Virtualization & Consolidation · 2008-08-13 · Virtualization of individual systems Systems, network and energy management Drives IT efficiency Highly virtualized resource pools

© 2008 IBM Corporation

Virtualization & Consolidation

Annette Miller

[email protected]

2 © 2008 IBM CorporationThe New Enterprise Data Center

IT organizations are challenged by a set of operational issues

Environmental compliance & governance mandates

Explosion in volume of data and information

Power & thermal issues inhibit operations

Difficulty in deploying new applications and services

Rising costs of systems and networking operations

Rising energy costs & rising energy demand

Landslide of compliance requirements

Security of your assets & your clients’ information

Systems and applications need to be available

Challenges

Costs & Service Delivery

Business Resiliency & Security

EnergyRequirements


Efficient, Green and Optimized Infrastructure

and Facilities

Security and Business Resilience

Business-Driven Service Management

Highly Virtualized Resources

Enterprise Information Architecture

The New Enterprise Data Center: An evolutionary new model for efficient IT delivery . . .


Stages of adoption

Physical consolidation and optimizationVirtualization of individual systemsSystems, network and energy management

Drives IT efficiencyHighly virtualized resource pools Integrated IT service managementGreen by design

Rapid deployment of new infrastructure and services

Virtualization of IT as a service - “cloud”Business-driven service managementService oriented delivery of IT

Highly responsive and business goal driven


IBM’s 40-year History of Leadership in Virtualization

IBM develops hypervisorthat would become VM on the mainframe

IBM announces first machines to do physical partitioning

IBM announces LPAR on the mainframe

19671967 19731973 19871987

IBM Announces LPAR on POWER™

Advanced POWER Virtualiza-tion ships

2004200419991999 20072007

IBM announces POWER6, the first UNIX®servers with Live Partition Mobility

19731973

Virtual Storage is a component of the OS/VS1 system

IBM announces MSS – Mass Storage System

19741974

IBM invents RAID

19781978

IBM announces Virtual Tape Server

IBM announces SAN Volume Controller

19971997 20032003

IBM announces System Storage Productivity Center

20072007

IBM announces PowerVM

20082008


Virtualization leadership

100 percent of IBM mainframes are delivered virtualization ready82 percent of IBM System i5 595 servers are ordered with logical partitioningOver 40,000 UNIX, mainframe and System i companies exploit systems-level virtualizationIBM System x clients deploy over 1,000 virtual servers a dayIBM has shipped over 12,000 SVC storage virtualization engines running in more than 4,000 SAN Volume Controller systemsMore than 130 customer references and 24 customer case studies for SAN Volume ControllerSAN Volume Controller demonstrates scalability with the fastest Storage Performance Council benchmark resultsSVC supports over 130 disk systems from vendors including IBM, HP, Sun, HDS, EMC, Dell, and NetApp, making it a great fit for existing customer storage infrastructuresMore than 3,400 virtual tape systems supporting one exabyte of dataServerWatch awarded IBM Virtualization Manager Best Virtualization Tool in their annual Product Excellence Awards for 2007 IBM System x3950 won Best of Show at the 2007 WMworld event

Source: IBM Virtualization Sparklers, IBM Press, 2007


IBM Virtualization Solutions

Consolidated & virtualized 76 servers to 6 –reducing complexity and total cost of ownership of global IT infrastructure

Virtualization enables IT simplification and quick ROI

AISO.net: http://www-01.ibm.com/software/success/cssdb.nsf/CS/JSTS-6ZYH2C?OpenDocument&Site=default&cty=en_usCircuit City: http://www-01.ibm.com/software/success/cssdb.nsf/CS/CCLE-77NNV5?OpenDocument&Site=default&cty=en_usNationwide: http://www-01.ibm.com/software/success/cssdb.nsf/CS/JROT-76DMLM?OpenDocument&Site=default&cty=en_usVolkswagen: http://www-01.ibm.com/software/success/cssdb.nsf/CS/BTHD-78NKSD?OpenDocument&Site=default&cty=en_us

Circuit City

NationwideInsurance

AISO.net60 percent reduction in power and cooling coststhrough virtualization-based data center consolidation

Tiered storage helped reduce capital costs by $1M over 18 months

On track to save more than $15M over 3 years, including 50% Web infrastructure cost and 80% floor space reductions

VolkswagenAG


Virtualization adoption

52%

53%

47%

32%

28%

14%

13%

13%

13%

53%

48%

48%

33%

26%

15%

16%

14%

10%

52%

51%

44%

31%

29%

20%

13%

13%

9%

Increase server utilization

Reduce costs

Simplify IT infrastructure &admin

Enhance resilience &reliability

Increase scalability ofinfrastructure

Improve app performance

Automate IT operations

Improve flexibility to businessgoals and cycles

Accelerate App Development& deployment

1H074Q063Q06

6 7 9 10 8 9 9 8 10 9 128 10

1318 20 20 19 21

22 21

3017

1616

20 2425

22

1849 49

4845

44 4440 42 37 42

35

19 18 14 10 9 7 6 5 6 6 5

262016

3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1H07

Not aware of thisVirtualization

No plans forimplementation

Not implemented atpresent but plan in 12months

Implemented/plan toextend

Implemented/ nofurther foreseeableplans for extended

% o

f all

site

s

Virtualization Implementation Status(Base: All)

Virtualization Objectives*(Base: Imp/plan Virt.)

