Increase visitor

numbers

Increase visitor nights

Increase spend per

night

$250m regional visitor economy

spend

1. Promoting awareness of the region to create sustained market growth and support viability of the region’s tourism business

2. Build a richer visitor experience through the development of new products and services that optimise key regional strengths

3. Increase the tourism industry’s capacity to operate businesses that provide high quality experiences that surpass visitor expectations

4. Provide leadership through establishing strong partnerships, raising the profile of visitor economy among stakeholders, and advocating on behalf of the region’s tourism industry

5. Continue outstanding organisational performance through financial sustainability and strong Board and staff performance aligned with strategic priorities

968,000 visitors stayed on

average 2.4 nights in the

region.

Domestic overnight visitors

spent $495 million in

the region, up by 12.5%

on the previous year

On average, visitors spent

$210 per night.

For year ending March 2018, the Daylesford & Macedon Ranges region received 3.9 million visitors, up by 3.9% from the

previous year. These visitors stayed for 3.0 million nights, up by 8.1% from the previous year, and spent $819 million up by

5.6% from previous year

The region received 2.8

million daytrip visitors,

down by 1.8% from the

previous year.

Domestic daytrip visitors

spent $257 million,

spending an average of

$91 per visitor.

The region received 94,100

international visitors, up by

3.5%.

These visitors spent 832,000

nights in the region, up by

8.4%. These visitors spent

$90 million spending $108

per night

Marketing and promoting the region is a key strength of DMTourism.

With industry-leading publications, a strong digital and social media presence, PR activity and various

other promotional tools, the promotion of this region as Australia’s leading Wellness Region is in good

hands.

This year’s Partnership Program has a range of marketing opportunities in which you can participate.

These opportunities are designed to enable DMTourism and industry to work together to:

• Increase visitors’ length of stay and yield - by highlighting the breadth and depth of experiences,

and encouraging visitors to immerse themselves in the region and discover everything on offer;

• Increase visitor dispersal in the region – by focussing on destinations in the region, and the

experiences and activities that make each destination unique;

• Increase the number of visitors to the region, particularly in the shoulder periods - by focussing on

niche markets.

OUR PLAN FOR 2018/19

IN REGIONIncreasing Dispersal

& Reasons to Visit Again

INSPIRATIONTempt & Motivate Visitation

SPECIALISEDWeddings, Business

Events & Workshops

1. Pay up frontAll items are booked and invoiced with 30 day terms.

2. Split total booking valueTotal booking value split into monthly payments until the Tuesday 30 January 2019.

This payment option will assist your business’ cashflow by spreading the

payment evenly across the current financial year.

Only Direct Debit or Credit Card Payment accepted for this option.

Establishment fee $25

We have packaged up what we consider the ‘essentials’ to ensure

you can effectively target tourism visitors.

Our Essentials Package gets you:

- 1 x Visit Victoria Listing www.visitvictoria.com.au ($295)

- 1 x DMTourism APP Listing ($190)

- 50% Discount on any DMTourism industry events

- 7% Discount on "Seasonal Magazine" advertising rates

- Access to DMTourism Image Library

- Assistance in the 2018 Victorian Tourism Awards

- Supply of all 2018 the DMTourism collateral including the

Visitor Guide & Regional Touring Map.

1/5 Page Business Listing Business details, 30 words & 2mb image landscape $ 480

1/2 Page Business Listing Business details 45 words & 2mb photograph $1,100

Full Page Advertorial Business details 100 words and 4 images for design $2,000

Double Page Spread 220mm x 306mm (this includes 5mm bleed) $3,500

Back Cover 220mm x 158mm (this includes 5mm bleed) $5,500

People still love print. Whilst digital channels are

growing every day, we will continue to create, print and

distribute 60,000 Visitor Guides each year. Our highly

successful Visitor Guide is distributed in region where

people have already travelled for their break away and

are looking for new and exciting things to do.

TASTY LITTLE TOURING MAP

Get YOUR product and business into the 7th edition of the Tasty Little

Touring Map (TLTM).

Much requested by both local operators and visitors, listing for the

7th edition is now open. Only limited spaces are available on a first in

best dressed basis.

TOURING MAP

This detailed travel map will provide information on the region’s

villages and towns, destinations, trails and touring options. It will be

widely distributed throughout the region and the state with a 60,000

print run.

Business Listing Business details, 30 words and >2mb image $ 355

.

Business details, 200+ words & 5/10/15high resolution images

$ 355

WEDDING WEBSITE

The Daylesford & Macedon region is uniquely setup to host weddings. This includes our accommodation capacity, quality, availability & location, food & wine resources and a wide variety of locations for ceremonies and receptions.

We welcome same sex ceremonies and have already hosted many same sex marriages in our region. DaylesfordMacedonweddings.com.au was launched to promote our region’s magnificence to the wedding and ceremonies market, whatever the time of year.

