VIRAL MARKETING PPT

8/7/2019 VIRAL MARKETING PPT

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SOCIAL WEBSITES FOR VIRALSOCIAL WEBSITES FOR VIRAL

MARKETINGMARKETING


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y Viral marketing and viral

advertising are buzzwordsreferring to marketing

techniques that use pre-existing social networks to

produce increases in brandawareness or to achieveother marketing objectives


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y Viral marketing is a marketing strategy

that relies on individuals rather thantraditional campaigns to pass along amessage to others. It usually refers tomarketing on the Internet. Viral

marketing is so named because of thetendency for messages to use "hosts" tospread themselves rapidly, like abiological virus.


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y How Viral Marketing Works!y Viral marketing is a compounding function

that reaches a large number of audiences.

It is the strategy of the marketer who doessomething and then a consumer tells fiveor ten people about it which spreads asthose ten people share with few others andthe new spreads throughout.

y Its like a virus that spreads through outthe population. Marketer work is to juststart the viral marketing and he doesntneeds to do anything else.

y An example of good viral marketing isMona Lisa. Viral marketing is completelydifferent to word of mouth where marketerdoes something and consumer only limitsit to their friends.

y Generally people doesnt like to increaseviral marketing as they dont wantanything to become viral which makes

advertisers think of other means ofadvertising like blogging and social mediamarketing.


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Social web sites like MySpace and facebook are perfectvenues for what's known as "viral marketing." Accordingto those who practice this new art, viral marketing isabout an emotional appeal, getting to people throughdramatic use of words, and putting product or marketingassociations into a social or explosive context. Social

websites facilitate this by offering an easy setup thatlooks "personal," a profile and other accessories can beeasily used for viral marketing


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The Internet Marketing Mix

Web Design and Development Search Engine Optimisation PPC and Google Adwords Social Media Marketing Link Generation Email Marketing Online Advertising

Viral Marketing Multi Channel Marketing


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Word ofMouth vs. Viral Marketing: What's the Difference?

vs


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y Word-of-mouth marketing is when a

business does something and theirconsumer tells five to ten friends.

y Word-of-mouth marketing has an echoaffect.

y The initial sound is loud and then it fadesinto the background.

.


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y Viral marketing unlike word-of-mouthmarketing has a compounding affect.

y

A consumer tells five to ten peopleand then those five to ten people tellanother five to ten people.

y The driving force behind most viralcampaigns is the passion a consumercarries.

y

It's like a virus that continuouslyinfects more people and spreadswithout requiring anymore marketingeffort


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wherewhere EE is energy,is energy, mm is massis massandand cc is the speed oflightis the speed oflight


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Social marketingSocial marketing


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y Thanks


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Thanks YouThanks You

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VIRAL MARKETING PPT