Virtualization adoption

IBM Systems Directions Study


Virtualization: What’s in it for my client?• Customers need to innovate and have the capability to deploy new

applications into the market quickly -- But they are limited by existing infrastructure problems

• Server sprawl -- cost of systems unknown, running out of floor space• Low utilization rates -- as low as 5-10% for x86• Management complexity -- Cost escalating faster than system cost

• Consolidation & virtualization addresses these problems – Lowering the complexity & cost of management while bringing flexibility, responsiveness and availability to the data center

Virtualization reduced need for over-provisioning capacity by 25% Saved $5.3M on 11

applications

Utilization rates to increase from 3% to 80%

“Virtualization will be the single biggest disruptor in the datacenter over the next few years …. IBM: Best positioned for the broader consolidation and virtualization trend.” – Goldman Sachs, October 2007


Management is key to successful virtualization

PhysicalServer Installed Base (Millions)

Source: IDC, May 2006

Server Mgt and Admin Costs

$0

$50

$100

$150

$200

$250

$300

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Spending(US$B)

New Server Spending

Power and Cooling Costs

0

5

10

15

20

25

30

35

40

45

50

55

60

65 Virtual+PhysicalServer Installed Base (Millions)

Virtualization Management

Gap

• IDC projects that use of server virtualizationwill result in a significant increase in the numberof servers (physical + virtual) to be managed

• The projected increase is not yet reflected intheir forecast of server management costs


IBM IT Infrastructure Virtualization

“The combination of server and storage virtualization makes sense and over time should become requisite in the data center, in one form or another. In fact, the more pervasive that server virtualization becomes, the greater contrast it will create with non-virtualized storage environments and the inefficiency of these solutions will become more apparent.”

Enterprise Strategy Group, January 2008

Storage or server virtualization alone is only one part of the answerIBM has solutions for a comprehensive virtualization plan

Server or storage virtualization enhances only a portion of the IT infrastructure


Server Virtualization

Storage Virtualization

Disk, File & Tape

File Server File Server File Server

physical serverphysical server

IBM Virtualized Systems Infrastructure

Service Management

IBM Tivoli Service Management Family

Operating systems

Virtualization software

Hardware

IBM Systems Director IBM TotalStorage Productivity Center

Server VirtualizationServer Virtualization

virtual server

virtual server

virtual server

Platform management tools

Operating systems

Virtualization software

Hardware

Applications


Power™ SystemsPOWER6™

System z10™System z™

System x™ BladeCenter™IBM System Storage™

While virtualization sounds complex, it’s really a simple idea. IBM Systems can provide virtualization capabilities that are unique in the marketplace

IBM’s long-term focus on virtualization across our systems

IBM mainframe virtualization – 40 year history of world-class innovationIBM X-Architecture designed for virtualization, shared cross platformCoolBlue™ - Power and Cooling designs that lead the industryVirtualization Management software that simplifies your environmentSAN Volume Controller – Storage Virtualization for availabilityCapacity on Demand features integrated with virtualizationVirtualization features do not require “rip and replace” upgrades

4th generation X-Architecture®


Optimize Resources within a Single ServerIncrease asset utilization & flexibility

Hypervisor technology offers:– Higher resource utilization

– Greater flexibility and responsiveness

– Improve workload QoS

State of the art virtualization with hypervisors– System z and z/VM

Gold standard for virtualization

– Power Systems

Unique capabilities including micro-partitioning, and dynamic partitions

Network virtualization, virtual I/O, multiple operating systems in a single server

CPUresources

Memoryresources

I/Oresources

Hypervisor

Part

ition

1

Part

ition

N. . .

Server Resources

Virtual I/O server

(POWER5)

Virtual CPU Virtual Memory

Virtual networks


Virtualize everything with up to 100% utilization rates– CPU, memory, network, I/O, cryptographic features, coupling facility, ...

