Voices of Health 2019vohsupport.com/assets/2019_VOH_Onboarding_Webinar.pdf©2018 Aetna Inc. 3 Proprietary ©2019 Aetna Inc. Aetna Voices of Health Legacy In April 2011, Aetna announced

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Voices of Health 2019

2019

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Webinar Agenda

Introductions Program Overview Do’s & Don’ts

Content Management

System Training & Program Support

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Roundtable Questions

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Aetna Voices of Health Legacy In April 2011, Aetna announced a contribution of $1,275,000 to the building of the Martin Luther King, Jr. National Memorial in We created the national competition to recognize local agencies that are working in their communities to encourage racial and ethnic equality in health care. In 2018 we re-designed the program to focus on organizations addressing social determinants of health in local communities.

Program History

2011

2012

2013

2014

2018

2019

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Voices of Health •  Aetna’s vision of empowering people to lead healthier lives includes

supporting organizations that are making an impact on the health of their communities.

•  The Voices of Health program by Aetna is a competition that celebrates

local non-profit organizations who are working to address social determinants of health in their local communities.

2019 Overview •  We will award you $1,000 to celebrate your work to address social

determinants of health in your community. •  5 non-profit organizations from your community are selected as

finalists. (NYC has 10 non-profit finalists)* •  Based on the number of votes, one grand prize winner from each

community will be identified and receive $20,000. (NYC has an additional $10,000 second grand prize)

•  Throughout the competition we may announce “surprise” opportunities to earn additional grants.

Program Overview

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Nomination Gathering Information Promotion and Voting

You were selected by Aetna leaders as a finalist among over 500 nominations across the nation! 5 local non-profits are selected as finalist in each community. (10 non-profits in NYC)* 20 individual competitions across the country are being held.

These non-profit finalist then prepare their stories to be showcased on AetnaVoicesofHealth.com A webpage is developed for each organization. The webpage will include: §  A 1 minute video §  An “About Us” section §  Contact information Page content will be supplied by participants.

The campaign will be promoted jointly between Aetna and Participants. Aetna will use national PR channels and social media to promote awareness & voting. Participants will use their local networks to promote awareness and voting.

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“Thanks to you and your Aetna staff for the marvelous award ceremony for Voices of Health. All was perfect - the presentations, videos, refreshments and fellowship with community volunteers. It is terrific what Aetna is doing nationally to recognize and promote mental

health and arts providers.” - Nile Stanley, Board of Directors- Hope At Hand

We will honor your organization’s work at a kick-off celebration in the community prior to the start of the competition.

What non-profits had to say last year:

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Grand Prize Winners will have the opportunity to schedule a check presentation to showcase their victory to their constituents.

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Participant Deliverables & Timing

Launch ü  Contest begins & voting starts. ü  Organizations may begin to engage

their business and community contacts to vote for them on www.aetnavoicesofhealth.com

Voting Ends ü  Website voting closes

Voting Validation & Winner Announcement ü  Votes will be validated and winners

announced

Sept 9th Oct 13th

July 8th – PARTICIPANT DEADLINE to submit the below to Aetna via a content management system on our website. Our priority is to get the content for your agency page on the website.

Please Submit the following: §  YouTube link to a one minute video about your work and how the prize money will help §  Information about your organization §  Your organization’s contact information §  Your organization’s Logo

Your primary contact is Steve Ducos who can be reached at [email protected] .

Oct 18th

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E-mail Templates

Promotional Assets

1 Print Flyers 2 Email Signatures 3 Website Banners 4

Recommended usage:

Use email (OFT/HTML) templates to promote the program digitally to your constituents in your community

Recommended usage:

Use print flyers (PDF) to promote the program in print form at your events or to post around your community & offices

Recommended usage:

Email signatures can be added below your name to promote the program when sending emails. You may ask each team member to include one in their emails

Recommended usage:

These banners can be added to your organization’s webpages to promote the program digitally


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How voting works

We do not use or share anyone’s data for any marketing or selling purposes. All votes are audited by a third party vendor. Data will be destroyed in accordance with CVS Health’s records retention policy.

non-profit

Do’s & Don’ts


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When promoting your participation….

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Do: •  Act in the spirit of the program to

celebrate the work of all non-profits being honored

•  Be creative in your outreach, your creativity will make an impact and impression

•  Collaborate with your partners, have them promote your participation in the program

•  Engage your media and PR partners •  Share with us what media or press

releases are being sent out •  Use your email lists or partner

email lists to generate engagement •  Leverage your existing events or

partner events to drive votes for your organization

Do NOT: •  Cheat •  Use your email lists to cheat by

casting votes yourself •  Belittle the work of any other

participant in any communications.


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When creating the video content do....

