, pre-pare (unusually write) and presentthe news exclusively for radio listen-ers. Big stations pay $3,000 to $5,000a month for such services.

It took World War II to bringradio to the forefront as a worldmedium of news dissemination.Pick up any metropolitan newspapertoday and you'll read stories start-ing like this:

NEW YORK, (UP)-The Na-tional Broadcasting Company'sshort wave listening post reportedtoday . .

NEW YORK, (AP)-The Na-tional Broadcasting Company'scorrespondent in Belgrade re-ported today .

NEW YORK, (INS)-The Na-tional Broadcasting Company'slistening post today intercepted abroadcast from Russia in which. . .

This is as it should be. Worldnews is of vital importance. Mr. andMrs. John Q. Public are entitled tohear the news as quickly, as accu-rately and as completely as possible.It is significant that both newspa-pers and radio stations realize this,and that both are doing their levelbest to serve this end.

It does an old newspaper man'sheart good to see both big units of"the press" cooperating-so that thepublic may be served.-wow-A BILLION DOLLARSIN ADVERTISING . . .

The NBC Research Division re-ports that more than a billion dol-lars was spent for advertising in1940, divided thusly:

Newspapers, $535,000,000 - up 2per cent over 1939,

Radio, $200,000,000 -up 17 percent over 1939.

Magazines, $165,000,000 - up 10per cent over 1939.

Outdoor boards $51,000,000 - up2 per cent over 1939.

Farm papers, $16,000,000-down 6per cent under 1939.-wow-AND NEARLY5,000,000 LETTERS . .

The same research outfit reportedNBC received 4,710,800 letters fromlisteners in 1940 - an increase of26.1 per cent over 1939!

-wow-TRY THIS ONEON YOUR GUESTS . . .

One lady suggested that RalphEdwards pick out a charminc, fem-inine victim and have her'do thisconsequence:

"Kiss Ralph Edwards and thendescribe the kind of thrill you gotout of it (the kisq)!"

-wow-P'R'APS YOUDIDN'T KNOW . . .

The script says the first name of"Mr. District Attorney's" secretary,always identifier only as "MissMiller," is actually "Edith" - andthat it's been used only once onthe air.

The new theme of Tom Dailey's"Falstaff Sportstime" show is the"Marine's Hymn."

Uncle Ezra's emcee spells his lastname H-a-r-r-i-c-e.

If the announcer were to reel offsuch names as Benny Kubelsky,Eyegen McNulty and Satde Marks,would you recognize them as JackBenny, Dennis Day and Mary Liv-ingstone?

RADIO EXECUTIVES MEET HERENAB Men Hear

ASCAP RowDetails

New Character

Aunt Jenny

Spry Now Presents"Aunt Jenny//

Littleton, U. S. A., Feb. 1.-Jen-nifer Wheeler, known to her radiofriends as Aunt Jenny, was prepar-ing lunch in the sunny Littletonkitchen when I dropped in. I toldher I was a reporter come for somenews about her program, "AuntJenny's Real Life Stories," whichstarted on Station WOW, Janu-ary 22.

"Oh, yes," she said, as she mo-tioned me to sit down. "My hus-band, Calvin, called this morningfrom the Clarion office and told meyou were coming up. I'm glad tosee you . . . What did you think ofthe Clarion?" she added.

I told her I had been very im-pressed.

"Yes," she went on, "Calvin hashad a hard struggle, but the Clarionis pretty well established nowabout the best -read paper in TwiggsCounty, I'd say. Of course, in theearly days, a lot of people didn'tsee eye to eye with him, and Calvinhad a pretty hard time hewin' to lineof truth. I remember the time oldOliver Burgess, our leading banker-but pshaw! There I go talkin' myhead off without waitin' for yourquestions."

"Well," I said, "there are just afew things I want to know."

"You go right ahead," said AuntJenny. "I'll just peel these apples.Seems to make me more comforta-ble. After all, even the Clarion

(Continued on page 5)

Many PopularShows Renew

on WOWThe Cummer Products Company

has renewed "Battle of the Sexes"for a period of one year over theNBC Red network. This programis heard on WOW at 8 p. m.. eachTuesday in the interest of MolleShaving Cream.

-wow-The Paxton & Gallagher Com-

pany, makers of Butter -Nut Coffee,have announced that the serial story,"The Other Woman," heard onWOW at 8:15 a. m., Mondaysthrough Fridays, will also be heardon Station WHO, in Des Moines.

-wow-Philip Morris & Co., Ltd., Inc.,

has renewed the Tuesday night"Johnnie Presents" program, heardon WOW at 7. The renewal orderbecame effective January 28.

-wow-Standard Brands has renewed

"One Man's Family," on WOW, foranother 52 weeks.

She Sings, Tool

There must be a reason for posingSongbird Dinah Shore of EddieCantor's "Time to Smile" programlike the above. Anyway, that's whoit is. Cute, eh?

He Gets "590"

Always a great trader, JohnnyGillin, WOW's Manager, this yearmanaged to get "590" for his autolicense plates. WOW broadcasts on590 kilocycles-Gillin drives on it!

Dreams Show is a

Nightmare, SundaysWhen radio listeners hear "Your

Dream Has Come True" over theair (Sundays, 4;30 p. m,, on WOW,via NBC Red), the show sounds likea dream coming to life, beautifullyand pleasantly. But from a technicalstandpoint it is something of anightmare, and Producer F ritzBlocki has the unique distinction ofbeing the only director in radio whoproduces part of his program inalmost total darkness.

"Your Dream Has Come True"is the only radio program where thelighting effect is an integral anddramatic part of the show itself.The focal point of the studio set-upis a wishing well, placed half waybetween the audience and the actors,where the persons whose dreams areto be fulfilled actually appear duringthe ceremonial part of the program.As the wishes are granted, the stu-dio is suddenly plunged into dark-ness and the soft illumination fromthe wishing well is the only light inthe studio. Glenn Welty, conductorof the "Your Dream Has ComeTrue" Orchestra, uses a specialquartz baton with a battery hiddenin the handle, so that the musicianscan follow his direction during thetime that the studio is in darkness.

WOW COVERS GOVERNOR'S INAUGURAL

WOW listeners had a ringside seat at their radioswhen Supreme Court Justice Eberly administered theoath of office to Governor Dwight Griswold of Ne-braska. Note WOW microphone picking up solemnwords you heard.

Proud, front -row spectators at the inaugural wereMrs. Griswold, the new Governor's wife (speakinginto the mike for Foster May) the Governor's mother,Mrs. D. H. Griswold of Gordon, and his daughter,Dorothy, 18 (left).

Omaha radio stations were hostJanuary 25 to 50 radio men repre-senting 29 broadcasting stations inNebraska, Iowa and Missouri, at theregional conference, 10th District,National Association of Broadcast-ers, at Hotel Fontenelle.

For eight hours the broadcasterslistened to discussions of industryproblems, principally the ASCAP-BMI controversy, which was ex-plained in detail by Carl Haverline,Station Relations Director of Broad-cast Music, Inc., and C. E. Arney,Secretary of the National Associa-tion of Broadcasters.

Haverlin declared that radio wonthe music performance rights con-troversy "within the first hour ofthe year of 1941."

"When Mr. and Mrs. John Q.Public tuned in after 12 New Year'sEve, and learned that the air isstill full of fine variety music of alltypes, radio had then won its musicfight," Haverlin said. He addedthat since that time public accept-ance of non-ASCAP music has in-creased daily.

Haverlin said complaints aboutthe music of Broadcast Music, Inc.(the radio -owned music publishinggbiubslien,e,ss), have been "nil or negli-

Haverlin continued that the musiccontroversy has proven beyond adoubt that "there is no greaterpower in the world than r a di obroadcasting."

The forenoon session was givenover to a discussion by Mr. Arneyof other industry problems, includ-ing NAB's unit plan of volumemeasurement; the work of the RadioCommittee on Children's Programs;revisions of the broadcasters' code;labor relations problems; wages andhours questions; legislative matters;organization of the new NAB De-partment of Radio Advertising, anddetails of the national NAB conven-tion in St. Louis, May 12 to 15.

Arney declared that on January20, 1941, there were 511 membersof Broadcast Music, Inc., out of atotal of 856 licensed radio stations.He added that only 65 stations inthe entire nation now use ASCAPmusic exclusively.

John Gillin, Jr., General Managerof WOW and Director of the 10thDistrict, presided.