Massively scale your workload on a single System z mainframe– The Linux-on-z/VM record is 97,943 virtual machines

– Each virtual machine on z/VM can access up to 24,576 devices

Non-disruptively add anything– Up to 64x CPU scalability per mainframe, 32x scalability per z/VM LPAR

– z/VM is designed to support more than 1 TB of active virtual memory

Security for everything– Highest security classification for general purpose servers in the world

– System z LPAR technology is EAL 5 certified

Optimize and integrate it all with the IBM software portfolio

IBM System z: The Ultimate Virtualization PlatformConsolidate all types

of workloads

Smart economics: start smalland grow big in the same box

Secure your virtualservers and reduce

business risk

Increase staff productivityand virtualize the enterprise

Rapidly respond toworkload spikes


z/VM – EAL 3+ security – 100s of Virtual Machines

System z Virtualization A Shared Everything Architecture, Virtualization built in, not added on

Linux server farm isisolated from the other LPARs –isolation is enforced by hardware

LPAR – Up to 60 Logical Partitions

PR/SM – EAL 5 security

Most sophisticated and functionally complete hypervisors•Able to host z/OS, Linux, z/VSE, z/TPF, and z/VM

•Shared everything architecture

•Highly granular resource sharing (less than 1% utilization)

•Application integration with HiperSockets and VLANs

•Intelligent and autonomic workload management


Distributed-systems can suffer from:Cost and complexity (e.g., more physical servers, real network gear)Data silos and data synchronizationLinear staffing costsFrequent outages

System z offers:Hundreds of processorsExtremely large I/O bandwidthBuilt-in networking“Shared everything” resource modelBillions of dollars in engineering and software developmentA pre-integrated datacenter in a box

System z: Datacenter in a Box


PowerVMPowerVM helps increase utilization >60% and dynamically respond to changing business needs

Lower costs

Up to 10 partitions per core

Dynamically adjust workloads


PowerVM Editions

IVM

1+2 / Server

Express

Lx86

Live Partition Mobility

Multiple Shared Processor Pools

Virtual I/O Server

IVM, HMCIVM, HMCManagement

10 / Core10 / CoreMaximum LPARs

EnterpriseStandard

PowerVM Editions

Delivering industrial-strength virtualization for UNIX, i and Linux clients

Selected PowerVM technologies are not available on all models

Unified virtualization branding & technology for AIX, i and Linux

Exploiting 40 years of IBM virtualization leadership

One approach for ordering and deployment across Power™ servers


PowerVM Technologies

Hypervisor Support for multiple operating environments

Dynamic Logical PartitioningMicro-partitioning, resource movement

Virtual I/O ServerVirtualizes resources for client partitions

Integrated Virtualization Manager Simplifies partition management for entry systems

Lx86Supports x86 Linux applications

Live Partition MobilityMove running AIX and Linux partitions

System Planning ToolSimplifies the planning for and installation of Power servers with PowerVM

Power Hypervisor

VIOS

The leading virtualization platform for UNIX, i and Linux enables a more agile and responsive infrastructure


PowerVM System Planning ToolSimplifies the planning for and installation of Power servers with PowerVM

Saves time and reduces errors

Browser-based application that helps you design logical partitioned systems

Integrated with the Workload Estimator to plan a system based on existing performance data

Integrated with IBM ordering system

Plans generated can be deployed on the system by HMC or IVM

Available for download:

www.ibm.com/systems/support/tools/systemplanningtool/


IBM System x Four-socket with modular SMP scalability in rack

IBM System x Two-socket rack & towerIBM BladeCenterPlatform

Consolidating large numbers of underutilized servers for greatest TCO

Combining a few applications on a single server for greater utilization

Integrating server, networking and storage resources

Description

Key attributes PerformanceScalabilityStrong reliability featuresRapid deploymentReduction of physical systemsApplicationisolation

Industry-standard designPrice/performanceCompatibilityMultiple apps per serverHigh utilization

Hardware usabilityPackaging densityUnified managementPower/cooling savingsServer mobilityHigh availability/disaster recovery

Server consolidationApplication servingInfrastructure simplification

IBM System x and BladeCenter: Broadest Virtualization portfolio in the industry

Integration ReductionUtilization

Unrivaled x86 scalability to 64 coresUnrivaled x86 scalability to 64 cores – Virtualize scale-up & scale-out workloadsMore memory per x86 server (1TB)More memory per x86 server (1TB) – More workloads per server, more benefitsComprehensive toolingComprehensive tooling – automate every aspect of server consolidationeX4 Architecture eX4 Architecture – More robust for consolidated configurationsBladeCenter Open Fabric ManagerBladeCenter Open Fabric Manager – virtualize I/O ports for up to 1,400 blade servers


IBM System x: x86 Virtualization Leadership

Outstanding performance leveraging both the advancements of the eX4 Architecture and the new Intel® CoreTM

