HOW TO UNLEASH TRUE CREATIVE POTENTIAL OF RUSSIAN SOFTWARE DEVELOPERS AND USE IT TO BOOST THEIR COMPANIES’ SUCCESS?

Vladimir L PavlovD&PE DirectorMicrosoft Russia

Some Useful Terms The GDP (Gross Domestic Product) of a country is defined as the

market value of all final goods and services produced within a country in a given period of time (usually a year)

Revenue (turnover) is an amount of money that a company receives from its activities in a given period (usually a year), mostly from sales of products and/or services to customers

Profit is defined as the residual value gained from business operations in a given period (usually a year)

The Fortune Global 500 is a ranking of the top 500 corporations as measured by revenue. The list is compiled and published annually by Fortune magazine. It differs from the Fortune 500 in that the latter only lists the top US corporations.

MSF (the Microsoft Solutions Framework) is a collection of Microsoft's proven practices on managing successful IT projects

Country RUSSIA USA

GERMAN

Y

POLAND

CZECH

CROATIA

SLOVENIA

ROMANIA

LATVIA

LITHUANIA

UKRAINE

HUNGARY

ESTONIA

GDP B USD 740 12490

2730 246 109 34 35 72 14 24 75 106 12

Population M 142 298 82 38 10 4 2 22 2 4 47 10 1.3

Labor Force M 72 149 43 17 5 2 1 9 1 2 23 4 0.7

Impact K USD 10 84 63 14 20 20 38 8 13 15 3 25 18

Global picture for 2005

CompanyMICROSOFT

NOKIA

TIMEWARNER

AT&T

GAZPROM

BASF

BOEING

VODAFONE

METRO

BANK OF AMERIKA

HP IBMSIEMENS

CITIGROUP

GENERAL ELECTRIC

TOYOTA

GENERALMOTORS

WAL-MART

EXXONMOBIL

Revenue B USD

40 42 44 44 51 53 55 65 72 84 87 91 100 131 157 185 192 315 340

Profit B USD

12 4,5 2,9 4,7 15 3,7 2,6 0 0,6 16 2,3 8 2,8 24 16 12 0 11 36

Global 500 rank

140 131 122 121 102 94 91 66 55 37 33 29 22 14 11 8 5 2 1

Employees K

61 59 88 190 397 81 153 64 204 176 150 329 461 303 316 286 335 1800 84

Impact K USD

652 713 496 230 128 654 359 1015 352 477 577 276 217 432 497 646 573 175 4062

Productivity K USD

200 76 33 24 37 45 17 0 3 90 15 24 6 79 50 41 0 6 431

Global picture for 2005

HELP PEOPLE AND BUSINESSES THROUGHOUT THE WORLD REALIZE THEIR FULL POTENTIAL

Microsoft Mission

How Can Microsoft Help Russian Software Development Industry What are the key Microsoft success drivers?

The best people The best innovative technology Scalable business model(s)

Microsoft can help Russian software industry develop similar success drivers: Technical talent pipeline for software development industry

Universities Microsoft partners

The best technology for software development industry Platform for the future Development tools and frameworks

Scalable business models for software development industry Software as a product

Software development as a service (software outsourcing) is NOT a scalable business model

Software as a service (SaaS) Value of intellectual property

MSF Team ModelSolution Delivery

DevelopmentDevelopment

TestTest

Release /OperationsRelease /

Operations

UserExperience

UserExperience

ProductManagement

ProductManagement

Program Management

Program Management ArchitectureArchitecture

Solution Design

Solution Definition

Solution QualitySolution Usability

Solution Construction

Solution Deployment

MSF Readiness Management Discipline

DefineDefineKnowledge,

Skills, Abilities

Knowledge,Skills,

Abilities

ChangeChange

AssessAssess

EvaluateEvaluate

Integrated Readiness/ Effectiveness / Transition Management Discipline

DefineDefineCorporate Knowledge Base

Corporate Knowledge Base

ChangeChange

AssessAssess

EvaluateEvaluate PlanPlan

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date

of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

This presentation was delivered on November 16, 2006, in Moscow on the Second Russian Software Engineering Conference.

You can download this presentation from http://www.secr.ru or http://www.vlpavlov.com