Marketing, Tracking, Closing and Continuation

Your One-Stop Real Estate Solution In China SouFun International Professional Team

www.soufun.com

We are only talking about long-term partnerships.

COMPANY PROFILES

SouFun’s History: SouFun was founded in 1999. At its inception, it was a highly

innovative company that attracted investment from numerous notable firms, including;

IDG, Goldman Sachs, Trader Classified Media and Telestra, a Fortune 500 company.

Trader Classified Media invested USD200M dollars whilst Telestra invested USD2B. At

that time, these were the largest private investments into any online company in China’s

history.

SouFun’s Business: SouFun’s core business activities are focused on Mainland

China but its services extend throughout the Asian Pacific region. SouFun has a

reputation for providing reliable, pragmatic services and through these defining

characteristics, it has become the dominant online real estate provider in China.

SouFun’s success is evident in its tremendous growth. In December 2008, SouFun

successfully reached its goal of providing services in 100 cities throughout China and is

expanding to a further104 cities. In 2010, Forbes placed SouFun 2nd out of 200 of their

fastest expanding companies globally. Looking forward, SouFun’s new business focus is

to expand further into international real estate investment given its enormous growth

potential.

COMPETITIVE EDGE

• SouFun is ranked as the world’s No.1 online real estate provider, in the top 100 of the world’s most visited websites and in the top 20 in China. [www.Alexa.com]

• SouFun receives on average 117 million page-views and 1.2 million unique visitors daily.

• As of March 26, 2010, SouFun has approximately 2 million registered users.

• From July 2008 - March 2010 there were more than 260,000 real-estate purchases through SouFun membership cards.

• With over 8,500 active threads, SouFun also has China’s largest real-estate forum for users and sellers to communicate.

• SouFun is China’s largest real estate information platform with over 136,000 housing posts.

• Soufun has approximately 1.1Million homes listed for sale and is updated with around 3,000 new properties daily. It is also China’s largest source of information for property rentals.

• SouFun is listed in the New York Stock Exchange and has a workforce in excess of 5,000 people.

COMPETITIVE EDGE

Traffic Rank Comparison

Source：www.alexa.com

COMPETITIVE EDGE

Daily Pageviews Comparison

Source：www.alexa.com

COMPETITIVE EDGE

Daily Reach Comparison

Source：www.alexa.com

COMPETITIVE EDGE

SOUFUN, 46.3%

FOCUS, 7.8%

SINA 2.7%

OTHERS, 43.2%

CHINA'S ONLINE ADVERTISEMENT VALUE

Source：Neilson

CUSTOMER ANALYSIS

Education Level SouFun Customers CNNIC stats

Undergraduate or above

47.5% 13.2%

College 21.3% 13.9%

High School 15.1% 39.4%

Middle School or lower 16.1% 33.4%

47.5 percent of SouFun’s customers hold a college degree or higher.

SouFun’s customers have an education level which exceeds that of the average Chinese internet user according to the January CNNIC2010: The 25th Chinese Internet Development Statistics Report.

CUSTOMER ANALYSIS

67.4 percent of SouFun customers have a monthly income that exceeds

4000 RMB. This is greater than the average monthly income of 3000 RMB/month according to the January CNNIC2010 “The 25th Chinese Internet Development Statistics Report”.

CUSTOMER ANALYSIS

88.43 percent of SouFun’s customers are aged between 20 and 49. This demographic also demonstrated higher purchasing power as well as a greater interest in real estate information.

ACHIEVEMENTS AND AWARDS

• In 2010, SouFun was recognised by Forbes as being the No.1 Chinese company with greatest growth potential and was ranked as the world’s 2nd fastest growing company.

• In 2010, The People’s Daily State Council Development Research Center, Tsinghua University, International Communications Research Center, Fudan School of International Public Relations Research Center named SouFun as the “Best business value website of 2009”. • From 2005-2009, China’s Internet Industry Association named SouFun “The best internet website in the real estate industry”. • For 7 consecutive years (from 2003-2009), Internet Weekly selected SouFun as one of the “Hundred most popular websites in China”. SouFun also won the “First in Real Estate websites for 2009” and “The website with most advertising value for 2009”. • In 2007, SouFun has the highest brand recognition for an online real estate company , placing it 1st out of 50 of China’s top real estate and internet companies.

• In 2006, SouFun received the highest international honour by being named a “Superbrand”.

SHANGHAI - The sales of commercial homes in 2010 fell 42.4 percent from that in 2009 in Shanghai after authorities took measures to cool down the property market.