Microarchitecture

Up to 256GB Memory support in conjunction with next generation, VMware 3.5

Embedded Virtualization Capability with announced support for new VMware ESX 3i

– Using VMware management tools for updates– Easy to deploy


Combine the capacity from multiple arrays into a single pool of storage

Apply common copy services across the storage pool

Manage the storage pool from a central point

Make changes to the storage without disrupting host applications

VirtualDisk

VirtualDisk

VirtualDisk

VirtualDisk

SAN

SAN Volume Controller

Advanced Copy Services

Storage Pool

HPEMC

Sun

IBMHDS

IBM System Storage SAN Volume Controller


IBM Virtualization Engines for Tape

Customer Challenges– Rapidly growing information – Shrinking backup windows– Operational Complexity– Business resiliency

Customer Benefits– Eases management burden of tape processing– Improves backup and recovery times– Improved reliability and utilization of the backup-and-

restore infrastructure– Enhanced business continuity through electronic

replication of tape data– Reduced operational costs

IBM Offerings– TS7500

For Power Systems and Modular Systems customers

– TS7700For System z Customers

Tape Library

Application Servers

Virtual Tape Volumes

Storage Network

Virtual Tape Drives

Standard Tape Application

Virtual Tape Library

Real tape


IBM® Systems Director family

Active Energy Management

Usage & Accounting

Virtualization Management

Consolidated Storage Management

Advanced Monitoring

Availability

Configuration

Deployment Health

Maintenance

Platform management for your physical & virtual resources


See and manage physical & virtual resources across multiple systemsIBM Systems Director Family Foundation

IBM Director: Simplify platform management across server and storage infrastructure

– Unifies Platform Management with a consistent look-and-feel for IBM server systems

– Allow many systems to be easily managed together– Leverage IBM best-of-breed virtualization capabilities to

simplify systems management

IBM TotalStorage Productivity Center: Management of physical & virtual resources

– Centralize single point of management & control for storage infrastructure

– Simplify management of complex multi-vendor heterogeneous environments

– Improve administrator efficiency and storage utilization– End-to-end topology views of virtualized environments


“Birds-eye” view of resource allocations on HostsCreate Virtual Server based on a System Template or based on an existing Virtual Server

– Rapid creation through free clone poolSystem Templates (HW defn, SW defn, image)

– List– Create Based On, Create, Delete, Edit– Import master image from file, URL, NIM– View System Plans on HMC/IVM– Launch of HMC/IVM to generate System Plans

Supports– Xen, VMware, Microsoft Virtual Server– POWER hypervisor

Storage management integration– Launch of Storage Configuration Manager– SAN Switches and Storage Blade

resources/relationships– Storage Tasks launch SCM, TPC, or Storage Manager

IBM Virtualization Manager with Director

Create/Edit Virtual Server for

POWER

General

Edit Virtual Resources – Host_85

Memory

ProcessorGeneral

Processor allocations across this host:

OK Cancel

V_Server01 Linux 1 2 3 Low (64) 0.1 0.2 0.3

V_Server02 AIX 1 2 3 Medium (128) 0.1 0.2 0.3

V_Server03 i5/OS 1 2 3 Low (64) 0.1 0.2 0.3

V_Server04 Linux 1 2 3

V_Server05 Linux 1 2 3 High (255) 0.1 0.2 0.3

Virtual Server MaximumProcessors

AssignedMinimumOperating System Shared Sharing Priority MaximumProcessing Units

AssignedMinimum

General

Edit Virtual Resources – Host_85

Memory

ProcessorGeneral

Processor allocations across this host:

OK Cancel

V_Server01 Linux 1 2 3 Low (64) 0.1 0.2 0.3

V_Server02 AIX 1 2 3 Medium (128) 0.1 0.2 0.3

V_Server03 i5/OS 1 2 3 Low (64) 0.1 0.2 0.3

V_Server04 Linux 1 2 3

V_Server05 Linux 1 2 3 High (255) 0.1 0.2 0.3

Virtual Server MaximumProcessors

AssignedMinimumOperating System Shared Sharing Priority MaximumProcessing Units

AssignedMinimum

Birds-Eye View

System Templates

Linux_App1 Deployed System8 (local) VMware A user description of template


WindowsXP Created NimSvr3 (remote) MSVS A user description of template

AIX_MyApps Created HMC_45 Power System plan used to deploy into new systems

Xen_Test1 Deployed vFarm1 (shared) Xen A user description of template

Select an action…

Page 1 of 1 Total: 5 Filtered: 0 Displayed: 5

Select System Template Status Location DescriptionPlatform

Refresh Last refreshed: Feb 1, 2007 9:30:03 AM CST

System Templates






Select an action…




System Templates






Select an action…




System Templates

View System Plans

Resources Related to LPAR1

Selection 1 of 7 Updated: 8:24:17 AM CDT

Topology – LPAR1

RelationshipsPerspective:

Overview

Summary – Virtual4

Tasks – Virtual4

Filters

Status: CriticalState: Not responding

Select what resources you want to see in this topology.

