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1 Visual Sociology 2007 IVSA Conference Session New York University New York, New York, USA August 10, 11, 12 Panel: Private and Public Body Representations in Art and Science Chair: Ben Baruch Blich, Bezalel Academy of Art and Design, Israel

Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Page 1: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

1

Visual Sociology

2007 IVSA Conference Session

New York University

New York, New York, USA

August 10, 11, 12

Panel: Private and Public Body

Representations in Art and Science Chair: Ben

Baruch Blich, Bezalel Academy of Art and

Design, Israel

Page 2: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

Alternatives to the Lost Body

By: Dr. Michal Popowsky

Teachers College of Technology,

Department of Design Studies

Tel Aviv, Israel ©

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Introduction

Defined as „the knowledge of the structure of the body‟ (Littré), “Anatomy” has made the human body an object of investigation. As such, it has had a great influence on the perception of bodies inside but also outside the field of medicine. Thus, during the 20th century, Culture, Art and Psychoanalysis, interpretating human anatomy, have produced what Leo Bersani has referred to

[i]as the “Freudian body”.

Leo Bersani , the “Freudian Body”,[i] 1986

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What is the “Freudian body”?

The “Freudian body” is a cultural

item. It discloses the image a

whole population of men and

women have had of their bodies as

a result of the impact of Freud‟s

sexuality and sexed bodies'

theories in the 20th century in

western culture.

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What is the “Freudian body”?

In the 5th conference entitled which he presented in , i][“Femininity”

1933, Freud divided human sexuality into two categories: the positive [+] category and the negative [-] category. Referring respectively to man and to woman i.e. to male and to female, Freud asserted that male/man are to be referred to as [+phallus] and female/woman as [-phallus]. For, according to Freud, men have what women do not have.

th conference entitled “Femininity”, 5Sigmund, Freud,[i]1933

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The “Freudian body”

Freud theoretical assertions had two

main consequences.

The first one was of a biological order

and indicated that if on the one hand

man/male are a [+1] and have a

complete entire and full body, on the

other hand woman/female are a [-1]

and have an “incomplete” body.

The second consequence was of a

symbolic order and indicated that only

man/male could and did detain the

symbolic Power.

Page 7: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

7

The “Freudian body”: Modern Bodies- Modern Anatomies

Men‟s & Women‟s Freudian Body

Thus, 20th century Modernity

produced two types of sexed bodies:

the „strong‟ sexed bodies defined by

the penis/phallus and the „weak‟

sexed bodies characterized by their

lack of penis/phallus.

Page 8: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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The “Freudian body”: Modern Bodies Modern Anatomies

1. the „strong‟ straight vertical ascending penis/phallus bodies…

were represented by…

Page 9: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Anton Raderschteidt, Self Portrait, 1928

Modern Bodies Modern Anatomies

1. the „strong‟ straight vertical ascending penis/phallus bodies

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Richard Hamilton“Just What is it that Makes Today's

Home so Different so Appealing”, 1956

Modern Bodies Modern Anatomies

1. the „strong‟ straight vertical ascending penis/phallus bodies

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Karl Hubbuch, Hilde Twice,1932

Modern Bodies Modern Anatomies

1. the „strong‟ straight vertical ascending penis/phallus bodies

Page 12: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Helmut Newton- Modern female Body-

Sumo6

Helmut Newton [2 visuals]

Modern Bodies Modern Anatomies

1. the „strong‟ straight vertical ascending penis/phallus bodies

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Helmut Newton- Modern female

Body- Sumo7

Modern Bodies Modern Anatomies

1. the „strong‟ straight vertical ascending penis/phallus bodies

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2. the „weak‟ lacking penis/phallus bodies….were shown in….

The “Freudian body”: Modern Bodies Modern Anatomies

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work [i]in Hans Bellmer‟s

[2 visuals]…………….

So powerful and dominant was the signifier „lack‟ that, 20th century iconography translated it into a proto image of woman‟s body defined by the hole or orifices.

1975-1902born French artist, -Bellmer, Hans, German[i]

Hans Bellmer, Tête de mort.