Those in attendance were:Rev. W. A. Burk, S.J., Station

WEW, St. Louis, Mo.William Brandon, Secretary Sta-

tion WHO-WOC, Davenport, Iowa.Arthur B. Church, President,

KMBC, Kansas City, Mo.George Crocker, Chief Engineer,

KFNF, Shenandoah, Iowa.Russ David, Musical Director,

KSD, St. Louis, Mo.Dietrich Dirks, KTRI, Sioux City,

Iowa.Eaves Beuford, Engineer, KGNF,

North Platte, Neb.F. C. Eighmey, General Manager,

KGLO, Mason City, Iowa.Ralph Evans, Director Public Re-

lations, WHO-WOC, Davenport,Iowa.

Jack Falvey, KBIZ, Ottumwa,Iowa.

Dean Fitzer, Manager, WDAF,Kansas City, Mo.

E. T. Flaherty, Manager, KSCJ,Sioux City, Iowa.

Ralph Foster, President and Gen-eral Manager, KWTO, KGBX,Springfield, Mo.

Paul Boyer, Production Manager,KORN, Fremont, Neb.

Earl H. Gammons, WCCO, Min-neapolis, Minn.

John J. Gillin, Jr., WOW, Omaha,Neb.

Gustav M. Hagenah, SESAC,Inc., New York, N. Y.

Edward W. Hamlin, Manager,KSP, St. Louis, Mo.

W. C. Hutchings, Association ofMusic Pub., Inc., New York, N. Y.

Merle S. Jones, CBS-KMOX, St.Louis, Mo.

L. J. Kaufman, Program Mana-ger, WDAF, Kansas City, Mo.

Jack Luther, KORN, Fremont,Neb.

Craic, Lawrence, KSO-KRNT,Des Moines, Iowa.

W. I. LeBarron, KGNF, NorthPlatte, Neb.

(Continued on page 4)

Page Your RADIO NEWS TOWER February 1, 1941

"NEW DEAL FOR SONG WRITERS"BMI Opens Door

to Young andOld Alike

More than 600 radio stationsare backing the new music pub-lishing organization known asBroadcast Music, Inc. This or-ganization offers "A New Dealfor Song Writers." The fol-lowing article is a reprint of abooklet, issued by the NationalAssociation of Broadcasters, toillustrate the benefits of BMI toall composers, amateur or pro-fessional.-THE EDITOR.Life for composers of music and

authors of lyrics hasn't been a merryone-unless you happened to be aTin Pan Alley favorite.

The door to opportunity has beenshut pretty tight for all but a selectfew because U. S. radio stationshave been prevented, by contractswith an organization called ASCAP(short for American Society ofComposers, Authors and Publish-ers) f r o m giving thousands ofyoungsters, unknowns (and manywell-knowns) a chance at fame andfortune.

But all that is passed. The AS -CAP contracts expired December31, 1940, and the nation's radio sta-tions almost as one voice say theywon't sign another ASCAP contractunless it keeps the door wide openfor every creative talent in the U. S.

The Open DoorTo make this decision possible,

600 stations have financed a door-way to opportunity for anyone whocan compose the music Mr. andMrs. America want to hear. It iscalled Broadcast Music, Inc. (short-ened by headline writers to BMI).

BMI is still young, but it hasalready put checks in the mail toauthors and composers, and, in sodoing, it has begun to call attentionto the fact that ASCAP has notonly hurt non-members, but hasgrossly underpaid the vast majorityof its members.

Broadcast Music, Inc., it shouldbe explained, is a music publisherand licensing agency, and does notpretend to be a protective societyof any kind. Anybody who has com-posed any music or a lyric he be-lieves the world would like to hearcan submit it to BMI and get aprompt hearing.

Highest Royalty RatesIf the music is accepted and pub-

lished, the composer and/or lyricwriter get paid at the highest roy-alty rate now available in the musicpublishing business.

But it's the radio opportunity thatis making U. S. musical composerssit up and take notice.

ASCAP (American Society ofComposers, Authors and Publish-ers) is technically a "performingrights" society or "pool." Theoret-ically it represents those who puttheir music and lyrics into the pool,and tries to get them fat fees fortheir words and music.

"Protection" Old StyleAs a matter of fact, ASCAP has

been getting fat fees-but not forits composers and lyric writers.Twenty per cent of its annual in-come (about $6,000,000, of which$4,000,000 comes from radio) hasbeen going for overhead, publicity,fees, expenses, management and thelike; 10 per cent has been going toforeign sources; about 50 per centof the balance has been going tomusic publishers, and about 97 percent of the amount left for "pro-tected" composers and authors oflyrics has been going to a smallgroup of favorites.

The private affairs of ASCAPmembers would not be a problemfor radio stations were it not forthe fact that ASCAP, by controllinga small amount of very importantpopular music-and using that as aclub-has heretofore been in a posi-tion to force radio stations to buyvirtually all of their music fromASCAP. Broadcasters have had topay twice for music every time theyhave bought the music of non-ASCAP artists.ASCAP's Terms Hard on Composer

That's what hurt the composerwho couldn't get into ASCAP'sgilded corner, or was unwilling toaccept ASCAP's terms-which in -

LEGION CHAPLAIN ON WOW

WOW recently had the pleasure of presenting William G. Gilks, Na-tional Chaplain of the American Legion, shown above, in an interviewwith Foster May. Also pictured are Walter F. Roberts, Wahoo, Neb., Le-gion Commander, and (rear) Matt Jaap, Commander of Omaha Post No. 1.

eluded one year "on probation"(without pay); giving up all rightsto past, present and future work for10 years (without any promise what-ever that payment would eventuallybe forthcoming); signing "blind"(without any written or unwrittenrules which would entitle a com-poser or author to a certain rate ifhis music achieved a certain popu-larity). The independent composerand author (10 times more numer-ous than the ASCAP group) couldn'tget a hearing on the air becauseASCAP had radio stations sewedup tight with contracts which leftthem little money to buy other peo-ple's music.

ASCAP has always taken theposition that its dictatorial andmonopolistic policies have been es-sential for the defense of the poor,downtrodden composer - ignoringthe fact that the poor, downtroddencomposer was in danger of beingwiped out by his "friend" and "pro-tector," ASCAP. Now BMI isdemonstrating that ASCAP hasbeen a costly "friend" to composersand authors.

Basic Policies of BMIThe painful (to ASCAP) features

of BMI are its basic policies. Briefly,they are these:1. No composer or author shall be

required by BMI to sign anylong-term contract involving hisfuture production of music orlyrics, but shall be free at anytime to go elsewhere and makewhatever arrangements may suithim. He may go to ASCAPif he likes (and if he can getin). Because young, new com-posers with no past are alwaysglad to sign away their futuresin return for something to eattoday, this BMI rule is a funda-mental protection. BMI will nottry to mortgage young, unsungAmerica at a bargain price.

2. Every BMI composer or authorshall be paid by vote of theAmerican public (not, as in AS -CAP, by decision of a self-per-petuating board of directors in aposition to play favorites). Inother words, every BMI com-poser and lyric writer shall bepaid in proportion to the popu-larity of and demand for hismusic and lyrics. An elaboratesystem has been set up to makethis policy effective. Whetherthey are new or famous, TinPan Alley stars or small-townMozarts, old or young, maleor female, jitterbugs or choralecomposers, fame and fortune gohand in hand for BMI com-posers, and Mr. and Mrs. Amer-ica say who shall get both thegold and the glory.

3. Highest royalty rates shall bepaid to composers and authors.

How the composer and authorwill make out under the BMI sys-

tern can be guessed from statisticsavailable to date. BMI has been inexistence only six months. It spentmonths getting organized, buildinga library (one of the largest in theworld), hiring a staff, buying copy-rights. And yet, as early as Sep-tember it was able to send individualchecks for hundreds of dollars tocomposers and authors-even thoughradio stations were still under AS -CAP blanket contracts, the turn toBMI had not really begun and BigName Composers were still outsideBMI!

One check covering this shortinitial period (which went to an un-known, unheralded composer) wasfor $957.50.

As time goes on, royalty pay-ments will, of course, increase.These early financial returns toBMI composers and authors are,however, illuminating. Under theold ASCAP "protective" system, nocomposer is eligible for membershipuntil he has had at least five songspublished (usually by an ASCAPpublisher). If admitted to ASCAPafter that, he receives nothing forone year-his "probation" period.What he will get thereafter dependsupon how he is favored by AS-CAP's self-perpetuating directors.The latest ASCAP figures available-obtained during a court action in1938 - showed one composer whocould boast the popularity of 9,104performances, but who received only$20 from ASCAP. (And he wasnot the only one in that class.)