Resources

Storage devices

Virtual Server

Host server

Volumes

Processors

Memory

Operating System

CD/DVD-ROM drives

Floppy drives

HBAs

VLANs

Virtual2 Virtual4

Server2Server1

Virtual1 Virtual3 Virtual5

Welcome

Health

Health Summary

Systems

All Systems

Windows Systems

Linux Systems

Group Management

Event Logs

Event Action Plan

Networking

Storage

My Groups

My Tasks

Printers and Queues

Hardware and Software

Network and Web Servers

Security

Data and Storage

Console Settings

Volume 1 (SCSI 0:0)

Volume 2 (SCSI 0:1)

Volume 8 (SCSI 0:0)

Volume 12 (SCSI 0:1)





Volume 27 7(SCSI 0:1)



Topology – LPAR1


Overview


Tasks – Virtual4

Filters



Resources

Storage devices

Virtual Server

Host server

Volumes

Processors

Memory

Operating System

CD/DVD-ROM drives

Floppy drives

HBAs

VLANs

Virtual2 Virtual4

Server2Server1


Welcome

Health

Health Summary

Systems

All Systems

Windows Systems

Linux Systems

Group Management

Event Logs

Event Action Plan

Networking

Storage

My Groups

My Tasks

Printers and Queues



Security

Data and Storage

Console Settings

Volume 1 (SCSI 0:0)

Volume 2 (SCSI 0:1)

Volume 8 (SCSI 0:0)









Topology – LPAR1


Overview


Tasks – Virtual4

Filters



Resources

Storage devices

Virtual Server

Host server

Volumes

Processors

Memory

Operating System

CD/DVD-ROM drives

Floppy drives

HBAs

VLANs

Virtual2 Virtual4

Server2Server1


Welcome

Health

Health Summary

Systems

All Systems

Windows Systems

Linux Systems

Group Management

Event Logs

Event Action Plan

Networking

Storage

My Groups

My Tasks

Printers and Queues



Security

Data and Storage

Console Settings

Volume 1 (SCSI 0:0)

Volume 2 (SCSI 0:1)

Volume 8 (SCSI 0:0)







Server & Storage

Relationships


Enhancing a VMware environmentResponding to a predicted hardware failure

Director Server w/

Virtualization Manager VMware

Virtual Center

Director agent

ESX server

Director agent

ESX server

IBM server hosting a VMware ESX server predicts a hardware failure & transmits an alert to Director

!Director receives alert, generates an event & initiates an Event Action Plan – knowing which VMswill be affected

EAP leverages Virtualization Manager to automatically & seamlessly migrate some or all VMs from failing server to healthy server leveraging Vmotion


IBM Systems Director Active Energy Manager

Active Energy Manager

Helps companies monitor, measure and control their energy usage

Unique energy management solution building block that returns true control of energy costs to the customer

Industry leading cornerstone of the IBM energy management framework

Energy management software tool that can provide clients with a single view of the actual power usage across multiple platforms in their infrastructure as opposed to the benchmarked power consumption

Supports across a large spectrum of IBM Systems


Assess where you are today

Determine the best starting points

Leverage IBM experience

Simplified Shared Dynamic

Begin with Strategic Roadmap:– Data Center Transformation – Service Management Strategy– Information Architecture

Begin by addressing critical operational issues:– Consolidation & Virtualization– Green computing– Business Resiliency & Security– Service performance– IT process automation– Optimized information availability

Client case studies Implementation patterns and blueprints

Architected approachWorld-class technologies and products

Getting started


Virtualization Customer Case Studies

Energen achieves half-million dollar savings by migrating Oracle & SAP software to System p– Customer problem: Performance & support issues, need to reduce TCO, server sprawl

– Solution: Replaced 20 Sun servers w/ 2 System p p5 570 servers

– Benefits: $500k annual savings, accelerated new server deployment, 92% performance boost for batch, reduced floor space & energy costs

Circuit City boosts IT infrastructure effectiveness with storage virtualization– Customer problem: Existing infrastructure couldn’t handle growth, need to improve

administrator effectiveness and improve application availability

– Solution: Virtualized storage environment based on IBM System Storage™ SAN Volume Controller, IBM TotalStorage® Productivity Center software and IBM System Storage DS4500 and DS8100 disk storage systems

– Benefits: Overall storage cost reduced, SVC reduced maintenance windows from hours to minutes, improved application availability & performance.

