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I have chosen Gold Flake Kings cigarette as the product, which
is a very well-known product of ITC
company, the leading cigarette maker in India and GFK is also a
commonly preferred brand when it
comes to tobacco consumers. Major share of the companys revenue
comes from the cigarette sections
however, other product lines of ITC are out-performing such
cigarette segments of the company itself.
5 CS OF MARKETING.
COMPANY
ITC Ltd is one of India's premier private sector companies with
diversified presence in businesses .ITC is one of
India's foremost private sector companies with a market
capitalisation of over US $ 33 billion and a
turnover of US $ 7 billion. ITC is rated among the World's Best
Big Companies, Asia's 'Fab 50' and the
World's Most Reputable Companies by Forbes magazine, among
India's Most Respected Companies by
Business World and among India's Most Valuable Companies by
Business Today. ITC ranks among
India's `10 Most Valuable (Company) Brands', in a study
conducted by Brand Finance and published
by the Economic Times. ITC also ranks among Asia's 50 best
performing companies compiled by
Business Week.
ITC was incorporated on August 24, 1910 under the name Imperial
Tobacco Company of India
Limited. As the Company's ownership progressively Indianised,
the name of the Company was
changed from Imperial Tobacco Company of India Limited to India
Tobacco Company Limited
in 1970 and then to I.T.C. Limited in 1974.
PRODUCT LINE
ITC's diversification is powered by a robust corporate strategy
designed to unleash multiple drivers of
growth. The table below shows the entire product line of ITC
limited.
PRODUCT LINE PRODUCTS
FMCG products CigarettesFoodLifestyle retailingPersonal
careEducation and stationerySafety matchesAgarbattis
HOTELS ITC hotels-Luxury collectionITC welcome group sherton
hotelsWelcome hotelsWelcome HeritageFortune hotels
HOSPITALS Multi-specialty hospitals in collaboration
withHyderabad based group of hospitals.
PAPERBOARDS AND SPECIALTY PAPERS Caters to a wide spectrum of
packaging, graphic,communication, writing, printing and
specialtypaper requirements
AGRICULTURAL COMMODITIES AND RURALSERVICE
Focuses on exports and domestic trading of feedingredients, food
grain, marine products, processedfood, leaf tobacco and
spice.Farmer empowerment through e-choupal, choupal
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saagar and choupal fresh.
INFORMATION TECHNOLOGY ITC Infotech
IMAGE IN THE MARKET
The company's offerings are known for their superior and
consistent quality and it derives strength from
its wide distribution network, making its brands available
across the length and breadth of the country.
ITC has more than 100 years of experience. Over the years, ITC
has successfully managed to alter its
image in the eyes of the public and is known more as an FMCG
player today. In fact, its FMCG business
is fast becoming its biggest growth driver and is outperforming
the cigarettes division in terms of revenue
growth. The company has successfully established itself as a
strong and competing brand and has
diversified into different business segments.
GOAL
ITC VISION
Sustain ITC's position as one of India's most valuable
corporations through world class performance,
creating growing value for the Indian economy and the Companys
stakeholders.
ITC MISSION
To enhance the wealth generating capability of the enterprise in
a globalizing environment, delivering
superior and sustainable stakeholder value.
ITC's Core Values are aimed at developing a customer-focused,
high-performance organisation which
creates value for all its stakeholders. Some of the values that
it considers as priority and core for its
existences are:
Trusteeship
Customer focus
Respect for people
Innovation
Excellence
Nation orientation
COLLABORATORS
DISTRIBUTION
ITC's cigarettes are manufactured in state-of-the-art factories
at Bengaluru, Munger, Saharanpur,
Kolkata and Pune, with cutting-edge technology & excellent
work practices benchmarked to the best
