Visibility Report – May 2013

Dr. Brendan B. KellyInterim Vice President of University Advancement (as of July 1, 2013)Current: Director, School of Fine, Performing and Communication Arts

Value & Impact of Publicity May 2013

Press Coverage Generated by UWF:Advertising Equivalency: $125,375.01 Circulation/Traffic: 1,677,060,541Audience Reach: 114,253,604

Additional Coverage Generated:Advertising Equivalency $33,711.66Circulation/Traffic 96,088,179Audience Reach 10,657,378_________________________________________

TOTAL PRESS COVERAGE:Advertising Equivalency $159,086.67Circulation/Traffic 1,773,148,730

Audience Reach 124,910,982

How the Press is Covering UWF

What the Press is Covering at UWF

Where UWF Receives Press Coverage

Comprehensive Integrated Approach• Image Management Strategy

• Strategic Communication Strategy

• Recent National Awards

• Moving Forwardo Focus on impact by audienceo Advancing social media/digital

environmentso Metrics for continuous improvement

Thank You