CONFERENCE PLANNERS’ WEBSITEThis financial year we will be launching a Conference Planners’ website to replace the printed A4 publication. Once the website is live we will also promote our region as the business event destination with focused social media posts (LinkedIn).

The site will use a similar platform to our wedding website and you will receive proactive notification for your listing renewal every 12 months

WORDS Storytelling and marketing go hand-in-hand. Whether

you’re producing a brochure, writing copy for Facebook,

or getting the attention of media, you need to capture

your audience’s attention. You need to build a picture

and create trust.

$ 600 + GST

IMAGESIn the world of marketing, visuals are your best friend

and nothing can inspire, educate or capture your

visitors’ attention more than well-lit, well-composed

images all year round.

This can include headshots, lifestyle images, interiors, exteriors, products.

It's time to invested in some professional photography

to promote your business on-line or traditional

marketing.

Prices start

$ 350 + GST

Don’t tell people what you do, show them!45 sec video promo & 10 sec Social media cutdown set to original music

1 x 1.5 hour on location shoot; Producer/Director and Cameraman; Professional Digital Camera kit

Who better at promoting your business than you?

90 sec video output & 15 sec Social media cutdown, set to original music

1x 2.5 hour on location shoot; Producer/ Director and Cameraman; Professional Digital Camera Kit;

Basic Lighting Kit

The full cinematic experience for your promotions!90 sec video output & 15 sec Social media cutdown, set to original music

1 x 3.5 hour on location shoot; Producer/ Director and Cameraman (Fully registered & licensed drone operator) Professional Digital

Camera Kit; Basic Lighting Kit; Commercial Drone Kit

Each season Visit Victoria send a seasonal eDM to over 65,000 subscribers who want to be kept up to date with our news, events and specials deals. This newsletter provides space for you to promote your business with a “Hot Deal” which will also be published on the Visit Victoria website for 3 months. This exposure provides you with a platform to promote a call-to-action aimed atmotivating consumers to engage and book and visit.

Package includes:- Event listed on Daylesford Macedon Tourism’s Facebook Page- 40K Followers- Boosted post at a nominated time (subject to availability) before the event with a targeted reach of 100K min. on Facebook.- Inclusion in Daylesford Macedon Life website – 200 word advertorial and picture - live for up to 3 months.- Reporting on reach, engagement and ad effectiveness 2 weeks post conclusion of your campaign.

Package includes:- 1 Instagram and Facebook post a quarter - 4 in total- Featured in an Instagram and Facebook story once a quarter - 4 in total- Featured in the “Highlights” section on Instagram- Inclusion in Daylesford Macedon Life website – article 200 words and picture.- 1 tile and 200 words of copy in one quarterly newsletter with >60K subscribers.- Reporting on reach, engagement and ad effectiveness post conclusion of each quarter of the campaign.

DIGI

TAL

MARK

ETIN

G

DAYLESFORD MACEDON SEASONAL MAGAZINE• Distribution of Content

• The Idea

• The outcome

Content is King

• Visitor Guides throughout CBD

• The DMT Visitor Demographics

• Content Creation Options

• Content Marketing Plan

• Brand Messaging & Positioning

• Content Distribution

“The Idea”

• Terrific Tassie

• Marvellous Margaret River

• Reinvent vs. Reinvigorate

The outcome

• Operator Buy-In

• LG Support

• Distribution

• Design

• Increase in Visitation

Inside Front Cover 270mm high x 280mm wide + 5mm bleed $ 5,000

Back Cover 270mm high x 280mm wide + 5mm bleed $ 5,500

Inside Back Cover 270mm high x 280mm wide + 5mm bleed $ 4,000

Half Page 135mm high x 280mm wide + 5mm bleed $ 2,200

Third Page 270mm high x 94mm wide + 5mm bleed $ 1,600

Business Listing Contact details; 35 words; 1 >3mb photograph $ 500

Double Page Advertorial 600 words; 3 high res beautiful photographs $ 5,800

Single Page Advertorial 250 words; 2 high res beautiful photographs $ 3,000

SEASONAL MAGAZINE

Key Media Insights 4th Quarter

• Today Show

• Postcards

• Picnic at Hanging Rock

• TripAdvisor

• Australian Traveller Magazine

• RACV Magazine

• Wander Victoria

Famils 4th Quarter

• Herald Sun

• Journeys to Come

• Leader Newspapers

• Bureau 24/7

• Daily Mail

• Spa & Wellness International

Overview for the year: - Media Outcomes and Famils What's Coming Up!

Live.Love.Life. You’re Going To LOVE It.

Just You Wait.

What the heck is it?

What’s on the program?

Hang on, isn’t this thing supposed to be about wellness?

4 Content Streams.

1. Traditional Wellness Therapies

2. Regional Food and Wine

3. Local and Victorian Music

4. Art

Where will all these people go?

How will people get around?

How are you marketing this thing?

Get to know our region!

What makes you feel alive?

How does ticketing work?

How can you maximise the opportunity?

HowHo