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VISIONTV MEDIA KIT 2014
VISIONTV MEDIA KIT 2015–16
MEDIA KIT 2015–16 | VISIONTV
TV IS THE UNIVERSAL
SCREENNo platform delivers a bigger,
more committed audience everyday than TV.
Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.”
83
Canadians view 56 million hours of commercial
television a day, more than 83% of their total
video viewing time.
76
TV is a high priority medium for consumers. 76% of com-
mercial TV viewing hours are spent on first run programs.
TV is the universal screen, 89% of consumers have one, and they use it for 80% of their video viewing hours.
MEDIA KIT 2015–16 | VISIONTV
TV CONNECTS US
TV is part of our lives. 68% of Canadians consider TV part of their daily routine, and half insist on giving it their “full attention” while watching.
TV is consumed socially. 48% of our viewing hours are spent with other people.
TV connects us. 43% of us talk about TV with family and friends.
Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.”
48
68
43
HALF
VisionTV is in 95% of English Speaking Homes in Canada that’s over…
10 million households, reaching 2.4 million viewers 2+ weekly!
VisionTV is the voice for the Zoomer Generation, and features two primary programming streams: British Fare &
Nostalgic Favourites.
Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015).
MEDIA KIT 2015–16 | VISIONTV
Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015)
DID YOU KNOW…
49 43minutes per day with VisionTV? This makes us the Number 1 specailty station for daily minute viewership
minutes per day watching VisionTV’s Entertainment Block? That’s more than… W Network, Food Network, Bravo, History & HGTV.
Women 25–54 spend an average of
Adults 25–54 spend an average of
A Loyal Viewing
Audience
MEDIA KIT 2015–16 | VISIONTV
VisionTV: A Top Specialty Station for Women 35+
Source: Numeris Total Canada, VisionTV (Sep 1, 2014 – May 31, 2015), M-F 3p-Mdnt.
In our Entertainment Block, we continue to rank ahead of stations such as HGTV, History, CBC News, Showcase, Bravo & Discovery.
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MEDIA KIT 2015–16 | VISIONTV BRITISH FARE
DOWNTON ABBEY
MR. SELFRIDGE DOC MARTIN GRANTCHESTER
HOME FIRES
CRIMSON FIELDPOLDARK
VisionTV is the exclusive National Canadian Broadcaster for numerous top British series…
MEDIA KIT 2015–16 | VISIONTV NOSTALGIC FAVOURITES
McMILLAN & WIFE McCLOUD
MURDER, SHE WROTE COLUMBO MARCUS WELBY, M.D.
IRONSIDE
MEDIA KIT 2015–16 | VISIONTV
SOUTH ASIAN PROGRAMMINGTap into Canada’s largest ethnic consumer group
158,000 viewers tune into the South Asian time programming block each week
1.9 million different viewers tuned into South Asian programming over the 2014–15 season
Source: Numeris Total Canada; 2014–15 Weeks 1-52; Reach Qualified 1m; Persons 2+. Saturday 8am–2am.
MEDIA KIT 2015–16 | VISIONTV
ZNews: Lifestyle Coverage for ZoomersZNews Videographer Darrin Maharaj brings you lifestyle coverage for Canada’s 45+ Zoomers interested in health, finance, entertainment, sex and issues that affect you and your family.
ZNews airs regularly throughout the full VisionTV schedule - optimizing Zoomer reach and frequency.
