Marketing Objectives Our marketing objectives is to keep the interest of

prospective members, current members, and former members by establishing a purpose and vision by creating a fun memorable programming experience that enhance a healthier lifestyle

Here at Vitality we value our members so understanding our members is a priority. We want to open the lines of communication with our members by finding out what their interest, needs, and wants.

We want to develop programs to get staff and members involved in the programs we have to offer.

Action Plan• Handy materials such as pens, key chains, business cards, and etc. All of

which will promote our facility by having our logo, facility name, and phone number on the variety of material. These will be placed at supporting businesses and or companies.

• INTERNET• Develop direct- mail, invitations, and e-mail• Facebook page- lets everyone know when, where, and how events will takes

place• Twitter- offer up to date info to keep our members informed • Official Website that offers a piece of our facility to the public• TV with announcements of the different programs, GEC’s, and upcoming

events of the facility• Billboard: this is a great visual that will recruit prospective members to want

to join Vitality fitness Center.

Evaluation The number one way to determine the success of our

programs will be through the feedback we receive back from our current and former members through a questionnaire/survey.

GEI is required to record the number of participants in each class that is held. This will significantly tell whether our programs and GEC’s are successful.

We believe there is power in numbers so we generally recommend that our programs/GEC’s maintain eight participants minimum to keep the programs/GEC’s successful.