Modern Bodies Modern Anatomies 2. the „weak‟ lacking penis/phallus bodies

Page 16: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Hans Bellmer-« Oeillades Ciselées en

Branche » de Georges Hugnet

Modern Bodies Modern Anatomies 2. the „weak‟ lacking penis/phallus bodies

Page 17: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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… Marcel Duchamp‟s “Etant Donné”…

Modern Bodies Modern Anatomies 2. the „weak‟ lacking penis/phallus bodies

Page 18: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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…and Egon Schiele‟s Reclining Woman, 1917

Modern Bodies Modern Anatomies 2. the „weak‟ lacking penis/phallus bodies

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Confronted to the claim of their anatomic and symbolic deficiencies, modern women chose, as early as the beginning of the 20th century but merely since the 20‟s, to fight for their right to Symbolic Power - mostly by the means of a reproduction of corporeal signs of Power. They therefore redesigned their body by reducing the volume of their breasts, of their belly and of their buttocks and adopted a flat linear silhouette which they uplifted by putting on high heels stilettos.

[1 visual].

Modern Bodies Modern Anatomies 2. the „weak‟ lacking penis/phallus bodies

Page 20: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Helmut NewtonModern female Body

Cyber women- Sumo8

Modern Bodies Modern Anatomies 2. the „weak‟ lacking penis/phallus bodies

Page 21: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Against the “Freudian Body”

1. Boaz Tal

2. Pamela Levy

3. Rei Kawakubo

4. Vivienne Westwood

Page 22: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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1. Boaz Tal

Against the “Freudian Body”

It is in the context of the “Freudian body” that I first became interested in Boaz Tal‟s photograph of Keren Grass. Tal took his picture of Grass for a project which aim was to photograph breast cancer women who underwent breast surgery. The idea of the initiators of the project was to help women restore their self esteem by the picture.

Page 23: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Boaz Tal, 1997, Keren Grass

Against the “Freudian Body”

Page 24: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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To the question: “Why did you accept to participate to the project?” Tal‟s answer was: “Because my youth was haunted by my mother‟s breast cancer, the removal of her breast and her shame. “ Tal‟s adds: “Women frighten me even when they are dressed. I wanted to know what frightens me. I also wanted to overcome my fear.” [Interview by the author – Tel-Aviv, 10/05/07]

Against the “Freudian Body”- 1. Boaz Tal

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Against the “Freudian Body”- 1. Boaz Tal

Looking at the photography, I was

asking myself what were Boaz

Tal‟s intentions when he told this

feminine woman to lie down under

the orange colored shadowed light.

For, lying on a sofa and looking

straight at the camera, she shows

the front part of her body which

has one breast only, the other

being a plain plane surface.

Page 26: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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The woman's body bears a scare.

It is an altered body.

However, commenting upon

the photography, Tal said

that “what we see is not the

scare which is the outcome of

the breast cancer surgery but,

the smile of the women, the

woman's joy and her

vitality.”

Against the “Freudian Body”- 1. Boaz Tal

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Against the “Freudian Body”

After Boaz Tal, 1997, Keren Grass

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Against the “Freudian Body”- 1. Boaz Tal

It is true that the women‟s smilecatches the eye and prevents it from directing itself towards the incomplete breast and the scare which is the trace of the lack.

The smile shows that the woman communicates with the photograph. It is the sign of her free will not to submit to the sufferings caused by the missing breast as if this missing breast was still alive and she – her body -, still complete, entire and full.

Page 29: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Against the “Freudian Body”- 1. Boaz Tal

The smile reinforces the idea that the photograph is facing an exceptional body.

This is a body of exception wherein the scare and the „lack‟ recall and sustain the basic primary complete body.

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Thus, when Boaz Tal said that “what I wanted to show was not the [altered] body of the women but the women herself”, he implicitly suggested that, for him, the lacking body [-1] which leads back to the Freudian body, is not but the other body, a body of exception which does not represent women. For, according to Tal, women and women‟s body are not of the order of the lack.

Against the “Freudian Body”- 1. Boaz Tal

Page 31: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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2. Pamela Levy

Against the “Freudian Body”

The Israeli artist, Pamela Levy, a

contemporary of Boaz Tal, was

born in the USA. At the end of

1980, she started painting the

“Bathers” and showed men and

women standing on the beach, in the

water or on the sand and under the

sun.

