VIRTUAL CITY PROFILE

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Who is Virtual City?

Virtual City began it’s operations in 2000 and has grown to be the current leader in supply chain automation solutions in East Africa. We are a technology company that focuses on end to end transformation of supply chains for meaningful impact.

The value we bring to our customers is in providing efficiency, visibility andtransparency along the supply value chain. Having a positive impact on business growth by enabling our clients to drive decision making and build on sales volumes and market share.

Virtual City has brought forth a paradigm shift in the way supply chain is managed through innovation and we are honoured to have been recognized for this over the years through various awards and partnerships both local and international.

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How we bring value across the Supply Value Chain

Cooperatives & buying authorities:

Aggregate, weigh, quality check, and track supplies of farm commodities

Market farm commodities to global or regional buyers (depends on commodity)

Activities in typical Value Chain

Farmers:

Produce commodities in exchange for payment

Receive or purchase inputs and co-op extension services

Processors & manufacturers:

Process commodities and manufacture for retail

Monitor cross-supply chain activities (e.g., inventories)

Retailers & service providers:

Provide farmers with inputs and key services on behalf of farm cooperative

Retailers:

Sale to end customers

Input sales to farmers

Distributors:

Develop and maintain retail sales pipeline & relationships

Real-time inventory & field force management

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VIRTUAL CITY SOLUTIONS

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Virtual City has developed a platform of solutions to address the most pressing needs across the Supply Value Chain

We use user-friendly mobile tools

to create efficiencies and eliminate

fraud within the supply value chain

by increasing transparency and

visibility.

Virtual City has developed a suite

of inter-related mobile and tablet

applications designed for each key

player in the Supply Value Chain,

with easy to use interfaces on

simple field devices all integrated

into the three core solutions with

the value added services derived

from the utilization of the

solutions.

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AgroForce addresses the needs across the food value chain by enhancing visibility, control, and communication

Faster collections & payments to farmers

Greater stakeholder productivity (e.g., farmers, buyers)

Improved accountability (e.g., quality, fraud prevention)

What it does:

Impact: Consistency (e.g., offline access)

Access to financing

Outputs:

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SalesForce enables managers and sales teams to generate sales, place orders, collect returns, and enable mobile money payments while in the field

What it does:

Impact: Faster ordering process & tracking

Improved team productivity

Fewer lost sales from stock-outs or missing orders

Lower inventory costs

Greater customer loyalty (better fulfillment)

Greater accountability (e.g., theft)

Better collections / lower bad debt

Sales Module:• Manages sales transactions

and payments via MPESA • Order collection from outlet

to distributor• Planning and tracking van

movements via GPS • Generates customized

reports on sales and payments

Distributor Module:• Consolidates orders from field

agents from a per outlet basis • Places orders with HQ • Stock Management to push

re-orders • Monitors performance vs.

targets • Route planning optimization

Manufacturer Module:• Order processing by

salesman • Order generation

confirmation to distributor • Planning and tracking of van

movements via GPS

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RetailForce is a tool for streamlining retail operations which, in partnership with mVisa, provides access to affordable credit to farmers

How it works:

Impact:

Retailer uses simple, customizable system for inventory management, order tracking (including re-order triggers),

catalogue management, and sales recording

Suppliers Retailer BankFarmers

Orders & payments

Pay with voucher

Farm inputs, merchandise

Vouchers redeemed for cash from bank

Farmers receive vouchers (backed by financial institution) from cooperative upon delivery of

commodities in advance of cash payment

Retailer accepts vouchers as payment for inputs & other merchandise, with near instantaneous redemption of voucher for cash from bank.

Real-time order visibility

Payment reconciliation

Sell-out tracking

Greater sales volumes

Affordable credit

Simpler reconciliations

Efficient supplier & inventory management

Convenient access to products & services

Access to credit

New loan business

SME visibility

Invoice discounting

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Value Added Services

Analytics:

The analytics derived from utilising our solutions empowers the quality of action-oriented decision making geared towards commercial needs deepening client engagement and supply chain impact at high margins.

Our customers have been able to realize Return on Investment based on data provided pegged against specific KPI’s

Loyalty & Reward Programs:

The data collected about key players across the Supply Value Chain enables our customers to build Loyalty and Rewards Programs which has led to increased customer retention.

There has been an increased level of trust and decreased fraud from regular and accurate communication between key players which has grown our customers business.

CASE STUDIES

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TASK

• Have real time visibility of stock at distributor level

• Increase in visibility at retailer level through perfect store checks to drive a standard picture of success across all outlets

• Have visibility of sales operations

• Sales routes mapping and re-enforcement

• Mapping of the universe and creation of market tiers RESULTS

• A growth in sales as a result of outlet mapping and monitoring outlet coverage through sales route management and enforcement

• A growth in new customers (outlets) from outlet mapping which listed existing and new entrants

• Real time data and monitoring of stock levels at each distributor which led to effective decision making and reduced losses

• Improvement in productivity of sales personnel on the ground which has resulted into a sales increase

• Increase share of shelf due to store checks monitoring and standardization

SOLUTION: SalesForceAPPLICATION: DistributrVAS: Analytics (BI)

Case Study - Confectionaries Company (MNC)

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TASK

• GPS location and GPS geo-facing capabilities of retail outlets

• Brand performance analysis of each of their brands in all their stores

• Ensuring market coverage, order placement and fulfillment

• Competitor activity tracking

RESULTS• Order fulfillment turnaround time reduced from more

than a week to hours and days – Traditionally order takers had to come to HQ to process orders

• Increased share of shelf • Increase in outlet coverage as a result of outlet mapping

Case Study - Bakery in East AfricaSOLUTION: SalesForceAPPLICATION: Distributr

MerchanidsrVAS: Analytics (BI)

