Wine Marketing Assistant Pathway CertificateThe Wine Marketing Assistant Pathway Certificate includes parts of the full Viticulture and Enology one-year certificate and two-year degree that prepare students for entry level positionsin wine sales and distribution. Students can continue with either the Viticulture/Enology program or augment business skills. Students completing the program will be able to demonstrate understanding of the role and function of marketing in the wine industry; familiarity with the basic chemistry of winemaking; ability to conduct sensory evaluations ofwine qualities; and knowledge of worldwide wine varieties, regions, and markets. Studentsmust be over 18 years of age to participate in wine tasting.

REQUIRED CURRICULUM (ALL CLASSES BELOW)

Viticulture CertificateThe one-year certificate program in Viticulture prepares students for entry into the industry andis the first year of the two-year AAS degree. The certificate program includes an introduction togrape growing, basic principles of soil science, vineyard practices throughout all four seasons,and supervised practical work experience. Students with prior college experience may not haveto take any or all general classes required.

REQUIRED CURRICULUM (ALL CLASSES BELOW)

Viticulture andEnology Programs

TERM ONE - FALL

• VE 101 Introduction to the Wine Industry (1cr)

• VE 201 Winemaking for Viticulturists (3cr)

• VE 203 Wines of the World (1cr)

TERM TWO - WINTER

• VE 202 Sensory Evaluation of Wine (3cr)

• VE 204 Wines of the Pacific Region (1cr)

TERM THREE - SPRING

• VE 205 Wines of Oregon (1cr)

• VE 223 Wine Marketing (3cr)

Total: 13 credits

TERM ONE - FALL

• *MTH 095 Intermediate Algebra OR higher (4cr)

• VE 101 Introduction to the Wine Industry (1cr)

• VE 110 Vineyard Practices I (4cr)

• VE 201 Winemaking for Viticulturists (3cr)

• *WR 115 English Composition OR higher (4cr)

*Higher level classes required for programs at 4-year institutions. Please see advisor for course recommendations.

TERM TWO - WINTER

• GS 105 Physical Science(General) (4cr)

• Choice of one of the fourclasses below (3-4cr)

- PSY 101 Psychology of Human Relations

- SP 105 Listening

- SP 218 Interpersonal Communications

- SP 219 Small Group Discussion

• HPE 295 Wellness/Health Assessment (3cr)

• VE 111 Vineyard Practices II (4cr)

TERM THREE - SPRING

• VE 102 Integrated Pest Control (4cr)

• VE 112 Vineyard Practices III (4cr)

• VE 280 CWE Practicum (2cr)

• SPAN 121 Spanish in the Workplace: Viticulture (4cr){Offered every other year}

TERM FOUR - SUMMER

• VE 103 Vineyard Soils, Plant Nutrition and Irrigation (4cr)

• VE 280 CWE Practicum (2cr)

Total: 50 credits

Viticulture & Enology Associate of Applied ScienceThe Viticulture and Enology program prepares students for entry into the industry inproduction and sales as winemaking technicians, vineyard and winery owners, andvintners. The Enology AAS degree program includes an introduction to grape growing,basic principles of soil science, vineyard and winery practices throughout all fourseasons, chemistry of the winemaking process, principles of wine production, andsupervised practical work experience. The curriculum builds upon the one-year certificate program in Viticulture and student can receive this degree and both certificates. Students must over 18 years of age to participate in wine tasting. Effortsare underway to articulate the degree for transfer to other colleges and universities,including Oregon State University, which has bothundergraduate and graduate programs in the field. Students with prior college experience may not have to takeany or all general classes required.

REQUIRED CURRICULUM (ALL CLASSES BELOW)

OFFERED ALL TERMS

• VE 101 Introduction to the Wine Industry (1cr){Recommended to be taken in first term}

• **VE 280 CWE Practicum (10cr)

FALL TERM ONLY CLASSES

• VE 110 Vineyard Practices I (4cr)

• VE 201 Winemaking for Viticulturists (3cr)

• VE 203 Wines of the World (1cr)

• VE 209 Laboratory Analysis of Musts and Wines (4cr)

• VE 210 Science of Winemaking I (5cr)

WINTER TERM ONLY CLASSES

• VE 111 Vineyard Practices II (4cr)

• VE 202 Sensory Evaluation of Wine (3cr)

• VE 204 Wines of the Pacific Region (1cr)

• VE 211 Science of Winemaking II (5cr)

SPRING TERM ONLY CLASSES

• VE 102 Integrated Pest Control (4cr)

• VE 112 Vineyard Practices III (4cr)

• VE 205 Wines of Oregon (1cr)

• VE 212 Science of Winemaking III (5cr)

• VE 223 Wine Marketing (3cr)

• SPAN 121 Spanish in the Workplace: Viticulture (4cr){Offered every other year}

SUMMER TERM ONLY CLASSES

• VE 103 Soils, Plant Nutritionand Irrigation (4cr)

GENERAL CLASSES REQUIRED

• *MTH 095 Intermediate Algebra OR higher (4cr)

• *WR 115 Introduction to Expository Writing OR higher (4cr)

• GS 105 Physical Science (General) (4cr)

• HPE 295 Wellness and Health Assessment (3cr)

• Choice of one of the four classes below or an approved Human Relations course. (3-4cr)

- *PSY 101 Psychology of Human Relations

- SP 105 Listening

- SP 218 Interpersonal Communications

- SP 219 Small Group Discussion

• *CH 104 Intro to Chemistry I (4cr)

• *CH 105 Intro to Chemistry II (4cr)

• *CH 106 Intro to Chemistry III (4cr)

Total: 96 credits

*Class fulfills program requirement but, please see advisor for course recommendations if transferring to 4-year institution.

**CWE is Cooperative Work Experience or hands-on experience. It can be taken in 1-10 credit segments and can be spread over many terms if desired. 1 credit equals 33 hours of work per term or 3.3 hours per week over a 10-week term. A student taking 10 credits would have to work 33 hours per week for 10 weeks.

For more information, contact: The Southern Oregon Wine Institute | 541.440.SOWI | sowi@umpqua.edu

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