• Vocab Unit 6 Quiz – Wed 2/13• Completed project due FRIDAY, 2/15!!!!• All advertisements will be presented in

class on 2/15. During your presentation you will explain your appeal(s) and technique(s). You will also explain how your appeal are used to attract your target audience.

• Each advertisement must include at least one technique(check your notes) - and at least appeal (ethos, pathos, logos).

TV Commercial - you must complete and submit a Storyboard.  You must also have your commercial approved by Mr. Pugliese BEFORE Friday, 2/15.

Radio Commercial - you must complete and submit a complete script for your radio commercial.  The radio ad must include a JINGLE. You must also have your commercial approved by Mr. Pugliese BEFORE Friday, 2/15.

Print Ad - you must complete and submit a written explanation of your ad.  Explain in detail the appeal, technique, logo, and slogan.  Also explain who the target audience is and how the ad specifically targets this audience.  Minimum 200 words.

Techniques The Unfinished Technique The Weasel Word Technique The “We’re Different and Unique”

Technique, The “Water is Wet” Technique The Vague Technique The Endorsement/Testimonial Technique The Scientific/Statistical Technique The Compliment the Customer Technique The Rhetorical Question Technique Famous-person testimonial Plain-folk pitch-associates product with

simplicity. “We bring good things to life” General Electric

Snob-appeal approach-attempts to persuade consumers that using a product will maintain or elevate their social status,

Bandwagon effect-points out in exaggerated claims that everyone is using a particular product “America’s favorite “ “best”

Hidden-fear appeal-plays on consumers’ sense of insecurity

Irritation advertising-creating product name recognition by being annoying or obnoxious.

Association principle-an ad associate a product with some cultural value or image that has a positive connection but may have little connection to the actual product symbols of American patriotism in the wake of September 11th.

How to make a story board…How to make a story board…

http://www.youtube.com/watch?v=LgDwNxGIuCQ

http://www.superbowl-commercials.org/23531.html

For each of the following:For each of the following:

Identify the productTechniqueAppeal

Advertising AssignmentAdvertising Assignment

Assignment: With the members of your group ( no more than 3) you must choose to create a print ad, radio ad, or a television commercial for a consumer product incorporating at least one of the advertising approaches discussed in class.

PRINT ADPRINT AD

Must include ORIGINAL slogan and ORIGINAL visual image or symbol.

Must include a written explanation.

RADIO ADRADIO AD

Must include an ORIGINAL slogan and ORIGINAL script.

Must be approved before being played in the class.

Television CommercialTelevision Commercial

Must include a storyboard.30 second commercialMust be approved before being shown in the class.

Monday, February 11, 2013Monday, February 11, 2013Aim: How can we organize and plan our advertisement?

Do Now: What type of advertisement are you creating? Why?

Completed ADVERTISEMENT is due FRIDAY!!!

TV Commercial - you must complete and submit a Storyboard.  You must also have your commercial approved by Mr. Pugliese BEFORE Friday, 2/15.Radio Commercial - you must complete and submit a complete script for your radio commercial.  The radio ad must include a JINGLE. You must also have your commercial approved by Mr. Pugliese BEFORE Friday, 2/15.Print Ad - you must complete and submit a written explanation of your ad.  Explain in detail the appeal, technique, logo, and slogan.  Also explain who the target audience is and how the ad specifically targets this audience.  Minimum 200 words.

ALL PARTS ARE DUE FRIDAY!!! Presentations begin Friday!!!ALL PARTS ARE DUE FRIDAY!!! Presentations begin Friday!!!