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Visual Journal 2 Visual Communication
BMC 1324
Davin Chuah0302899Chua Lyn Hwa
0311998Felicia Julin 0303419Johann Yong
TYPOGRAPHY DESIGN/FONT
• The font is harmonious collaborating with the theme.
• The word ‘Talk-Mania” is colored in every paragraph to highlight the importance of it.
• Too many words in CAPS LOCK.
• Words are very hard to see and confusing.
• No design of typography. Dull.
Good Bad
Design 1
• Font is consistent and the size is balanced.
• Able to differentiate the title and the content easily.
• The title’s font is in too simple design.
• Font is too small too read.
Good
Bad
Design 2
Layout design
Good
• Very well arranged
• Creative and not too colourful
Bad
• The visual is big but fonts are small.
• Not attractive
Design 1
Good
• Very well arranged
• Very neat and tidy
• Looks professional
Bad
• Layout design does not match with the content
• Not consistent with images where the pictures are irrelevant
Design 2
COLOUR BALANCE
Good
• Colours used are less and not more than 5
• Colour is harmonious and matches with the theme and content
Design 1
Bad• Too black in
colour
Good
• Very good to look at. Won’t cause eye sore.
Bad
• More than 5 colours.
• The colour of the theme does not suit the content.
Design 2
CONSISTENCY
GOOD
• Colours are consistent where the Topic and content and easily be differentiated.
BAD• Words are not in a consistent alignment
•Words are not in a consistent size.
•Words are here and there and not arranged properly.
Design 1
GOOD
• The font size is very
consistent.
• The paragraphs are
aligned accordingly.
BAD
• Pictures are not consistently arranged.
Design 2
Perspective & Arguments
Colour contrast is okay but the overall design is bad. The colour is too dull and looks boring. Too much text and the text is not aligned and not in a consistent size.
Design 1
Design 2
The overall looks okay but the theme does not suit the content. With the pictures in it, it looks something more convincing than the theme which brings out a very simplistic feeling.
Thank You