BMI Samples Nation's StationsTo make its New Deal effective,

BMI had to have some way ofknowing how many times a com-poser's music was actually per-formed. BMI didn't want to leaveany door open for favoritism. So itturned to Dr. Paul F. Lazarsfeld,Director of Radio Research at Co-lumbia University. Doctor Lazars-feld created a "sampling" systemwhich would permit BMI and itscomposers to determine how manytimes every piece of music wasplayed on the air per day, per week,per month or per annum. (Thesample is approximately one -elev-enth of all radio stations. A differentone -eleventh is taken each month.Each one -eleventh is selected to in-clude a proper representation of net-work stations and non -networkstations; large stations and smallstations; urban stations and ruralstations; full-time and part-time sta-tions, etc., etc. The performancerecord is determined by multiplyingthe sample by 11.)

Here again BMI improves onASCAP, which used a samplingmethod, too, but checked only afew stations, chiefly urban stations,with the result that the Tin PanAlley favorites and others amongthe prosperous elect had the scales

(Continued on page 5)

Listeners Send Kind Words toWOW News Tower Magazine

In the last few weeks manyWOW listeners have written nicethings about the WOW NewsTower magazine. A few of thevoluntary comments received bymail follow:

"We all look forward to it eachmonth." - Mrs. L. E. Bursik, 6018Poppleton, Omaha, Neb.

-wow-"I have every issue since it was

started. It is interesting to go backand look them over for news andpictures of my favorite radio pro-grams and stars."-Ed Luther, Fre-mont, Neb.

-wow-"You put out a very fine little

magazine and one which the wholefamily enjoys and looks forward toreading each month."-Grace Blo-mendahl, Hooper, Neb.

-wow-"So far I have every one and am

making plans to get them bound."-Mrs. L. C. Tompkins, Albion, Neb.

-wow-"Thank you for giving us such a

fine publication."-Rose E. White,7615 Leighton, Lincoln, Neb.

-wow-"I have taken it ever since it was

first published and wouldn't be with-out it. Thanks for a swell maga-zine." - Margaret Young, Route 2,Nehawka, Neb.

-wow-"I am enclosing 50 cents for a re-

newal for the News Tower - bestradio news printed."-Mrs. AugustBehrens, Walnut, Iowa.

-wow-"I miss them so much and I enjoy

the radio much more if I can see thecharacters on the programs."-Mrs.Florence Dew, Tecumseh, Neb.

-wow-"I enjoy the paper so much! This

is the beginning of the third year Ihave taken it." - Mrs. Mary Zuck,Hamburg, Iowa.

-wow-"I am enclosing my renewal ear-

lier in order not to lose out on anycopy of the News Tower."-AdolphHynek, Sr., De Witt, Neb.

-wow-"I enjoy the magazine very much,

and especially the pictures of thosewho give us so much real pleasure."- Mrs. Alpha Morgan, Fremont,Neb.

-wow --"Since we have been taking the

News Tower we feel like we reallyknow the staff and co-workers." --Mrs. John Schreuder, Rock Valley,Iowa.

"Enclosed please find 50 cents formy renewal to the News Tower,which is my daily guide to best pro-grams on the radio. I appreciatethe newsy magazine and especiallythe pictures. I know all voices ofour fine WOW family and have apersonal interest in each memberand congratulate you all for yourachievement. Thank you in advanceand with continued good wishes, Iremain," Mrs. E. B. Towl, 506 South57th Street, Omaha, Neb.

Radio Execs Here(Continued from page 3)

Buryl Lottridge, WOC, Daven-port, Iowa.

Howard Peterson, WOW, Oma-ha, Neb.

William B. Quarton, CommercialManager, WMT, Cedar Rapids,Iowa.

J. C. Rapp, Station Manager,KMA, Shenandiah, Iowa.

William Ruess, Director, WOW,Omaha, Neb.

Orville Rennie, Nebraska Broad-casting Co., KHAS, Hastings, Neb.

Randall Ryan, KFNF, Shenan-doah, Iowa.

J. D. Rankin, Jr., KMA, Shenan-doah, Iowa.

Elbert A. Read, KFNF, Shenan-doah, Iowa.

Owen Saddler, Assistant Mana-ger, KMA, Shenandoah, Iowa.

Elizabeth Sammons, Program Di-rector, KSCJ, Sioux City, Iowa.

R. H. Sawyer, Secretary, KMA,Shenandoah, Iowa.

Alex Sherwood, Standard Radio,Chicago, Ill.

Robert F. Schuetz, NBC Thesau-rus, Los Angeles, Calif.

Vernon "Bing" Smith, KOWH,Omaha, Neb.

Duane L. Watts, KHAS, Ne-braska Broadcasting Co., Hastings,Neb.

E. C. Woodward, KFNF, Shen-andoah, Iowa.

Frank E. Pellegrin, K 0 I L,KFAB, KFOR, Omaha, Neb.

J. M. Lowman, KOIL, Omaha,Neb.

Bill Wiseman, Publicity Manager,WOW, Omaha, Neb.

Carl Haverlin, BMI, New York,N. Y.

Foster May, News Editor, WOW,Omaha, Neb.

Clifford T. Johnso n, KOIL,Omaha, Neb.

RADIO RARITIES Byoode....THE FIRSTMESSAGE TOCROSS THEATLANT I COCEAN WASRECEIVED ONAN AERIAL.ATTACHED

TO A nTaD reN ---

-MOHO itelb

II 1

I

1--"00.*BECAUSE OF ITS TREMENDOUSSIZE, WORKERS ON THE GOLDENGATE BRIDGE USED SHORTWAVE COMMUNICATIONDURING ITS CONSTRUCTION!

ATTORNEY AT LAW AND AUTHOR OF THE CURRENTSONG HIT Yg7000 goo AND OTHER SENTIMENTALBALLADS, WAS A BOXER AND WRESTLER.... HE ONCEFOUGHT THE CHAMP BENNY LEONARD!!

February 1, 1941 RADIO NEWS TOWER Page Five

FALSTAFF TO AIR ALL-STAR GAMEAunt Jenny is New

Show on WOW(Continued from page 3)

never saw fit to send a reporter tointerview me."

"Well," I said, "now that yourstories are going to :De heard regu-larly over WOW, I'm sure the la-dies would like to know somethingabout your program. It's called`Real Life Stories,' isn't it?"

"Yes, that's it. I started doin' mystories for the ladies . . . let's see!It must be four years ago . . . thatwas in 1937. Danny and I just gottogether and the Spry folks put uson the air, and first thing youknow, we had; a program. At firstI used to tell a compete story everyday, but, my land so many of theladies wrote in wantin' to knowwhat happened to people like DoctorTim and Julie, his pretty wife, thatI just got to tellin' more and moreabout them, and now my storiesrun to three and four parts all thetime. I guess I just got to talkin'.Marthy Reynolds-she's my neigh-bor, says I talk almost as much asmy grandson, Tommy."

"Tell me," I said, "how do youselect the stories for the program?"

Favors Romance"Well, of course," and Aunt

Jenny smiled here, "at first thatwas like takin' a shot in the dark.For my part I always favored aromantic story. But, I wasn't surehow the ladies would take to that."

"How long did it take you to findout?" I asked.

"Not very long," said Aunt Jenny."In just about a month I was get -tin' letters from all over the coun-try. Most of them were compli-mentary, but some of them askedfor some different kind of stories.So Danny and I sat right downand we read those letters, and prettysoon we thought we had the an-swer. So we put in some differentkinds of stories-with more actionand excitement in them. And prettysoon we found that we were doingevery type of story. And that taughtme a mighty important lesson."

"What was that?" I asked."Why, just this," Aunt Jenny

went on. "That when you are tell-ing stories as real as you can makethem about people you'd meet everyday of the week in Littleton or anyAmerican town, you just have totell every kind of story."

PhilosophyAunt Jenny had finished peeling

the apples and now she put thebowl on the table. "Because that'sjust the way life is. Why, there'shardly a person anywhere whohasn't had their share of excitementand sadness, too, and who isn't thebetter for it, so ;hat when theyfinally do get the happiness they'vealways wanted, they can appreciateit all the more. Now, you take myfirst story, which was broadcast overWOW," she continued. "There wasEdna Carter, work ng at the officeof the Littleton Telephone Com-pany. That was a quiet life, allright. Of course, the fact that shewas in love with Dud Stratton madeit excitin' enough. But that wasn'ta patch to what happened when itwas discovered that some propertyher father owned had valuable min-eral wells on it. And Edna-well,she and Dud had a disagreement.