Using IBM history & heritage to sell …. “We were already familiar with logical partitioning and server virtualization on the mainframe platform,” says Ron Payne, Director of Infrastructure Services at Energen. “Consolidating to the IBM System p platform enabled us to do the same for our Sun mid-range environment, delivering annual savings of around $500,000.”

More than a single product … a solution for the infrastructure at Circuit CityVirtualization is a storage administrator’s dream come true. Most storage infrastructure upgrades no longer require outage windows. For example, since virtualization was installed, Circuit City has replaced 90 percent of the disks in the data center—all with minimal to zero disruption to users.

Looking back, Otto says, “IBM storage virtualization has transformed our IT storage infrastructure so we can respond quickly to user needs. And the IT team has the tools to work productively. Today, our team spends much more of their time thinking strategically, which helps us stay on the right course. IBM has helped us create a great environment for storage administration.”


Simplify & Share with System x

Challenge:The large infrastructure lacked flexibility, and the time and resources required to deploy new hardware to support additional applications were getting out of control.

Solution:The company replaced its 300 physical servers with only 15 System x3850 servers running the Microsoft Windows 2003 operating system. The servers run VMware ESX V3 virtualization software, which allows for greater IT resource utilization and flexibility.Each of the 15 servers is configured with about 20 logical partitions.

Results:The new server infrastructure is 50 percent more productive than the previous environment, and it saves the company 30 percent in IT costs, including costs for connectivity, installation and other infrastructure components.


Sinopec simplifies internal processes with IBM and SAP

The Challenge– 80 subsidiaries and 600,000 employees working in oil production and

processing left Sinopec with many internal structures

– No single central information system made it difficult to reconcile accounts and share systems

– Expansion and internal resource management was difficultThe Solution

– Sinopec worked with IBM GTS to implement ERP and business intelligence software from SAP on IBM System p5 570 and 595 platforms.

The Benefit– Single IT environment saves in software licensing and development

expenses and resolves compatibility issues; central data warehouse with realtime accessibility eliminates the need to collate data manually- previously a four or five day process.


Using System z to Simplify & Share

Transzap, Inc– Americas– Consolidated 12 Dell servers onto

a single mainframe – z9 BC w/ 2 IFLs running zVM, DS

6800 w/ 6TB – The client had no plans to acquire

a mainframe and had no capital or operating budget. IBM Global Financing was able to put together a competitive deferred 36-month lease that enabled Transzap to acquire the IBM System z9 server and IBM System Storage solution that have replaced the 12 Dell servers and the EMC storage equipment.

King Mongkut’s University of Technology Thonburi– Business Need: Difficult to load and

maintain hundreds of PCs for every workshop. No remote learning capability

– Solution: Implemented a System z server to launch a Virtual IT Playground, which enables students to study and learn nearly any where at any time on virtual servers.

– “The System z platform provides for us the flexibility to manage the computing infrastructure for our training courses. It makes life easier because we can install many servers and tools on one System z”

Check with rep in CRDB for permission to use in sales engagements

Prasert Kanthamanon, Ph.D., Senior Dean of Administrative Affairs, School of

Information Technology


Virtualization & Consolidation at IBM

Enterprise Computing Model – IBM Global Account

Benefits

Active management & prioritization of web hosted workloads

Dynamically allocates system resources based on workload requirements

Visits grown 130%; Cost per visit reduced by over 70%

Business Problem

Robust infrastructure needed to handle unpredictable spikes

Operational costs increase as servers proliferate

Servers are over-provisioned to ensure capacity – resources not easily adjusted to provide availability

IBM Events Infrastructure

Consolidation – 60 System p servers to 9

IBM Enterprise Computing Model

Consolidate 1000s of servers onto app 30 IBM System z™ mainframes

Expect substantial savings in: energy, software and system support costs

The consolidated environment will use 80% less energy

This transformation is enabled by the System z sophisticated virtualization capability

Next steps – move past the first 4000 of 16000 servers in the initial migration to next analysis


Why IBM for consolidation/virtualization?

Lessons learned:– Executive sponsor– Know what you have – pick the right applications

Like-to-like, low hanging fruit firstECM is a good example

– A single consolidation is like a “crash diet” – customers need a maintenance plan

Leverage the New Enterprise Data Center vision:– Simplify first – Consolidation– Shared next – Look at new technologies as new opportunities– Customer can be at different stages for different workloads – avoid

analysis paralysis – get started now!


What’s Next? The IBM Blue Cloud™ Initiative

“Deliver Cloud Computing and IT Simplification to our customers, integrating the best of IBM's existing and future products to simplify the deployment and management of customer workloads.”

