VMobile Feasibility Study (student Work)

7/25/2019 VMobile Feasibility Study (student Work)

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The Launch of VMobile Techno User Card for Secondary & Tertiary Students

in Baguio City, Benguet Philippines

Presented toThe !aculty of College of Business "d#inistration

Uni$ersity of the Cordilleras%o$ernor Pac 'oad, Baguio City

(n Partial !ulfill#ent of the'e)uire#ents of the Sub*ect!easibility Studies +!S --.

/0--12032 TThS stTri#ester, S4 3-313-5

Sub#itted by06a#ee " "r*ona

%eoreena 'iccielle 7 Bileson

Chris Lhesric M 8ublaStephen 9yle C :#li

9ristine ;anielle ; Panes


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Approval Sheet

This pro*ect paper proposal entitled The Viability of VMobile Technologies(ncorporations Techno? User for Tertiary Students in Baguio City, BenguetPhilippines prepared and sub#itted by 6a#ee " "r*ona, %eoreena 'iccielle 7Bileson, Chris Lhesric M 8ubla,Stephen 9yle C :#li, 9ristine ;anielle ;Panes,


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+;"T


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Reply Slip

( a# Ailling to be a #e#ber of the panel for their pro*ect study

Sorry, ( cannot accept the in$itation

!or consultations, ( a# free

+Please indicate date and ti#e.

Signature abo$e Printed 8a#e


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+;"T!aculty, College of Business "d#inistrationUni$ersity of the Cordilleras

;ear Mr Luis = Corpu>0

@e are students of the College of Business "d#inistration conducting a

!easibility study entitled0 $iability of putting up Better1Li$ing Co#pany?

(n line Aith this, #ay Ae in$ite you to ser$e as a #e#ber of the panel The date

of our oral defense Aill be on +;"T< "8; T(M< TB".

Than you and %od Bless

'espectfully,

"r*ona, 6a#ee "

Bileson, %eoreena 'iccielle 7

8ubla, Chris Lheric M

:#li, Stephen 9yle C

Panes, 9ristine ;anielle ;

'ollon,


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Reply Slip

( a# Ailling to be a #e#ber of the panel for their pro*ect study

Sorry, ( cannot accept the in$itation

!or consultations, ( a# free

+Please indicate date and ti#e.

Signature abo$e Printed 8a#e


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Acknowledgment

The proponents Aould lie to than the "l#ighty =ea$enly !ather, for the

opportunity to enhance their noAledge and also, than you for =is unending

lo$e, protection and guidance

To the belo$ed parents and guardians of the proponents Aho inspired

the# to be co##itted in their studies, for the unending support and lo$e The

proponents Aould lie to dedicate this study to you

To the panelists, Mrs %race ' Tobias, Ms :rlina Ursula 'egua, the

proponents Aould lie to than the# for helping to polish their study Than you

for the suggestions and reco##endations Ahich #ade the proponents study to

be co#prehensi$e and reliable

To supporti$e ad$iser, Mr Luis = Corpu>, the proponents Aould lie to

than hi# for guiding the# on hoA to #ae the !easibility Study The proponents

than hi# for unlocing their hidden potentials and inner talents to co#e up Aith

this study

To Mrs Lea Bayubay, than you Maa# for helping the proponents to

polish the technical, financial and #anage#ent aspect Than you for ad$ising

the proponents to incorporate their capacity planning

To Mr "leDander Bayot and "rch ")iapao than you for helping the

proponents in their floor plans

Than you to all of you #ore poAer and %od BlessEEE


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PRELIMINARY MATTER

" 8a#e of !ir#

VMobile (ts na#e is deri$ed fro# the #other co#pany na#edPentaCapital (n$est#ent Corporation Penta as defined in Merria#1

@ebster ;ictionary as fi$e (t is represented by the letter V? in 'o#an8u#erals Mobile, on the other hand, is deri$ed fro# #obile phones?Ahere the proposed product is to be used