Stymie, Aunt Jenny's fox terrier,scratched at the 'kitchen door to getin. While she opened the door forhim, I looked at the kitchen clock.It was 11:40-time for Calvin to becoming home for lunch.

"Well, I'll be going," I said, pick-ing up my coat. "Thanks very muchfor the interview. I'm sure the la-dies in Nebraska and Iowa will bevery glad to know that your "RealLife Stories" are broadcast everyday, Monday through Friday.

"All right," she called from thedoorstep while she held the wrig-gling Stymie's collar, "and don'tforget to listen in yourself. I havesome very good stories I'm goingto tell soon.'

And do you know, I'm only amere man, but I think I will.

Charles H. Phillips Company re-newed "Waltz Time," effective Jan-uary 31.

Five Pairs of Young Eyes SPARKLE For Friendly Serial

Introducing five future housewives (or maybe movie or radio stars), who are ardent listeners to "Sparks ofFriendship," on WOW, 12:15 to 12:30 p. m., Mondays, Wednesdays and Fridays. They are, left to right: NancyFulton, Delores Rueth, Betty Ball, Marcia Sunderland and Joan Thorson.

Omaha School Girls Delay Luncheons So TheyWon't Miss "Sparks of Friendship" Program

Five pretty little maids, who livein fashionable west -end Omahahomes, just won't let a day go bywithout hearing the "Sparks ofFriendship" program via WOW,Omaha. Come 12:15 p. m., thesefuture housewives may certainly befound at a loudspeaker listening tothe amazing adventures of Abigailand Martha Sparks.

The mutual interest of these 8 to11 -year -old misses came to lightduring the Christmas vacation pe-riod, when they gathered at thehome of one of their number, 8 -year -

old Miss Delores Rueth. They werein the midst of their lunch whenMiss Nancy Fulton, 6 years old,sternly rebuked her hostess for ar-ranging a mere luncheon whichwould interfere with her listeningto the Haskins' program.

"I won't touch another bite untilI have heard what happened to Abi-gail today," Nancy asserted.

Around the table went a "Me,too," chorus, so luncheon was endeduntil the end of the program.

It was then revealed that all fiveknew all the details of the serial

story. A mutuality of interest anda subject for conversation was re-vealed. Since that time the girlsdiscuss the program whenever theymeet. Frequently they lunch in eachother's homes, but the lunch mustnot conflict with the period 12:15 to12:30 on WOW.

Besides Nancy and Delores, theother girls in the group include JoanThorson, Marcia Sunderland andBetty Ball.

The Omaha girls now call them-selves Chapter No. 1 of the Sparksof Friendship Clubs of America.

Colonial Dinner Menu Suggested For Your/nGeorge Washington s Birthday PartyBy MARTHA BOHLSEN

Director Homemakers' Club of theAir-Saturdays, 10:30 A. M.

With our attention turned to cher-ries, cherry trees, hatchets, colonialatmosphere, flags, red, white andblue decorations,or even the oldLiberty Bell, weare about to cel-ebrate the birth-day of anotherof the nation'sgreat men-George Wash-ington.

Evening p a r -ties, afternoonWashington teasor even the din-ner party pre-sent excellentopportunities forthe hostess to exercise her abilityin serving attractive foods and mak-ing clever decorations in keepingwith the holiday. The decorationsfor a Washington's birthday partymay be of two types, either the pa-triotic, carrying out the red, whiteand blue color scheme, or the colo-nial, featuring buff and blue. Forthe patriotic table centerpiece youwill enjoy the creations shown inflorists' shops of beautifully coloredred, white and blue carnations. Theymay be most attractively arrangedin single or double groupings, to-gether with candelabra for a tabledecoration.

The following dinner menu is inexcellent keeping with the day andis quite simple to prepare. It is es-pecially suitable for the colonialparty.

COLONIAL DINNER MENUChicken Giblet Soup

Celery Curls Salted WafersBaked Virginia Ham

Candied Sweet PotatoesButtered String Beans

Mustard PicklesSouthern Spoon Bread Crab Apple Jelly

Stuffed Cherry SaladMartha Washington Pie Coffee

Candy Hatchets and Cherries

Martha Bohlsen

Most of the foods for the abovemenu are very familiar to you. Thepreparation is simple. Cherry pie ora cherry frozen dessert-parfait, ora molded ice cream are all suitabledesserts, but the Martha Washing-ton pie is especially favored. Forthis two layers of plain butter orsponge cake are put together withjam or preserves, a cream filling orwhipped cream; then the top is lib-erally sprinkled with sifted pow-dered sugar. Tiny flags may be usedfor decoration, or, if preferred, can-died cherries may be arranged in aborder around the cake or arrangedin groups of three, with leaves andstems cut from angelica or citron.Another way of serving this pie is

A NEW DEAL(Continued from page 4)

weighted in their favor against thecomposer whose melodies and wordsappealed to audiences outside thebig city areas. (Even so, manylower -bracket ASCAP composersbeat many ASCAP favorites on per-formance ratings-but did not getpaid accordingly by ASCAP's di-rectors.)4Outlook for Composers Is BrightThe immediate future for U. S.

composers looks brighter than ithas for many years. The distantfuture looks much brighter. AS -CAP, with only a few more than1,000 members, has always had aselfish interest in keeping its mem-bership low. Until BMI forced itshand, ASCAP used to take in newmembers at the rate of about 50 or60 a year for the whole UnitedStates. (Too many members meantdividing the spoils among too many,so far as ASCAP was concerned.)BMI, on the other hand, was estab-lished by radio stations which wantmore and more and more good mu-sic - which want to see Americancomposers and authors helped andencouraged.

NATIONAL ASSOCIATIONOF BROADCASTERS.

in individual portions. Small roundsof cake are put together with thefilling, then frosted on top and thesides with whipped cream. The sidesare roughened to represent treebark, and the top is marked inswirls with a fork to represent thetrees' growth rings. A small hatchetmay be placed in the center of eachand a group of cherries on the plate,near the base of the simulated treestump.

Virginia Payne, Oxydol's "MaPerkins," finds that some trickywords that get mixed up over themike are nine and five; or, fourand eight, and (believe it or not)two and three. She's especially care-ful and distinct when using them. Atelephone operator gave her the tip.

Dailey to WitnessSt. Louis Ice

ClassicWOW's Sports Editor, Tom

Dailey, will journey to St. Louis,February 5, to do an eye -witnessdescription of the American HockeyAssociation's "All -Star" tilt.

The St. Louis Flyers, presentleaders in the league championshiprace, will play host and hockey toand with a group of All -Stars chosenfrom the other five clubs of theassociation. When these two cream-of -the -crop teams clash, Dailey, aceSportscaster for Falstaff, will be onhand with his sports microphone.

Dailey has aired all games playedby the Knights-both at home andon the road-since the start of theseason. This All -Star broadcast overWOW will be heard at the usualtime, 10:15 p. m.

Something NewGeorge Higgins, sports announcer

of Station WTCN, Minneapolis, waselected President of the AmericanHockey Association at the begin-ning of the current season. Themid -season All -Star game was oneof his pet ideas and a new promo-tional venture in AHA hockey his-tory. When Higgins took over thereins of the AHA, his first state-ment was that "Hockey in the mid -west needs a shot in the arm." Hehas done many things to improvethis fastest game on earth, with theAll -Star game one of his "shots."

Fans Picked 'EmFans in cities where AHA teams

are headquartered picked the squadof All -Stars from mail votes. Asquad of 15 men, no more thanthree from each of the five clubs, isgeared and primed to clip the wingsof the high -flying St. Louisans.

Tune to WOW at 10:15 Wednes-day night and hear Dailey give youanother thrill -jammed description ofthis all-important game.

-wow-CAST YOUR VOTE...

WOW listeners are invited to casttheir vote in Falstaff's quest for themost valuable player on the OmahaKnights hockey team. Listen fordetails of the "most valuable player"award on the Falstaff Sportstimeprograms and du ring breaks inhockey broadcasts.