MEDIA KIT 2015–16 | VISIONTV
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
3:00
CDN Drama (Twice In A Lifetime / Republic of Doyle / Sue Thomas F.B. Eye / Heartland)theZoomer / Conversations
with Conrad 3:30
4:00
Marcus Welby M.D.4:30
5:00
Ironside5:30
6:00
CDN Drama (Higher Ground / Anne of Green Gables / Road to Avonlea / Murdoch Mysteries / Emily of New Moon)6:30
7:00
Murder She Wrote7:30
8:00
Columbo
Britcom Classic (Last of the Summer Wine)
8:30Britcom Contemporary
(Miranda)
9:00
theZoomer / Conversations with Conrad
Great Movie
British Drama (Our Zoo / Poldark / Doc
Martin / Home Fires / Crimson Field / Arthur & George /
Grantchester)
Great Movie(McMillan & Wife/McCloud)
Gaither Gospel Hour9:30
10:00
CDN Documentary (premiere)
British Drama (Downton Abbey Encore / Mr. Selfridge)
Britcom (Keeping Up Appearances)
Sing-a-long Fridays10:30
11:00 Messages From Spirit with Colette Baron-Reid (The World of the Unexplained) / Spring 2016 CDN Drama
theZoomer / Conversations with Conrad
11:30 Conspiracy Show (The World of the Unexplained) / Spring 2016 CDN Drama
VisionTV Delivers 60 Hours of Weekday Entertainment Programming
Fall 2015–16 Schedule
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & FINANCEVisionTV viewers are more likely than the general population to…
HAVE HIGHINTEREST SAVINGS
HOLD STOCKS / MUTUAL FUNDS
HAVE GICs (Guaranteed Investements Certificates)
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 120
Index 113
Index 116$
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & AUTOMOTIVEVisionTV viewers are more likely than the general population to…
HAVE MOST RECENTLY BOUGHT A MIDSIZE PREMIUM VEHEICLE
HAVE MOST RECENTLY BOUGHT A DOMESTIC VEHICLE
OWN A JAPANESE VEHICLE
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 130 Index 110
Index 110
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & BIG-BOX STORESVisionTV viewers are more likely than the general population to shop at…
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 132 Index 125
Index 117
Index 127Index 119
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & TECHNOLOGYVisionTV viewers are more likely than the general population to…
HAVE SPENT $1,500–$2,499 ON TVs & HOME THEATRE UNITS IN THE PAST 2 YEARS
PERSONALLY SPEND $76–$100 PER MONTH ON CELL-PHONES/SMARTPHONES
EQUALLY USE THEIR CELLPHONES / SMART-PHONES FOR PERSONAL AND BUSINESS MATTERS
OWN SURROUND-SOUND SPEAKERS FOR THEIR HOME THEATRE
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 137
Index 117
Index 133
Index 129
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & SNACK FOODSVisionTV viewers are more likely than the general population to…
REWARD THEMSELVES WITH SNACKS/CANDIES
HAVE EATEN 3–4 BOXES/ PACKAGES OF READY-TO-EAT COOKIES IN THE PAST MONTH
EAT FLAVOURED TORTILLA CHIPS MOST OFTEN
HAVE EATEN 3+ JARS (HIGH) OF PEANUT BUTTER IN THE PAST MONTH
HAVE EATEN CRUNCHY PEANUT BUTTER IN THE PAST MONTH
HAVE EATEN 1–2 PACK-AGES OF CHEWY CAN-DIES IN THE PAST WEEK
HAVE EATEN CHEESE CRACKERS IN THE PAST MONTH
EAT CHOCOLATE CHIP COOKIES MOST OFTEN
PREFER TO CHEW GUM AS A BREATH FRESHENER
PREFER HARD CANDY/MINTS
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 115
Index 165
Index 132
Index 140 Index 142
Index 144
Index 123 Index 136
Index 122
Index 121
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & CEREALSVisionTV viewers are more likely than the general population to…
EAT COLD CEREALS WITH DRIED FRUITS/BERRIES/RAISINS
EAT MULTI-GRAIN COLD CEREALS
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 144Index 127
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & DAIRYVisionTV viewers are more likely than the general population to…
HAVE DRANK 1–3 LITRES OF MILK IN THE PAST WEEK
BE HEAVY CONSUMERS OF BUTTER
MOST OFTEN USE BUTTER AS A TOPPING
CONSUME LARGE SIZED YOGURT (500G–750G) IN HH MOST OFTEN
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 116Index 113Index 148
Index 117
EAT INDIVIDUALLY WRAPPED SLICED PROCESSED CHEESE MOST OFTEN Index 118
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & SOFT DRINKSVisionTV viewers are more likely than the general population to prefer to drink…
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
ORANGE SODA
ROOT BEER
GINGER ALE
Index 207 Index 113 Index 111
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & COFFEEVisionTV viewers are more likely than the general population to…