Windows Servers

Linux Servers

Unix Servers

Management

Servers

Switches

Storage

Firewalls,Routers

Windows Server

Unix Server

Linux Server

Networks

Storage

Pools of Virtualized Resources

Virtual Servers,

Storage, Networks

Storage

Servers

Networks

Complex Virtualization Ensemble Cloud

Service

Physical Consolidation

Proofs of Concept in 2008


SimplifiedShared

Dynamic

The freedom to innovate


Appendix

Getting started

Services

Resources


Building skills -- SSM, CSM, Brand Sales Specialist Roadmap

System z PowerVM BladeCenter Open Fabric Mgr IBM DirectorSAN Volume Controller

Download & watch these short platform videos to become familiar with the virtualization advantages of our platforms. Step 2

LinkDescription

To help select the best assessment for your client, contact:Arthur Palmiotti [email protected] US 1-845-435-1205

Start your client off with an assessment. We offer many assessment offerings, some available at no charge, to identify what to virtualize first and what the benefits may be.

Step 7

Sales Kit: http://w3-03.ibm.com/sales/support/SearchResult.wss?node=brands,B5000&ftext=oitvirtsk.skit&sort=date&showDetails=true&hitsize=50&offset=0&campaign=Enterprise Wiki: https://w3.webahead.ibm.com/w3ki2/display/ESQuickStart/Home

Now that you have the basics down, explore the wealth of white papers, presentations, sales kits, and other materials available to you.

Step 6

https://w3.webahead.ibm.com/w3ki2/download/attachments/2460833/IBM+Systems+Virtualization+SSM+Bootcamp+2008+Final+012108w.ppt?version=1

Now you are ready for more information on virtualization across IBM systems. Listen to this presentation on how to sell IBM Systems Consolidation & Virtualization.

Step 5

http://www-03.ibm.com/systems/virtualization/Understand what we are saying to the market and our clients. Use the Customer Web portal as your resource for customer facing materials.

Step 4

http://w3-03.ibm.com/sales/support/ShowDoc.wss?docid=P362434X70579O91&infotype=SK&infosubtype=W0&campaign=&lng=&node=brands%2CB5000&ftext=oitcvflash

Learn how to initiate the dialog with your client. with a 30/60/90 minute conversation with your customer.Step 3

http://w3-03.ibm.com/sales/support/ShowDoc.wss?docid=P362434X70579O91&infotype=SK&infosubtype=W0&campaign=&lng=&node=brands%2CB5000&ftext=oitcvflashhttp://www-03.ibm.com/systems/management/director/flash/demo/pop_up_demo_director.html

a) Watch this 4 minute virtualization video to understand the need for and benefits of virtualization.b) Watch this short video to appreciate the challenges clients have with managing complex infrastructures and how IBM can help.

Step 1

Blue boxes = internal White-boxes = client interaction


Prioritized Virtualization / Consolidation Tools & Services

Design Implementation ManagementStrategyPre-SalesCROSS-PLATFORMTools• CIR Assessment and Roadmap tool (STG, CIR team) *, $• TADDM, CiRBA, (GTS SPL8)• Zodiac tool, RACE (Techline, LS, STG, GTS)• IBM Systems Workload Estimator WLE (x, p, i) (BP, RSI, Sales)• RMF Magic, Disk Magic , Capacity Magic (Techline Storage)• Softek DMM for storage consolidation (GTS)• SERP for storage consolidation (GTS Insight service)• Business Value Analyst Tool (Alinean) (Pre-Sales ATS, BPs)• VISIAN (Pre-Sales only ATS, BP, GTS SPL1)• IBM Systems Consolidation Evaluation Tool (Alinean) (Pre-Sales for Customers /

BP)Assessments• COBRA Study (Techline, LS) ) *• Zodiac /Scorpion Assessments & In-Depth Studies (LS/Scorpion)• Server Consolidation Efficiency Study (GTS)• Design Workshop (DC) *• NEDC Planning Session, NEDC Innovation workshop (DC) *• Move Up To IBM Server Makeover offer (STG / GBS/ BP/RSI) *• ILM Assessment and Workshop (LS)• AS Migration Factory (GBS)PLATFORM-SPECIFIC• Application Assessment for Linux on System z (z)• Systems Planning Tool (power) *• zCP3000, zTPM – (Techline Storage, BP)• SCON (z), (Pre-Sales ATS, BPs)• CDAT (x/modular) (Pre-Sales only ATS, BP, GTS SPL1)• Migration Factories (GBS, BP, RSI)

• SCON Factory (power: GBS, MF: GTS/Storage: LS/GTS, Modular: BP/LS)• IBM Server Optimization and Integration Services (GTS)

•Microsoft consolidation services•Server Consolidation for x, p, and z•VMware server virtualization services

• IBM Storage Optimization and Integration Services (GTS)•Storage Virtualization services •Storage Consolidation services

• IT Optimization – includes storage and server (LS)

• IBM Server and Storage Services (Mainframe, POWER, Modular, Storage)•Install and customization services (LS, GTS)

• VIA – Virtual Infrastructure Access Services (GTS EUS)

* – NO CHARGELS – Lab ServicesDC – Design CenterBP – Business PartnerRSI – Regional System Integrator

We’ve selected this subset of GTS, STG Design Center, Lab Services and AMS offerings to specifically help STG win in Virtualization/Consolidation engagements


Helping you to close deals …STG has an extensive portfolio of funded programs for 2008 to help your teams close deals.

