Viral Marketing

What is it?

• Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows exponentially.

Will It Blend? Blendtec

David After The Dentist 72M

David and Dad make$200,000 in ad revenues

Chad Vader 11MBlame Society Productions (.net)

Huntsville Rapist Bed Intruder Song

• Original News Cast

• Gregory Brothers’ Remix – starring Antoine Dodson

Literal Videos – Time’s Top Viral Video 2009 (#6)

• “Total Eclipse of The Heart”--Bonnie Tyler

Meme

• a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation); "memes are the cultural counterpart of genes"wordnetweb.princeton.edu/perl/webwn

• An idea or concept that attains online popularity, is passed from person to person, and becomes part of culture (somewhat like an inside joke).

SubservientChicken.com

Virtual Bartender• Beer World

Quizno’s Sponge Monkeys

JoeCartoon.com

LiveVault Backup Trauma”

QUESTIONS?

• Marketing Sherpa 2006http://

www.marketingsherpa.com/article.php?ident=27305