HAVE DRANK 500g OF INSTANT COFFEE IN THE PAST MONTH
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 191
HAVE DRANK INSTANT COFFE IN THE PAST WEEK
DRINK DECAF INSTANT COFFEE MOST OFTEN
HAVE DRANK FLAVOURED COFFEE IN THE PAST WEEK
Index 197
Index 146 Index 114
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & DININGVisionTV viewers are more likely than the general population to…
FREQUENT A QSR/FAST FOOD RESTAURANT
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 125
FREQUENTLY EAT AT A RESTAURANT
EAT PIZZA AT A RESTAURANT
EAT SUBS/SANDWICHES AT A RESTAURANT
Index 119
Index 118 Index 118
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & BEAUTY PRODUCTSVisionTV viewers are more likely than the general population to…
HAVE USED LIP GLOSS IN THE PAST WEEK
HAVE USED HAIR-SPRAY 6–7 TIMES IN THE PAST WEEK
USE FOOT CREAM MOST OFTEN
USE MOISTURIZ-ING FACIAL CREAM MOST OFTEN
USE BODY LOTION MOST OFTEN
BUY SPF 16 TO 35 SUNSCREEN PRODUCTS MOST OFTEN
HAVE USED FACE POWDER IN THE PAST 6 MONTHS
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
Index 147
Index 248
Index 138Index 119
Index 139
Index 130
Index 123
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & OTC PRODUCTSVisionTV viewers are more likely than the general population to…
USE CAPLETS TO RELIEVE HEADACHES
MAINLY USE PAIN RELIEVERS 6–9 TIMES PER MONTH FOR MUSCLE/BODY PAINS
HEAVILY USE PAIN RELIEVERS 10–14 TIMES PER MONTH FOR BACK PAIN
Index 125
Index 174 Index 115
USE PAIN RELIEVERS FOR HEADACHESIndex 119
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & SANITARY TISSUEVisionTV viewers are more likely than the general population to…
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
HAVE USED 3–4 BOXES OF FACIAL TISSUE IN THE PAST MONTH
HAVE USED REGULAR SIZED PAPER TOWELS IN THE PAST MONTH
HAVE USED 3–4 ROLLS OF PAPER TOWL IN THE PAST MONTH
Index 116
Index 125 Index 115
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & HOUSEHOLD PRODUCTSVisionTV viewers are more likely than the general population to…
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
USE LIQUID BATH CLEANERS IN HOUSE- HOLD MOST OFTEN
USE NATURAL/ENVIRONMEN-TALLY FRIENDLY HOUSEHOLD CLEANERS MOST OFTEN
Index 164 Index 143
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & LEISURE ACTIVITIESVisionTV viewers are more likely than the general population to…
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
HAVE ATTENDED LIVE THEATRE 1–2 TIMES IN THE PAST MONTH
HAVE ATTENDED A MUSEUM 1–2 TIMES IN THE PAST MONTH
HAVE ATTENDED A GALLERY 1–2 TIMES IN THE PAST MONTH
HAVE ATTENDED THE OPERA 1–2 TIMES IN THE PAST MONTH
Index 161
Index 119 Index 216
Index 268
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & MOVIESVisionTV viewers are more likely than the general population to…
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
HAVE FREQUENTED THE MOVIES IN THE PAST MONTH
ATTEND MOVIES THAT ARE FAMILY/CHILDREN ORIENTED
ATTEND ACTION/ADVENTURE MOVIES
MOST OFTEN ATTEND DRAMA MOVIES
ATTEND HORROR MOVIES
ATTEND ANIMATED MOVIES
Index 124
Index 122 Index 122
Index 140
Index 157 Index 130
MEDIA KIT 2015–16 | VISIONTV
VISIONTV VIEWERS & HOME IMPROVEMENTSVisionTV viewers are more likely than the general population to…
Source: PMB Spring 2015, VisionTV (1 Minute – 3+ Hours), Base A25-54.
SPEND $5,000–$9,999 ON HOME IMPROVEMENTS IN THE PAST 2 YEARS
PURCHASE TOOLS/HOME IMPROVEMENT ITEMS FROM RONA
BUY TOOLS/HOME IMPROVEMENT ITEMS FROM HOME HARDWARE
Index 150
Index 126
Index 160
MEDIA KIT 2015–16 | VISIONTV
TELEVISION RADIO
TORONTO/GTA
TORONTO / VANCOUVER / OTTAWA
COBOURG
GEORGIAN TRIANGLE
KINGSTON TO WINDSOR PARRY SOUND TO PITTSBURGH
96.7FM (DOWNTON TORONTO ONLY)
REST OF NETWORK INCLUDES:ZoomerSingles.com / VisionTV.ca / ONETV.ca / Joytv.ca / HopeTelevision.ca / Classicalfm.ca /
ZoomerRadio.ca / ZoomerShow.ca / ZoomerLifeConference.ca / ideacityOnline.com /
ZoomerMedia.ca
DIGITAL
EVENTS
THE NEW
THE NEW
LEVERAGE THE FULL POWER OF
MEDIAzoomermedia.ca
ZoomerMedia Television64 Jefferson Ave
Toronto, Ontario, M6K 1Y4(416) 368-3194
Vice President, SalesDan Hamilton
Senior Director, Integrated Sales Lisa Richler
Airtime Television Sales Inc.890 Yonge StreetSuite 400Toronto, OntarioM4W 3P4 (416) 923-7177
National Sales Executives:Mark Burko, John Aonso, Mike Gibson, Kevin Haggith, Ty Trainor
Rogers 60 + 237 | BellTV 261 | Shaw Direct 394or check your local listings | visiontv.ca
CONTACT INFORMATION