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2 © 2018-TBUI
VN STRATEGY UNDER THE THE
COMPREHENSIVE AND PROGRESSIVE
TRANS-PACIFIC PARTNERSHIP
(CPTPP)
3 © 2018-TBUI 3
Vietnam’s exports by sector
• Machinery has come to dominate Vietnam’s
export portfolio, with the rise of broadcasting
equipment (i.e. cell phones, TVs and related
devices) being especially prominent.
• The role of traditional sectors like garments and
shoes remain important, while dependence on
natural resources has declined
Source: MIT economic complexity index 2016
4 © 2018-TBUI 4
Vietnam’s exports by
destination
• Asia absorbs the largest share of
exports as a region, but the US
remain the largest single export
market.
Source: MIT economic complexity index 2016
5 © 2018-TBUI
The age of unknown-unknown
• Unknown
So, your guess about the future of the world economy would be as good as mine.
6 © 2018-TBUI
BUT BIGGEST THREAD IS COMING
FROM CHINA
• If Chinese exports to the USA decrease due to
trade war, China will likely dump their excess
production to Vietnam (and other countries)
• Thus, killing local industries
7 © 2018-TBUI
A VN National Strategy
• The VN industry recognizes the need to
improve quality
• The VN government passed a Resolution No.
01/NQ-CP dated 1st January, 2018 • Continuing to reduce costs for businesses
• Solutions to link domestic enterprises and FDI
enterprises
8 © 2018-TBUI
Successful Leadership in the
TUNG BUI | VEMBA | JULY 11, 2018 Matson Navigation Company Chair of Global Business
Chair and Professor of Information Technology Management
9 © 2018-TBUI
The
INDUSTRIAL REVOLUTION 4.0
might be the opportunity for both
Europe and Vietnam to push their
mutually beneficial cooperation to
the next level
10 © 2018-TBUI
11 © 2018-TBUI
12 © 2018-TBUI 7/13/2018
HICSS downloads by country
13 © 2018-TBUI
What is the
INDUSTRIAL REVOLUTION 4.0?
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15 © 2018-TBUI
Yeah, FAST, FAST, FAST, BUT…
16 © 2018-TBUI
THERE IS MORE TO 4.0 THAN 5G…
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FULL DIGITIZATION
OF
A COMPANY’S OPERATIONS
IN
A WORLD WHERE THE
PHYSICAL WORLD &
THE CYBER WORLD CO-EXIST
18 © 2018-TBUI
Gateway to the cyber-world
4
2
19 © 2018-TBUI
Industrial Evolution
4. Industrial
revolution Based on cyber-physical-
systems
3. Industrial revolution Through the use of electronics
and IT further progression in
autonomous production
2. Industrial revolution Introducing mass production
lines powered by electric
energy 1. Industrial revolution Introducing mechanical
production machines powered
by water and steam
End of the
18th century. Beginning of the
20th century
Beginning of the
70th
Industry 1.0 Industry 3.0
Industry 2.0 Industry 4.0
Leve
l o
f c
om
ple
xit
y
Today
Source: DFKI/Bauer IAO
20 © 2018-TBUI
Bu
ildin
g B
locks
Industry 4.0
Autonomous Robots
Simulation
Horizontal and
vertical system
integration
Industrial Internet of
Things
Cyber Security
Additive Manufactu
-ring
Augmented reality
Big data analytics
21 © 2018-TBUI
THE WORLD WE LIVE
IN…
Every-day internet-connected objects with unique IP
identifiers able to receive/send data for a specific purpose.
1
8
22 © 2018-TBUI
22
From Smarter Factories…
Sensors are
attached to
components,
forklifts,
employees and
other assets
23 © 2018-TBUI
RFID sensors on cloud
24 © 2018-TBUI
To on-demand 3D Printing…
25 © 2018-TBUI
26 © 2018-TBUI
Planet MARS,
2020
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30 © 2018-TBUI
30
By geolocating
the sensors, one can see how people and products are moving
… to Streamlined Factories
31 © 2018-TBUI
31
To Smart Inventory management
Sensors on containers can
determine when a product is
running low
Employees will be alerted to
proactively re-order the parts
when a certain level is reached
or orders can be automatically
placed with suppliers
32 © 2018-TBUI
Industrial Revolution 4.0?
• A convergence of mature digital technologies that create (and soon force) business transformation
• Maturing technologies – Wireless technologies and IoT
– Data analytics, Machine learning and Actionable artificial Intelligence (integrated sensors and smart devices)
– IoTs
– Digital fabrication (robotics, 3D printing)
A NEW PLATFORM FOR YOUR BUSINESS CONSISTING OF CYBER-PHYSICAL SYSTEMS
33 © 2018-TBUI
To Better Quality of Life for
Consumers
34 © 2018-TBUI
Surprising Insights
Picture from The Human Face of Big Data (Rick Smolan/Peter Menzel)
DVR 13% Pool pump
30% Lighting
15%
Kitchen
appliances
combined < 5%
TVs 10%
35 © 2018-TBUI
A digital assistant at your home… “Alexa, can you
order pizza for tonight
36 © 2018-TBUI
Echo, who won the France-Belgium semi-final?
