Upload
tanmay-srivastava
View
222
Download
0
Embed Size (px)
Citation preview
7/27/2019 Vodafone Chennai Market Analysis
1/13
VODAFONE CHENNAI
MARKET ANALYSIS
Tanmay Srivastava
DM14255
7/27/2019 Vodafone Chennai Market Analysis
2/13
Metrocircles
(major cities*):
Mumbai
New Delhi
Kolkata
A circles (regions thatinclude other large cities):
Andhra Pradesh
Gujarat
Karnataka
Maharashtra
Tamil Nadu*
B circles (regions with
smaller urban
areas and towns):
Haryana
Punjab
Rajasthan Uttar Pradesh (East)
Uttar Pradesh (West)
West Bengal
C circles (rural areas):
Assam
Bihar
Himachal Pradesh
Jammu & Kashmir
NortheastOrissa
Kerala
Madhya Pradesh
Market Structure in India
(* Chennai, in the southeast, was previously aseparate Metro circle, but as of March 31, 2008,
it was integrated intothe Tamil Nadu A circle as a single entity.)
7/27/2019 Vodafone Chennai Market Analysis
3/13
VODAFONE
Type Limited
IndustryMobile
telecommunications
Predecessor Hutchison Essar
Founded 1994
HeadquartersMumbai,
Maharashtra
ProductsMobile networks,
Telecom services, Etc.
Owner(s)
Vodafone Group
(67%)
Essar Group (33%)
Employees 10,000
7/27/2019 Vodafone Chennai Market Analysis
4/13
Services Provided by Vodafone
Mobile services with GSM technology
Fixed-line telephone services
Universal Internet working Video Calling
Broadband
7/27/2019 Vodafone Chennai Market Analysis
5/13
Competitors- ChennaiTop four Players
1. Aircel
2. Bharti Airtel
3. Vodafone Essar
4. BSNL
Other Players are : -
1. Reliance Communications
2. Idea Cellular3. Tata Communications
4. MTNL
7/27/2019 Vodafone Chennai Market Analysis
6/13
Market Share - Chennai
31.65%
33.20%
17.58%
12.57%
5%
% MARKET SHARE-CHENNAI(REVENUE)
BHARATI AIRTEL
AIRCEL CELLULAR LIMITED
VODAFONE ESSAR
BSNL
OTHERS
7/27/2019 Vodafone Chennai Market Analysis
7/13
Total Subscribers
7/27/2019 Vodafone Chennai Market Analysis
8/13
Analysis (Chennai Market)
Industry active subscriber avg is 60% Market Leader- Aircel active subscriber rate is 53%
(which is very low)
Reason- Aircel provide schemes which consumer
perceives as use and throw (SIM), due to which no.of subscribers of Aircel is highest but at the sametime active subscriber% is least in industry.
Vodafone Active subscriber 80.8% (which ishigh)
Reason- Customer perceive Vodafone as a Premiumbrand thats why there is a long time commitmentwith the company.
7/27/2019 Vodafone Chennai Market Analysis
9/13
Distribution Channel
Direct Distribution1. Directly owned stores
2. Vodafone branded store
3. Internet is the key channel4. Sales force are in place to sell directly.
Indirect Distribution
1. Independent dealers, Distributer andretailers
2. Vodafone group also hosts MVNOs
7/27/2019 Vodafone Chennai Market Analysis
10/13
B2B Targets
Co-orporates
Colleges
School Hostels/PG
7/27/2019 Vodafone Chennai Market Analysis
11/13
Recommendations
Penetrate more by doing more promotions
especially in rural market.
Extending the distribution channel for making
product visible and available at convenient
location.
Customization - Promotion in regional
language.
Making better relationship with dealers
through Schemes and dealer meets.
More mar ins for intermediaries.
7/27/2019 Vodafone Chennai Market Analysis
12/13
Source: http://entrance-exam.net/forum/general-discussion/list-top-5-
telecom-services-tamilnadu-
415015.html#ixzz2Q9EF7uBC
http://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.html7/27/2019 Vodafone Chennai Market Analysis
13/13
THANK YOU