Legit Players Starin O'Neill Serial

The cast of "The O'Neills" isstudded with stars these days. Jose-phine Hull, who plays the part ofMrs. Kayden, is appearing in Balti-more in "Arsenic and Old Lace," anew play soon to be brought toNew York. James Meighan, nephewof the late motion picture actor,Thomas Meighan, is taking the roleof Doctor Melbourne."The O'Neills"is heard Mondays through Fridays,at 8:30 a. m., over WOW, for IvorySoap.

ORDER WOW NEWS TOWER NOW!Why not order the WOW NEWS TOWER MAGAZINE for sev-

eral of your friends? The cost is only 50 cents a year (for 12 issues).For your convenience, just fill in the coupon below, enclose the cash

to cover the cost and mail it today.CLIP HERE

Editor WOW News Tower Magazine,Radio Station WOW,Omaha, Neb.

Dear Sir: Enclosed find $ , for which please sendsubscription(s) to the WOW News Tower for the year 1941 (12issues) toNameStreet address R. F. D. NoCity, Town StateNameStreet address R. F. D. No.City, Town StateNameStreet address R. F. D. NoCity, Town State

NOTE. - The subscription price of the WOW News Tower is50 cents a year. Be sure to enclose the exact amount to cover eachsubscription you send in.

Page Six RADIO NEWS TOWER Vebruary 1, 1941

CHEVROLET RENEWS "STREET"Dealers Sign New

Contract ForAll of '41

The Chevrolet dealers of theOmaha zone will bring WOW lis-teners Foster May and the famous

"Man on theStreet" programduring the entireyear of 1941, inaccordance witha new contrac-tual arrangementsigned Janu-ary 2.

Announcementof the renewalwas made at ameeting of thedirectors of theOmaha ZoneChevrolet Deal -

Foster May ers' Associationat Hotel Fontenelle, January 13. Afeature of the meeting was a directbroadcast of the "Man on the Street,"in which listeners heard short inter-views with many of the dealer -directors

The renewal is the third periodof sponsorship of the "Man on theStreet" by Chevrolet. Chevrolet wasone of the first to recognize thegreat interest in this program. Theoriginal Chevrolet contract was inforce for nearly a year. Then aftera hiatus, Chevrolet resumed spon-sorship January 1, 1940, and the newcontract just signed -is the secondannual renewal.

During Chevrolet's sponsorship ofthe "Man on the Street," listenershave heard broadcasts from hun-dreds of cities and towns through-out the middle west, as well as fromthe familiar location at 16th andFarnam Streets.

5,000 SpeakIn the two-year period more than

5,000 persons from all walks of lifehave spoken over Foster May's pro-gram.

"Chevrolet will make every effortto continue to make these "Man onthe Street" broadcasts interesting toWOW's ever-growing audience,"said Oscar Bonham, Manager of theDealers' Association. "Wheneverbig events away from Omaha areof sufficient interest, Chevrolet andWOW will make every effort tohave them covered by the 'Man onthe Street' program."

Bonham said that the programhas been extremely successful froma commercial standpoint, and thatChevrolet dealers throughout thezone were enthusiastic about its con-tinuance.

The renewal came while May wason the west coast conducting a se-ries of special "Man on the Street"broadcasts incident to the Univer-sity of Nebraska's football team'sappearance in the Rose Bowl. Thisseries of "Man on the Street" broad-casts hit a new high in remote con-trol broadcasts. It is doubtful if anyradio station in the United Stateshas made it possible for its listenersto hear important events so far awayfrom the station itself.

Gillin SpeaksSpeaking before the directors'

meeting, May declared that hewould continue to put forth everyeffort to keep up the high interestin the program.

Another speaker before the direc-tors' meeting was John J. Gillin,Jr., General Manager of WOW.Gillin predicted that the next six oreight months will bring an "unheardof boom" in the automobile business.He said that the 10,000 to 20,000men who will be employed in Omahain connection with new national de-fense projects will all need trans-portation. He pointed out that thou-sands of families will be travelingto army camps at distant points tosee their sons. He also predicted alarge increase in the "second car"business, asserting that more andmore cars will be used for businessand transportation, and that manyhousewives will be in the marketfor cars of their own.

The meeting was presided over byMr. Kinman.

The officers re-elected for 1941 areas follows: T. F. Kinman, GrandIsland, President; A. N. Ahlgren,Shenandoah, Vice President; J. J.Verschoor, Mitchell, S. D., Secre-tary, and S. A. Mann, Opitz MotorCompany, Omaha, Treasurer.

0

FOSTER 'S SPONSORS ARE ENTERTAINERS TOO

There is never a dull moment when directors of the Omaha Zone Chevrolet Dealers' Association get to-gether-even when they are on the air. Photo shows Foster May interviewing Dealer 0. C. Brickell of Fair-bury, as Al DuTeau (center) of Lincoln and John Gillin, Jr., General Manager of WOW (right), chuckle overa wisecrack. At this meeting it was announced that Chevrolet had renewed the "Man on the Street" programon WOW for the year of 1941.

A Phoney MovieAnnoys Eddie CantorSix hundred scripts for Eddie

Cantor's mythical movie have beensubmitted by 600 ambitious listenersto Cantor's "Time to Smile" broad-cast (Wednesdays, 8 p. m., Omahatime, WOW and NBC Red), ac-cording to the NBC comedian, whoruefully contemplated to day theproblem of rejecting the scenarioson behalf of Mrs. Flounder.

Mrs.' Flounder, the equally myth-ical sponsor of Cantor's mythicalmotion picture, is now the nominalpossessor of the scripts, which arefar from mythical.

The scripts, many of them 50pages long, are Cantor's worry, andvisions of 600 frustrated script writ-ers haunt his dreams.

SEE THE WORLDYou can join the navy if you want

to, but a steady job on Ted Weems'"Beat the Band" musical quiz broad-cast (5:30 p. m., WOW and NBCRed network) is one pleasant wayof seeing the United States.

Since Maestro Weems and M. C.Garry Moore first stirred out oftheir home port of Chicago lastMay with their music and questionbooks, they have traveled some 6,000miles, to stage their show beforefans east, west, north and south.

FIRST CITIZENFrank E. Pellegrin, Sales and Pro-

motion Manager for the CentraStates Broadcasting System (KOIL,KFOR and

KFAB), wasn a m e d "Oma-ha's OutstandingYoung Man of1940" at a publicaffairs luncheonat the OmahaChamber ofCommerce,Wednesday, Jan-uary 22. He wasawarded theUnited State sJunior Chambero f CommerceDistinguished

Service Award for contributing "out-standing service to Omaha" duringthe past year.

Pellegrin is the second Omaharadio man to receive this high per-sonal honor. In 1937, John Gillin,Jr., General Manager of WOW, re-ceived the award.

Previous winners also includeMaurice J. Palrang, Rolland Well-man, Irving Zerzan, W. B. Millard,Verne Vance and Dr. Arlo Dunn.

Foster May broadcast the pres-entation ceremonies on his Chev-rolet "Man on the Street."

F. E. Pellegrin

Serial Star TakesOn New Duties

Ruth Bailey, NBC dramatic star,contracted for a long-term role ona recent Tuesday at the extremelyearly hour of 12:44 a. m., Omahatime.

Her new part is that of motherto a son who made his debut atthe Chicago Presbyterian Hospitalwith 7 pounds 1034 ounces to hiscredit. Miss Bailey, in private lifeMrs. Eugene Swigart, is heard as"Rose Kransky" in the "GuidingLight," serial broadcast, Mondaysthrough Fridays, at 9:45 a. m. and4:30 p. m., over WOW and theNBC Red network.

Offer of Free ChicksProves Very Popular

Apparently thousands of WOWlisteners intend to raise chickensthis spring, for interest in the newprogram of the Iowa Master Breed-ers' Association on WOW, 6:45 to7, Tuesdays, Thursdays and Sat-urdays, has reached a high point.

The program features Lyle De -Moss and Eddie Butler. The firstbroadcast, offering baby chicks asprizes, brought 315 replies.

The Allen & Reynolds Advertis-ing Agency supervises the program.

THEIR N USIC SURE DOTH HATH CHARN

Xavier Cugat, the nation's No. 1exponent of Latin-Americanrhythms, conducts a new show forCamels on WOW, Thursdays at6:30 p. m.

Skinnay Ennis, the picked -on mu-sical director of Bob Hope's Pepso-dent show. Incidentally, Skinnay isnot skinny..

Tony Martin, whose new Wood-bury program is the sensation of themonth. If you haven't heard Tonysing "I Hear a Rhapsody," "youain't heard nothin'."