B Location

VMobile Technologies (ncorporations is located at '# 3-2,3nd!loor, 8ational Life Bldg,Session 'oad, Baguio City This is an ideal spotfor the business since it is in Session 'oad Ahich is coined as the #ostaccessible and #ost popular road in Baguio City "ccessibility andcusto#er traffic is the reason Ahy Session 'oad is chosen to be thelocation of the business

a Baguio =ead :ffice0'# 3-2,3nd !loor, 8ational Life Bldg,Session 'oad,

Baguio City

b Plant Si>e03-D2 S)uare Meter

C Brief ;escription of the Product

The VMobile Techno User Card is used to gain an F13G Personal;iscount for a lifeti#e in loading #obile phones and to ha$e the ability toload all giant netAors by using only one S(M and eDisting users #obilephone

Techno Users also ha$e a user pin and passAord to ha$e an onlinein$entory

; Pro*ect Su##ary

The proponents are de$eloping a study on de$eloping VMobile, aneDisting fir# at :rtigas Manila to be brought here in Baguio (ts na#e isderi$ed fro# the #other co#pany na#ed PentaCapital (n$est#entCorporation Penta as defined in Merria#1@ebster ;ictionary as fi$e isrepresented by the letter V? in 'o#an 8u#erals Mobile, on the otherhand, is deri$ed fro# #obile phones? Ahere the proposed product is tobe used


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The target #aret for this proposed pro*ect are the secondary &tertiary students of Baguio City particularly students of the Uni$ersity ofthe Cordilleras The goal is to pro$ide these students affordable andprofitable business To address this, Ae are to launch VMobile TechnoUser Card This is a card that load giant netAors Aith the use of only one

eDisting user phone and one eDisting S(M

!easibility Criteria

The pro*ect proposal Aould ser$e as the pro*ects feasibility criteria(t Aould include the nu#ber of custo#ers Ae Aould ser$ing to, Ahich arestudents, pri#arily secondary & tertiary college students

Manage#ent Study

VMobile Technologies (nc #anage#ent aspect deter#ines

i#portant factors necessary in the proper #anage#ent of the businessPersonnel, Salary and @ages plans as Aell as its benefits and otherco#pany policies Aere i#posed for the proper super$ision (Theproponent decided to have a !"# daily alary $or the two encoder%&

Mareting Study

This aspect is necessary to deter#ine the actual needs, Aants, andeDpectations of our #aret The core of the #areting study is todeter#ine if there is really a de#and in the #aret of VMobile Techno

User Card Based on the forecasted de#and, +P


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Socio1ation, Ahich includes the personnel andcusto#er

Maret Study

Baguio City is the Su##er Capital of the Philippines Ahich is noAengaging for industriali>ation Since there are neA settlers in the city, thepopulation for 3-3 is noA H,H5F in the said area according to 8ationalStatistics :ffice Ahich co#prises of !ilipino and non1!ilipino fa#ilies andalso tertiary students ca#e fro# the neighboring places of Baguio City,Benguet and fro# other countries such as 9orea, China, 6a#aica, 8igeria

and "#erica since the tertiary education in the said city is co#petiti$elyaffordable co#pare to tertiary education in other Philippine 'egions "spercei$ed by the researchers, #obile phones Aith loads is a necessityfro# these students to ha$e co##unication to their parents or guardiansto alloA the# to gain pay#ent for their tuition, rent fees, alloAances andother eDpenses Ahich is the core reason Ahy this feasibility study is noAconducted


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Management Apect

A% Name o$ the irm

The na#e of the fir# is VMobile Technologies (nc The business is

engaged into franchising business since 3--F The reason behind Ahy this

business engaged in franchising is because VMobile i##ediately connect or

access fro# the different Aebsite and to be able to ha$e instant co#plete units of

co#puters fro# softAare and hardAare The Units is directly purchased to our

Mother Co#pany and the partners Aill fully pay the purchased products (f the

co#pany Aill dissol$e all the e)uip#ents Aill be con$erted to cash for easily

distribute partners

VMobile Technologies (nc Aas deri$ed fro# the co#pany that pro$ides

their financial capacity Ahich is PentaCapital (n$est#ent Corporation Penta as

defined in Merria#1@ebster ;ictionary as fi$e is represented by the letter V? in

'o#an 8u#erals Mobile, on the other hand, is deri$ed fro# #obile phones?