GBS "Migration Factory" - IBM can fund ISV & DB migration assessments for competitive or n-2 HW to Power, Modular and System z.Storage Migration Factory - migration assessments and POC's that can be performed by either Lab Services, GTS, or a reseller.GBS Server MakeOver - a server consolidation (SCON) program providing a one week SCONassessment to Power, Modular and System z.GTS Server Consolidation Efficiency Study – System z funded two week studies.x86 Server Consolidation Factory - consolidation assessments for customers interested in consolidating common x86 server-based workloads STG Lab Services Virtualization Program - up to two weeks of on-site Virtualization assistance. (z will use GAP program)STG Lab Services GAP (Growth Acceleration Program) -comprehensive Lab Services pre-sales help for z deals.STG Lab Services Energy Efficiency Program - Lab Services provides multi-day to multi-week energy efficiency studies to support green and SCON deals for all brands.STG Lab Services Blade Seed Program - Lab Services assistance where we are seeding blades and it is critical to get the blades operational ASAP.STG Lab Services Scorpion SCON studies - A comprehensive financially based SCON study.x, z, p, i and Storage Partner programs - support migration assessments.

For more information contact: Humberto Freire/Puerto Rico/IBM@IBMUS


Expert advice

Technical Sales Support– Tech support, demos, benchmarking

(Benchmarking is coordinated between technical sales & ACT Centers)

– To engage: Use Deal Hub Connecthttp://w3-03.ibm.com/services/io/isc/dealhub.html

Advanced Client Technology Centers– Design Centers, Benchmark Centers, Banking

Center of Excellence, Briefing Centers

– To engage:w3.ibm.com/systemstechnology/actcenters/index.h

tmlOr contact Art Palmiotti, [email protected]

STG Lab Services– Assessments – Scorpion, Zodiac

– Consolidation & virtualization PoC

– To engage: contact Darrell Hawkins, [email protected]


Additional ResourcesESQuickStart wikiOne-stop-shop Enterprise Systems portal providing real time sales tools,tips and lessons learned.

SSM How to Guide For ES Sales Leaders (SSMs/CSMs) and their teams: quick way to locate information to navigate and prepare them to go after and win new opportunities

NEDC Sales Kit on SSI– http://w3.ibm.com/sales/support/ShowDoc.wss?docid=F370591C33094R74&infotype=SK&infosubtype=S0

&doctype=S0&node=brands,B5000%7Cclientset,eSegments%3E%3Centity%20entityId2=%7Cgeography,EW&appname=CC_CFSS

WW Migration Factory Sales Kit– http://w3-

03.ibm.com/sales/support/ShowDoc.wss?docid=S704974K03690H68&infotype=SK&infosubtype=S0&node=brands,B5000

Case StudiesEnergen case study

– http://www-01.ibm.com/software/success/cssdb.nsf/CS/STRD-7C2FEG?OpenDocument&Site=default&cty=en_us

Circuit City case study– http://www-01.ibm.com/software/success/cssdb.nsf/CS/CCLE-

77NNV5?OpenDocument&Site=default&cty=en_us


Virtualization & Consolidation contacts

WW Virtualization & Consolidation team – Offering Manager : Laura Merritt Laura Merritt/Poughkeepsie/IBM– Sales Enablement: Annette Miller Annette Miller/Lincoln/IBM – Solution Architect: Lynn Winkelbauer Lynn Winkelbaure/Poughkeepsie/IBM– Market Segment Lead : Andy Wachs Andy S Wachs/Somers/IBM

GEO Solution Team Contacts

– SookBang Lee/Korea/IBM– Hiroshi 1 Kuroda/Japan/IBM@IBMJP– Abdellah Benmegdoul/Spain/IBM@IBMES– Walter Carmignani/Switzerland/IBM@IBMCH– Jean-Marc Ferre/France/IBM– Peter Doscas/New York/IBM

Bob Port/White Plains/IBM

Documents

Virtualization & Consolidation · 2008-08-13 · Virtualization of individual systems Systems, network and energy management Drives IT efficiency Highly virtualized resource pools