THE SPORTSEYE

By TOM DAILEYFalstaff Broadcaster, on WOW,

6:15 P. M., Week DaysHello, good sports!Our News Tower column this

month is an interview with Mr. OvalPigskin, who played a very impor-tant part in theRose Bowl gameon January 1,1941. StanfordUniversity d e -feated NebraskaUniversity 21 to13.

Q. Mr. Pig-skin, what wasyour first sensa-tion in the RoseBowl game?

A. Well, Dai-ley, I believe itwas the opening Tom Daileykickoff. Some-one held my head, which was tiltedslightly backward and all at oncea fellow named Albert bashed mewith his left foot. When that hap-pened, 90,000 fans of mine jumpedto their feet and I got nervous.

Q. You got nervous ? What didyou do?

A. What did I do? You saw me!I tried vainly to rise into the airlike any good football should do,but because of the great tension Iswerved crazily to the right andplummeted to the turf somewherearound the Nebraska 25 -yard line.Boy, was I scared!

Q. 0. K., 0. P.! But what hap-pened then?

A. Well, somebody yelled "Takeit, Francis!" and a fellow with abig 38 on his shirt grabbed me up,snuggled me under his arm andstarted running like crazy. Whilehe was running he would cut thisway and that way, and all the timeI could hear bumps and thuds allaround me. When I peered outfrom behind Francis' big muscle Isaw what it was. Did you see it,Dailey?

Q. Yes, I saw it. You must betalking about the way the Nebraskaboys were blocking, aren't you?

A. Yea, man, and how they wereblocking! I shut my pig -eyes about900 times during the time Francistook me from where I landed on myneck until he was tackled up nearthe 50 -yard line.

Q. Do you remember anythingafter that, Mr. Pigskin?

A. Well, just hazily, because Iwas really given a twirl during thenext seven plays. Did you see whathappened, Dailey?

Q. Yes, yes, I saw it; but I'msupposed to interview you. Now goon from where you stopped.

A. I went on, don't think I didn't.Why, you would have thought I wassome kind of serum the boys werecarrying to save the Rose Bowlqueen's life! I was agog. One, two,three, four, five, six times I wascarried like a basket of eggs, andthen it happened.

Q. What happened, Oval?A. That Francis guy again. Just

when I thought all the excitementof the opening kickoff was over,Bob Burruss flung me back betweenhis legs and number 38 got meagain, started laughing, believe it ornot, and ran by a bunch of Stanfordguys, and with that somebodyyelled "Touchdown!" and I wentout cold.

Q. You did?A. How's that?Q. I said, you did? Can't you

hear well?A. As a matter of fact, Dailey,

I can't hear very well since thatdeafening roar went up from theNebraska rooting section. But I wasslap -happy anyway after that touch-down.

Q. Did you recover, Mr.. Pigskin?A. Oh, yes. I recovered by means

of mysticism.Q. You'll have to explain that

mysticism business. I don't get it.A. Well, you see, mysticism is

another word for Stanford Tea. Inmy lingo they call it a "T" forma-tion, which is the plan of attackused by the Stanford backfield. Andit's really mystic, Dailey. Why, half

(Continued on page 7)

February 1; 1941 RADIO NEWS TOWER Page

"DOPE FOR TODAY"Wake up and get up, and then put up or shut up. Get a bulldog grip

on yourself right off the bat and stick.Let out your belt and grin all over your face. Praise the pancakes

even if they are soggy, and snicker at the joke. Cheer up and stay there.Go to work in the morning, and then work. Have something real to

do, and then do itDon't putter! You will never put 'er over if you putter over little

things. That's the little man's job.Boost! If you can't see anything to boost, kid yourself a little. Boost

yourself, your business, your employer, the President, the state, the crops,or anything at all, but boost. It clears the way for you to climb.

Don't knock! That's the woodpecker's business. Slinging mud at yourcompetitor dirties your hands and puts him in the limelight. If he knocksyou, put him on your payroll. He helps you.

Stand up straight! Don't crawl! There's a high -stepper behind you.Size up your man from the eyes down-not from the feet up. If you can'tpush, then pull, and if you can't pull, get out of the way.

Quit work at night and then quit. Forget it. Tomorrow's another day.-Anonymous.

The other day Lyle DeMoss included the above piece, "Dope forToday," on his early morning show for Nutrena Mills (6:45 a. m., Mon-days, Wednesdays and Fridays). Inadvertently he remarked that if any-body liked it, he would send a copy. He was amazed that more than 300WOW listeners sent for it.

RADIO WOW EXHIBITS 81 PREMIUM,°Studio Display

Gets WideInterest

The Sport's Eye(Continued from page 6)

the time I didn't know where I wasmyself, much less the Nebraskatacklers. At times I doubted if Iwere there at all, sa secret were themaneuvers.

Q. Were you having a goodtime, Mr. Pigskin?

A. Was I having a good time?he's asking. Those Stanford boysflung me here and there, and I gotso mixed up, as did the Nebraskaboys, that all at once I got tickled,and next thing I knew I passed outcold again and came to my senseswhen the Stanford rooting sectionwent crazy. Stanford had touchedme down and I saw "One -Eye"Connally climbing the fence as Isailed through the crossbars forStanford's extra point.

Q. Very interesting, Oval. But,remember, you're talking to a Ne-braska audience. So, go on fromthere.

A. Well, Dailey, I only wish thatmy Cousin Hogg could have seenme strutting when Herman Rohrigthrew me, bodily, high into the airand smacked me into the out-stretched hands of Allan Zikmund.Allan just kept on going, and Icouldn't help but give a Stanfordtackler the Bronx cheer as Zikmundwent by him for another Nebraskatouchdown. That makes your fansfeel better, doesn't it?

Q. Sounds good. Now, after thatStanford scored another touchdownand the half ended 14 to 13 in theirfavor. But you failed to tell usabout that punt return by PeteKmetovic of Stanford for the lastouchdown.

A. Gimme time, will you? Itlappened this way: The Nebraska_ioys held the Stanford runners off

for four straight downs on the N.U. one -yard line. Just one moredown at that spot and I would havebeen flat as a pancake. King KongKahler tacked Armstrong once sohard that I went "whoosh." Well,finally Harry Hopp kicked me inthe pants and I sailed out to theNebraska 40 -yard line, where Kme-tovic caught me. He ran to his left,almost to the sideline, and just whenI braced myself for the tackle by abig bunch of Cornhuskers, what didthis guy Kmetovic do but wheeland go the other way. And as heran I looked back over my shoulderand saw Nebraska boys doing cart-wheels in the air. They were beingblocked that hard. Shall I go onand tell about the touchdown thatput the score at 21 for Stanford?

Q. No, that's enough. There'sonly one more question, Mr. Pig-skin. What was your opinion ofthe game and of Nebraska's team?

A. Seriously, Dailey, it was thegreatest Rose Bowl game of mycareer. I've taken part in all ofthem since the first one in 1916,when Washington State beat Brown14 to 0. But the one this year wasthe best all-around football game Ican remember. Of course, I wasknocked out half the time, but ifthose Huskers get any better, Bowlauthorities will be inviting them be-fore the season starts. May I sayit now, Dailey?

Q. 0. K.! Go ahead! I prom-ised you could.

A. Pigskin and Dailey remindyou: "It isn't that you won or lost,but how you played the game."

Artie Shaw, the band leader, willaccompany Burns and Allen to NewYork in February, when the zanieswill do five Hormel broadcasts fromRadio City.

"THE BIFFER" WITH TOM DAILEY

An interesting picture of Tom Dailey and "The Biffer," taken in Phoe-nix, Ariz., recently. "The Biffer," to non -football fans (if any), is MajorLawrence M. Jones, head football coach at the University of Nebraska.

DESCRIBE NEW CHAPEL

WOW participated in one of the biggest events in the history of BoysTown when Lyle DeMoss broadcast a description of the dedication of thenew Dowd Memorial Chapel. Photo shows DeMoss interviewing FatherFlanagan and Miss Mary Dowd of New York City, the donor.

A Dog's Best Friend is RussBaker of Radio Station WOW

A man's best friend may be hisdog, but a dog's best friend is cer-tainly Russ Baker of WOW, who

greets you threemornings a weekwith the phrase:"This programis going to thedogs !"

On the air lessthan a month,this program,sponsored byIdeal Dog Food,has already at-tracted a largeand loyal fol-lowing. It goeson the air Mon-days, Wednes-

days and Fridays at 9:15 in themorning.