Ahere the proposed product is to be used

VMobile Technologies (nc Baguio Branch #ust folloA the ter#s and

conditions as agree#ent in the PentaCapital LaA of Partnership

Name o$ the Prod*ct and 0ecription

The VMobile Techno User Card is used to gain an F13G Personal;iscount for a lifeti#e in loading #obile phones and to ha$e the ability to load allgiant netAors by using only one S(M and eDisting users #obile phone

Techno Users also ha$e a user pin and passAord to ha$e an onlinein$entory


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RE1/IREMENTS IN RAN+2ISIN3

Reidential4

Photocopy and any $alid (; Aith picture

Proof of billing +Bed by our

custo#er in ter#s of train the# in the technicalities of the product

5 To be able to gi$e the best loading eDperience to all future Techno Users


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0% 3rantt +hart

The %rantt Chart shoAs the se)uence of the e$ents and the ti#e re)uired

for VMobile Technologies (nc Techno User for its co#pletion

Ta-le 6.Mo-ile Techno /er +ard

Propoed 3antt +hart $rom 7an*ary 6 8 7*ly 96

7an*ar

y

e-r*ar

y

March April May 7*ne 7*ly

Intallation

o$

MaterialIntallation

o$ /tilitie

5rientation

o$

Employee

Promotion

and

Advertiin

g

Normal5peration

E% orm o$ )*ine 5rgani:ation

8ote0 Since that the agree#ent in the ter#s and condition are Aell

folloAed and Penta Capital does not re)uire Ahat for# of organi>ation, the

business Aill use So Ae decided to for# our oAn

The for# of business organi>ation to be adopted by VMobile

Technologies (nc Baguio Branch Aill be in %eneral and Li#ited Partnership (t

is co#posed of fi$e partners Chris Lhesric M 8ubla is the %eneral Partner and

the other gentle#en and ladies Aill be Li#ited Partners The fi$e partner

contributed #oney, Ahich Aill ser$e as the co##on fund of the partnership

during its operation and beco#e partnership property


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The content of article of Co1Partnership are agreed by the partners by

signing the said article +See "ppendices. The partnership agreed that Mr Chris

Lhesric M 8ubla Aould be our #anaging partner

% Regitration and Licene

The legal re)uire#ent for the business to operate include articles and by

LaAs of Partnership to be sub#itted to Securities and


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practically all the Aor5 Pro$ides supple#enting ar#

betAeen the different le$el of

#anage#ent

/ Capable of resol$ing updepart#ental proble#s

ig*re 6

Line and Sta$$ 5rgani:ation

Secretary

Encoder 2

GENERALMANAGER

FRANCHISERPARTNERS

Accountant /Bookkeeper

Encoder 1

Tecn!ca"Head


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Note4 "ccountant Aould be hired

e$ery year to chec the account

of the business

2% La-or Re;*irement

Co##ercial, industrial, big or s#all business establish#ent has Labor

'e)uire#ent that Aill ser$e as a guide for proper selection of e#ployees, lie

other business fir#s, VMobile Technologies (nc has corresponding Labor

'e)uire#ent to be able for the co#pany to be producti$e and successful in the

field of business :ur e#ployees #ust be =onest, =ardAoring and ;eter#ined

in their field of speciali>ation They #ust be sociable and ha$e %ood Moral

Character, %ood Co##unication Sills Aith the custo#ers They #ust be

co#petiti$e to be hired in the co#pany

I%


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!% Secretary 8 9eeps the daily records of the business Maintain personalrecords of each e#ployee including the lists of se#inars and orientationattended Maintain the daily ti#e records of the e#ployees

1*ali$ication4

1 Preferably :ffice Manage#ent %raduate

1 =a$e noAledge in Booeeping Process

1 Co#puter literate

1 %ood co##unication sills

1 Must be Ailling to Aor o$erti#e

1 !e#ale

1 Single

1 @ith year eDperience in :ffice "d#inistration

9% Acco*ntant > )ookkeeper 8 'esponsible for recei$ing cash pay#ent in thecusto#ers and for the pay#ent of any related eDpenses 9eeps the daily recordsof cash receipts and disburse#ents =eIShe is also responsible in depositing

cash receipts in the bans

1*ali$ication4

= Must be a graduate of Bachelor of Science in "ccountancy

= Must ha$e at least 3 years of Aoring eDperience related to the*ob position

= F132 years old

= Co#puter Literate and can Aor under pressure

= Male I !e#ale

?Technical 2ead 8 Must noA the process of VMobile Technologies (nc fro#Techno Users 'egistration, Load 'eplenish#ent and Custo#er Support

1*ali$ication4


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= Preferably has a Call Center bacground

= F132 years old

=


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Ta-le ?