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TASK

• Automation of the purchasing process of tea through an Electronic Weighing Solution at the lowest level of aggregation centers

• Second phase (in process) will further improve farmer productivity through provision of extension services, traceability capabilities, and further improving automation

Case Study - Leading Private Tea Management Agency in Kenya

SOLUTION: AgroForce APPLICATION: AgrimanagrVAS: Analtyics (BI)

Loyalty Program

RESULTS• Increased efficiencies at the collection center leading to

increased productivity. Transaction time reduced from 3 mins to 22 seconds

• Reduced administrative costs by 75% (approximately) due to reduction on delivery costs and elimination of paper documents

• Reduced incidences of fraud as there’s no manipulation of data. Ghost suppliers reduced by 100%

• Increased revenues for farmers as average weight increased by 13.5%

• Improved relationships between the growers, tea buyers and the factory from transparency and constant updates of communication

• Mapped 47 Factories, reached and impacted 350k farmer

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TASK• Monitoring of sales operations • Monitor productivity of field resources (strike

rate and coverage) • Monitor pricing per market tier • Products & Pricing Inventory management, stock

levels in each sales van and in warehouse/ stores

• Real time tracking of order taking and payments management

• Credit & cash customer’s management Sales vs stock snapshot tracking

RESULTS

• Ability to do differential pricing per customer which has led to customer retention

• Ability to do rebates per customer for loyal and frequent customers which has led to a sales increase from customer retention

• Increased productivity due to end of day reconciliation from 2 hrs. to 20 mins.

• Increase in sales as visibility on lost sales and customers not visited increased service delivery to them

Case Study - Top Meat Processing Company SOLUTION: SalesForceAPPLICATION: DistributrVAS: Loyalty Program

Analytics (BI)

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Cast Study- Leading Grain Management Agency in East Africa

TASK

• Build a regional market platform that links smallholder farmers to grain buyers across Certified Warehouses and 12 Aggregation Centres in East Africa through a networked and structured market mechanism

• Utilize innovative technology to provide information on market opportunities, track goods, enhance transparency and connect buyers and sellers.

RESULTS• Farmers are able to receive electronic vouchers upon

commodity delivery to access inputs and services on credit which has led to increased productivity

• Participating banks have run credit scoring using transactional data provided by platform thus enabling farmers gain credit access

• Reached 40 Certified Warehouses and 12 Aggregation Centers within East Africa

SOLUTION: AgroForce APPLICATION: AgrimanagrVAS: Analytics (BI)

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TASK

• Acquisition of real time, accurate, transactional data from the field that can be retrieved with ease in well packaged and relevant reporting formats in the area of sales and distribution

RESULTS• Improved vertical information flow due to increased

visibility across entire Supply Chain• Customer retention as a result of real-time

communication which enables management to act on customer feedback quickly

• Productivity increase from real-time inventory management, accurate inventory and empties report from each distributor with real-time analysis & execution of data

• An increase in sales from better sales management platforms

• Increased supply chain productivity due to access of historical and current transactional data which has led to reduced losses

Case Study – International Soft Drinks Manufacturer

SOLUTION: SalesForceAPPLICATION: DistributrVAS: Analytics (BI)

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TASK

• Automation of ordering, sales & stock management processes

• Have real-time accurate data on all business transactions

• Integration into SAP• Production of real-time analysis of data

from the fieldRESULTS• Automation of orders, sales and inventory management process

which has reduced time spent on data input and reconciliation. 95% of MDCs have no computers and previously ran on manual processes

• A reduction in administration cost as a result of reduced transport and communication cost due to the automation

• Improved sales performance as a result of access to transactional data from the distributor down to the sales agent level which enables analysis of sales performance

• Increased supply chain productivity due to access of historical and current transactional data which has led to reduced losses

• Customer retention from market intelligence that allows real-time communication which enables management to act on customer feedback on a real-time basis

Case Study – Leading Soft Drinks Distributor in Kenya

SOLUTION: SalesForceAPPLICATION: DistributrVAS: Analytics (BI)

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TASK

• Produce analytics to drive decision making• Monitor productivity of all field resources • Monitor sales performance of each outlet and

SKU• Track competitor promotions within the

category

RESULTS

• Productivity increase by 32% on the orders placed in a duration of one month as a result of successful calls

• Increase of 40% in sales calls by in ground sales team • Increases sales as a result of field force and outlet

monitoring• Customer retention as a result of market intelligence

obtained on competitor activities which enables the team stay ahead of competition

Case Study – Top Flavoured Tea Packers in EA

SOLUTION: SalesForceAPPLICATION: MerchandizrVAS: Analytics (BI)

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Cast Study- Synthetic Hair Production Company

TASK

• Outlet mapping of client’s retailers within Nairobi

• Mapping of key influencers and decision makers along the decision making process

• Capturing of competitor activity

RESULTS

• A growth of 74% in outlets mapped in a span of two weeks as a result of the automated platform

• Acquisition of relevant market insights on competitor activity and presence

• Realtime data on market coverage per key location within Nairobi

SOLUTION: SalesForceAPPLICATION: ResearchrVAS: Analytics (BI)

Thank You

+254 703 091300

www.virtualcity.co.ke

Virtual House,Riverside Drive off Mzima Springs,Nairobi-Kenya

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What our clients say about us

“XXXXXXX ” Flora Mutahi,

Founder of Melvin’s Tea

“XXXXXX” Name & Title,

Cooper’s K-Brands

“Working with Virtual City has helped my business recoup

monthly lost sales by gaining visibility at sub-distributor

level.” Name & Title,

Ennsvalley

“XXXXXX” Name & Title, Tourism Fund

“XXXXXXX” Name & Title,

Farmer’s Choice

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