Popularity of the program may becredited to three factors: First, aquarter hour of carefully -selectedpopular recorded music; secondly,

Russ Baker

wise cracks by Baker, and, lastly,the daily explanation of Ideal'samazing label redemption plan.

Baker's experience on the legiti-mate stage and his ability as awriter of song lyrics, make himsingularly talented to be the jovialmaster of ceremonies on the pro-gram.

The label -redemption plan is be-ing taken up every day by moreand more listeners. Many folks feeda can or two of Ideal dog food everyday to their pet. Labels accumulatequickly. That's why it is so easyfor the listener to soon collectenough Ideal labels to receive freea beautiful 20 -piece set of Calientedinnerware, a Zenith radio, a pairof Chatham blankets or any one ofthe dozens of other fine pieces ofmerchandise available under thelabel -redemption plan.

WOW will send free, on request,a catalogue of the gifts available.

WOODMEN OF THE WORLDLIFE INSURANCE SOCIETY

FINANCIAL STATEMENTJANUARY 1, 1941

ASSETSBonds $ 7,823,692.31

(United States government)Bonds and other obligations of states, counties and munici-palities80,472,121.56Bonsand preferred stock 21,932,845.23

(Railroad, public utility and miscellaneous)Loans on certificates 12,983,807.97

(Loans to members, secured by reserves on certificates)Loans on real estate 170,046.19

(First liens on well -located city property in Omaha, Neb.)Real estate 876,480.06

(Includes Home Office building, Radio Station WOW, WoodmenWar Memorial Hospital, San Antonio, Tex., and other real estate)

Cash in depositories and office 2,712,363.87(Cash in banks, subject to check for current claims and expenses)

Payments from members in hands of Financial Secretaries. 825,000.00(Payments collected from members to be forwarded to Home Office)

Interest due and accrued 1,202,098.22(Interest earned to January 1, 1941, payable at a later date)Other assets.1,250,742.12(Accounts receivable, inventories,etc.)

Total gross assets. $130,249,197.53

LIABILITIESMortuary claims in process of settlement $ 528,934.77

(Claims reported, awaiting proofs of loss)Commissions and expenses, due or accrued 174,536.18

(Reserves for accrued commissions and other bills not yet presented)Other liabilities. 259,484.65

Total. $ 962,955.60Reserves 129,286,241.93

(Certificate reserves, reserves for fluctuation of values on securitiesand other contingent reserves)

Total. $130,249,197.53

Radio Station WOW recently hadon display in its reception room twolarge showcases, exhibiting 81 pre-miumswhich hadbeen offeredover the sta-tion duringthe past sixor eightmonths.

Includedin the dis-play waseverythingfrom Biblesto sauce-pans, and H. 0. Petersoncameras tohouse dresses. The display was ar-ranged by Promotion ManagerHoward 0. Peterson, so that WOWclients and listeners could examinethe items offered.

Peterson began to assemble thesample premiums about eightmonths ago. Every client on thestation, either network, regional orlocal, was requested to send a sam-ple of each offer. The premiumswere catalogued under the generalclassification of:

Juvenile 11Kitchen 8Household 18Miscellaneous 12Maps, stationery and books 18Cosmetics 8Jewelry 6

The figures after each of the clas-sifications, noted above, indicate thenumber in the exhibit.

It has been the policy of WOWto keep in very close touch with theprograms on the station, their pre-mium offers and results.

Every seed offer made on WOWin the past year has been tested byactual planting under ordinary con-ditions.

The individual premium of great-est intrinsic value in the collectionwas an oil pump, which one sponsorgave free with the purchase of 30gallons of lubricating oil.

Most frequently used premium inthe collection was teaspoons. Fivedifferent sponsors used silver-platedteaspoons, each one requiring a labeland 10 cents for each teaspoon.There were three silver-plated pas-try knives offered.

Jewelry PopularAnother very popular premium

seems to have been costume jewelryof various types. Included were aphoto locket, bracelets, brooches,pearls and similar items.

In the kitchen classification wasincluded pie tins, aluminum pans,many recipe books, several kitchenknives, three cooking thermometers,a food chopper and several polishingcloths.

Under household goods were of-fers of dishes, glassware, ornamentalpieces, dictionaries, salt and peppershakers, brushes, small lamps andcrockery ware.

For ChildrenThe juvenile premiums included

cameras, games, handkerchiefs andmany cutout books.

There were bath salts, face pow-ders, cold cream, soap, perfume andother product samples in the cos-metics classification.

Under miscellaneous Mr. Peter-son classified several seed and bulboffers, hair brushes, pocketbooks,lead pencils, American flags, scis-sors and booklets of various types.

Peterson said that local clientsand agency executives showed greatinterest in the premium display. Hesaid that WOW might retain oneshowcase and attempt to keep a con-tinuous display of current premiumoffers.

The display included 22 premiumswhich were currently offered onWOW during the week of January 5.

GUEST STARSThe Avalon "Show Boat" pro-

gram, heard on WOW at 8:30 onMonday nights, has adopted a newpolicy of featuring guest stars. Firston the list (January 20) was Rose-mary Lane, famous radio and moviesinger.

"AGE GUARANTEEDWOW

R 'ESSEN DOROTHY80X 183

12-41OSMOND NE BR

r `toy

4flRADIO NEWS TOWER

Sec. 562, P. L. & R.U. S. POSTAGE

PAIDOmaha, Neb.

Permit No. 257

-S FEBRUARY NIGHT SCHEDULEews Tower Subscription ENDS on Date Near Your Name ABOVE. "2/41" Means This Is Your Last Issue!

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY5:45 Dentyne

WOW NewsNational Biscuit

DentyneWOW News

National Biscuit

DentyneWOW News

National Biscuit

DentyneWOW News

National Biscuit

DentyneWOW News

National Biscuit

DentyneWOW News

National Biscuit

5:30-Beat the BandKix

6:00 Pleasure TimeFred WaringChesterfields

Pleasure TimeFred WaringChesterfields

Pleasure TimeFred WaringChesterfields

Pleasure TimeFred WaringChesterfields

Pleasure TimeFred WaringChesterfields

OrchestraNBC

Jack BennyJello6:15 Tom Dailey

Falstaff SportsTom Dailey

Falstaff SportsTom Dailey

Falstaff SportsTom Dailey

Falstaff SportsTom Dailey

Falstaff SportsTom Dailey

Falstaff Sports

6:30

WOWOrchestra

WOWOrchestra

Cavalcade of AmericaDupont

Camel CigarettesPresents

Xavier Cugat

WOWNBC

FitchBandwagon

Chase & SanbornHour

One Man's FamilyTenderleaf Tea

ManhattanMerry -Go -Round

Dr. Lyons

6:45 Orchestra Irene Rich's"Dear John"

Welch's Grape Juice7:00 The Telephone Hour

ConcertJohnny Presents

Philip MorrisTony Martin-

How Did You Meet?-Woodbury Products

Maxwell HouseCoffee Time

Cities ServiceConcert

Gas and Oils

KnickerbockerPlayhouse

P. & G. Drene7:30 Voice of Firestone

ConcertHorace Heidt-Tums

Treasure ChestPlantation PartyBugler Tobacco

Aldrich FamilyJello

Information PleaseLuckies

Truth or ConsequencesP. & G. Ivory

8:00 Dr. I. Q.Mars Candy Bars

Battle of SexesMolle

Eddie CantorSal Hepaticaand Ipana

Kraft Music Hall

Waltz TimePhillips Milk of

MagnesiaNational

Barn DanceMiles Laboratories

Alka-Seltzer8:30 Show Boat

Brown & WilliamsonAvalon Cigarettes

Fibber McGee & MollyJohnson Wax

Mr. District AttorneyVitalis

Everyman's TheaterP. & G. Oxydol

American Album ofFamiliar MusicBayer Aspirin

9:00 Contented HourCarnation Milk

Bob HopePepsodent

Kay Kyser Kollege of

Rudy ValleeSealtest

Wings of DestinyKing-size Wings

Uncle EzraCamel Cigarettes

Hour of CharmGeneral Electric

Chamberlain LotionSerenade to Loveliness

9:30 Burns and AllenHormel

Uncle Walter'sDog House

Raleigh Pipe Tobacco

icalMusicalStrike

KnowledgeNBC

ProgramAlec Templeton

Miles LaboratoriesRainbow Room

OrchestraNBC

10:00 C., B. & Q.WOW News

Beechnut

C., B. & Q.WOW News

Beechnut

C., B. & Q.WOW News

Beechnut

C., B. & Q.WOW News

Beechnut

C., B. & Q.WOW News

Beechnut

C., B. & Q.WOW News

Beechnut

Rock IslandWOW News Tower

Kilpatrick10:15 NOTE.-Important

comments, political speeches,special events, such as war speeches, news and

hockey games, etc., will be heard fre-WOW. Events like this are usually scheduled

they go on the air. Listen for announce-newscasts, or consult you newspaper for details

NBCDance

NOTE. - Falstaff's Hockey Broadcasts,ALL GAMES, Will Begin at 10:15 P. M. Walter Winchell

Jergens Lotion

NBCDance

NBCDance

10:30 quently at 10:15 p. m. onwithin a short time before

NBCDance

1045 ment on WOW regulardaily.-The Editor.

