Visual Explination

Beer Info graphicVisual Explanation Illustration

Alberto Chavez | GD 208 | Winter 2013


1. BackgroundThis info graphic is to inform the public off the different types of beers available. It is focused on educating the public on what types of beer there are and what makes them unique.

2. Target AudiencesThe target audience is people 21 and over who consume alcoholic beverages and are interested in trying different things. Mostly for the casual drinker who is looking to find a beer that fits their lifestyle and tastes.

3. ObjectivesAfter using this application the viewer should want to go out and try the different varieties of beer that are available. Equipped with information they should be able to know or expect what they will get from purchasing a type of beer presented in the application.

4. ObstaclesThe availability of certain types may not be accessible to everyone and the age restriction for purchasing alcohol will also hinder some from indulging in this experience.

5. Key BenefitThose new to drinking beer will benefit more after using this application having been informed about the different types of beer outside of your common market varieties.

6. Support Statements/ Reasons WhyBeing informed about the wide variety of beer that can be purchased will bring new consumers to the market and in-form beer enthusiast about some beers they may have not tried.

7. ToneThe tone of the presentation should be light and fun to inform and intrigue the viewer.

8. MediaThis application would be web-based, ideally found on a brewery or brand name website.

The Project Statement


Sketches/Concepts


Sketches/Concepts


Inspiration


Digital Process


Digital Process

Blonde AleUsually an all malt brew, well attenuated with a lightly malty palate. Most have a subdued fruitiness. Hop character is of the noble variety, or similar, leaving a light to medium bitterness. A balanced beer, light bodied and sometimes lager like.

Amber AlePrimarily a catch all for any beer less than a Dark Ale in color, ranging from amber to deep red hues. This style of beer tends to focus on the malts, but hop character can range from low to high. Expect a balanced beer, with toasted malt characters and a light fruitiness in most examples. The range can run from a basic ale, to American brewers who brew faux-Oktoberfest style beers that are actually ales instead of lagers.

HefeweizenWeizen bier is a top fermenting beer style that originates from southern Germany, particularly Bavaria, and is brewed with at least 50% wheat in the mash. Hefe weizens are refreshing, highly carbonated beers ideal for quenching summer thirsts.

Porterin the US. Modern-day Porters are typically brewed using a pale malt base with the addition of black malt, crystal, chocolate or smoked brown malt. The addition of roasted malt is uncommon, but used occasionally. Some brewers will also age their beers after inoculation with live bacteria to create an authentic taste. Hop bitterness is moderate on the whole and color ranges from brown to black. Overall they remain very complex and interesting beers.

IPAThe American IPA is a di�erent soul from the reincarnated IPA style. More �avorful than the withering English IPA, color can range from very pale golden to reddish amber. Hops are typically American with a big herbal and / or citric character, bitterness is high as well. Moderate to medium bodied with a balancing malt backbone.


“Libbey - Craft Beer Glass Set 6pce.” Libbey - Craft Beer Glass Set 6pce. N.p., n.d. Web. 24 Feb. 2013. <http://www.petersofkensington.com.au/Public/Catalog/EntryInfo.aspx-?ec=537090>.

“New Braunfels Brewpub, Bar and Restaurant - Faust Brewing Company.” New Braunfels Brewpub, Bar and Restaurant - Faust Brewing Company. N.p., n.d. Web. 24 Feb. 2013. <http://www.faustbrewing.co/>.

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Documents

Visual Explination