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Marketing Apect

I% 3eneral Market 0ecription

Mareting is the process of continuously catering to the target custo#ersneeds, Aants and eDpectations superiorly than co#petitors "lso, it is the processby Ahich goods and ser$ices #o$e fro# producers to end users +6osiah %o.

Baguio City is the Su##er Capital of the Philippines Ahich is noAengaging for industriali>ation Since there are neA settlers in the city, thepopulation for 3- is noA H,H5F in the said area according to 8ationalStatistics :ffice Ahich co#prises of !ilipino and non1!ilipino fa#ilies and alsotertiary students ca#e fro# the neighboring places of Baguio City, Benguet andfro# other countries such as 9orea, China, 6a#aica, 8igeria and "#erica sincethe tertiary education in the said city is co#petiti$ely affordable co#pare totertiary education in other Philippine 'egions "s percei$ed by the researchers,#obile phones Aith loads is a necessity fro# these students to ha$eco##unication to their parents or guardians to alloA the# to gain pay#ent fortheir tuition, rent fees, alloAances and other eDpenses Ahich is the core reasonAhy this feasibility study is noA conducted

The ad$ertise#ent that Aill be used are radio, neAspaper and leaflets

since strea#ers are already a$ailable and free fro# the #other co#pany

II% Target Market4

The target #aret of VMobile Techno User Cards are Secondary Students

I =ighschool Students & Tertiary Students I College Students

III% actor A$$ecting the Market

There are lots of things to be considered in launching a product in order to

be co#petiti$e to others


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The #ost i#portant factor that the business #ust consider is co#petition,

the business should focus on its co#petitors strength and Aeanesses

(f you are in 'o#e, do Ahat 'o#ans do? this is a traditional )uotation to gainco#parati$e ad$antage to your co#petitors but there is a re$ised )uotation fro#Chris Lhesric M 8ubla saying (f you are in 'o#e, do Ahat 'o#ans cannot do?this )uotation is stated to eDecute not only Co#petiti$e "d$antage but also

"bsolute "d$antage

There are no direct co#petitors for the product and Ae only ha$e indirect

co#petitor such as 'etail Stores and Loading Stations since they do not gi$e a

lifeti#e discount after they purchase the product Ahich is a Co#petiti$e

"d$antage and the product price is *ust 5-- pesos rather than KKK in 8etAorPlans Ahich is an "bsolute "d$antage (n order for the product to be #ore

successful, good strategies and eDcellent #anaging of the product should be

considered Price and )uantity of the product to be offered is also a factor Price

is !riendly? to our custo#er, Ahich is affordable in the pocet of the custo#er

and Aith good )uality ser$ices The location is accessible, it is also one of the

factor to be consider

I.% S*pply Analyi4

Since our proposed product is about #obile phone loading, our

co#petitors are the folloAing0

'etail Stores I Sari1Sari Stores3 "uthori>ed Loading Stations5 8etAor Plans

BeloA is the table shoAing the different pricing structure of our co#petitors

Ta-le "

Pricing Str*ct*re o$ +ompetitor

Indirect +ompetitor Pricing

'etail Stores I Sari1Sari Stores "dditional 15 pesos fro# S'P

"uthori>ed Loading Station Suggested 'etail Price


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8etAor Plans KKK pesos is the LoAest :ffer