11:00 A. P. News A. P. NewsAunt Sally I

A. P. NewsI

A. P. News A. P. News A. P. News

Keep This Page Near Your Radio at All Times . . . Check Your Daily Newspaper for Last Minute Changes

MORNING AND AFTERNOON5:45 A. M.-Homespun Harmonies Daily except Sun.

Daily except Sun.6:15 A. M.-Aunt Sally. Mon., Wed., Fri.Time and Tunes Tue., Thu., Sat.6:30 A. M.-Markets Daily except Sun.6:40 A. M.-Smith Mother Nature Brooder Tue., Thu., Sat.6:45 A. M.-Lyle and Eddie-Nutrena Mon., Wed., Fri.

Baby Chicks-Iowa Master Breeders Tues., Thu., Sat.7:00 A. M.-WOW News Tower-Roberts Milk, Peter Paul, Vicks .... Daily except Sun.

European News. Sun.7:15 A. M.-Musical Clock Daily except Sun.Deep River Boys Sat.7:30 A. M.-Captain Herne-Skelly. Mon., Tue., Wed., Thu , Fri.Musical Program Sat.Gene and Glenn. Sun.7:45 A. M.-Your Musical Grocery Boy-United Foods Daily except Sun.

8:00 A: M.-Aunt Jenny-Lever Bros. Spry. Mon., Tue., Wed., Thu., Fri.Associated Press News-NBC Sat.European Situation-NBC. Sun.8:15 A. M.-The Other Woman-Butter-Nut Coffee Mon., Tue., Wed., Thu., Fri.Dorothy Bennett Players-Kilpatrick Sat.Deep River Boys. Sun.

8:30 A. M.-The O'Neills-P. & G. Ivory Mon., Tue., Wed., Thu., Fri.Police Bulletins. Sat.

Sun.Mon., Tue., Wed., Thu., Fri.

Sat.9:00 A. M.-Houseboat Hannah-NBC-P. & G. Lava. Mon., Tue., Wed., Thu., Fri.

Lincoln Highway-Shinola Sat.9:15 A. M.-Ideal Melodies-Ideal Dog Food Mon., Wed., Fri.9:30 A. M.-Ellen Randolph-Colgate Supersuds Mon., Tue., Wed., Thu., Fri.U. S. Government Reports Sat.Stories of Romance, Tom Terriss-NBC Sun.

9:45 A. M.-Guiding Light-P. & G. Naptha Mon., Tue., Wed., Thu., Fri.Markets. Sat.Citizens All. Sun.10:00 A. M.-Man I Married-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri.Song Folks. Sat.WOW News Tower. Sun.

10:15 A. M.-Against the Storm-P. & G. Ivory Soap Mon., Tue., Wed., Thu., Fri.Rhapsody of the Rockies Sun.10:30 A. M.-Kitty Keene-P. & G. Dreft Mon., Tue., Wed., Thu., Fri.Homemakers' Club-Nebraska Power. Sat.Musical Americas Sun.

10:45 A. M.-David Harum-B. T. Babbitt Bab -O Mon., Tue., Wed., Thu., Fri.11:00 A. M.-Adopted Daughter-J. C. Penney Co. Mon., Tue., Wed., Thu., Fri.

Creighton Program Sat.Emma Otera. Sun.11:15 A. M.-Toby and Susie-Peter Pan Bakeries Mon., Tue., Wed., Thu., Fri.

11:30 A. M.-Right to Happiness-P. & G. Crisco Mon., Tue., Wed., Thu., Fri.Call to Youth Sat.Wings Over America Sun.

11:45 A. M.-Woman in White-P. & G. Camay Mon., Tue., Wed., Thu., Fri.Junior Roundtable Sat.

6:00 A. M.-Early Morning News Tower

Chapel Service, Rev. R. R. Brown8:45 A. M.-Road of Life-P. & G. Oxydol

Little Dog House-Aunt Sally.

SCHEDULE12:00 Noon-Markets Mon., Tue., Wed., Thu., Fri

Musical Program Sat., Sun.12:15 P. M.-Sparks of Friendship-Haskins' Spark Mon., Tue., Wed., Thu., Fri.

WOW News Tower Sun.12:30 P. M.-WOW News Tower-Manchester-Peter Paul Candy.. .. . Daily except Sun.

Local Musical Program. Sun.12:45 P. M.-Man on the Street-Chevrolet Dealers Daily except Sun.12:55 P. M.-Social Security. Sun.1:00 P. M.-Hymns of All Churches-Gen. Mills Softasilk Mon., Tues., Thu.

Betty Crocker-General Mills. Wed., Fri.Farm Facts and Fun Sat.NBC String Symphony. Sun.

1:15 P. M.-Arnold Grimm's Daughter-Gen. Mills Kix Mon., Tue., Wed., Thu., Fri.1:30 P. M.-Valiant Lady-Gen. Mills Wheaties. Mon., Tue., Wed., Thu., Fri.

Golden Melodies-NBC. Sat.University of Chicago Roundtable. Sun.

1:45 P. M.-Judy and Jane-Folger Coffee. Mon., Tue., Wed., Thu., Fri.2:00 P. M.-Mary Marlin-P. & G. Ivory Soap. Mon., Tue., Wed., Thu., Fri.

Gordon Jenkins and His Orchestra-NBC Sat.Martha Tilton. Sun.2:15 P. M.-Ma Perkins-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri.H. V. Kaltenborn Sun.

2:30 P. M.-Pepper Young-P. & G. Camay Mon., Tue., Wed., Thu., Fri.Saturday Soiree-NBC. Sat.Cameos of New Orleans-Illinois Central Sun.

2:45 P. M.-Vic and Sade-P. & G. Crisco Mon., Tue., Wed., Thu., Fri.Bob Becker's Chats About Dogs-John Morrell & Co Sun.

3:00 P. M.-Backstage Wife-Watkins Products Mon., Tue., Wed., Thu., Fri.Campus Capers. Sat.WOW News Tower Sun.

3:15 P. M.-Stella Dallas-Phillips Milk of Magnesia Mon., Tue., Wed., Thu., Fri.Musical Program. Sun.

3:30 P. M.-Lorenzo Jones-Phillips Chemical Mon., Tue., Wed., Thu., Fri.A Boy, a Girl, a Band Sat.Pageant of Art-NBC Sun.

3:45 P. M.-Young Widder Brown-Bayer Aspirin Mon., Tue., Wed., Thu., Fri.4:00 P. M.-Girl Alone-Quaker Oats Mon., Tue., Wed., Thu., Fri.

World Is Yours Sat.Metropolitan Auditions of the Air-Sherwin-Williams Co Sun.

4:15 P. M.-Lone Journey-P. & G. Dreft Mon., Tue., Wed., Thu., Fri.4:30 P. M.-Guiding Light-P. & G. Naptha Mon., Tue., Wed., Thu., Fri.

Curtis Institute Sat.Dreams Come True-Quaker Oats Sun.

4:45 P. M.-Life Can Be Beautiful-P. & G. Ivory Soap Mon., Tue., Wed., Thu., Fri.5:00 P. M.-Light of the World-General Mills Mon., Tue., Wed., Thu., Fri.

Headlines Ahead. Sat.Catholic Hour Sun.

5:15 P. M.-The Goldbergs-P. & G. Oxydol Mon., Tue., Wed., Thu., Fri.Glen Island Casino Orchestra Sat.

5:25 P. M.-Associated Press News. Sat.5:30 P. M.-Local Musical Program Mon., Wed., Fri.

Creighton University. Tue., Thu.Religion in the News Sat.Beat the Band-General Mills Kix Sun.