37 © 2018-TBUI
How to use data to improve quality of life?
38 © 2018-TBUI
39 © 2018-TBUI
New
Energy
Bills
Courtesy of
Belkin,Inc.
40 © 2018-TBUI
Put HUMANITY above
technologies
• Many humans’ jobs at risk from automation
• Businesses unable to join the digital
transformation trend
• More inequalities than less
41 © 2018-TBUI
An (Overstretched) Classification of Vietnam
Business Leaders after DoiMoi
1.0 State-owned-enterprises Government officials
2.0 Private SMEs & Foreign
companies
Private citizens with good business
networking & language skills & overseas
graduates
3.0 Firms with global orientation Equipped with (specialized) business
expertise
4.0 Firms geared up for digital
revolution WHAT LEADERSHIP DO
WE NEED?
42 © 2018-TBUI
Strategy 1 | Recognize that the
industrial revolution 4.0 has begun
Embrace digital platforms in your
business
43 © 2018-TBUI
• Restaurants – from paper order to cloud-based process (along supply/value chain)
• Schools – from classroom settings to online, distributed flip-the-class instruction
• Banks – from retail, physical banking to 100% e-banking
• Small Large Extra large economies of scale
• MANY VIETNAMESE ARE ON THE WAY TO ACHIEVING THIS
• (USING TABLETS FOR TAKING ORDER, JUST EXTENDE IT TO SUPPLY CHAIN)
44 © 2018-TBUI
Strategy 2 | Innovate business
models
Willingness to let go outdated products
and services
& Use IT to transform your business
45 © 2018-TBUI
• Focus on purpose, and not products
• Making a better world, with customer centricity
– IBM ICU project
– University – not curricula, but career planner
46 © 2018-TBUI
TRANSPORTATION
FORD
Phasing out
manufacturing of cars,
to focus on
transportation services
(6/2018)
RENAULT
Announcing car
sharing plan (7/2018)
47 © 2018-TBUI
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50 © 2018-TBUI
HEALTHCARE
IBM
Humanizing the
Intensive Care Unit at
Hospital (on-going
research)
ADIDAS
Embedding healthy
living style in
sportwear
51 © 2018-TBUI
52 © 2018-TBUI
53 © 2018-TBUI
An Intensive Care Unit
54 © 2018-TBUI
Machine Learning as an Assistant
55 © 2018-TBUI
When there is a fine line
between reality and virtuality…
• Hopelab.org project
• Pediatric oncology
• The making of re-mission
• where Virtual world helps
Real world
56 © 2018-TBUI
UTILITY
Electricity Companies
should disrupt their
own
Large scale disruption
TESLA
57 © 2018-TBUI
What’s special about this house?
58 © 2018-TBUI
AGRICULTURE
Environmental
concern and
productivity go hand in
hand
59 © 2018-TBUI
SAVING WATER
60 © 2018-TBUI
Retailing: Augmented Reality
61 © 2018-TBUI
IKEA Real-world product integration
• The smallest Ikea store in the world
• Volunteers to live in Ikea and to have their
lives taped to provide feedback
62 © 2018-TBUI
63 © 2018-TBUI
THE SHARING ECONOMY
64 © 2018-TBUI
REALITY 7. THE “WE” ECONOMY
THE SHARING ECONOMY IS HERE
TO STAY
3
5
65 © 2018-TBUI
Now comes the UBER Phenomenon –
Displacing Current Distribution Channels
• “UBER-ification”: There is an UBER for everything
• For someone to: – Do your laundry: WASHIO.COM
– Cook your dinner: sSPRIG AND SPPONROCKET
– Mail your package: SHYP
– Get you a message therapist: ZEEL
– Send a doctor to your house: HEAL.com
– Pack your suitcase: DUFL
– Rush you achohol: EAZE
– Have a valet park your car: LUXE
– Walk your dog: WAG!
– Clean your house: HANDY
– Get your grocery delivery services: URBERY
– Get a tailor to your house to fix your wardrobe: zTAILORS
66 © 2018-TBUI
3
3
67 © 2018-TBUI
THE ‘WE’ ECONOMY + THE
INTERNET OF ‘ME’
OUR WORLD, PERSONALIZED
=
5
1
68 © 2018-TBUI
A STRATEGIC MODEL FOR
DIGITAL TRANSFORMATION How do I uses I.T. to drive my company’s
business value?
5
5
69 © 2018-TBUI
Digital Strategies – NEW frontiers
Product and Service Approach
Mass Customization
Continuous Improvement
Operational
Excellence
SINGLE BUNDLE THEME SOCIAL ENGAGEMENT
This is
where
you
should
be!