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§  Consider accessibility when writing a script §  Follow accessibility practices in direction and filming:

ü Use only high contrast colors ü Do not convey information using color alone ü Do not use patterned backgrounds etc. ü Do not include any flashing or flickering content ü  Avoid text in lower 1/5 of page where captions to be

displayed

§  Limit actual text in the video if possible §  Save script and edits to be used for the transcript

Transcript example: Video Transcript Title: “Bruce and David talk about refreshable Braille” Bruce Maguire: I’m Bruce Maguire. I’ve been using Braille all my life as a blind person and when I use the internet and computers generally I prefer to work in Braille. Mainly because it gives me a greater sense of engagement with the text and the content, I can reflect on it, I can re-read it as much as I want and I can put my own interpretation on what I am reading rather than having a synthetic voice or even a human voice do it for me. I also have a hearing impairment so it is easier for me to use Braille rather than synthetic speech. In this little demonstration today I will turn the synthetic speech of my screen reader on so that you can hear what I am doing as I navigate around the page. [Shot of refreshable braille device] David Bannor: I’m David Bannor. The refreshable Braille display, at the heart of it is essentially a lot of pins that move up and down to form the Braille characters in response to the impulses the computer sends them based on what’s on the computer screen. [Bruce sitting at desk] Bruce: So under my fingers I can feel Australian Human Rights Commission, and if I get the… [Pushes keyboard key] End transcript.


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VOHSupport.com

You’ll find helpful information like key competition dates, FAQs, and training videos.

All questions & requests for support must be submitted via the “request help” form. This helps us route your question to the right team member and get you support faster.

Your non-profit’s VOH web page


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Voices of Health Website (Participant Page) AetnaVoicesofHealth.com

HEAR OUR STORY: An area for each participant to make their case for winning the 2019 VOH contest.

ABOUT US:

An area for participants to give more information about them: what they do, areas of focus, how long they have been around, who they serve, etc.

CONTACT:

An area for the participants to place contact information should a visitor want to reach out to them and learn more.


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Creating Your Video Your video must be exactly one minute, if it is longer than 60 seconds we will ask you to shorten it. Your video is your chance to get creative- it can highlight your organization’s mission or programs and should make the case why your organization deserves to win. The video may be filmed with any equipment you have access to. The addition of picture stills, existing video footage, audio, graphics etc. is permitted as long as you own the rights to the corresponding assets. Once completed, save to a computer hard drive for editing using the editing software of your choice. When you are satisfied with your video save it to a computer hard drive and access YouTube for uploading.

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Uploading Your Video Instructions for setting up a You Tube account (if needed) are located at Youtube.com The title of your video should read, Aetna Voices of Health 2019 – [your organization name]. Ensure you have selected “Unlisted” as the privacy setting. Be sure to provide a transcript, subtitles and closed captions for all videos. Once completed, upload the video link as part of your Voices of Health submission to our content management system.

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Uploading your information to the VOH website

We will be using an online content management platform called GatherContent Our design agency, Pettus Creative, will be managing the website design and content development

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GatherContent

You will receive two invitation emails:

1. General welcome invitation to GatherContent

2. Invitation and assignment link to your non-profit’s GatherContent page

Click blue button in either email to start the process and open the GatherContent site

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First visit to GatherContent

2.

Set up your password

Click to continue through welcome screens

Follow on screen instructions to set up password

Click through welcome screens

Welcome and initial set up


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Using GatherContent

3. Navigate to your non-profit page

Click the ‘2019 Voices of Health’ project

to enter

Click the text link with your non-profit name to open your non-profit page


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Your GatherContent page

4. Success! You can now start writing/importing information to your GatherContent page

Fill out the content fields on your GatherContent page


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Acknowledgement form

5. Please remember to sign the VOH acknowledgment form and post it on your GatherContent page

Upload your signed Acknowledgement

Form

Acknowledgement form


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We make a living by what we get, but we

make a life by what we give.

— Winston Churchill

Thank you.

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I certify that I have received all of the information and understand all of the rules and requirements to participate in the 2019 Voices of Health program on behalf of my organization. Let’s do this!

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Signed by _____________________________________________________________

Your Name _____________________________________________________________

Organization Name _____________________________________________________

Your Title _______________________________________________________________

Date ____________________________________________________________________

2019 Voices of Health Acknowledgment

Hi, are you having trouble with the PDF? You can download Acrobat here to review and sign the PDF electronically. If you can’t digitally sign the document – please print the document out and sign it with pen and ink, then upload a photo of it to your GatherContent page.

https://get.adobe.com/reader/

Documents

Voices of Health 2019vohsupport.com/assets/2019_VOH_Onboarding_Webinar.pdf©2018 Aetna Inc. 3 Proprietary ©2019 Aetna Inc. Aetna Voices of Health Legacy In April 2011, Aetna announced