GROUP SALES

• Group

VISIT HUNTINGTON BEACHFirst Annual Meeting Celebrating

National Tourism Week

May 14, 2015

TOURISMMATTERS

About 15 million jobs in the U.S.,

or 1 in 9 jobs depend on the travel industry

Travel is our country’s #1 service export, generating almost $150 billion

in taxes

Without the U.S. travel industry, each

American household would pay an additional $1,100 in taxes

Over 1 million

jobs

Over $115 billion spent by CA travelers, the most visited

of all 50 states$100 million

budget for Visit California

in 2015

CALIFORNIA TOURISM SUPPORTS

ORANGE COUNTY TOURISM

46 million visitors a year, up

about 4%

Visitor spending is up

over 11% to nearly $11

billion

HUNTINGTON BEACH TOURISM

#1 destination in

the OC in Occupancy, ADR, and RevPar

Visitors spend nearly $1

million a day, or $40,000 per

hour

Managing and marketing the destination via Destination Product Development and Visitor

Services Enhancements

VISIT HUNTINGTON BEACH

Russ MyersDowntown Ambassador

VISIT HUNTINGTON

BEACH WINS & INITIATIVES

ADMINISTRATION

• Created new Tourism Business Improvement District (TBID) under the 1994 and increased the assessment from two to three cents, creating an additional $1 million per year in funding

• Established Destination Product Development and Visitor Services Enhancement funds within new TBID assessment

WINS:

KELLY MILLER

ADMINISTRATION• For the second consecutive year,

continued to lead Orange County destinations for calendar year 2014 in Hotel Occupancy (81.7%), Average Daily Rate ($243) and RevPar ($199).

• Expanded VHB Board of Directors in board members and influence

KELLY MILLER

ADMINISTRATION

• Destination Product Development funding process

• Surf City Trolley program• Citywide Wayfinding program• Vacation rentals policy development

INITIATIVES:

KELLY MILLER

GROUP SALES

• 195 leads• 107,768 lead room nights• 14,953 booked room nights• 25 site inspections

WINS:

JOHN EHLENFELDT

• Experient/Maritz FAM-25 qualified sourcing managers from one of the industries’ leading sourcing giants.

• HelmsBriscoe ABC-annual meeting with over 500 associates in attendance.

• Site SoCal poker tournament – 175 in attendance

• IMEX America-8,000 meeting professionals attend our largest industry event over 4 days

GROUP SALES

JOHN EHLENFELDT

HELMSBRISCOE ABC 2014

EXPERIENT-MARITZ FAM

IMEX 2014 SITE SOCAL

GROUP SALES

• Group

GROUP SALES

• Leads, lead room nights and booked room nights tracking to be 20% over last fiscal year

• Tradeshow and sales call outreach increased

• New “Inspiration and Rewards” program for meeting planners

• Cross promotion efforts with AOCVCB and Visit Newport Beach

INITIATIVES:

JOHN EHLENFELDT

VISITOR & PARTNER SERVICES

• Visitor Information Kiosk assisted over 46,500 people in 2014

• Launched the Huntington Beach Ambassador Program

• Partner Information Meetings, E-Newsletter and Website

WINS:

NICOLE LLIDO

PARTNER INFO MEETING

OCVA & OCCA BOOTHS

VISITOR & PARTNER SERVICES

• Expand the Ambassador Program to include volunteers

• Partner Extranet

INITIATIVES:

NICOLE LLIDO

WEBSITE

• Pageviews increased by 24%• Average session duration increased by

33%• Organic search traffic increased by 30%

on main site• Bounce rate decreased by 15%

WINS:

NICOLE LLIDO

WEBSITE

• Build responsive website• Expanded PPC and SEM campaigns

INITIATIVES:

NICOLE LLIDO

FILM• Launched first ever Film Intern program• Spoke at surrounding college film programs

regarding the permitting process and the VHB film commission

• Rizzoli & Isles filmed at Huntington Lake in Central Park

• It’s Always Sunny in Philadelphia filmed on the Huntington Beach Pier

• Full page article on the increase in Filming specifically in Huntington Beach in the Orange County Register

WINS:

BRITON SAXTON

FILM LOCATION SCOUT FAM

IT’S ALWAYS SUNNY IN PHILADELPHIA

GROUP SALES

• Group

FILM

• Increase the amount of Production Resources on Film Huntington Beach website

• Create sizzle reel using clips from production that took place in Huntington Beach

INITIATIVES:

BRITON SAXTON

SPORTS

• Attended the NASC Sports Symposium and TEAMS Sports Conference and Tradeshow

• Secured The Color Run, (Huntington State Beach, November 2015)

• Inflatable 5K Obstacle Course Event

WINS:

BRITON SAXTON

INFLATABLE 5K

THE COLOR RUN

SPORTS

• Creating VIP Card that can be used by sports groups to receive specials at local Huntington Beach businesses

• Increase amount of partnering with neighboring Anaheim/Orange County Visitors Bureau Sports Departments

INITIATIVES:

BRITON SAXTON

TRAVEL TRADE

• Took on the title of Travel Trade Manager• Attended Visit CA Toronto Sales Mission• Entered the OCVA China Initiative• Attended Go West Conference, met with

over 30 Travel Trade businesses

WINS:

BRITON SAXTON

VIRGIN HOLIDAYS UK FAM

HAWAIIAN AIRLINES FAM

TRAVEL TRADE

• Putting our sights on new and growing markets such as Canada, China, Middle East, and research into Brazil

• Increase amount of presence in domestic markets

INITIATIVES:

BRITON SAXTON

2015 US PLACE EQUITY INDEX

MARKETING

• 100 Years of Surfing Campaign• First ever Marketing/PR Intern Program• Tripled #SurfCityUSA hashtag• Doubled Digital Marketing KPI’s• Launch of new CRM/CMS

WINS:

SUSAN THOMAS

@SURFCITYUSA INSTAGRAM

100 YEARS OF SURFING

INTERN JENNIFER TONG

MARKETING

• Visitor Profile & Brand Perception Research

• Strategic Focus + Authentic & Experiential• Social Media Content & Collaboration• DVS: Make it Digital + Visual + Social

INITIATIVES:

SUSAN THOMAS

PUBLIC RELATIONS

• Achieved $1.3 million in PR ad value with editorial placement in a variety of publications including BuzzFeed, Sunset Magazine, The Scottish Sun, Girlfriend Magazine – Australia, Die Welt –Germany.

• 100 Years of Surfing PR campaign

WINS:

MADISON FISHER

Huntington Beach ranked #1 Beach in

California by the readers of USA Today

HUNTINGTON BEACH PR PLACEMENT

PUBLIC RELATIONS

• Successful PR coverage Guinness World Records Attempt for “Most People Riding a Surfboard at Once” on the “World’s Largest Surfboard”

• Explore and research new markets including Brazil, Middle East and increased involvement Domestically and in Canada

INITIATIVES:

MADISON FISHER

Aaron NissenSocial Media: A

Practical Look at How to Market Your

Business

EPIC BIG BOARD

RIDE

“MOST PEOPLE RIDING A SURFBOARD AT ONCE” on the

“WORLD’S LARGEST SURFBOARD”

#BIGBOARDHBWWW.BIGBOARDHB.COM

JUN

E

201520 9AM – NOON

HUNTINGTON BEACH PIERSOUTH SIDE

EPIC BIG BOARD RIDE

#BIGBOARDHBWWW.BIGBOARDHB.COM

THE FUTURE OF

HUNTINGTON BEACH & VHB

• GroupPRIZE

(winner must be present)

DRAWING

THANK YOU!