Page 32: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Wearing bathing suits, the

“Bathers” are gathered

together. They are talking.

Some are gesticulating.

They are all full of joy.

Their gestures reflect their

„joie de vivre‟.

Page 33: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Against the “Freudian Body” - 2. Pamela Levy

Pamela Levy‟s painted bodies of

men and women show a full and

complete anatomy wherein limbs are smoothly knotted to one

another and, wherein flesh and

muscles shape a corporeal set of

softly curved lines.

After Pamela Levy’s “The Bathers”

Page 34: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Against the “Freudian Body” - 2. Pamela Levy

Pamela Levy‟s female painted bodies have no hole, no orifice, and no missing organs. They do not even show „erogenous zones‟ such as the „lips‟

[i]referred to by Luce Irigarayin relation to female women‟s body. (in 1985 (b):20).

Irigaray, Luce, This Sex zhich is not One[i]

Page 35: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Against the “Freudian Body” - 2. Pamela Levy

Levy‟s men are represented by long

brushed curved lines. Seen through

the eyes of a woman – Pamela

Levy –their masculinity

acquires…………..

Page 36: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Against the “Freudian Body”

2. Pamela Levy

After Pamela Levy‟s “The Bathers”

…a soft spiritual aura.

Page 37: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Against the “Freudian Body”- 2.Pamela Levy

Levy therefore asserts

that men‟s and women‟s

sexuality can not be an

act of violence and

is necessarily a reflection

of their mutual reciprocal

“relations”.

For, “Relations”

transform menand women into „subjects‟.

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“Relations” modify the implications of the Freudian conception of sexuality. They show that, through links of connivance, camaraderie, friendship and love, through nearness and proximity, men and women are no longer strangers.

[i])2006(See: Michel Onfray,

2006, Onfray, Michel, Sculpture de Soi[i]http://littera05.free.fr/sculpturedesoi.htm

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Against the “Freudian Body”- 2. Pamela Levy

Thus, Levy‟svisual translation

of the concept of

„Relations‟ involves

the bodies of men and

women who are now

close to one another.

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Against the “Freudian Body” 2. Pamela Levy

Nearness and proximity

• transform men‟s and women‟s bodies into sexed bodies- but not according to Freudian processes or to the Freudian concepts of „phallus‟ and „lack‟.

• eliminate Freud‟s conception of a binary sexuality and its alleged differential rupture based on the difference between the two sexes.

• show that, conversely to Lacan‟s stand, relations cannot but be sexual[i].

Lacan‟s stand that relations are not sexual as it appears in [i]

Encore, Seminar XX, p:14

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Against the “Freudian Body” 2. Pamela Levy

Nearness and proximity

• can not reiterate the metonymic reduction of men‟s and women‟s body to the „penis/phallus‟ and to the „lack‟.

• can not define men‟s and women‟s identity in terms of a symbolic „phallus‟ and a symbolic „lack‟.

• relocate men's and women's body in terms of „fullness‟

• relocate men's and women's generic identity in terms of „proximity‟.

Page 42: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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For, according to Pamela Levy, both male and female

anatomies are embedded in identical similar curved

lines and share a smooth fluidity. They both are

full and complete.

Thus, men and women share common corporeal features and symbolic features.

Page 43: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

43Pamela Levy, “The Bathers”,1989

Against the “Freudian Body” - 2. Pamela Levy

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Against the “Freudian Body”

3. Rei Kawakubo 1997-2007: Knots, Lumps and fullness

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It is in the context of these new anatomies that already in 1997, Japanese born fashion designer –Rei Kawakubo started designing garments for her women‟s collections reproducing neither the straight line nor the smooth homogeneous surface proper to modern clothes.

Against the “Freudian Body”- 3.Rei Kawakubo

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Against the “Freudian Body”- 3.Rei Kawakubo

Fashion is a conservative field. It does not change easily. As a cultural phenomenon which associates itself to other phenomena of culture in particular in its relation to bodies; Fashion changes are quite scarce. Colors, fabrics, length and accessories undergo so to call “superficial” changes or surface changes. Deep changes however, are often of the order of garments' structures. They convey new concepts and often initiate new radical sartorial proposals.

