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Vision :

To create a fully collaborative environment in which suppliers can deliver exactly what the companyneeds, when it needs it, and at a competitive cost.

Mission:To create India's largest automobile and automobile-related products distribution network by providingdealers and customers with the largest choice of unique world-class products and ser vices

history

Mahindra & Mahindra Limited is part of the Mahindra Group, an automotive, farm equipment, financialservices, trade and logistics, automotive components, after-market, IT and infrastructure conglomerate.The company was set up in 1945 in Ludhiana as Mahindra & Mohammed. The companys name was laterchanged from Mahindra & Mohammed to Mahindra & Mahindra in 1948.

The birth of Mahindra & Mahindra began when K.C. Mahindra visited the United States of America as

Chairman of the India Supply Mission. He met Barney Roos, inventor of the rugged general purposevehicle or Jeep and had a flash of inspiration: A vehicle that had proved its invincibility on thebattlefields of World War II, be ideal for Indias rugged terrain and its kutcha rural roads.

Swift action followed this thought. The Mahindra brothers joined hands with a distinguished gentlemancalled Ghulam Mohammed & on October 2nd, 1945, Mahindra & Mohammed was set up as a franchisefor assembling Jeeps from Willys, USA.

Two years later, India became an independent nation and Mahindra & Mohammed changed its name toMahindra & Mahindra. Ghulam Mohammed migrated to Pakistan post-partition and became the firstFinance Minister of Pakistan.

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was firstknown for assembly under licence of the iconic Willys Jeep in India. The company later branched out intomanufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from being amanufacturer of army vehicles and tractors to an automobile major with a growing global market. Atpresent, M&M is the leader in the utility vehicle (UV) segment in India with its flagship UV, the Scorpio(known as the Mahindra Goa in Italy).

M&M is Indias largest SUV maker.

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership

position in utility vehicles, tractors and information technology, with a significant and growing presencein financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group todayis an embodiment of global excellence and enjoys a strong corporate brand image.Mahindra is the only Indian company among the top tractor brands in the world and has made an entry inthe two-wheeler segment, which will see the company emerge as a full-range player with a presence inalmost every segment of the automobile industry.The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global businessand information technology services company, Satyam Computer Services. The company is now knownas Mahindra Satyam.


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Mahindras Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractorcompany worldwide to be bestowed this honour. It also holds the distinction of being the only tractorcompany worldwide to win the Deming Prize. The US based Reputation Institute recently rankedMahindra among the top 10 Indian companies in its Global 200: The Worlds Best Corporate Reputationslist.Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first

Sustainability Report for the year 2007-08.


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MAHINDRA & MAHINDRA LIMITEDMahindra & Mahindra limited is a part of Mahindra group The companywas set up in1945 inLudhianaasMahindra & Mohammed

After the partition of India the name wasc hange Mahindra& Mohammed to Mahindra & Mahindra in 1948


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OVERVIEW

Mahindra makescarsandcommercial vehicles

Indias No.1 maker of tractorsandSUV

It istie up with French car maker Renault and U.S truck makerNavistarMahindra automobiles have a strong a ndgrowing presence ininternational marketYugoslavia, Bangladesh, SriLanka, Australia, South Africa in2004, Europein 2005In 2006 Mahindra announcedthat it would be the first I ndianautomobile manufacturer to enter the worlds mostdemandingand critical market USA


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CORE BUSINESS ACTIVITIES

AutomotiveTwo wheelersDefense vehicleFirm equipmentInformation technology

FinancialserviceInfrastructuredevelopment


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A part and parcel of Indianec onomyCreating employment opportunityCORPORATE SOCIAL RESPONSIBILITY

SanitationprogramsEducationandcommunication


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SWOT ANALYSIS STRENGTH-BRAND-FINANCIAL BACKGROUND WEAKNESS-PROMOTION-PRICING


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CONTD. OPPORTUNITIES-MIDDLE CLASS PEOPLE-INTERNATIONAL MARKET THREAT-EXTERNAL FACTOR

- COMPITETORS

the list of 50 Most Influential Indians inBusiness Week's edition dated August13,2007.

Mahindra & Mahindra was rankedsecond in

the prestigious MostTrusted CarCompany inIndia in a study conducted byTNS.

Mahindra was ranked 31st in BusinessToday's annual survey of India's mostvaluable companies--------SWOT ANALYSISStrengths:-1. Over the years the company has emergedas oneof the top players in the world in terms of number

of tractors sold.This gives a clear indication that thecompanys market share is one of its biggeststrengths.2.The companys ability to introduce newproductsin the market and to generate sales.

3.Government incentives for manufacturingplants.4.Large domestic market.Weakness:-1. Infrastructure bottleneck

2.High interest costs and highoverheadsmake the production uncompetitive.

Opportunities:-1. Rising rural demand2.Increase in the income level3.Commercial vehicles : ban onoverloading


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Threats:-1. Rising input costs2.Cut throat competition

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Vision Mmmmmmmmmmmmmmmmmmm