Commercial housing sales dropped to 16.9 million square meters in 2010, according to a statement released by the Shanghai Municipal Bureau of Statistics.

The speculative demand in the real estate market had been effectively curbed after the central and local governments unveiled tightening measures, which include home purchase restrictions, higher down payments and lending rate hikes, the statement said.

*Source: China Daily

Home sales slump in China on cooling measures

REAL ESTATE MARKET STATUS

OVERSEAS PROPERTY OVERVIEW

Individual Chinese investors are accelerating their expansion into the overseas property market as tightening measures on the sector at home continue to restrict their opportunities.

So far, 13 local governments have rolled out policies to restrict the number of homes that a family can purchase. The further increase in down-payments for both first and second homes has also raised the cost of investment.

According to Real Capital Analytics, China-based companies have invested more than USD 3 billion in the US real estate market this year. The figure does not include US-based Chinese companies or other intermediaries. Statistics from the US National Association of Realtors also show that investors from China are the most likely foreign investors to purchase US properties valued at USD 1 million and more.

PURCHASE PURPOSE

0

10

20

30

40

50

60

2005 2008 2010

Immigrant

Study Abroad

Investment

Others

SCOPE OF INVESTMENT

2010 overseas investment

RMB 80,000,000,000+

SEIZING THE CHINESE MARKET

BRIDGING THE GAP

Overcoming Cultural Differences Educating Chinese Consumers Marketing and Selling Transacting Repeat Business

WORK WITH A SYSTEM PROVIDER, NOT AN INDIVIDUAL

SOUFUN’s UNIQUE SYSTEM

Marketing, Tracking, Closing and Continuation

MARKETING OVER 300 CITIES

• China Market Analysis • Geography • Purchasing Power • Income • Buyer Structure

• Project Qualification • Feasibility • Business Planning • Preparing of Marketing Material

• Marketing • Seminars • Online Advertisement • EDM • Overseas Properties Guide • Real Estate TV • Listing • City Road Shows

CUSTOMER SUPPORT

• Call Center • Answering Buyers’ Questions • Client Follow-Up • On-site visitation

• Project Reporting • Analysis of causes • Promote Analysis • Plan Amendment

• Housing Tour Planning • Visa arrangement • Agenda planning • Airport pickup

CLOSING THE DEAL WITH CONFIDENCE

• Overseas Service • Arranged by local professionals • Property Inspection • Local market study

• Legal Documentation Support • Contracts Explained by Chinese Lawyer • Contract Preparation • Arrange Signing • Contract Implementation

• Financing Support • Foreign Currency Exchange • Banking Transfer Consulting • Payment Checking

CONTINUED CUSTOMER SERVICE

• Local Property Management Support • Property take over • Property rentals • Property maintenance • Account balance • Property reselling

• Immigration Information • Travel Information • Culture Training • Relocation Support • Job Searching and Retirement planning

SOUFUN Professinal

Team

Overseas

Professional

Team

IN LOCATION SERVICES

OVERSEAS SOLUTION PACKAGE

The virtual sales packages at a glance You have a choice of three different packages, designed to present your sales in the best professional light.

Basic Plus Pro

China Business 400 Call Center Y Y Y

Call answering in Chinese Y Y Y

Listings showcase in same time 3 8 15

Deal closing assist Y Y Y

Local real estate guide - Y Y

Monthly newsletter to members - Y Y

One month company advertisement - - Y

Referral fee after closing 40% 40% 40%

$ 1,200 /yearly $ 3,200 /yearly $4,200 /yearly

1. World real estate expo in Oct 2 to Oct 5 : • 10,000 USD / stand booth (3*3) • Referral fee after closing: 40% 2. Groupon package: • 1,000 USD/ 30days/ per project • Referral fee after closing: 40% 3. Seminar in city: • 12,000 USD / per-time • Referral fee after closing: 40% * China ground service is including

OVERSEAS SOLUTION PACKAGE

Extra value services You have a choice of three different packages, designed to present your sales in the best professional light.

NOBODY KNOWS CHINA’s REAL ESTATE BETTER THAN US!

Interested? UK Steve Dawkins - Phone: +44 (0) 20 8506 6429 Germany Manuel Brinkschulte - Phone: +86 134 7275 5817 Other Region Tim Wang - Phone: +86 186 2629 6338 Email: haiwai@soufun.com Web: www.soufun.com Our team look forward to hearing from you!

THANK YOU