, in 1952, 24Gaultier, J.P., is a French fashion designer born April [i]Arcueil, Val-de-Marne- http://en.wikipedia.org/wiki/J.P. Gaultier

Towards a new

perception of the

body and new

sartorial proposals

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Kawakubo‟s creations do not follow women‟s body lines. They have their own “life”. Experimental but at the same time ready to be worn, Kawakubo‟s fits were noticed by the fashion community because of their newness. They had many distinctive features. For example, they were based not on straight lines but on diagonals and their many pieces were not sawn but linked together by knotting techniques.

Against the “Freudian Body”- 3.Rei Kawakubo

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Against the “Freudian Body”- 3.Rei Kawakubo

Knotting soon became a very

important component of

Kawakubo‟s work. By

exploring different knottingmodes, Kawakubo created

different types of knots. With

their curves, their circles and

their spherical volumes, these

knots reflected a new idea of

clothes and of bodies.

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Against the “Freudian Body”- 3.Rei Kawakubo

Thus, the new „sartorial units‟ Kawakubo started producing looked like “balls”. They were presented to the public with no name.

Since referred to as “Lumps"they were placed on different parts of the body -from bottom to top, front and back, on the waist, the hips, the belly, the buttocks and the shoulders.

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Against the “Freudian Body”- 3.Rei Kawakubo

The “Lumps" had no precise function.

However by breaking the linearity of the

modern female body and implanting a new

corporeal fullness, they created a new

silhouette of the female body.

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Against the “Freudian Body”- 3.Rei Kawakubo

The " Lumps " are the translation of the

idea of “fullness” into “new sartorial

units”. They are not the result of the

designer‟s whim but the reflection of what

French designer Gabrielle Chanel used to

call “L‟Air du Temps”. This ”Spirit of the

Time” leaving modern “Freudian Body”

aside, has inaugurated a new postmodern anatomic image.

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Against the “Freudian Body”

4.Vivienne Westwood2003-2007 : Men with no pants

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Against the “Freudian Body”- 4.Vivienne Westwood

Vivienne Westwood designs garments for men. She too uses knotting techniques to knot together the many pieces her men‟s garments are made of. However, the radical aspect of her men‟s collections resides elsewhere. For, since 2003, Westwood has presented men‟s outfits which included no trousers or pants.

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Against the “Freudian Body”- 4.Vivienne Westwood

Eliminating the trousers from men‟s wardrobe was

and still is a revolutionary act.

Page 55: Visual Sociology 2007 IVSA Conference Session New York …€¦ · proto image of woman‟s body defined by the hole or orifices. [i] Bellmer, Hans, German-born French artist, 1902-1975

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Let us remember that trousers, which are still considered as the dominantgarment of men‟s wardrobe, bear a masculine symbolic value.

As a representative of male man masculinity, trousers were exclusively reserved to men. By the same token, they were -by law-strictly forbidden to women until the 20‟s when, with the “help” of Chanel, western modern women appropriate them for themselves.

Against the “Freudian Body”- 4.Vivienne Westwood

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Thus, for decades, pants‟ symbolic value and function remained unchanged and quite clear: it defined the masculinity of male men and men‟s exclusive „right‟ to Power.

Against the “Freudian Body”- 4.Vivienne Westwood

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Against the “Freudian Body”- 4.Vivienne Westwood

The absence of pants in men‟s wardrobe could not go unnoticed, mostly because it indicated a weakening of Freudian male men phallic symbolic value.

By eliminating the pants from her men‟s collections, not only did Westwood show that she rejected Freudian based phallic masculinity and its idea of a phallo-centric Power but that she was willing to relate to a new masculinitywhich foundation was no longer the „penis/phallus‟ and its metonymic generic corporeal image.

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Westwood new sartorial proposals

wrap the waist, the hips and the legs.

Resembling “skirts” – a term which has

been refused by the male men community,

they are dedicated to men whose „male‟

and „masculine‟ image does not in any

way suit a phallic identity.

Against the “Freudian Body”- 4.Vivienne Westwood

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Westwood does not suggest that male men have lost their

anatomic organ but that the signifier „penis/phallus‟ can

no longer be considered as a basis for male men identity.