70 © 2018-TBUI
LEADERSHIP 4.0
CURRENT TENDENCY:
• Resist destruction
– Subsidies to save factory in
difficulty
• Save current jobs, focus
on efficiency
• Focus on competition
• Skeptical of technology
FUTURE
LEADERSHIP:
• Let outdated firm go out of business
• Train employees to do new jobs, focus more on effectiveness
• Creativity, change management
• Focus on collaboration to solve customer problem faster and more friendlier
• Negotiation
71 © 2018-TBUI
LEADERSHIP 4.0:
CUSTOMER CENTRICITY
• Solving customer’s problem faster, friendlier,
and realtime in an interactive world
• Apparel industry – Virtual showroom, online
order, pick up at store
• Garment industry – Predictive analytics of
weather and tourism to produce right design
72 © 2018-TBUI
• Automobile manufacturers from production to
becoming on-demand transportation companies
• Utility (Electricity) Providers of household
renewable energy power generators
• Hospitals from curative care at hospital to
preventive care at people’s home through IoT
• Banking from passive loan applications to
proactive loan on the go
LEADERSHIP 4.0:
CREATIVE DESTRUCTION
73 © 2018-TBUI
A VN National Strategy
• The VN industry recognizes the need to
improve quality
• The VN government passed a Resolution No.
01/NQ-CP dated 1st January, 2018 • Continuing to reduce costs for businesses
• Solutions to link domestic enterprises and FDI
enterprises
74 © 2018-TBUI
EUROPE-VIETNAM NEXT
LEVEL OF COOPERATION
TUNG BUI | VEMBA | JULY 11, 2018 Matson Navigation Company Chair of Global Business
Chair and Professor of Information Technology Management
75 © 2018-TBUI
SIXTEEN YEARS IN HANOI
76 © 2018-TBUI
77 © 2018-TBUI
History
• 1997: USAID Grant – Training the trainers, 60 instructors to be trained in market-economy business education
• 1999: Roger Ford, a retired prof. & missionary, went to Hanoi and lobbied for Shidler to work on the first EMBA in Hanoi
• 2000: Ha Trung, advisor to HSB, invited TB at his villa in HCMC to implement the logistics of VEMBA
• 2001: VEMBA 1-HAN started with 29 students at Hanoi School of Business at VNU
• 2007: VEMBA opened in HCMC thanks to IU
78 © 2018-TBUI
Vietnamese Academic Partners
• Hanoi School of Business (2001-2007)
• International University (2007-present)
• Foreign Trade University (2008-present)
79 © 2018-TBUI
The 2-year VEMBA Curriculum
Core-Edge-Transition
CORE: 8 COURSES
EDGE: 7 ELECTIVES
TRANSITION:
A PRACTICUM PROJECT
80 © 2018-TBUI
Where are our students from? 286 co.
80
81 © 2018-TBUI
Since 2001, 21 VEMBA Cohorts
682 entered the
program
2001-2007:
HANOI Every other
year
2007-to date:
HANOI
& HCMC Every year
559 graduated
82 © 2018-TBUI
Where are our students from?
82
83 © 2018-TBUI
2001: Vemba1-HANOI
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
IEDP 1-8
Vietnam Exec MBA Vemba
84 © 2018-TBUI
HCMC:
390
HANOI:
292
VEMBA students/Location
41% 59%
AGE:
31.5
85 © 2018-TBUI
1 VEMBA
2 locations
16 countries
87 expats
Participating
Countries
Number
Australia 1
Canada 2
China 2
Egypt 1
Finland 1
France 1
Germany 2
Holland 1
Korea 4
Malaysia 1
Mexico 2
Russia 5
Singapore 2
Tunisia 1
USA 60
86 © 2018-TBUI
Hanoi HCMC VN
Total 292 390 682
Vietnamese 268 327 595
Expats 24 63 87
Expats/VN 8% 16% 13%
87 © 2018-TBUI
88 © 2018-TBUI
C-level positions
of Hanoi VEMBA graduates
181 / 280
89 © 2018-TBUI
Percent of HCMC VEMBA
graduates promoted after graduations
50%
90 © 2018-TBUI
Percent of HCMC VEMBA graduates
who created a new business after
graduations
28%
91 © 2018-TBUI
VEMBA has become
more than just a remote MBA program
92 © 2018-TBUI
A vast & trusting business network
93 © 2018-TBUI
A now-or-never lifestyle
Annual golf championships Year-end
Parties
94 © 2018-TBUI
A life-long experience
6 couples attending
programs in subsequent cohorts
Hanoi classmates agree that
they would be in-laws once their children get older
3 couples tied their knots
while attending schools
95 © 2018-TBUI
A CSR Movement
Charitable work Education outreach
96 © 2018-TBUI
VEMBA Mentioned by Sec. John Kerry at the 20th
Anniversary of VN-US relations
....The
University of
Hawaii offers an
Executive MBA
program that is
accredited in the
United States
and in
Vietnam....”