V I R T U A L E V E N T SW E P U T T H E P I E C E S T O G E T H E R

presentation template

IMAGINE a digital event platform that handles all

of your meeting, event and learning programs so

your organization is known as an expert in the

digital experience arena.

IMAGINE success whether you are running an

online event, hybrid event, learning program, or

perpetual community.

IMAGINE engaging customers, launching

products, generating leads, training customers,

employees, and partners in the most dynamic

virtual environment possible.

IT’S ABOUT CONNECTING

Customer conferences, large meetings, learning and training

programs, virtual trade shows, and even corporate retreats --

organizations are seeking easy to deploy, easy to integrate, and

cost-effective ways to reach and engage more people. They are

turning to today’s digital event platforms.

These virtual environments are not just critical in the current state

of how businesses are able to connect to their customers but as

an extension of live events in the long run.

THE SOLUTION:A MULTIDIMENSIONAL APPROACH…LITERALLY

A wider range of engagement options

results in higher ROI for attendees and

organizers.

• Multiple sessions and speakers – both live

and simulive

• Agendas with starting times

• Concurrent tracks

• Time frames from a few hours to multiple

days.

• An adjunct to a live event or a robust

stand-alone

• The opportunity to develop perpetual

communities for long-term engagement,

education, and community-building

initiatives

ITERATIONS OFVIRTUAL LIVE EVENTS

ROI

LEVELS OF PROGRAMMING/ENGAGEMENT

PERPETUAL COMMUNITY

Combines several digital experiences into

one robust, online experience that persists year-round and enables

a wide variety of ongoing audience interactions using a platform featuring

engagement across all types of on-demand

content, webcasts, live streaming or hybrid

events.

HYBRID EVENT

A face-to-face meeting that also provides some type of live digital/virtual component for a remote audience to participate

and interact.

VIRTUAL EVENT

A virtual event is a live digital event that uses a platform with video, two-

way audience engagement features,

robust analytics and often sponsors or exhibits.

LIVE STREAM

Live streaming refers to online video or audio

media broadcast over the Internet in real time.

WEBINAR/WEBCAST

A live or recorded presentation with audio,

slides and/or video from a single source to multiple

participants.

HO

W I

T W

OR

KS

REPEAT

Repurpose Session VideosRepurpose Event Resources

Reuse the Venue (copy)

REUSE

REPORT

Lead Reports for sponsorsEvent Reports for Internal

Suggested Changes Next Event

AttendanceEngagement

Leads

MEASURE

Content PreparationEngagement & StaffingMarketing Campaign

ON-DEMAND

ENGAGE

Personal WelcomeLive Q&A and Chats

Announcement & Promotions

TrainingReminders

Go Live

LAUNCH

RegistrationContent Creation

Venue Setup

BUILD

EXECUTE

Technology Selection Event Microsite

Marketing & Sponsor Campaign

StrategyTimeline & Resources

Measurement & Metrics

PLAN

TH

E P

LA

TF

OR

MONLINE VENUES• Easy to configure fully customizable and branded sites

• Built for diverse business use cases that require broadcasting,

socialization, content sharing, and engagement

MULTI-PURPOSEENTERPRISE PLATFORM

• Create a different venue per program

• Configure each venue with capabilities suited to that program

• Sessions: live; simulive; on-demand

• Resources: videos; audio recordings; white papers;

links

• Engagement: video call and chat forums; contact

exchange and appointment management

• Booths: live/on-demand; downloadable resource

inclusion; networking; private staff interaction

• Courses: live/on-demand classes; downloadable

resources; networking; score card and certification

EASY FIT• Easily integrates

• with existing sales and marketing partners including

Cvent, Act-on, Marketing, Zapier, Eventbrite,

LinkedIn, Paypal and more

• with broadcast and content platforms including

Cisco Webex, GoToWebinar, Livestream, Ustream,

Zoom, Facebook Live, Vimeo, and Twitter

• With analytics including Salesforce and Google

Analytics

MAJOR USE CASES

• Easily integrates

• Virtual Event: online-only event

• Hybrid Event: physical event globalized

• Instructor-led eLearning: social online courses

• Interviews: socialize, inform, and interview

TB

X S

ER

VIC

ES PLAN

• Help develop yourstrategy

• Develop yourworkback scheduleand define resources

• Set measurements andmetrics criteria

BUILD• Assist with overall

event branding andcustomized sitebranding

• Navigate/recommendregistration

• Design the venue andthe attendee journey

EXECUTE• Define objectives of using

the technology

• Venue locations

• Registration andmessaging

• Communication andengagement

• Personalization

• Access control andsecurity

• Monetization

• Collaboration

• Native andintegratedwebcastingsolutions

• Define objectives ofusing the technology

• Develop the eventmicrosite

• Integrate virtual eventinto marketing strategy

• Develop yoursponsorship strategy

• Design your virtual engagement strategy

• Create and repurposecontent

LAUNCH• Train

• Remind yourcommunity

• Take it live

MEASURE• Develop and measure

against criteria

• Customize andgenerate reports

FE

AT

UR

ES

LIVE STREAMING &

WEBINARENTERPRISE

VIDEOeLEARNING ENGAGEMENT CONTENT

MGMTANALYTICS

Camcorder to high-end

multi-cameraproduction

Video upload intoscalable back-end

Course registration or

3rd party catalogueintegration

Video call, privateand group chat,

private messaging

Open, private, or registration-

based venues

Birds-eye view trends on

registrants, attendees, access

tools, sessions, and resources

Transcoding,adaptive bitrate,

CC,transcript

Transcoding,adaptive bitrate,

CC, transcript

Admin, teacher, and

student roles

Business cardexchange andappointment

setting

WYSIWYG editor, with columnar or

3D layout

Bugs-eye view details on

registrants, attendees,

sessions and resources

Recording CDN

Template basedcourse

standardization and

generation

Contextual engagement

Pre-built pages customizable

with drag’n’droppanels

Attendee score card with

customizable weighting

Simulive

Resources andengagement

options per video

Live and on-demand

sessions withhandouts, Q&A,

chat,test and survey

Interaction with staffVersioning and

asset rights management

Visual data analytics through

faceted search

Zoom and otherpopular webinar

integration

Mobile / tablet /desk top player Gamification Polls & Surveys Payment

processingExcel reports and

CSV export

US

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AS

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US

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AS

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US

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AS

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US

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AS

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P R I C I N G S T R A T E G Y

SIMPLE PRICING

We identify what you want to do,

assign roles and responsibilities against

those tasks, reserve and build on a

robust platform, budget development

and design hours against it, and

provide a investment grid for your

review and approval.

CONTACT: Jenna Linnekens

jenna@totalbrandexp.com

310.663.0880

T H A N K Y O U .