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Against the “Freudian Body”- 4.Vivienne Westwood

Thus, according to Westwood, male man

masculinity and its symbolic values are

changing.

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61

The new masculinity which is no more

of the order of the phallus, leads

to another order wherein men

getting close to women, nearness

creates common zones, common

areas, common spaces, common

values, common clothes and a

common corporeal look.

Against the “Freudian Body”- 4.Vivienne Westwood

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62

Conclusions

Alternatives to the Lost Body….Postmodern Bodies

The rupture between women and men proper to

Freudian theories- is now at stake.

Lacan has integrated the concept of “phallus” to the

register of the Symbolic and stated that "there is no

Indeed, . [i])13, p:XXwoman" (Encore, Seminar

there is no "woman" when the lack which is the

signifier on the basis of which the signifier 'woman'used to be defined, is no longer operational.

13, p:XXIl n'y a pas la femme", Encore, Seminar "[i]

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63

Conclusions

Alternatives to the Lost Body….Postmodern Bodies

Present-day men‟s and women‟s bodies are no longer modern bodies. They are nolonger defined by the penis/phallus- the dominant referential symbolic organ-or the hole but, by a logic based on……

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64Yves Klein, ANT63

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

1. Relations

..of limbs,

bodies and

subjects

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65Keith Haring

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

2. Proximity

…of bodies and

subjects

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66

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

Henri Matisse,The Dance, 1909/10

3. Similarity

…of bodies and subjects

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67

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

Eric Fischl

4. Fullness

Men, women now have a full complete entire body.

Women‟s anatomy is no

longer a „hole‟ and their

symbolic position is no

longer inferior but identical

to men‟s. As for men, their

identity is no longer of the

order of the phallus.

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Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

Francis Bacon…..

5. Roundness

Hans Bellmer, Le Centre

de la Poupée, 1935-1936

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69

Men and women proximal~ related

bodies have created a new

corporeality. This corporeality is

characterized by……

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

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70

….the fluid round, full, complete curvilinear corporeal image has eliminated the Freudian metonymic linear vertical ascendant image of bodies…..

Hans Bellmer, Objet Mobile, 1954

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

1. fluid, round, linked, knotted

together limbs

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71

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

….and inaugurated a

rhizomorphic postmodern

body of related units

Hans Bellmer, Les Marionnettes

2. a decentralized

corporeal structure

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72

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

Hans Bellmer, The Spinning Top, 1944-4

3. a corporeal

rhizomorphic [1]

structure …of knotted

limbs

[1]G. Deleuze & F. Guattari

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73

Conclusions---- Alternatives to the Lost Body:. Postmodern Bodies

Fransceco Clemente, Untitled, 1984

4. a

rhizomorphic

image

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74

Conclusions---- Alternatives to the Lost Body:. Postmodern Bodies

Rhizomorphic corporeality

….dominant cultural understanding of bodies.

is not a new proposition for it was already present

in within „Modernity‟. However, its status has

changed for although its image is not yet the image

the majority identifies with, it nevertheless reflects a

new ….

Quoting Jameson [1], we shall say that rhizomorphic postmodern corporeal image has

become a “cultural dominant”.

[1] Postmodernism or the Cultural Logic of Late Capitalism, 1991

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75

Rhizomorphic corpo- image

Richard Prince, Untitled, 1996

Conclusions---- Alternatives to the Lost Body:. Postmodern Bodies

It is in that context that

Genetics has acquired its

symbolic value.

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76

As the science of cloning, transplants and

DNA, Genetics sees the body as a set of

knotted replaceable limbs~ organs and has

become able to replace most of the limbs~

organs of the human bodies.

David Reed, #349,1996

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

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77

Thus, Genetics acts in within the frame of postmodern bodies.

David Reed, #349,1996

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

Rhizomorphic corpo-image

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78

What, then, will be the visual translation of the

postmodern anatomy in the field of

advertisement?..............If sexuality continues to be

“what sells”, advertisement will be compelled to

invent new rhizomorphic postmodern corporeal

image. What will they look like?

Conclusions---- Alternatives to the Lost Body:.Postmodern Bodies

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79

Thank You.