+ompetition Analyi

"l#ost all people ha$e a #obile phone and for the# to co##unicate they

need a load Ahich is the core reason of this study and since it is noA a days

considered a necessity there are indirect co#petitors already eDist

'etail Stores or Sari1Sari Stores as !ilipinos coined the# sells load but

they ha$e a #ar1up price of 15 pesos other that the Suggested 'etail Price

+S'P. Ahich already consist of an (nco#e (t doesnt ha$e a discount and Aorst,

they still increase fro# S'P for about 5-G

Loading Stations are #ostly found in Malls and e$en %roceries Ahich

folloA the S'P but still do not ha$e the lifeti#e discount of F13G Ahich VMobile

Techno User Card offer

8etAor Plans loAest offer is their Plan KKK Ahich you Aill en*oy discounts

in *ust #onth and before you can a$ail for a Plan a person need to sub#it a

Pace Slip Ahich all Secondary &Tertiary Students cannot co#ply and since it is

KKK pesos VMobile Techno User Card has a co#petiti$e ad$antage since they

offer the product in *ust 5-- pesos Aith lifeti#e discount

(n these scenarios, VMobile Techno User Card ha$e both Co#petiti$e

"d$antage and "bsolute "d$antage o$er eDisting co#petitors

So*rce o$ 0ata4

;ata presented Aere gathered fro# different go$ern#ent agencies,

different custo#er feedbac and through co#petitors Aebsites and branches

The sources are the folloAing0

8S:3 Custo#ers that a$ail loads fro# co#petitors5 Co#petitors Aebsites and branches/ City =all


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Marketing Strategy4

!or the product to penetrate the #aret, they Aill establish good custo#er

relation, good )uality of products,, affordable prices and discounts

Ta-le @Propoed Pricing Str*ct*re o$ .Mo-ile Techno /er +ard


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0emand Analyi

Launching a neA product in Baguio City specially located in Session 'oad

Ahich pro$ides lifeti#e discount in co##unication is a big help in the co##unity

especially to those students Ahich is apart fro# their parents *ust to pursue their

educational careers Baguio is our #a*or de#ographic because there are a lot of

secondary and tertiary schools in the $icinity :ur Baguio Branch is near Baguio

8ational =ighschool, Pines 8ational =ighschool Uni$ersity of Baguio =ighchool

and Saint Louis =ighschool for secondary education then ST(, College ofTechnlogy, Baguio Central Uni$ersity, Philippine @o#en Uni$ersity, Saint Louis

Uni$ersity, Uni$ersity of Baguio and specially Uni$ersity of the Cordilleras for

tertiary education

Since al#ost all of the students need a load to contact their parents for

their alloAances, rents, tuition or *ust for sociali>ing purpose and since this

product is neA in the #aret, Ae can assu#e that al#ost all the target #aret Aill

a$ail of VMobile Techno User Card since they Aill not run to any store to get a

load

Ta-le B

Sale A*mption $or 6tYear o$ 5peration

3iven4

3KK D 3- 2,KF- Sale

1 5,KFF = +apital

,KK3 Income

+*tomer in a Year > C per Package D Income Total Income per Year

-,--- I 3- D ,KK3 KKH,---


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+*tomer D Load per 0ay D 0ay per Year D FEarned Total Income per Year

-,--- D 2 D 5H2 D --3 ,-K2,---

Advertiement > Promotion

!or the business to be noAn on public, the oAners ha$e thought of

ad$ertising progra#s (t Aould of great help for the #anage#ent to pro#ote its

product and gain higher rate of return

BeloA are the ad$ertising #edia that the fir# Aill use in order to be noAn

in the locality

Ta-le G

Ann*al EDpene o$ Advertiing

Advertiment Amo*nt

'adio 3H,/--

8eAspaper 35,-/-

Leaflets

T5TAL

,2--

Php "#'?#

Advertiing Program

Radio 8 connections for further spread business and infor# the public on

the product and ser$ice of the VMobile Techno User Card (t Aill be hired

particularly at K2 Lo$e 'adio fro# Mondays to !riday, four ti#es a day betAeen

K0-- p# to 30-- a# Ahich Aill announce by the Lo$e ;* Papa 6ac " 2

seconds slot ti#e Aill be chosen to deli#it its eDpenses The fir# Aill spend

/,/-- per #onth ha$ing a total of 3H,/-- for siD #onths

Newpaper 8 Baguio Midland Courier is the print #edia Ae Aill use half

page and published once a #onth This Aill cost the fir# 5,F/- per #onth, a

total of 35,-/- for siD #onth publication

Lea$let are to be floated before the grand launch of our product Ahere

people are liely to pass the area @e Aill be floating ,--- pieces Aith the help


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of +opyTrade +enter SM )ag*io )ranch (t Aill cost the fir# 32- a #onth fro#

a total of ,2-- ti#es in a year

Streameris free pro$ided by the co#pany Ahich co#prises of 3

strea#ers e$ery 3- Techno User Cards


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Documents

VMobile Feasibility Study (student Work)