Vodafone PPT[1]

Embed Size (px)

Citation preview

  • 8/3/2019 Vodafone PPT[1]

    1/14

    Group R&D , C1 Public1

  • 8/3/2019 Vodafone PPT[1]

    2/14

    How is Vodafone addressingconvergence challenges?

    Thomas Lang, June 2007

  • 8/3/2019 Vodafone PPT[1]

    3/14

    Group R&D , C1 Public3

    Agenda

    What are the challenges of convergence ?

    How Vodafone R&D is addressing the convergence

    challenges ?

    What conclusions could you derive?

  • 8/3/2019 Vodafone PPT[1]

    4/14

    Group R&D , C1 Public4

    Agenda

    What are the challenges of convergence ?

    How Vodafone R&D is addressing the convergence

    challenges ?

    What conclusions could you derive?

  • 8/3/2019 Vodafone PPT[1]

    5/14

    Group R&D , C1 Public5

    What drives convergences ?

    Broadband technologies are IP based

    SIP based solutions have emerged to deliver voice

    independent of the access type

    Internet Services are based on IP transport Onearchitecture fits all services

    Telco vendors have been split into mobile phone andinfrastructure manufactures

    Many different standardization or industry fora

  • 8/3/2019 Vodafone PPT[1]

    6/14

    Group R&D , C1 Public6

    Where else happens convergence?

    everything is personalised and availableeverywhere

    allcontentgoes

    digital

    a communications platformwhich is designed forinnovation

    http://images.google.co.uk/imgres?imgurl=http://veertual.krank.hu/Portals/0/DNNDownload/krAnk/skype-big.1195ff31-183a-4bc3-a5ae-f835dd06a1a1.jpg&imgrefurl=http://veertual.krank.hu/LinkClick.aspx%3Flink%3D64%26tabid%3D36%26mid%3D380&h=256&w=486&sz=9&hl=en&start=2&tbnid=i07CvYOXyH4BGM:&tbnh=68&tbnw=129&prev=/images%3Fq%3Dskype%26svnum%3D10%26hl%3Den%26lr%3Dhttp://swicki.eurekster.com/
  • 8/3/2019 Vodafone PPT[1]

    7/14

    Group R&D , C1 Public7

    What are the challenges of convergence for

    your business? The market is shaped by the era of IP-Convergence.

    User needs, technology standards and company objectivesare key factors and drivers

    Tangible convergence will be the true benefit

    Managing the change from the users point of view

    Technical challenges are finding the right End to End systemarchitecture

    Consequences for R&D work

    A comprehensive E2E architecture design is required

    Prototypes have to be developed, tested and verified beforeproduct introduction

    Open Innovation to fill the gaps with external technology

  • 8/3/2019 Vodafone PPT[1]

    8/14

    Group R&D , C1 Public8

    Agenda

    What are the challenges of convergence ?

    How Vodafone R&D is addressing the convergence

    challenges ?

    What conclusions could you derive?

  • 8/3/2019 Vodafone PPT[1]

    9/14

    Group R&D , C1 Public9

    Vodafone Ericsson Technology Centre

    V E T C,,

    Venture Capital & Emerging Technologies

    Collaborative Innovation Network

    Standards

    IndustryInitiatives

    AcademicPartnerships

    NGMN.Ltd

    Academic Partnerships

    Standards

    Industry Initiatives

    VendorRelationship

    VCETCollaborative

    Labs

    OpenInnovation

    Group

    R&D

    Collaborative Labs

    Vendor Relationships

    Open Innovation

  • 8/3/2019 Vodafone PPT[1]

    10/14

    Group R&D , C1 Public10

    Where can collaborative Labs help?

    Minimise risk in deployment planning

    Ensure the technical feasibility and get early experience

    Strengthen vendor/operator relationship

    Promote comprehensive approach to solutions and system architectures

    Hands-on experience to be used as input to procurement

  • 8/3/2019 Vodafone PPT[1]

    11/14

    Group R&D , C1 Public11

    How to address End to End solution?

    Vodafone Terminal DevelopmentReference Platform

    Test bed fully integrated into the existing

    network infrastructure

    Lab facilities for permanent deployment ofsupporting components

    Temporarily access to Vendor Labs

  • 8/3/2019 Vodafone PPT[1]

    12/14

    Group R&D , C1 Public12

    Agenda

    What are the challenges of convergence ?

    How Vodafone R&D is addressing the convergence

    challenges ?

    What conclusions could you derive?

  • 8/3/2019 Vodafone PPT[1]

    13/14

    Group R&D , C1 Public13

    In a Nutshell

    User needs, technology migration and company objectives arekey factors and drivers for converged services and applications.

    Digitalization drives convergence of content and media

    The convergence of transmission systems is the currentmigration step

    Standardization is not sufficient anymore

    Collaborative Innovation Network helps to master futurechallenges

    Collaborative Labs helps to

    _Educating the Business

    _Avoid Risks

    _Shape the business

    _Creates IPRs

  • 8/3/2019 Vodafone PPT[1]

    14/14

    Tel +49 89 95410 524

    Fax +49 89 95410 111

    [email protected]

    www.vodafone-rnd.com

    Thomas Lang

    Vodafone R&D Germany

    Chiemgaustr. 116

    81549 MunichGermany